Thursday, November 25, 2010

Googland

Googland

[G] Objects in mirror...

Posted: 24 Nov 2010 09:04 PM PST

Google Open Source Blog: Objects in mirror...

Nearly a year in the making, kernel.org has announced four new machines coming online in November of 2010. This is quite the change in infrastructure, covering two new "heavy lifting machines" and two new backend machines to round out kernel.org's infrastructure of 12 boxes running worldwide.

As many people know, particularly if you are reading this blog, kernel.org runs the infrastructure that the Linux Kernel community uses to develop and maintain a core piece of the operating system. That said, kernel.org provides a lot more services than just a couple of git repositories and a place to download kernel releases. It hosts the Android source, provides Internet bootable utilities and installers, one of the fastest and most comprehensive mirrors of Linux distros, a plethora of wikis, and the Linux Kernel bugzilla. It also hosts and maintains a variety of other websites that are central to the development of the Linux Kernel or to the greater Linux ecosystem.

The four new machines that have fully come online in November were donated by Google with a generous discount from HP, and they are some impressive pieces of hardware to say the least!

Mirrors1 and Mirrors2, the two machines in the United States that service mirrors.kernel.org, fully replace machines that had been in service for 5 years. The new machines live up to their names of the "heavy lifting machines" (both because they move the most data for kernel.org, but lifting 6-10u worth of equipment is actually quite heavy)! Specs for those are:

Mirrors1:
DL380 G7
2 x E5640 Intel Xeon Processors
144GB DDR3 ECC RAM
2 x MSA70 external drive chassis
2 x P812 Array controllers
66 x 300GB 10K RPM SAS drives

Mirrors2:
DL380 G6
2 x X5550 Intel Xeon Processors
144GB DDR3 ECC RAM
2 x MSA70 external drive chassis
2 x P812 Array controllers
66 x 300GB 10K RPM SAS drives

Each setup uses up 6u of space now, saving us about 4u per-setup over our old equipment, and they give us a lot more storage space and a lot more RAM to be able to handle mirroring for so many people.

We also upgraded the master backend machine for kernel.org, and took our still-awesome previous master backend and turned it into a live spare should anything ever happen to the primary machine. We added a second dynamic web infrastructure box as well, to help host the wikis and things like bugzilla, giving us an active fail over as well as a load balanced system.

With these two additional boxes coming online, kernel.org reached a milestone as we now have a redundant machine for everything currently in our inventory. We've been quite successful with the redundancy we have with our frontend facing machines, and now we have that same level of redundancy available to us on our backend machines.

master:
DL380 G6
2 x X5550 Intel Xeon Processors
32G DDR3 ECC RAM
1 x MSA60 external drive chassis
2 x P812 Array controllers
8 x 300G 10K RPM SAS drives
12 x 300G 15K RPM SAS drives

dynamic web box 2:
DL380 G6
2 x X5550 Intel Xeon Processors
32G DDR3 ECC RAM
1 x MSA60 external drive chassis
1 x P812 Array controller
8 x 300G 10K RPM SAS drives

Needless to say we can talk a lot about specs and numbers. But really, a photo is worth a thousand words:


Those are the new backend boxes hosted at OSUOSL.

Our thanks go out to Google and HP for helping make this happen, with special thanks going to
Chris DiBona of Google for making this happen, Shawn Pearce of Google for putting up with with me through all of this, and Bdale Garbee of HP for helping us get the equipment we need and being such a great friend of kernel.org for so many years!

To quote our saying on mirrors.kernel.org, "Objects in mirrors may be closer than they appear!"

By John "Warthog9" Hawley, Chief Kernel.org Administrator
URL: http://google-opensource.blogspot.com/2010/11/objects-in-mirror.html

[G] Updates and Fixes for November 22nd

Posted: 24 Nov 2010 07:18 PM PST

Blogger Buzz: Updates and Fixes for November 22nd

Besides an exciting update to the Blogger in Draft testing ground, we've also made a few updates to the rest of Blogger. Here's a quick summary of the latest changes, hot off the press:


Comment Notifications enabled by default on new blogs

We think it's important to stay in touch with the activity on your blog, so we've turned on the comment notification setting by default for all new bogs. We'll send an email to the  address associated with your Blogger account with each new comment from your readers.

