Googland |
- [G] A new kind of summer job: open source coding with Google Summer of Code
- [G] Street View Guide to Japan’s Cherry Blossom Season
- [G] First-Party audience segments in the upgraded DFP service
- [G] Think with Google comes to ad:tech SF to make the web work for you
- [G] A new kind of summer job: open source coding with Google Summer of Code
- [G] Announcing our upcoming North America AdSense in Your City events
- [G] Measuring to improve: comprehensive, real-world data center efficiency numbers
- [G] No fresh snow? No problem with The Ski Channel on YouTube
| [G] A new kind of summer job: open source coding with Google Summer of Code Posted: 26 Mar 2012 10:49 PM PDT Official Google Blog: A new kind of summer job: open source coding with Google Summer of CodeIt's only Spring Break for most college students, but summer vacation will be here before you know it. Instead of getting stuck babysitting your little sister or mowing your neighbor's lawn, apply for Google Summer of Code and spend the summer of 2012 earning money writing code for open source projects.Google Summer of Code is a global program that gives university students a stipend to write code for open source projects over a three month period. Accepted students are paired with a mentor from the participating projects, gaining exposure to real-world software development and the opportunity for future employment in areas related to their academic pursuits. Best of all, more source code is created and released for the use and benefit of all. For the past ten days, interested students have had the opportunity to review the ideas pages for this year's 180 accepted projects and research which projects they would like to contribute to this year. We hope all interested students will apply! Submit your proposal to the mentoring organizations via the Google Summer of Code program website from today through Friday, April 6 at 19:00 UTC.  Google Summer of Code is a highly competitive program with a limited number of spots. Students should consult the Google Summer of Code student manual for suggestions on how to write a quality proposal that will grab the attention of the mentoring organizations. Multiple proposals are allowed but we highly recommend focusing on quality over quantity. The mentoring organizations have many proposals to review, so it is important to follow each organization's specific guidelines or templates and we advise you to submit your proposal early so you can receive timely feedback. For more tips, see a list of some helpful dos and don'ts for successful student participation written by a group of experienced Google Summer of Code administrators, our user's guide for the program site, Frequently Asked Questions and timeline. You can also stay up-to-date on all things Google Summer of Code on our Google Open Source blog, mailing lists or on Internet relay chat at #gsoc on Freenode. To learn more about Google Summer of Code, tune in to the Google Students page on Google+ next Monday, April 2 at 3:30pm PT for a Hangout on Air with open source programs manager Chris DiBona. He'll be talking about Google Summer of Code with other members of the open source team at Google. Submit your questions about the program between now and next Monday using the hashtag #gsochangout, and Chris and the open source team will answer them live during the Hangout On Air. Good luck to all the open source coders out there, and remember to submit your proposals early—you only have until April 6! Posted by Carol Smith, Open Source Team  URL: http://googleblog.blogspot.com/2012/03/new-kind-of-summer-job-open-source.html       | ||
| [G] Street View Guide to Japan’s Cherry Blossom Season Posted: 26 Mar 2012 07:37 PM PDT Google Lat Long: Street View Guide to Japan's Cherry Blossom SeasonOne of the most popular times to travel to Japan is during the sakura season, when the nation's innumerable cherry blossoms erupt in full pink bloom. With the season starting soon, we launched a new visual travel guide this week that uses our Street View technology to help English, Korean, Chinese and Japanese speaking travelers plan hanami flower viewing trips to popular destinations across Japan.  Check out the new Street View Guide to Japan Working with the Japan Tourism Agency and Japan National Tourism Organization, we figured out the most popular tourist spots for foreign travelers and listed them on our guide. This edition covers eight distinct areas — Ginza, Asakusa, Akihabara, Tsukji, Kamakura, Fuji spots, Kyoto, and Osaka — and for each, we recommend spots for sightseeing, eating, and, shopping. We are able to offer interiors panoramic views of many of the guide's business locations, since many of the business owners participated in our Business Photos pilot program. In total, the guide offers 339 total locations, including 26 great cherry blossom viewing spots.  Visit the Toji Temple in Sakura Season We encourage you to view the guide if you are traveling to Japan in the next few months or would like to virtually experience a few of Japan's most beautiful sites. So grab some sake and some friends — it's officially sakura season! Posted by Kaori Negoro, Senior Product Marketing Manager, Google Japan  URL: http://google-latlong.blogspot.com/2012/03/street-view-guide-to-japans-cherry.html   | ||
