Thursday, November 4, 2010

Googland

Googland

Googland

[G] Writing a campaign speech with Google Docs

Posted: 03 Nov 2010 11:16 PM PDT

Official Google Enterprise Blog: Writing a campaign speech with Google Docs

[With our recent announcement about the more than 10 million students, faculty, staff and alumni who have "gone Google" we thought it would be fun to share this post from the Google Docs blog]

A few months ago, my colleague Julia and I were at a technology conference for educators. Teachers were very enthusiastic when we demonstrated working together on documents at the same time and were really excited about how they could use it in their classrooms. What surprised us though, was how many of our favorite features - like working together at the same time - were brand new to them.

We knew we wanted to share that same excitement with even more people. Inspired by the Search Stories videos, we set off to tell a story using Google Docs. The result is this video:



We hope you enjoy seeing some of the cool features Google Docs offers in action. And if you think your friends would like it, show it to them too!

Posted by Bryan Carroll, Consumer Operations Strategist, Docs Team
URL: http://googleenterprise.blogspot.com/2010/11/writing-campaign-speech-with-google.html

[G] Test your app from right to left

Posted: 03 Nov 2010 06:31 PM PDT

Google Open Source Blog: Test your app from right to left

Can you spot the error in the following webpage?


Unless you are one of the 56 million Internet users who read Arabic, the answer is probably no. But BidiChecker, a tool for checking webpages for errors in handling of bidirectional text, can find it:


Oops! The Arabic movie title causes the line to be laid out in the wrong order, with half of the phrase "57 reviews" on one side of it and half on the other.

As this example demonstrates, text transposition errors can occur even if your web application is entirely in a left-to-right language. If the application accepts user input or displays multilingual content, this data may be in one of the right-to-left languages, such as Arabic, Hebrew, Farsi or Urdu. Displaying right-to-left text in a left-to-right environment, or vice versa, is likely to cause text garbling if not done correctly. So most user interfaces, whether left-to-right or right-to-left, need to be able to deal with bidirectional (BiDi) text.

Handling BiDi text can be tricky and requires special processing at every appearance of potentially BiDi data in the UI. As a result, BiDi text support often regresses when a developer adds a new feature–and fails to include BiDi support in the updated code.

Called from your automated test suite, BidiChecker can catch regressions before they go live. It features a pure JavaScript API which can easily be integrated into a test suite based on common JavaScript test frameworks such as JSUnit. Here's a sample test for the above scenario:


// Check for BiDi errors with Arabic data in an English UI.
function testArabicDataEnglishUi() {



 // User reviews data to display; includes Arabic data.



 var reviewsData = [



 

 {'title': 'The Princess Bride', 'reviews': '23'},


 

 {'title': '20,000 Leagues Under the Sea', 'reviews': '17'},


 

 {'title': 'ستار تريك', 'reviews': '57'} // "Star Trek"



 ];





 // Render the reviews in an English UI.


 var app = new ReviewsApp(reviewsData, testDiv);


 app.setLanguage('English');



 app.render();







 // Run BidiChecker.



 var errors = bidichecker.checkPage(/* shouldBeRtl= */ false, testDiv);



 // This assertion will fail due to BiDi errors!



 assertArrayEquals([], errors);

}

We've just released BidiChecker as an open source project on Google Code, so web developers everywhere can take advantage of it. We hope it makes the web a friendlier place for users of right-to-left languages and the developers who support them.

By Jason Elbaum, Internationalization Team
URL: http://google-opensource.blogspot.com/2010/11/test-your-app-from-right-to-left.html

[G] Join us for a webinar to learn the basics of DFP Small Business

Posted: 03 Nov 2010 05:20 PM PDT

Inside AdSense: Join us for a webinar to learn the basics of DFP Small Business

Next week, our friends from the DFP Small Business team will be hosting a free online seminar to introduce AdSense publishers to DFP Small Business.

For those unfamiliar with DFP Small Business, it's Google's free hosted ad serving solution that helps website publishers manage and grow their online advertising business. If you don't currently have an account, learn more and sign up for free today by visiting the DFP Small Business website.

The webinar will provide you with an introduction to ad serving, a live demo of DFP Small Business, and best practices for setting up your ad inventory and trafficking an ad campaign.

