Wednesday, March 28, 2012

Googland

Googland

[G] Take a train through the Swiss Alps with Street View

Posted: 28 Mar 2012 03:12 AM PDT

Official Google Blog: Take a train through the Swiss Alps with Street View

For the first time, you can ride a train on Street View. Through a partnership with UNESCO and Rhaetian Railways, we captured 75.8 miles/122 km of the famous UNESCO World Heritage Albula/Bernina railway line with Street View cameras. Starting today, in addition to accessing the imagery from directly within Google Maps, you can also find the collection in our new gallery.


Like our trip to the Amazon, this Swiss mountain journey also began last year, when we attached the Street View trike to the wagon of a Rhaetian Railway train. From the very front of the train, the trike took 360-degree images along the expansive track.


You can watch the video of how we did it here, and for more Street View collections around the world, visit our updated Street View gallery.

Enjoy the ride!

Posted by Raphael Leiteritz, Product Manager, Google Maps

(Cross-posted on the Lat Long blog)
URL: http://googleblog.blogspot.com/2012/03/take-train-through-swiss-alps-with.html

[G] Explore Mandela’s archives online

Posted: 28 Mar 2012 03:12 AM PDT

Google Public Policy Blog: Explore Mandela's archives online

Posted by Mark Yoshitake, Product Manager, Google's Cultural Institute

(Cross-posted from the Google Africa Blog)

Last year we announced a $1.25 million grant to the Nelson Mandela Centre of Memory to help preserve and digitize thousands of archival documents, photographs and videos about Nelson Mandela. Based in Johannesburg, South Africa, the Nelson Mandela Centre of Memory (NMCM) is committed to documenting the life and times of one of the world's greatest statesmen and spreading his story to promote social justice throughout the world.

Today, the Mandela archive has become a reality. Along with historians, educationalists, researchers, activists and many others around the world, you can access a wealth of information and knowledge about the life and legacy of this extraordinary African leader. The new online multimedia archive includes Mandela's correspondence with family, comrades and friends, diaries written during his 27 years of imprisonment, and notes he made while leading the negotiations that ended apartheid in South Africa. The archive will also include the earliest-known photo of Mr. Mandela and never-before seen drafts of Mr. Mandela's manuscripts for the sequel to his autobiography Long Walk to Freedom.



We've worked closely with the NMCM to create an interactive online experience which we hope will inspire you as much as us. You can search and browse the archives to explore different parts of Mandela's life and work in depth: Early Life, Prison Years, Presidential Years, Retirement, Books for Mandela, Young People and My Moment with a Legend.

For example, you might be interested in Nelson Mandela's personal memories of the time he was incarcerated and click into the Prison Years exhibit. You can immediately see a curated set of materials threaded together into a broader narrative. These include handwritten notes on his desk calendars, which show, for example, that he met President F.W. De Klerk for the first time on December 13, 1989 for two and a half hours in prison; the Warrants of Committal issued by the Supreme Court which sent him to prison; the earliest known photo of Nelson Mandela's prison cell on Robben Island circa 1971; and a personal letter written from prison in 1963 to his daughters, Zeni and Zindzi, after their mother was arrested, complete with transcript.



From there, you might want to see all the letters held by the archive, and click "See more" in the letters category, where you can discover all personal letters or use the time filter to explore his diaries and calendars written between 1988 and 1998, where you can see that in the last page of the last diary, he met with President Yoweri Kaguta Museveni of Uganda to exchange ideas about the situation in northern Uganda. If you were a researcher, you can search through various fragments of Madiba's memory that relate to Ahmed Kathrada, his long-time comrade, politician and anti-apartheid activist, where you can find photos, videos, manuscripts and letters that relate to him.

Finally, by clicking into the exhibit, My Moment with a Legend, you can go beyond Madiba's personal materials to get a diverse perspective through photos, videos and stories, via the memories of people like Archbishop Desmond Tutu, F.W. De Klerk and Nomfundo Walaza, a community worker.



The Nelson Mandela Digital Archive project is an initiative by the Nelson Mandela Centre of Memory and the Google Cultural Institute, which helps to preserve and promote our diverse cultural and historical heritage. Some of our other initiatives include the Art Project, digitizing the Dead Sea Scrolls and bringing the Yad Vashem Holocaust materials online.

