Tuesday, August 31, 2010

Googland

Googland

[G] Email overload? Try Priority Inbox

Posted: 31 Aug 2010 04:34 AM PDT

Official Google Blog: Email overload? Try Priority Inbox

(Cross-posted from the Gmail Blog)

People tell us all that time that they're getting more and more mail and often feel overwhelmed by it all. We know what you mean—here at Google we run on email. Our inboxes are slammed with hundreds, sometimes thousands of messages a day—mail from colleagues, from lists, about appointments and automated mail that's often not important. It's time-consuming to figure out what needs to be read and what needs a reply. Today, we're happy to introduce Priority Inbox (in beta)—an experimental new way of taking on information overload in Gmail.

Gmail has always been pretty good at filtering junk mail into the "spam" folder. But today, in addition to spam, people get a lot of mail that isn't outright junk but isn't very important—bologna, or "bacn." So we've evolved Gmail's filter to address this problem and extended it to not only classify outright spam, but also to help users separate this "bologna" from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.



Priority Inbox splits your inbox into three sections: "Important and unread," "Starred" and "Everything else":



As messages come in, Gmail automatically flags some of them as important. Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better at categorizing messages for you. You can help it get better by clicking the or buttons at the top of the inbox to correctly mark a conversation as important or not important. (You can even set up filters to always mark certain things important or unimportant, or rearrange and customize the three inbox sections.)

After lots of internal testing here at Google, as well as with Gmail and Google Apps users at home and at work, we're ready for more people to try it out. Priority Inbox will be rolling out to all Gmail users, including those of you who use Google Apps, over the next week or so. Once you see the "New! Priority Inbox" link in the top right corner of your Gmail account (or the new Priority Inbox tab in Gmail Settings), take a look.

Posted by Doug Aberdeen, Software Engineer
URL: http://googleblog.blogspot.com/2010/08/email-overload-try-priority-inbox.html

[G] Introducing Blogger Stats

Posted: 31 Aug 2010 04:28 AM PDT

Blogger Buzz: Introducing Blogger Stats

Posted by Noah Fiedel and Wiktor Gworek, Software Engineers

Just in time for our eleventh birthday, we are excited to introduce Stats for Blogger. First launched to Blogger in Draft back in July, Blogger Stats is a cool real-time stats service that's fully integrated with Blogger; you don't need to do anything to enable it for your blog. You can find the new Stats tab on your blog's dashboard—go ahead and take it for a spin!


Feature Highlights

Stats is an important piece of the blogging puzzle, as it allows you to track your blog's traffic and find out exactly what your audience is looking for. As such, integrated, real-time stats has been one of the most frequently requested features from our users. You can find more information about Blogger Stats in our earlier announcement; meanwhile, here are some quick highlights for you.
  • Real-time tracking. Each time your blog is viewed, you can see the change on your stats almost immediately
  • Insights about your audience. Top search keywords, countries, browsers, and more
  • Great user interface. Beautiful, easy-to-read graphs and charts

Updates

After our initial launch to Blogger in Draft, we had some very helpful feedback and suggestions from you. Based on them, we've made improvements including the following:
  • Self-view exclusion. Some of you wanted Blogger Stats to exclude your own pageviews, and now there's an option for that: On Stats | Overview, click on "Don't track your own pageviews" link (that's on the right side, under the pageview summary) and select the "Don't track..." option. We're also now excluding traffic coming from Blogger admin or Preview, providing more accurate pageview data.
  • More effective bot traffic filtering. We've extended our list of known "bots" (the non-human visitors, such as crawlers), another measure to provide more accurate pageviews from real visitors.
  • Rate-limiting visit counts from the same user. We now rate-limit repeated visits from the same user (real visitors or bots) above a certain threshold.
  • Internationalization. Now Blogger Stats is available in more than 40 languages.

We hope you like the new Blogger Stats. By the way, there must be something good about August—not only is it our birth month, we've gone from four Admin Dashboard tabs to six, just this month alone! (The other new tab we've added this month was the Comments tab, which was another highly requested feature.) We still have some more ground to cover, but just wanted to say we're working really hard to deliver the features you've wanted to see on Blogger. Looking forward to seeing you all at the upcoming Meetup!
URL: http://buzz.blogger.com/2010/08/introducing-blogger-stats.html

[G] Vulnerability trends: how are companies really doing?

