Monday, November 22, 2010

Googland

Googland

[G] An Efficient Way to Promote the Season’s Hottest Products

Posted: 22 Nov 2010 01:00 AM PST

Google Affiliate Network: An Efficient Way to Promote the Season's Hottest Products

Google's Search Trend data provides a wealth of information on what consumers are searching for. The ThinkHoliday site highlights trends in retail and insight into the types of product searches that consumers are conducting this holiday season.


Publishers can leverage search trend data or content on their website that's related to specific products and find products available through Google Affiliate Network advertisers. Our newly enhanced Product Search feature enables publishers to find products and build links to specific products across all approved advertiser relationships. Starting today, users will enjoy an even faster experience, with more relevant results for their product search. We strongly encourage publishers to use this feature to build product specific links for placement on their sites and start promoting this season's most popular gifts.

How it works:

The Find Products feature allows publishers to access advertisers' product feeds within the Google Affiliate Network interface. Publishers can view product price, image, image size, category and description in addition to tracking and creative urls.

To search for a product, sign in and go to the Products tab. Enter the name of a product you want to promote on your website and click 'go.' Your product search results will appear ranked by relevancy to the keywords entered.

Please note that providing specific criteria generates better results. You can search by criteria such as keywords, brand, advertiser name, product name, UPC, ISBN, MPN and/or SKU. To exclude products place a minus (-) in front of any of your criteria. For example, "digital camera -accessories".

Ever wonder how specific products perform?
Google Affiliate Network publishers can gain insight into the conversions for specific products from many Google Affiliate Network advertisers via the Product Detail Report. You can navigate to the Product Detail Report via the navigation bar on the left side of your screen. (Sign in, visit the Reports Tab >> Product-Related >>Products Detail)

This holiday season presents an opportunity to focus on the specific products that your visitors are looking for. By leveraging Google's search trend data, the enhanced Find Products feature within your Google Affiliate Network account and product level reporting, you can optimize your affiliate ads for the best performing products.

The Google Affiliate Network Team

Posted by Sheila Parker, Product Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2010/11/efficient-way-to-promote-seasons.html

[G] The Connected Kingdom

Posted: 21 Nov 2010 10:32 AM PST

Inside AdWords: The Connected Kingdom

Cross-posted from the Google Small Business Blog:

At Google we've always believed that the Internet is an engine of economic growth, but until now no one has ever quantified who, how, why, where and what was behind this growth. So we asked The Boston Consulting Group (BCG), a well-respected adviser on business strategy, to conduct an analysis of the impact of the Internet on the UK economy.

And we were surprised by the results:
  • In 2009, the Internet contributed £100 billion to the UK economy. That represents 7.2% of GDP.
  • The UK is the number one country in the world for e-commerce and is a net exporter of e-commerce goods and services, exporting £2.80 for every £1 imported.
  • The Internet economy is expected to grow by 10% per year.




BCG researched the impact that being online has had on overall businesses sales, and the results were again startling. In recent years, businesses that embraced the Internet have seen four times the growth in sales than businesses that haven't.



Understanding the importance of the Internet on the UK economy was useful, but BCG wanted to dig deeper and compare how the UK ranks against other countries. So they devised what they've called an "e-intensity index" which looks at three main factors: the ease of access to the Internet, the amount spent on the Internet, and the level of engagement people have with the Internet. Whilst the UK led on the amount of money spent online, the overall leader was Denmark, with the UK in 6th, and Germany, USA, and France in 9th, 11th and14th place, respectively.

To view a full version of the report, get involved in the debate and have your say in what the UK government should do to help grow the UK Internet economy, we encourage you to visit www.connectedkingdom.co.uk.

Posted by Richard Keelty, Product Marketing Manager, Google UK
URL: http://adwords.blogspot.com/2010/11/connected-kingdom.html

[G] Welcome, Google Apps users!

Posted: 21 Nov 2010 05:31 AM PST

Official Google Reader Blog: Welcome, Google Apps users!

Google Apps recently launched an improvement that made dozens of exciting Google services available to Google Apps users for the first time. As part of this launch, Google Reader is now available to our Google Apps users for free with their Apps accounts.



Google Apps is Google's suite of cloud-based messaging and collaboration apps used by over 30 million users in small businesses, large enterprises, educational institutions, government agencies, and non-profit organizations around the world. If your organization hasn't gone Google yet you can learn more about how to lower IT costs and improve productivity and collaboration at google.com/apps.



For those Reader users who have a Google Apps account, if your administrator has already transitioned your organization to the new infrastructure, you can now use Google Reader by signing into Reader as normal with your existing Apps account.



For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services for Google Apps users.

URL: http://googlereader.blogspot.com/2010/11/welcome-google-apps-users.html
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