Your old blogs won't be affected at all, and if you'd like to enable or disable comment notification at any point, you can easily do so from the Settings | Comments tab.


Picasa albums created automatically (if needed)

We hope you are already aware that when you upload an image from Blogger, it gets added automatically your Picasa Web Albums account in an album dedicated to your blog. This means that any image you upload from Blogger will be available to view, edit, and share when you login to Picasa.

Should you delete the album associated with your blog for any reason, we've made an update which will now create a new album automatically so you can continue to upload images to Picasa.


Upload Image button added to Edit HTML mode
(Blogger in Draft only)

We heard lots of feedback recently about how you'd like to be able to upload an image in the post editor's Edit HTML mode, so we've added it into the new post editor's toolbar with today's release. You'll see it right now if you go into the post editor. Hopefully this saves you a few extra clicks next time you need to add images to your posts.


And lastly, a bug fix

Many of you let us know via the forum that <img> tags for images uploaded in the new post editor weren't closing correctly, which was causing formatting problems in your post. We've corrected that problem in this release, and now <img> tags are closing as they should.

Thanks for letting us know!
URL: http://buzz.blogger.com/2010/11/updates-and-fixes-for-november-18th.html

[G] Save time with Shared Campaign Extensions

Posted: 24 Nov 2010 06:50 PM PST

Inside AdWords: Save time with Shared Campaign Extensions

Earlier this year we introduced the Ad extensions tab to help you manage and track your campaign extensions in AdWords. Now, in addition to showing statistics for your campaign extensions, the Ad extensions tab lets you share extensions between campaigns.

Shared extensions allow you to use the same extensions information across multiple campaigns, saving you the time and effort of manually recreating extensions one at a time per campaign. For example, if you've set up Ad Sitelinks in one of your campaigns, you may want to use the same settings for a new campaign. Rather than copying each link and pasting it over one at a time to the new campaign, now you can share your Ad Sitelinks settings from your existing campaign to the new one.

What's more, if you need to change part of your extension later (for example, to change the URL for one of the Ad Sitelinks), you only need to change the extension once and all campaigns sharing that extension will be automatically updated.

Any extension you add is automatically available for sharing between campaigns. To add a shared extension to a campaign, visit the Ad extensions tab for the destination campaign. Then, select the extension type from the drop down box, and click 'New extension.'



You'll see the option to choose one of your existing extensions from another campaign, or to create a new extension. Choose the extensions you'd like to use, click save, and you're done.



To learn more about shared extensions, please visit the AdWords help center.

Posted by Gordon Zhu, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/11/save-time-with-shared-campaign.html

[G] Spreading holiday cheer and regional cuisine through AdWords

Posted: 24 Nov 2010 06:50 PM PST

Inside AdWords: Spreading holiday cheer and regional cuisine through AdWords

Cross-posted from the Official Google Blog:

When we here in the U.S. think of Thanksgiving, many of us think of our favorite foods: perhaps a fresh-from-the-oven pumpkin pie, a sweet glazed ham or a succulent turkey. But thanks to Charlie Hohorst III of Lafayette, La., tens of thousands of Americans dream instead of a turkey... stuffed with a duck... stuffed with a chicken.

For the past 15 years, Hohorst has run food shopping site Cajun Grocer, which specializes in more than 1,000 different authentic Louisianan foodstuffs and delicacies. The "turducken"—a Cajun dish consisting of a de-boned turkey filled with duck, chicken and stuffing—is "the bread and butter" of his business, says Hohorst. He can attest to their growing popularity as he ships an ever-increasing number of turduckens to cities all over the country, from Los Angeles to Boston.

Cajun Grocer's business has grown hand-in-hand with the use of Google AdWords. Before starting AdWords campaigns in 2002, sales were fueled primarily by word of mouth, and reaching the right audience at an affordable price was a challenge. "With a specialty product like a turducken," says Hohorst, "who do you target and how do you target them?" Using AdWords, Cajun Grocer can show off their products alongside relevant searches on Google and measure every penny spent on advertising.


Cajun Grocer's ad for "turducken" searches, using AdWords Product Extensions.

click for full size image
The process of hand-crafting all eight types of turducken for the Thanksgiving rush starts in April and continues through packing and last-minute shipping as late as November 23.