Posted: 30 Aug 2010 10:33 PM PDT

Google Online Security Blog: Vulnerability trends: how are companies really doing?

Posted by Adam Mein, Google Security Team

Quite a few security companies and organizations produce vulnerability databases, cataloguing bugs and reporting trends across the industry based on the data they compile. There is value in this exercise; specifically, getting a look at examples across a range of companies and industries gives us information about the most common types of threats, as well as how they are distributed.

Unfortunately, the data behind these reports is commonly inaccurate or outdated to some degree. The truth is that maintaining an accurate and reliable database of this type of information is a significant challenge. We most recently saw this reality play out last week after the appearance of the IBM X-Force® 2010 Mid-Year Trend and Risk Report. We questioned a number of surprising findings concerning Google's vulnerability rate and response record, and after discussions with IBM, we discovered a number of errors that had important implications for the report's conclusions. IBM worked together with us and promptly issued a correction to address the inaccuracies.

Google maintains a Product Security Response Team that prioritizes bug reports and coordinates their handling across relevant engineering groups. Unsurprisingly, particular attention is paid to high-risk and critical vulnerabilities. For this reason, we were confused by a claim that 33% of critical and high-risk bugs uncovered in our services in the first half of 2010 were left unpatched. We learned after investigating that the 33% figure referred to a single unpatched vulnerability out of a total of three — and importantly, the one item that was considered unpatched was only mistakenly considered a security vulnerability due to a terminology mix-up. As a result, the true unpatched rate for these high-risk bugs is 0 out of 2, or 0%.

How do these types of errors occur? Maintainers of vulnerability databases have a number of factors working against them:
  • Vendors disclose their vulnerabilities in inconsistent formats, using different severity classifications. This makes the process of measuring the number of total vulnerabilities assigned to a given vendor much more difficult.
  • Assessing the severity, scope, and nature of a bug sometimes requires intimate knowledge of a product or technology, and this can lead to errors and misinterpretation.
  • Keeping the fix status updated for thousands of entries is no small task, and we've consistently seen long-fixed errors marked as unfixed in a number of databases.
  • Not all compilers of vulnerability databases perform their own independent verification of bugs they find reported from other sources. As a result, errors in one source can be replicated to others.
To make these databases more useful for the industry and less likely to spread misinformation, we feel there must be more frequent collaboration between vendors and compilers. As a first step, database compilers should reach out to vendors they plan to cover in order to devise a sustainable solution for both parties that will allow for a more consistent flow of information. Another big improvement would be increased transparency on the part of the compilers — for example, the inclusion of more hard data, the methodology behind the data gathering, and caveat language acknowledging the limitations of the presented data. We hope to see these common research practices employed more broadly to increase the quality and usefulness of vulnerability trend reports.
URL: http://googleonlinesecurity.blogspot.com/2010/08/vulnerability-trends-how-are-companies.html

[G] Email overload? Try Priority Inbox

Posted: 30 Aug 2010 08:59 PM PDT

Official Gmail Blog: Email overload? Try Priority Inbox

Posted by Doug Aberdeen, Software Engineer

People tell us all that time that they're getting more and more mail and often feel overwhelmed by it all. We know what you mean—here at Google we run on email. Our inboxes are slammed with hundreds, sometimes thousands of messages a day—mail from colleagues, from lists, about appointments and automated mail that's often not important. It's time-consuming to figure out what needs to be read and what needs a reply. Today, we're happy to introduce Priority Inbox (in beta)—an experimental new way of taking on information overload in Gmail.

Gmail has always been pretty good at filtering junk mail into the "spam" folder. But today, in addition to spam, people get a lot of mail that isn't outright junk but isn't very important—bologna, or "bacn." So we've evolved Gmail's filter to address this problem and extended it to not only classify outright spam, but also to help users separate this "bologna" from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.



Priority Inbox splits your inbox into three sections: "Important and unread," "Starred" and "Everything else":



As messages come in, Gmail automatically flags some of them as important. Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better at categorizing messages for you. You can help it get better by clicking the or buttons at the top of the inbox to correctly mark a conversation as important or not important. (You can even set up filters to always mark certain things important or unimportant, or rearrange and customize the three inbox sections.)