You can start exploring the Nelson Mandela archive right now at archive.nelsonmandela.org. We hope you'll be inspired by this influential leader—the face of South Africa's transition to democracy.
URL: http://googlepublicpolicy.blogspot.com/2012/03/explore-mandelas-archives-online.html

[G] Take a train through the Swiss Alps with Street View

Posted: 28 Mar 2012 03:12 AM PDT

Google Lat Long: Take a train through the Swiss Alps with Street View


For the first time, you can ride a train on Street View. Through a partnership with UNESCO and Rhaetian Railways, we captured 75.8 miles/122 km of the famous UNESCO World Heritage Albula/Bernina railway line with Street View cameras. Starting today, in addition to accessing the imagery from directly within Google Maps, you can also find the collection in our new gallery.


Like our trip to the Amazon, this Swiss mountain journey also began last year, when we attached the Street View trike to the wagon of a Rhaetian Railway train. From the very front of the train, the trike took 360-degree images along the expansive track.


You can watch the video of how we did it here, and for more Street View collections around the world, visit our updated Street View gallery.

Enjoy the ride!

Posted by Raphael Leiteritz, Product Manager, Google Maps


(Cross posted to Official Google Blog) 
URL: http://google-latlong.blogspot.com/2012/03/take-train-through-swiss-alps-with.html

[G] EclipseCon ‘12 is Loaded with Googlers

Posted: 28 Mar 2012 03:12 AM PDT

Google Open Source Blog: EclipseCon '12 is Loaded with Googlers



EclipseCon 2012 begins today in Reston, Virginia with a veritable herd of Googlers on hand to teach, talk and generally hang out with the Eclipse community.



The information starts flowing at 9am on Tuesday when Googler Alex Russell delivers the opening keynote on "The Web Platform Is the Past, Present, and Future."



But wait, there's more:



Tuesday 3/27

Dan Rubel is speaking about Dart, a new open source programming language.

http://www.eclipsecon.org/2012/sessions/dart-action



Alex Ruiz will talk about Xtext 2.x and lessons learned while developing custom editors at Google.

http://www.eclipsecon.org/2012/sessions/xtext-success-story-google



Wednesday 3/28

Eric Clayberg will be talking about Building GUIs with WindowBuilder.

http://www.eclipsecon.org/2012/sessions/building-guis-windowbuilder



Shawn Pearce is speaking on Gerrit and peer code reviews.

http://www.eclipsecon.org/2012/sessions/harnessing-peer-code-reviews



Thursday 3/29

Last but not least, Sergey Prigogin is holding a session for beginners on C++ Refactoring.

http://www.eclipsecon.org/2012/sessions/c-refactoring-now-real



Hope to see you there!



By Cat Allman, Google Open Source Programs




URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/3nUK3Ry43Js/eclipsecon-12-is-loaded-with-googlers.html

[G] Impact of Organic Ranking on Ad Click Incrementality

Posted: 28 Mar 2012 03:11 AM PDT

Google Research Blog: Impact of Organic Ranking on Ad Click Incrementality

Posted by David Chan, Statistician and Lizzy Van Alstine, Research Evangelist



 In 2011, Google released a Search Ads Pause research study which showed that 89% of the clicks from search ads are incremental, i.e., 89% of the visits to the advertiser's site from ad-clicks are not replaced by organic clicks when the search ads are paused. In a follow up to the original study, we address two main questions: (1) how often is an ad impression accompanied by an associated organic result (i.e., organic result for the same advertiser)? and (2) how does the incrementality of the ad clicks vary with the rank of advertiser's organic results?



 A meta-analysis of 390 Search Ads Pause studies highlighted the limited opportunity for clicks from organic search results to substitute for ad clicks when search ads are turned off. We found that on average, 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search results. In addition, we found that on average, 50% of the ad clicks that occur with a top rank organic result are incremental. The estimate for average incrementality of the ad clicks increases when the rank is lower; 82% of the ad clicks are incremental when the associated organic search result is between ranks 2 and 4, and 96% of the ad clicks are incremental when the advertiser's organic result ranked lower than 4 (i.e., 5 and below).