Aside from their role in spreading the culinary influence of his native Louisiana, what Hohorst really loves about turduckens is that, much like the Thanksgiving holiday itself, they give people a reason to come together. "They're a gathering item. Many people have heard of them, and when someone they know has one, it can bring in 10 or even 20 people."

Posted by Jim Prosser, Communications Manager
URL: http://adwords.blogspot.com/2010/11/spreading-holiday-cheer-and-regional.html

[G] Great tech support and good karma found with Google AdWords online

Posted: 24 Nov 2010 06:50 PM PST

Inside AdWords: Great tech support and good karma found with Google AdWords online

Cross-posted from the Google Small Business Blog:

When Uday Challu noticed a growing dissatisfaction with avenues for technical support, he was inspired to create a better way for people to get help with their tech troubles. So in 2007 he founded iYogi.com, India's first direct-to-consumer remote technical support company. Founded on a belief in good karma, iYogi aims to mitigate frustrations with technical products and services by delivering a high-quality customer service experience.


iYogi Founder Uday Challu

iYogi provides round-the-clock, 24-hour service on a wide variety of technical products and issues, in Australia, Canada, the U.S. and the U.K. Uday uses Google AdWords to reach these international customers.

Uday says he saw search and, in particular, AdWords as a way to reach customers in need of technical support. He says, "iYogi services are currently available in multiple geographies and advertising with AdWords seemed like the most obvious way to reach customers who were turning to the Internet to find and fix their problems."

With the intent of starting small and building to scale, Uday targeted his first campaigns to the U.S. only. Using location and language targeting, iYogi launched a U.S.-only campaign with general keywords related to customer support, and honed his campaign over time. "We gathered lots of intelligence from the Search Query Report, which helped us identify other keywords people in the U.S. were searching for," says iYogi Vice President of Online Marketing K.R. Sreejith. "We also tested new ad texts and customized these ad texts to highlight popular keywords."

Then, using lessons from his experiences in targeting the U.S., Uday expanded into the Canadian market. He found his experience in the U.S. helpful for the Canadian campaign, but didn't see similarly high volume. After examining the global competitive landscape, he decided to expand to Australia and the U.K.

"We quickly learned that ads in the U.K., for example, had to be different than ads in the U.S.," says Sreejith. "Using the Search Query Report, we noticed that the popularity of certain keywords was different in the U.K. and that there are differences in the spelling of these terms. We also learned from our sales teams that U.K. customers spend more time on the phone than do U.S. customers. So, we edited our ad texts and landing pages to reflect these different keywords and values."

Today, iYogi is one of the fastest growing remote tech support providers in the world. As Uday continues to expand his business internationally, he'll continue to use insights gained from his ad campaigns and to provide the rest of the world with similarly karmic technical support experiences!

Posted by Anand Devsharma, Team Manager, India
URL: http://adwords.blogspot.com/2010/11/great-tech-support-and-good-karma-found.html

[G] Live online course on how to define and analyze conversions on your site using Analytics Goals

Posted: 24 Nov 2010 06:50 PM PST

Inside AdWords: Live online course on how to define and analyze conversions on your site using Analytics Goals

On Wednesday November 24th we're hosting a free, live, online course about Goals in Google Analytics. Goals help you measure conversions or successful actions on your website, such as visits to a 'thank you' page after a customer makes a purchase on your site.

In this live course you'll learn how to set up Goals and how they can benefit you. We'll clarify the difference between conversions in AdWords and Goals in Analytics, as well as discuss the reports the Goals section offers. After completing the course you'll know how to use Analytics Goals to measure the effectiveness of your AdWords traffic, then make more informed business decisions as a result.

This interactive course will be delivered by two Analytics Specialists and will last approximately 1 hour, including time for Q&A. It will take place on Wednesday, November 24 from 3-4PM GMT (7-8AM PST) and is suitable for anyone who'd like to learn more about Analytics Goals.

If you're interested make sure you sign up now!

Posted by Gordon Zhu, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/11/live-online-course-on-how-to-define-and.html

[G] Welcome, Google Apps users!

Posted: 24 Nov 2010 04:46 PM PST

Google Finance Blog: Welcome, Google Apps users!

Posted by Karolina Netolicka, Product Manager

Google Apps recently launched an improvement that made dozens of exciting Google services available to Google Apps users for the first time. As part of this launch, Google Finance is now available to our Google Apps users for free with their Apps accounts.