Title: Getting started with DFP Small Business
Host: The DFP Small Business Team
Date and Time: Wednesday November 10 at 10AM GMT

Register here.

All publishers are welcome to attend the webinar, but please note the UK friendly start time of the session.

Posted by Katrina Kurnit - Inside AdSense team
URL: http://adsense.blogspot.com/2010/11/join-us-for-webinar-to-learn-basics-of.html

[G] Seller rating extensions available on Google.co.uk and Google.de

Posted: 03 Nov 2010 04:23 PM PDT

Inside AdWords: Seller rating extensions available on Google.co.uk and Google.de

We're pleased to announce that starting today we'll begin showing seller rating extensions to German-language users searching on Google.de as well as English-language users searching on Google.co.uk.

We launched seller rating extensions earlier this year for English-language users on Google.com. Since then, thousands of advertisers have had their star ratings attached to their AdWords ads, making it easier for potential customers to identify highly-rated merchants on Google.com.

We're encouraged by the results we've seen and over time we plan to bring seller rating extensions to more users in more locations.

Please note that because we'll be rolling out seller rating extensions over the next couple of days, you may not see it immediately, even if your ads meet the qualifications.

To learn more about seller rating extensions, including how to manage when they appear with your ads, you can read the FAQ in the AdWords help center.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/11/seller-rating-extensions-available-on.html

[G] More midterm election search trends as the results come in

Posted: 03 Nov 2010 03:50 PM PDT

Official Google Blog: More midterm election search trends as the results come in

As Election Day went on, people continued to come to Google for information and, importantly, updates on results. Starting around 8pm PT yesterday, Nov 2, and continuing throughout the night and into the morning, more than half the terms in Hot Trends were related to the election. People searched for [live election coverage] as well as news sites like [fox news] and [drudge report]. Most of the popular searches, however, were for certain races and candidates, starting mostly with races in the Eastern time zone and gradually moving west as polls closed across the country.

The hot terms included Senators-elect [marco rubio] of Florida, [dan coats] of Indiana and [rand paul] of Kentucky, three Republicans who won yesterday, as well as incumbent Democrats Sen. [blanche lincoln] of Arkansas and [russ feingold] of Wisconsin, who lost, and Democrat Joe Manchin of West Virginia, who won the special Senate election to take Robert Byrd's former Senate seat. [joe sestak], Pennsylvania's Democrat candidate for Senate, was also popular online, as well as [joe toomey], who defeated him. People also looked for information on the [delaware senate race] which had gained national attention largely due to Republican candidate Christine O'Donnell (she lost).

Beginning around 9pm PT, we saw interest rising in the [nevada senate race], the outcome of which would determine whether Majority Leader Harry Reid would stay in office. Searches for [harry reid polls] and [nevada election results] continued to be popular even after it was announced that he had won. California's incumbent Democrat Sen. [barbara boxer], who also won her reelection bid, was also popular search. And the still-undecided Alaska Senate race continues to drive searches, especially for the write-in candidate there, [lisa murkowski].

In the House of Representatives, we've seen searches spike for Rep. [nancy pelosi], who won her California district last night but lost her position as Speaker of the House when the Republicans gained the majority in the house. Her successor as Speaker, [john boehner], was also popular. And there was interest in reelected candidates from both sides of the aisle, from Democrat [barney frank] of Massachusetts to Republican [michele bachmann] of Minnesota.

Popular Governors' races include Ohio, Florida (people are also looking for info about its winner as of this morning, [rick scott]), Texas, Illinois, Connecticut, South Carolina (which elected its first female governor last night, [nikki haley]) and Minnesota, where the winner has yet to be decided as of this moment. [emmer], the Republican candidate there, is in the top 20 list on Hot Trends as of 8am PT this morning.

California's prop 19, which lost by an estimated 10 percentage points, continued to be popular online, as people checked for [prop 19 results] [prop 19 status] and [prop 19 poll numbers], asking [did prop 19 pass in california].

Some East Coast residents seem to have gone to bed before the results came out last night, and are catching up on the news this morning. Searches for New England newspapers [portland press herald], [hartford courant], [burlington free press] and [bangor daily news] took up a fifth of the Hot Trends list at 8am PT today, along with searches for [tallahassee democrat] and [columbus dispatch].