 While these findings provide guidance on overall trends, results for individual advertisers may vary. It's also important to note that the study focuses on clicks rather than conversions. We recommend that advertisers employ randomized experiments (e.g., geo-based experiments) to better quantify the incremental traffic and lift in conversions from the search ad campaigns and that they use the value-per-click calculations in the original search ads pause study to determine the level of investment on their search ads.



 For more information, find the full study here.








URL: http://feedproxy.google.com/~r/blogspot/gJZg/~3/WUPsaRl7JIk/impact-of-organic-ranking-on-ad-click.html

[G] Introducing YouTube with a Peruvian flavor

Posted: 27 Mar 2012 02:42 PM PDT

YouTube Blog: Introducing YouTube with a Peruvian flavor

Peru is a multicultural and multilingual country, the result of the merger of different influences and customs throughout the centuries. It has a cultural abundance, from its literature, music and dance to its incredible cuisine, famous worldwide for its variety and originality. Taking all this into account, it's not surprising to find great examples of this culture's expressions on videos that anyone could enjoy at YouTube, such as Marca Perú, PerúTubers, Alicia and Sucedió en el Perú.



We want to share even more of the culture of Peru with you, so today we're kicking off a local version of YouTube in Peru: youtube.pe. The country becomes number 42 globally where a local YouTube version is available, and sixth in Latin America together with Argentina, Brazil, Mexico, Colombia and Chile.



YouTube Peru will give more exposure to local talent, as well as make the experience of discovering, sharing and commenting on videos have a local flavor, making them more relevant with local tastes. Peruvians can now browse videos by category or by popularity and find local talent easily, without missing anything that also happens on a global scale.







We can't wait to see how YouTube Peru comes to life and acquires its own personality. So we invite you to start a channel to upload your best moments and talents to YouTube, and share those of others who are celebrating their world through video.



Gianfranco Polastri, country manager for Google Peru, recently watched "Experience Sundance: Meet the FIlmmakers #12."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/lAIJU7K8-HY/introducing-youtube-with-peruvian.html

[G] Google Israel for Businesses blog launches in Hebrew

Posted: 27 Mar 2012 02:42 PM PDT

Inside AdSense: Google Israel for Businesses blog launches in Hebrew


We've heard from many of you that a blog in Hebrew would be very useful. With this in mind, we're excited to announce the launch of the Google Israel for Businesses blog. We have a lot of information to share, so we've decided to create this new blog format as a one-stop shop for all the information both publishers and advertisers need, including AdSense and AdWords information.



In order to subscribe to only AdSense topics simply visit the blog, and under "Subscribe to a label" on the left hand side, select the category "AdSense". Then, you'll only get alerts for posts categorized under that label. If you click "Subscribe via email" (also on the left hand side) you will subscribe to the entire blog (i.e. all labels).



Subscribe to the new blog today!



Posted by Maya Carmely - Inside AdSense Team


URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/koIpwI2Yk1Q/google-israel-for-businesses-blog.html

[G] Think with Google comes to ad:tech SF to make the web work for you

Posted: 27 Mar 2012 02:42 PM PDT

Inside AdWords: Think with Google comes to ad:tech SF to make the web work for you

More users. More screens. More content. Same time. Same customers. Same goals.

As marketers, it's a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your customers from intent to action? How can we make the web work for you?

Next week at ad:tech SF we'll answer these questions through a 4-part "Think with Google" series.

Tuesday, April 3rd
  • Come hear from John Nicoletti, Director of Agency Development, on winning the moments that matter, making better decisions and operating more efficiently as you grow.
  • Dive deep with Bill Kee, Analytics Product Manager, on ways to approach marketing attribution and what Google Analytics is doing to make attribution modeling more accessible.
  • Learn about free tools available to help you plan for performance with Jordan Rost, Agency Lead.
  • Close the day with Rikard Steiber, Global Marketing Director, Mobile & Social Advertising, on how to use Google+ Pages to maximize your business' effectiveness and presence online.
Wednesday, April 4th

Global Google Analytics Lead Rachel Witalec will join the discussion on search tactics for making sure content gets found where and when you want it. If you're investing time in digital marketing you won't want to miss this.

The complete conference agenda is here. The sessions are open to ad:tech attendees.

Still haven't registered? Sign up here with discount code GOOGLESF12TB and save 30% off a full conference pass.