After lots of internal testing here at Google, as well as with Gmail and Google Apps users at home and at work, we're ready for more people to try it out. Priority Inbox will be rolling out to all Gmail users, including those of you who use Google Apps, over the next week or so. Once you see the "New! Priority Inbox" link in the top right corner of your Gmail account (or the new Priority Inbox tab in Gmail Settings), take a look.
URL: http://gmailblog.blogspot.com/2010/08/email-overload-try-priority-inbox.html

[G] Box.net goes Google: platform integration and real-time collaboration

Posted: 30 Aug 2010 08:25 PM PDT

Official Google Enterprise Blog: Box.net goes Google: platform integration and real-time collaboration

Editors note: As part of our Going Google Everywhere series, today's guest blogger is Jen Grant, VP of Marketing at Box.net, a Palo Alto-based start-up that helps businesses collaborate, share, and manage all their content online. Learn more about other organizations that have gone Google on our community map.

When I joined Box.net a few years ago, we weren't using a web-based email and calendaring solution, despite being "born in the cloud." At first I POP-ed my email into my personal Gmail (insert groans from IT here). But as the company grew from 40 to 100, it wasn't hard to convince our IT guru, Jeff, that a move to Google Apps would be best for productivity...and his sanity.



Today, we no longer use our in-house system that required a lot of maintenance and back-ups. Instead we're heavy users of the Google Apps. We use Gmail, Google Talk and Google Calendar to keep track of our busy schedules and stake out precious conference rooms. And since we've grown pretty quickly, being able to collaborate on projects using Google Docs has helped us to work together across our larger teams. Plus, since the launch of the Google Apps Marketplace, the Box and Google Apps platforms are integrated, resulting in the seamless connection of Box's cloud content management solution with Google Apps. We like to think that the two services were a match made in heaven...or at least the clouds :) Check out our snazzy video about the integration.

The Box-Google Apps integration helps us work faster and more efficiently. Being able to collaborate across departments as we've grown has been essential. My favorite part is the ability to create a Google doc in a Box folder. I get the real-time collaboration of Google Docs and can also assign my CEO a task to approve the final version. Plus our security-sensitive VP of Tech Ops is happy because he can now report on who's got access to which files in Google Docs. And everyone can access and link to their Box files from Gmail. Peanut butter and chocolate.

Thanks to our move to Google Apps, I'm happy to report that as a service and company, Box operates fully in the cloud. Now that the Box team is hooked on Google Apps, none of us can imagine life without it.



Posted by Ashley Chandler, Google Apps team
URL: http://googleenterprise.blogspot.com/2010/08/boxnet-goes-google-platform-integration.html

[G] Street View and The Wilderness Downtown

Posted: 30 Aug 2010 05:15 PM PDT

Google LatLong: Street View and The Wilderness Downtown


Some of us now live far away from the places where we grew up, and I've often found something quite evocative and wistful about looking at photos of the streets where I used to live. A few of us decided to capture this feeling of nostalgia in an interactive music experience that we developed for the web.

The music experience, called "The Wilderness Downtown," was created by writer/director Chris Milk, with the band Arcade Fire and several of us at Google. Drawing upon Street View in the Google Maps API as well as features made possible by HTML5, we created what we hope is a unique and deeply personal experience of traveling down the streets where you grew up. All this is set to Arcade Fire's new song "We Used to Wait" off their newly released album "The Suburbs."


"The Wilderness Downtown" was made possible by recent developments in modern web technologies and modern browsers, and was built with Google Chrome in mind. As such, it's best experienced in Chrome or an up-to-date HTML5-compliant browser.

You can launch the project and learn more about it on our Chrome Experiments site at www.chromeexperiments.com/arcadefire. Enjoy the trip down memory lane!

Posted by Aaron Koblin, Google Creative Lab

URL: http://google-latlong.blogspot.com/2010/08/street-view-and-wilderness-downtown.html

[G] Defending the rivers of the Amazon

Posted: 30 Aug 2010 05:15 PM PDT

Google LatLong: Defending the rivers of the Amazon

From time to time we invite guest posters to share their views on items relevant to the use of Google Earth. Here we have a post from Google Earth Outreach grantees Amazon Watch and International Rivers, two U.S.-based organizations that support Brazil's Movimento Xingu Vivo Para Sempre. Amazon Watch and International Rivers have used Google Earth to animate what could happen if the Belo Monte Dam Complex were built on the Xingu River in the Amazon. We've offered them some space to share their work and thoughts with our readers.