Google Apps is Google's suite of cloud-based messaging and collaboration apps used by over 30 million users in small businesses, large enterprises, educational institutions, government agencies, and non-profit organizations around the world. If your organization hasn't gone Google yet you can learn more about how to lower IT costs and improve productivity and collaboration with Google Apps.

For those Finance users who have a Google Apps account, if your administrator has already transitioned your organization to the new infrastructure, you can now use Google Finance by signing in at google.com/finance with your existing Apps account.

For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services for Google Apps users.
URL: http://googlefinanceblog.blogspot.com/2010/11/welcome-google-apps-users.html

[G] Spreading holiday cheer and regional cuisine through AdWords

Posted: 24 Nov 2010 08:42 AM PST

Official Google Blog: Spreading holiday cheer and regional cuisine through AdWords

When we here in the U.S. think of Thanksgiving, many of us think of our favorite foods: perhaps a fresh-from-the-oven pumpkin pie, a sweet glazed ham or a succulent turkey. But thanks to Charlie Hohorst III of Lafayette, La., tens of thousands of Americans dream instead of a turkey... stuffed with a duck... stuffed with a chicken.

For the past 15 years, Hohorst has run food shopping site Cajun Grocer, which specializes in more than 1,000 different authentic Louisianan foodstuffs and delicacies. The "turducken"—a Cajun dish consisting of a de-boned turkey filled with duck, chicken and stuffing—is "the bread and butter" of his business, says Hohorst. He can attest to their growing popularity as he ships an ever-increasing number of turduckens to cities all over the country, from Los Angeles to Boston.

Cajun Grocer's business has grown hand-in-hand with the use of Google AdWords. Before starting AdWords campaigns in 2002, sales were fueled primarily by word of mouth, and reaching the right audience at an affordable price was a challenge. "With a specialty product like a turducken," says Hohorst, "who do you target and how do you target them?" Using AdWords, Cajun Grocer can show off their products alongside relevant searches on Google and measure every penny spent on advertising.

Cajun Grocer's ad for "turducken" searches, using AdWords Product Extensions.

The process of hand-crafting all eight types of turducken for the Thanksgiving rush starts in April and continues through packing and last-minute shipping as late as November 23.

Aside from their role in spreading the culinary influence of his native Louisiana, what Hohorst really loves about turduckens is that, much like the Thanksgiving holiday itself, they give people a reason to come together. "They're a gathering item. Many people have heard of them, and when someone they know has one, it can bring in 10 or even 20 people."

Posted by Jim Prosser, Communications Manager
URL: http://googleblog.blogspot.com/2010/11/spreading-holiday-cheer-and-regional.html

[G] Preserving Alan Turing’s papers at Bletchley Park

Posted: 24 Nov 2010 08:42 AM PST

Official Google Blog: Preserving Alan Turing's papers at Bletchley Park

As you may have seen, some key papers from British computer scientist and wartime codebreaker Alan Turing are up for auction today at Christie's in London. Dr Turing is a hero to many of us at Google for his pioneering work on algorithms and the development of computer science. (He's also an important figure for many across the world who face homophobic attacks and bullying, an issue that we have spoken about elsewhere.)

Why are these papers so important? Dr Sue Black, a computer scientist at University College London and a key campaigner for Bletchley Park, where Dr Turing worked, explains: "The lot includes codebreaker Max Newman's copies of many of Turing's papers. Some of the papers have on them comments from Newman, a friend of Turing's who testified in his defence at his trial. These papers belong at Bletchley Park, home of the codebreakers, and where these two codebreakers worked together side by side, helping to save millions of lives during World War II."

Sue asked Google for support in purchasing the papers for Bletchley Park, which we agree is clearly the right place to house them. As has been reported earlier today, we are backing the bid with a contribution of $100,000 towards a successful purchase.

There's still a long way to go to raise all the money required; we hope that others will be able to come forward too. The deadline for contributions to the bid has been extended until 2pm GMT today. Anyone interested in supporting it should contact Sue directly, or go to http://www.justgiving.com/turing-papers/.

Posted by Simon Meacham, Developer Advocate
URL: http://googleblog.blogspot.com/2010/11/preserving-alan-turings-papers-at.html
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