Posted by Katie Miller, Inside AdWords crew
URL: http://adwords.blogspot.com/2012/03/think-with-google-comes-to-adtech-sf-to.html

[G] Webinar tomorrow: Advanced audience targeting on the Google Display Network

Posted: 27 Mar 2012 02:42 PM PDT

Inside AdWords: Webinar tomorrow: Advanced audience targeting on the Google Display Network

This live webinar will outline how advertisers can use advanced audience targeting across the Google Display Network. We will discuss how to overlap and maximize AdWords products in order to reach specific target audience segments by using products such as remarketing, interest categories, topic targeting and more. This live webinar will be presented by a UK-based Google Display Specialist and more specialists will be on hand to answer any questions you may have.

When: Tuesday 27th March at 3pm GMT (10am EST / 7amPST)

Posted by Katie Miller, Inside AdWords crew
URL: http://adwords.blogspot.com/2012/03/webinar-tomorrow-advanced-audience.html

[G] Explore Mandela’s archives online

Posted: 27 Mar 2012 02:42 PM PDT

Official Google Blog: Explore Mandela's archives online

Last year we announced a $1.25 million grant to the Nelson Mandela Centre of Memory to help preserve and digitize thousands of archival documents, photographs and videos about Nelson Mandela. Based in Johannesburg, South Africa, the Nelson Mandela Centre of Memory (NMCM) is committed to documenting the life and times of one of the world's greatest statesmen and spreading his story to promote social justice throughout the world.

Today, the Mandela archive has become a reality. Along with historians, educationalists, researchers, activists and many others around the world, you can access a wealth of information and knowledge about the life and legacy of this extraordinary African leader. The new online multimedia archive includes Mandela's correspondence with family, comrades and friends, diaries written during his 27 years of imprisonment, and notes he made while leading the negotiations that ended apartheid in South Africa. The archive will also include the earliest-known photo of Mr. Mandela and never-before seen drafts of Mr. Mandela's manuscripts for the sequel to his autobiography Long Walk to Freedom.


We've worked closely with the NMCM to create an interactive online experience which we hope will inspire you as much as us. You can search and browse the archives to explore different parts of Mandela's life and work in depth: Early Life, Prison Years, Presidential Years, Retirement, Books for Mandela, Young People and My Moments with a Legend.

For example, you might be interested in Nelson Mandela's personal memories of the time he was incarcerated and click into the Prison Years exhibit. You can immediately see a curated set of materials threaded together into a broader narrative. These include handwritten notes on his desk calendars, which show, for example, that he met President F.W. De Klerk for the first time on December 13, 1989 for two and a half hours in prison; the Warrants of Committal issued by the Supreme Court which sent him to prison; the earliest known photo of Nelson Mandela's prison cell on Robben Island circa 1971; and a personal letter written from prison in 1963 to his daughters, Zeni and Zindzi, after their mother was arrested, complete with transcript.


From there, you might want to see all the letters held by the archive, and click "See more" in the letters category, where you can discover all personal letters or use the time filter to explore his diaries and calendars written between 1988 and 1998, where you can see that in the last page of the last diary, he met with President Yoweri Kaguta Museveni of Uganda to exchange ideas about the situation in northern Uganda. If you were a researcher, you can search through various fragments of Madiba's memory that relate to Ahmed Kathrada, his long-time comrade, politician and anti-apartheid activist, where you can find photos, videos, manuscripts and letters that relate to him.

Finally, by clicking into the exhibit, My Moments with a Legend, you can go beyond Madiba's personal materials to get a diverse perspective through photos, videos and stories, via the memories of people like Archbishop Desmond Tutu, F.W. De Klerk and Nomfundo Walaza, a community worker.


The Nelson Mandela Digital Archive project is an initiative by the Nelson Mandela Centre of Memory and the Google Cultural Institute, which helps to preserve and promote our diverse cultural and historical heritage. Some of our other initiatives include the Art Project, digitizing the Dead Sea Scrolls and bringing the Yad Vashem Holocaust materials online.

You can start exploring the Nelson Mandela archive right now at archive.nelsonmandela.org. We hope you'll be inspired by this influential leader—the face of South Africa's transition to democracy.

Posted by Mark Yoshitake, Product Manager, Google's Cultural Institute
URL: http://googleblog.blogspot.com/2012/03/explore-mandelas-archives-online.html
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