Please note: This is a complicated issue with many facets, and the views of this poster do not necessarily represent the official viewpoint of Google Inc.; we support the use of Google Earth for visualizations to create dialog.


Today, Amazon Watch and International Rivers are releasing a new Google Earth tour and YouTube video called "Defending the Rivers of the Amazon," narrated by Sigourney Weaver, to draw attention to the impacts of the proposed Belo Monte Dam Complex on the people and ecology of the Xingu River.

If built, Belo Monte would be the world's third-largest hydroelectric dam, and would divert the flow of the Xingu River, a massive tributary of the Amazon. It would flood the rainforest, displace more than 20,000 people, and generate greenhouse gases. On August 26th, the Brazilian government signed the concession to build despite protests by the region's indigenous and local populations.



Download the "Defending the Rivers of the Amazon" Google Earth tour

The idea for the Google Earth tour emerged when "Avatar" director James Cameron and cast member Sigourney Weaver traveled to the Xingu River in April with Amazon Watch and the Brazilian Instituto Socioambiental (ISA). The launch of this Belo Monte Dam 3D animation is timed with the re-release of Avatar in theatres. James Cameron has also produced an informational video on Belo Monte called "A Message from Pandora" to highlight one of many real Pandoras on Earth.

Of course, it's not all doom and gloom; the animation uses map overlays and 3D models to illustrate the potential for solar and wind energy as an alternative solution to meet Brazil's future energy needs, using data from studies performed in the country.

But don't take our word for it; watch the video, interact with the tour, and see for yourself. Then follow the link to take action. The people of the Xingu will thank you for it.

Posted by Atossa Soltani, Executive Director, Amazon Watch and Aviva Imhof, Campaigns Director, International Rivers
URL: http://google-latlong.blogspot.com/2010/08/defending-rivers-of-amazon.html

[G] Share your story with the new Google Translate

Posted: 30 Aug 2010 04:27 PM PDT

Official Google Blog: Share your story with the new Google Translate

(Cross-posted from the Google Translate blog)

Today, you may have noticed a brighter looking Google Translate. We're currently rolling out several changes globally to our look and feel that should make translating text, webpages and documents on Google Translate even easier. These changes will be available globally within a couple of days.

Google Translate's shiny new coat of paint

With today's functional and visual changes we wanted to make it simpler for you to discover and make the most of Google Translate's many features and integrations. For example, did you know that you can search across languages on Google using Google Translate? Or that you can translate incoming email in Gmail or take Google Translate with you on your phone? We've added all these tips on the new Do more with Google Translate page. You can also see some of these tips rotating on the new homepage.

We've also created an Inside Google Translate page, where you can learn how we create our translations. Is it the work of magic elves or learned linguists? Here Anton Andryeyev, an engineer on our team, gives you the inside scoop:



It's always inspiring for us to learn how Google Translate enables people to break down communication barriers around the world. Lisa J. recently shared with us how she uses Google Translate to stay in touch with her grandparents. "I moved to the U.S. from China when I was six," Lisa told us, "so I speak both English and Chinese fluently but I'm not very good at reading the complex Chinese alphabet." When she gets an email from her grandparents in China, Google Translate helps her understand the sentences she can't quite read. She also uses Google Translate when she's writing her response. "I use Google Translate to make sure I'm using the right character in the right place," she explained.

Do you use Google Translate to stay in touch with distant relatives? Read foreign news? Or make the most of your vacation? We'd love to hear from you, and invite you to share your story with us. Who knows, we might feature your story on the Google Translate blog!

Posted by Awaneesh Verma, Product Manager
URL: http://googleblog.blogspot.com/2010/08/share-your-story-with-new-google.html

[G] AdSense email preferences: Get the most from your account and from Google

Posted: 30 Aug 2010 04:23 PM PDT

Inside AdSense: AdSense email preferences: Get the most from your account and from Google

Have you checked your AdSense email preferences lately? If not, you may be missing out on important information and special offers without realizing. Take a minute to log in and update your email preferences under the 'My Account' tab.

Want to be invited to upcoming events like AdSense In Your City? Make sure you check the box next to Special Offers when you edit your email preferences so you can stay up-to-date with giveaways and other special programs in your area.

Want tips from the AdSense team for how to earn more with your AdSense account? Check Customized help and performance suggestions and/or Newsletters so we can offer personalized guidance to improve performance and maximize your revenue.