Finally, it wasn't just current candidates who made news last night. Former vice presidential candidate [geraldine ferraro] was popular online; Ferraro appeared on TV last night with her fellow VP candidate Sarah Palin, and the former made some comments about female candidates for president in 2012 that had some people raising eyebrows. People were also interested in [obama trip to india], the President's trip planned for this weekend.

That's it for now, but we'll keep an eye on the search trends—and on the news—and see if we have any more interesting tidbits to share.

Posted by Emily Wood, Google Blog Editor
URL: http://googleblog.blogspot.com/2010/11/more-midterm-election-search-trends-as.html

[G] Google Docs on Twitter

Posted: 03 Nov 2010 02:34 PM PDT

Official Google Docs Blog: Google Docs on Twitter

Want to stay up-to-date on all the latest Google Docs news, tips and tricks? Follow us on Twitter http://twitter.com/googledocs
URL: http://googledocs.blogspot.com/2010/11/google-docs-on-twitter.html

[G] Writing a campaign speech with Google Docs

Posted: 03 Nov 2010 02:34 PM PDT

Official Google Docs Blog: Writing a campaign speech with Google Docs

A few months ago, my colleague Julia and I were at a technology conference for educators. Teachers were very enthusiastic when we demonstrated working together on documents at the same time and were really excited about how they could use it in their classrooms. What surprised us though, was how many of our favorite features - like working together at the same time - were brand new to them.

We knew we wanted to share that same excitement with even more people. Inspired by the Search Stories videos, we set off to tell a story using Google Docs. The result is this video:



We hope you enjoy seeing some of the cool features Google Docs offers in action. And if you think your friends would like it, show it to them too!

Posted by: Bryan Carroll, Consumer Operations Strategist, Google Docs
URL: http://googledocs.blogspot.com/2010/11/writing-campaign-speech-with-google.html

[G] Join the Docs Community on YouTube

Posted: 03 Nov 2010 02:34 PM PDT

Official Google Docs Blog: Join the Docs Community on YouTube

Two years ago, we created the Google Docs Community on YouTube as a space to feature user-created videos about Google Docs. Today, we're reviving the channel with new life and new videos from the community and the Google Docs team.

You'll find videos ranging from helpful tutorials to creative testimonials in easy to browse playlists. On the channel, you can view Google Docs success stories:



And learn how to use features in Google Docs and Sites, ranging from basic editing to features used by our most advanced users:



You'll even be able to check out new Google Docs and Sites features:



Check out the channel to connect with the Docs community and the Google Docs team, and learn tips and tricks. If you want to hear more, just click the subscribe button on the channel, and if you'd like to submit a video to share with the world, simply fill out this form.

Posted by: Julia Harter, Consumer Operations
URL: http://googledocs.blogspot.com/2010/11/join-docs-community-on-youtube.html

[G] YouTube to give love a bad name (aka Bon Jovi live!)

Posted: 03 Nov 2010 12:01 PM PDT

YouTube Blog: YouTube to give love a bad name (aka Bon Jovi live!)

Next Wednesday, November 10, at 8 p.m. ET, Bon Jovi will give an exclusive performance at New York's Best Buy Theater, streamed live to the world on the band's YouTube

channel: www.YouTube.com/BonJovi. With the help of YouTube's Moderator tool, fans will also have the chance to submit comments and videos expressing what they love about their favorite Bon Jovi songs. Watch Jon Bon Jovi's personal request for submissions below.









The set list for the November 10 concert will be determined by you. Submissions end Monday, November 8, so upload a video and start voting now. Here's your chance to help shape a concert from one of the biggest bands of all time.



Ali Sandler, Music Partnerships, recently watched ""I wanna rage, right now" - Brian Wilson."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/sA4yGV0W_oQ/youtube-to-give-love-bad-name-aka-bon.html

[G] Live webinar on cloud-based CRM apps built for your Google Apps 11/9

Posted: 03 Nov 2010 11:11 AM PDT

Official Google Enterprise Blog: Live webinar on cloud-based CRM apps built for your Google Apps 11/9

Customer relationship management (CRM) is the most frequent search query in the Google Apps Marketplace, showing a trend of businesses moving their customer management to the cloud. The flexibility of cloud-based CRMs means there is no longer one traditional type of CRM, siloed in an on-premise server. Marketplace CRM apps can now help you manage your contacts across any channel, including emails, phone calls, projects, and even social networks, while working in sync with many other tools that you use.