| [G] First-Party audience segments in the upgraded DFP service Posted: 26 Mar 2012 04:29 PM PDT DoubleClick Publisher Blog: First-Party audience segments in the upgraded DFP serviceBuying and selling ads based on audience has transformed the display industry in recent years. Buyers use new technologies to run highly relevant campaigns to users across ad networks and exchanges. This benefits publishers greatly, because it allows them to deliver more useful ads to their users ultimately helping increase RPMs on their indirectly sold inventory.Publishers are increasingly taking control of their audience data as one of the key assets of their digital businesses. But publishers tell us they still want better tools to improve the integration, transparency, and control over their own audience data for both direct and indirect ad sales. Today we're announcing the first in a series of features in the upgraded DFP service that help publishers manage and control audience data through one platform, integrated directly with their primary ad serving technology. This first release is focused on first-party segments - as a publisher, you will have the ability to define your own user audience based on criteria that you define (e.g., sports enthusiasts, travel readers). First party audience segmentation was available in the existing DFP service, and is now integrated seamlessly with the upgraded DFP service. First-party segmentation involves no implementation or integration effort by you. Simply define the criteria you want for your audience segments, in DFP and DoubleClick technology does the work of populating them directly from the ad tag. Once you've defined your audience you can use it to increase the direct sales value of undersold inventory, and gain insights on how different audience segments are engaging with content across your site. We have designed it to be seamless, easy to use and to put you in control of your data. First party segmentation is a great tool for our publishers, but it's just the first step in the work of building out DFP's audience capabilities. In the coming months you'll see more information from us as we release a series of new features that are directly integrated with the upgraded DFP service. Posted by Sean Harvey, Product Manager  URL: http://doubleclickpublishers.blogspot.com/2012/03/first-party-audience-segments-in.html   | ||
| [G] Think with Google comes to ad:tech SF to make the web work for you Posted: 26 Mar 2012 04:29 PM PDT Google Analytics Blog: Think with Google comes to ad:tech SF to make the web work for youMore users. More screens. More content. Same time. Same customers. Same goals. As marketers, it's a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your customers from intent to action? How can we make the web work for you? Next week at ad:tech SF we'll answer these questions through a 4-part "Think with Google" series. Tuesday, April 3rd
Wednesday, April 4th Global Google Analytics Lead Rachel Witalec will join the discussion on search tactics for making sure content gets found where and when you want it. If you're investing time in digital marketing you won't want to miss this. The complete conference agenda is here. The sessions are open to ad:tech attendees. Still haven't registered? Sign up here with discount code GOOGLESF12TB and save 30% off a full conference pass. Hope to see you there! Posted by the Google Analytics team     URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/-3DCErIWDWE/think-with-google-comes-to-adtech-sf-to.html   | ||
| [G] A new kind of summer job: open source coding with Google Summer of Code Posted: 26 Mar 2012 04:29 PM PDT Google Open Source Blog: A new kind of summer job: open source coding with Google Summer of CodeIt's only Spring Break for most college students, but summer vacation will be here before you know it. Instead of getting stuck babysitting your little sister or mowing your neighbor's lawn, apply for Google Summer of Code and spend the summer of 2012 earning money writing code for open source projects. Google Summer of Code is a global program that gives university students a stipend to write code for open source projects over a three month period. Accepted students are paired with a mentor from the participating projects, gaining exposure to real-world software development and the opportunity for future employment in areas related to their academic pursuits. Best of all, more source code is created and released for the use and benefit of all. For the past ten days, interested students have had the opportunity to review the ideas pages for this year's 180 accepted projects and research which projects they would like to contribute to this year. We hope all interested students will apply! Submit your proposal to the mentoring organizations via the Google Summer of Code program website from today through Friday, April 6 at 19:00 UTC.  