Want to help us improve AdSense by testing out features like the new AdSense interface? Check Google Market Research and you'll be able to share your valuable feedback with us through surveys and beta tests.

Want promotions and key updates for other Google products that can help you grow your AdSense business? Check Information about other Google products and services which may be of interest to you so we can send you news and coupons based on your potential needs.

We want to help you earn more with tips and promotions, invite you to in-person events, and gather your feedback so we can continue to improve AdSense. So log in, update your preferences, and take advantage of the opportunities coming your way from the AdSense team!

Posted by Katrina Kurnit - Inside AdSense Team
URL: http://adsense.blogspot.com/2010/08/adsense-email-preferences-get-most-from.html

[G] Introducing our new YouTube channel for Google Mobile

Posted: 30 Aug 2010 04:14 PM PDT

Official Google Mobile Blog: Introducing our new YouTube channel for Google Mobile

By now, some of you may have noticed our new Google Mobile YouTube channel, with a fresh look that includes a video box that rotates along multiple axes (we love the Rubik's Cube here at Google). As you click on and discover more videos, we hope you'll have fun checking out all the ways the box can turn.

In our channel's "featured" section, we highlight some of our mobile search capabilities -- like search by voice, sight, and location -- that really help you take advantage of your phone's unique technology. Since we understand that these represent new modes of searching for many of you, we're going to launch some new videos that help illustrate the variety of practical and fun ways that you can use these features. To start with, check out our "Shoot This" series of videos for Google Goggles. Goggles can actually recognize much more than just bar codes and book covers, and these videos really let you take Goggles for a test drive. You can navigate through these videos by clicking on the embedded annotations to fast-forward or rewind.

When looking at "all apps," you can not only check out any of our latest videos at a glance, but also quickly sort them by mobile platform or by app.
We've also made it easier for you to share videos by email or through popular social networking sites.

We hope you enjoy trying out our new Google Mobile YouTube channel. We'll be adding many more new videos, so please visit youtube.com/googlemobile and subscribe. Also, if you've already subscribed to our old channel, note that you need to subscribe to the new one separately.



Posted by Heaven Kim, Product Marketing, Google Mobile
URL: http://googlemobile.blogspot.com/2010/08/introducing-our-new-youtube-channel-for.html

[G] Arcade Fire, HTML5 and Chrome

Posted: 30 Aug 2010 03:46 PM PDT

Google Chrome Blog: Arcade Fire, HTML5 and Chrome

Today we're excited to launch a musical experience made specifically for the browser, called "The Wilderness Downtown." The project was created by writer/director Chris Milk with the band Arcade Fire and Google.

"The Wilderness Downtown" is set to Arcade Fire's new song "We Used to Wait", and showcases many of the latest developments on the web. It features a mash-up of Google Maps and Google Street View with HTML5 canvas, HTML5 audio and video, an interactive drawing tool, and choreographed windows that dance around the screen. These modern web technologies have helped us craft an experience that is personalized and unique for each viewer, as you virtually run through the streets where you grew up.




Browsers and the modern web have indeed come a long way since Chrome was introduced, and we hope this project provides a glimpse at some of what the future holds. The project was built with Chrome in mind, so it's best experienced in Chrome's beta or stable builds. To launch the project and learn more about how we made it, please visit our Chrome Experiments site at www.chromeexperiments.com/arcadefire.

Posted by Thomas Gayno, Google Creative Lab
URL: http://chrome.blogspot.com/2010/08/arcade-fire-html5-and-chrome.html

[G] Extending the Associated Press as Hosted News partner

Posted: 30 Aug 2010 02:52 PM PDT

Google News Blog: Extending the Associated Press as Hosted News partner

Posted by Josh Cohen, Senior Business Product Manager

We've extended our existing licensing agreement with the Associated Press that permits us to host its content on Google properties such as Google News. We look forward to future collaborations, including on ways Google and AP can work together to create a better user experience and new revenue opportunities. You can read more about our hosted news agreements in this post and this one.
URL: http://googlenewsblog.blogspot.com/2010/08/extending-associated-press-as-hosted.html

[G] More advertiser control on YouTube

Posted: 30 Aug 2010 02:51 PM PDT

Inside AdWords: More advertiser control on YouTube

Today's post comes from the Official YouTube Blog:
We're constantly working to give advertisers control and flexibility over their YouTube campaigns. We place great value on this because ads are an extension of what a company represents as a business, and we want YouTube to be a place where that reputation and image can flourish.