Join us in a live webinar next Tuesday, Nov 9th, where I will host three Marketplace CRM vendors to discuss how your business can use cloud-based CRM apps:
  • Rodrigo Vaca, Director of Marketing at Zoho
  • Sachin Garg, Director of Strategy & Business Development at Applane
  • Bart Lorang, CEO of CloudCenter, the maker of Rainmaker
The Google Apps Marketplace offers a wide range of richly integrated CRM apps, take this unique opportunity to hear directly from the developers of these three apps.

Webinar: How Google Apps and integrated cloud-based CRMs can change your business
Tuesday, November 9th, 2010
10:00 a.m. PDT / 1:00 p.m. EDT
Register here

Posted by Harrison Shih, Google Apps Marketplace Team
URL: http://googleenterprise.blogspot.com/2010/11/live-webinar-on-cloud-based-crm-apps.html

[G] System Update for November 2nd

Posted: 03 Nov 2010 09:48 AM PDT

Google Analytics Blog: System Update for November 2nd

On November 2nd, Google Analytics experienced technical difficulties, which lasted for a few hours. No data was lost, but users saw lower visits than expected during this time.

We deployed a fix as as soon as we were alerted and Analytics is now back to normal and data has been restored.

Posted by Trevor Claiborne, Google Analytics Team
URL: http://analytics.blogspot.com/2010/11/system-update-for-november-2nd.html

[G] Longboarding around the world with YouTube

Posted: 03 Nov 2010 08:32 AM PDT

YouTube Blog: Longboarding around the world with YouTube

Today's guest blogger is Scott Imbrie, CEO and Co-Founder of Original Skateboards. His passion is longboarding, a popular new form of skateboarding that also blends elements of surfing and snowboarding. Scott started Original with his brother, Brad, using YouTube to grow the business from scratch.





From the start, Brad and I wanted to design longboards and trucks that would allow descents of the steepest paved roads in the world. Since longboarding as a sport was relatively unknown in 2002, we saw an opportunity to grow both our sport and business through online video.



In 2005, we shot our first video, "Longboarding Cadillac Mountain," on Cadillac Mountain in Maine. With just 12 subscribers to our channel, we uploaded the video and promoted it through our MySpace and Facebook communities. We had no idea what to expect. The next day, we came into the office and found more sales orders than we had received in the previous week, including many orders from Europe and Australia.



YouTube had provided us global reach, which drove more potential customers to the Original website. Our total sales increased roughly 40% from that night forward. Seeing the impact online video had on our sales, we began to build our business with YouTube at its core. We added Nick Patrick, the director of Cadillac Mountain, to our three-person staff to shoot, edit and produce YouTube content full time.



To stay connected with our viewers, we began to expand beyond a single video. Our next project was an episodic travel series we called "Western Sessions." YouTube featured the first episode on its home page, and we reached over 150,000 views, which was a record for us at the time. Our sales again increased by approximately 40%. Last year's sequel, "Puerto Rico Sessions," received 8.9 million views, making up over 30% of our total video views in 2009.



Our strategy to achieve those viewership numbers and increase our subscriber base has been through a combination of online advertising (primarily Google AdWords and YouTube Promoted Videos), creative print advertising and word-of-mouth. We found when we produce relevant, high-quality content, one in four viewers will share that video with a friend. This viral word-of-mouth sharing greatly decreases our costs (when we pay for video advertising) and has enabled us to grow our business on a very limited budget. Additionally, we are developing YouTube-based applications to help us connect even more effectively with our viewers.



While Original has more than 105,000 subscribers around the world, it remains very much a family affair. Brad and I continue to work together every day, and our childhood best friends are key players in our business. Moreover, longboarding as a sport has grown exponentially. The sport now receives millions of views per week on YouTube and has grabbed the attention of major newspapers and television shows.



We are thankful that the YouTube community supports our artistic expression and sport. It has helped open many new opportunities for our business.



Our latest video, "Go Longboard 2010," is our interpretation of what we feel makes longboarding different from other extreme sports out there. Our goal was to make the most visually stunning nature video on YouTube, and showcase longboarding while we were at it. We hope you like it!











Serena Satyasai, Marketing Manager, recently watched "Longboarding Boston."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/yYqKl2n66mQ/longboarding-around-world-with-youtube.html
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