Sunday, November 14, 2010

Googland

Googland

[G] Next New Networks shares the spotlight with YouTube comedians

Posted: 14 Nov 2010 12:26 AM PST

YouTube Blog: Next New Networks shares the spotlight with YouTube comedians

Next New Networks has developed, produced or promoted some of the most popular web series on YouTube, including "The Key of Awesome," "Obama Girl" and "Auto-Tune the News." They recently launched a new series, "Comedy Thunder," to help introduce you to some of the great comedy channels available on YouTube. We asked them some questions about the new show...















1. Tell us about "Comedy Thunder." Where did the idea come from and what can the YouTube community expect?
It's our version of a comedy festival. Each week the eight channels will tackle a topic that we select, like cute animals or blockbuster movies, and give their comedic take on it. We will also have surprise YouTube guests taking part in the series.

From GoPotatoTV to Cyr1216, we want to showcase the best, up and coming comedy talent that YouTube has to offer. We're re-creating the experience of going to Montreal for Just for Laughs or HBO's now-defunct Aspen Comedy Festival and bringing it to YouTube. Like popping into a showcase at a big comedy festival, viewers will see a range of comedic styles.

2. You've had previous success with series like "Key of Awesome" and "Obama Girl." What words of advice would you give to other YouTube content creators looking to build their audiences?

YouTube is a social platform. Your audience wants to talk to you. Ask them questions. Get opinions and then feature them in your videos. You are leading a conversation.

3. Are you hoping to help the comedy groups you're working with get discovered? Is this kind of collaboration the future of online video?
Collaboration and cross promotion between channels is not the future of online video – it is the present. It is what makes YouTube a unique and social experience. Fans get excited seeing their favorite YouTube users show up on other channels they love. I am hoping that the series helps these channels grow their audience so they can get closer to making online video their full-time jobs.

Sara Pollack, Entertainment Marketing Manager, recently watched "Vader VS Hollywood." You can follow all the videos and channels participating at youtube.com/comedythunder.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/Px-Aw2hoD-M/next-new-networks-shares-spotlight-with.html

[G] Why Google Uses AdWords

Posted: 13 Nov 2010 09:11 PM PST

Inside AdWords: Why Google Uses AdWords

It probably comes as no surprise that we are huge fans of AdWords. It is such an effective marketing tool for our advertisers that it's no wonder that we'd use it ourselves. In fact, Google uses AdWords for many of the same reasons that our advertisers do - it's a great way to reach users and raise awareness about a product or feature. Type "Chrome" into the search box on Google, and you'll see an ad with links and a demonstration video.



House ads are a common industry practice. Newspapers show ads in their pages with information on how to subscribe. Television stations show ads to promote different programs that are on the same channel or other channels owned by the same parent company. And search engines commonly use ads to inform and educate users about services they provide.

As we've always said, we've been using house ads for several years to promote a variety of products. We've run search marketing campaigns on Google for search products such as iGoogle, Google Maps, and mobile products as well as for specific issues in order to provide information to our users. We've run ads related to disasters to help users find resources and learn more about disaster relief (for example, in the aftermath of the earthquake in Chile, Google showed an ad with links to Google's crisis response website for queries such as "Chile earthquake").



How do these house ads work?
  • These advertising campaigns are subject to internal marketing budgets, so we are strategic and careful in our implementation of our advertising campaigns.
  • We only allow ads from Google that comply with the same ads policies that apply to any other advertiser. In fact, Google's ads are not guaranteed to appear in any given spot.
  • Indeed, as any other advertiser experiences, only directly relevant and quality ads will show, as the auction is dynamic [see Quality Scores and Ad Auctions].
  • It is the quality scores and the bids of all advertisers entering a specific auction which may determine the cost-per-click, and Google may well be one of these advertisers.
  • For AdSense ads, all AdSense publishers and syndication partners get paid exactly the same way whether the advertiser is Google or another business.
We manage our advertising campaigns according to the same principles that any other advertiser would. We look closely at our budgets, managing our spend against CPC and CPA (cost-per-acquisition). Like more than a million other businesses, we believe in the value of online marketing to connect with web users.

Posted by Lorraine Twohill, Vice President, Global Marketing
URL: http://adwords.blogspot.com/2010/11/why-google-uses-adwords.html

[G] AdWords system maintenance on November 13

Posted: 13 Nov 2010 09:11 PM PST

Inside AdWords: AdWords system maintenance on November 13

On Saturday, November 13, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won't be able to log into your account during this time, your campaigns will continue to run as usual.

AdWords system maintenance typically occurs on the second Saturday of each month during the above times. We'll continue to update you here as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road.

Posted by Gordon Zhu, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/11/adwords-system-maintenance-on-november.html

[G] Product Listing Ads rolling out to all U.S. advertisers

Posted: 13 Nov 2010 09:11 PM PST

Inside AdWords: Product Listing Ads rolling out to all U.S. advertisers

One year ago today we launched the initial beta of Product Listing Ads. With Product Listing Ads, we wanted to introduce a basic ad format that makes it easy for you to promote your entire product inventory while still providing potential customers with high-quality, relevant results. Over the last year we've been impressed with the results. In fact, during the beta, advertisers listed hundreds of millions of products and we found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.

Today we're announcing that Product Listing Ads is coming out of beta. Starting today, and rolling out completely over the next week, all U.S. advertisers can start using Product Listing Ads.

Product Listing Ads, along with Product Extensions, is part of AdWords Product Ads. With Product Ads, users can see the exact products you offer before they even reach your site, which leads to more clicks, higher quality leads, and higher ROI for your search ads.



Like Product Extensions, which lets you add the pictures and prices of relevant products to your keyword-targeted text ads, Product Listing Ads makes it easy to show the most relevant products from your Google Merchant Center account to potential customers searching on Google.com.

However, unlike Product Extensions, Product Listing Ads don't require any keywords or ad text. Product Listing Ads are automatically triggered whenever someone's search matches an item in your Merchant Center account, making it easy to show relevant ads for your entire product inventory.

To learn more about Product Ads and see how to get started with Product Extensions and Listings, you can visit our help center or watch the video below.




Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/11/product-listing-ads-rolling-out-to-all.html
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