To that end, we've been rolling out features to keep advertisers in control of their campaigns. We announced one such example last week, when we launched a feature that gives select advertisers the ability to voluntarily age-restrict their videos. But there's more work to do.

To date, we've given advertisers the ability to pick and choose individual videos on YouTube to target using our Video Targeting Tool. But one of the most frequently requested features we've heard from advertisers is the ability to exclude individual videos and channels from the campaigns they run on our site. Today, we're excited to announce video and channel exclusions, a way for advertisers to pick specific YouTube videos and channel URLs that they don't want their ads to appear on.

Here's an example: let's say you run a vegan bakery. You want to strike a balance between good exposure for your baked goods online, while staying true to your company values in offering items free of animal or dairy-products. Now you can indicate which videos are not the best fit for your audience. Since your customers are probably not watching "Homewrecker Hot Dog," you can provide this video exclusion under the "Networks" tab.



Similarly, you might run a keyword-targeted campaign on bakery-related keywords and exclude whole channels that you don't feel suit your audience. So if FoodNetworkTV has videos centered mostly around cooking meat dishes, you have the controls to prevent ads from showing on that channel and specific videos.

Alternatively, if your ads are appearing on a video that has content you deem inappropriate for your audience, or perhaps isn't performing in terms of click-through rate or conversions, you can optimize your campaign by using this new feature to exclude it.

Google has also been investing significantly in ensuring brand safety, transparency and control for advertisers across the Google Display Network. We're hoping that these added layers of control will make your campaign targeting even more precise. Keep sending us your feedback so we can make future product improvements.

Baljeet Singh, Senior Product Manager recently watched "AH NOM NOM: Wholesome Bakery Best Vegan Bakery Food Cart In San Francisco"

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/08/more-advertiser-control-on-youtube.html

[G] Fullscreen and more!

Posted: 30 Aug 2010 02:51 PM PDT

Official Google Reader Blog: Fullscreen and more!

As Google Reader is all about reading, we thought we should give our users a chance to maximize their screen space whenever possible... thus fullscreen mode was born. You can toggle the fullscreen mode through the 'f' key. Additionally, you can use 'shift + u' to show and hide the navigation panel so you can easily change what you're reading without leaving fullscreen mode.






Eagle-eyed viewers might have also noticed we've added a new category to the trends page: clicked trends - now you can see which sources you click on the most.

And finally, something many of you have asked for before...we now show you your lifetime read item count. That's right. Every. Single.* Item.**






*Only things you've scrolled by, or clicked on - doesn't count mark all as read.

**Okay, that's not quite accurate - once you hit around 300K (which we know some of you are already over) we stop counting for performance reasons. Consider that "beating the game".
URL: http://googlereader.blogspot.com/2010/08/fullscreen-and-more.html

[G] 23 walls of Googley

Posted: 30 Aug 2010 12:59 PM PDT

Official Google Blog: 23 walls of Googley

A couple months ago while visiting our London office, I noticed a really cool Google logo on the wall. It was a mosaic of photos of London that had been created by a product manager named Clay Bavor and a team of Googlers (in fact, Clay wrote about it). As a few of us admired the wall, we thought there must be other Googlers who could create something equally cool and fun. So we cooked up a little contest for the product management team: create your own version of a "Googley Art Wall" and the team with the best entry wins a nice dinner out and a donation to the charity of its choice.

When we announced the contest, we weren't sure if we'd get enough entries to make it interesting. Within minutes of seeing the announcement, however, Lorraine Twohill (head of marketing) and Claire Hughes Johnson (head of online sales) both asked if it was OK for their teams to enter too. Soon Googlers from offices and teams around the world were doing their best to create beautiful, creative and Googley "art walls," on small budgets and their own time.

Seven weeks later, 23 teams from 12 offices across eight countries submitted videos and photographs of their work. The entries were so universally good that the judges couldn't limit themselves to picking just one winner. The grand prize went to "Rubik's Cubes galore!", a giant Google doodle meticulously composed of 850 Rubik's Cubes, created by practically the entire Taipei office. We also named four runners-up: from Mountain View, a "Periodic Table of Google Elements," a colorful collection of facts and stats about Google and the Internet arranged as a giant periodic table; the "Google Paris Metro Station," a Metro stop built right inside the Paris office; the "Shanghai interactive wall," a magnetic wall with 63 moveable tiles; and in Dublin, the "Google FoosWall," a super-sized foosball table with handmade players that spell Google. Watch the video to see the making of these winning walls, along with the finished products.



People sometimes ask me to define "Googley." Now I can just tell them to walk by any of the newly decorated walls (you should too, if you happen to visit a Google office). This is what happens when you give Googlers a little space—and paint guns, a wood shop, litter scraps from micro-kitchens, stained glass, LEDs, dried beans, colorful plastic balls, antique furniture—or just about anything else they can get their hands on, apparently. They create incredible things.



Posted by Jonathan Rosenberg, Senior Vice President, Product Management
URL: http://googleblog.blogspot.com/2010/08/23-walls-of-googley.html

[G] Arcade Fire meets HTML5

Posted: 30 Aug 2010 12:59 PM PDT

Official Google Blog: Arcade Fire meets HTML5

What would a music experience designed specifically for the modern web look like? This is a question we've been playing around with for the last few months. Browsers and web technologies have advanced so rapidly in the last few years that powerful experiences tailored to each unique person in real-time are now a reality.

Today we're excited to launch a musical experience made specifically for the browser. Called "The Wilderness Downtown", the project was created by writer/director Chris Milk with the band Arcade Fire and Google. Building this project on the web and for the browser allowed us to craft an experience that is not only personalized, but also deeply personal for each viewer. "The Wilderness Downtown" takes you down memory lane through the streets you grew up in. It's set to Arcade Fire's new song "We Used to Wait" off their newly released album The Suburbs (which you may be familiar with, especially if you were one of 3.7 million viewers who live-streamed Arcade Fire's concert on YouTube earlier this month). The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen.


"The Wilderness Downtown" was inspired by recent developments in modern browsers and was built with Google Chrome in mind. As such, it's best experienced in Chrome or an up-to-date HTML5-compliant browser. You can launch the project and learn more about it on our Chrome Experiments site at www.chromeexperiments.com/arcadefire.

We hope you enjoy it.

Posted by Aaron Koblin, Google Creative Lab
URL: http://googleblog.blogspot.com/2010/08/arcade-fire-meets-html5.html

[G] More advertiser control on YouTube

Posted: 30 Aug 2010 08:12 AM PDT

YouTube Blog: More advertiser control on YouTube

At YouTube, we're constantly working to give advertisers control and flexibility over their YouTube campaigns. We place great value on this because ads are an extension of what a company represents as a business, and we want YouTube to be a place where that reputation and image can flourish.



To that end, we've been rolling out features to keep advertisers in control of their campaigns. We announced one such example last week, when we launched a feature that gives select advertisers the ability to voluntarily age-restrict their videos. But there's more work to do.



To date, we've given advertisers the ability to pick and choose individual videos on YouTube to target using our Video Targeting Tool. But one of the most frequently requested features we've heard from advertisers is the ability to exclude individual videos and channels from the campaigns they run on our site. Today, we're excited to announce video and channel exclusions, a way for advertisers to pick specific YouTube videos and channel URLs that they don't want their ads to appear with.



Here's an example: let's say you run a vegan bakery. You want to strike a balance between good exposure for your baked goods online, while staying true to your company values in offering items free of animal or dairy-products. Now you can indicate which videos are not the best fit for your audience. Since your customers are probably not watching 'Homewrecker Hot Dog', you can provide this video exclusion under the "Networks" tab.



Similarly, you might run a keyword-targeted campaign on bakery-related keywords, and exclude whole channels that you don't feel suit your audience. So if FoodNetworkTV has videos centered mostly around cooking meat dishes, you have the controls to prevent ads from showing on that channel.


Alternatively, if your ads are appearing on a video that has content you deem inappropriate for your audience, or perhaps isn't performing in terms of click-through rate or conversions, you can optimize your campaign by using this new feature to exclude it.



Google has also been investing significantly in ensuring brand safety, transparency and control for advertisers across the Google Display Network. We're hoping that these added layers of control will make your campaign targeting even more precise. Keep sending us your feedback so we can make future product improvements.



Baljeet Singh, Senior Product Manager recently watched "AH NOM NOM: Wholesome Bakery Best Vegan Bakery Food Cart In San Francisco"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/KypVJ3L_oVs/more-advertiser-control-on-youtube.html
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