Google Summer of Code is a highly competitive program with a limited number of spots. Students should consult the Google Summer of Code student manual for suggestions on how to write a quality proposal that will grab the attention of the mentoring organizations. Multiple proposals are allowed but we highly recommend focusing on quality over quantity. The mentoring organizations have many proposals to review, so it is important to follow each organization's specific guidelines or templates and we advise you to submit your proposal early so you can receive timely feedback. For more tips, see a list of some helpful dos and don'ts for successful student participation written by a group of experienced Google Summer of Code administrators, our user's guide for the program site, Frequently Asked Questions and timeline. You can also stay up-to-date on all things Google Summer of Code on our Google Open Source blog, mailing lists or on internet relay chat at #gsoc on Freenode. Good luck to all the open source coders out there, and remember to submit your proposals early—you only have until April 6! To learn more about Google Summer of Code, tune in to the Google Students page on Google+ next Monday, April 2nd at 3:30 pm PDT for a Hangout on Air with Open Source Programs Manager Chris DiBona. He'll be talking about Google Summer of Code with other members from the Open Source team at Google. Submit your questions about the program between now and next Monday using the hashtag #gsochangout, and Chris and the Open Source team will answer them live during the Hangout On Air. By Carol Smith, Open Source Team (Cross-posted from the Official Google Blog)     URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/tVhdHM-hjKI/new-kind-of-summer-job-open-source.html   | ||
| [G] Announcing our upcoming North America AdSense in Your City events Posted: 26 Mar 2012 01:11 PM PDT Inside AdSense: Announcing our upcoming North America AdSense in Your City eventsThe AdSense in Your City team is excited to announce our next series of events. We'll be hitting the road and visiting 15 cities in April, May, and June and can't wait to work with more of our publishers. Our next series of events will be hosted in:
AdSense in Your City began in the Summer of 2010 with the goal of allowing the AdSense Optimization team to meet with more of our AdSense publishers, offer customized tips and recommendations, and collect feedback. To date, we've worked with nearly 1500 publishers in more than 30 cities. Each AdSense in Your City event includes presentations on optimization tips, DoubleClick for Publishers Small Business, and our mobile offering. Publishers who attend also receive a one-on-one consultation with a member of the AdSense team to review their site and offer customized recommendations. The events also provide a great opportunity for our attendees to meet and network with other AdSense publishers. If you're interested in attending an AdSense in Your City event, let us know. We'll be sending out invitations soon so make sure your AdSense account is opted in to Special Offers so we can reach you. Also, if you're not near one of our North American cities, don't worry, AdSense in Your City is now global! Posted by Courtney Yamada, AdSense in Your City team    URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/DHR7kh2jFjA/announcing-our-upcoming-north-america.html   | ||
| [G] Measuring to improve: comprehensive, real-world data center efficiency numbers Posted: 26 Mar 2012 09:41 AM PDT Official Google Blog: Measuring to improve: comprehensive, real-world data center efficiency numbersTo paraphrase Lord Kelvin, if you don't measure you can't improve. Our data center operations team lives by this credo, and we take every opportunity to measure the performance of our facilities. In the same way that you might examine your electricity bill and then tweak the thermostat, we constantly track our energy consumption and use that data to make improvements to our infrastructure. As a result, our data centers use 50 percent less energy than the typical data center.One of the measurements we track is PUE, or power usage effectiveness. PUE is a ratio of the total power used to run a data center to the amount used to power the servers. For instance, if a data center has a PUE of 2.0, that means that for every watt of energy that powers the servers, another watt powers the cooling, lighting and other systems. An ideal PUE would be 1.0. In 2011, our trailing 12-month average PUE was approximately 1.14—an improvement from 1.16 in 2010. In other words, our data centers use only 14 percent additional power for all sources of overhead combined. To calculate this number we include everything that contributes to energy consumption in our data centers. That means that in addition to the electricity used to power the servers and cooling systems, we incorporate the oil and natural gas that heat our offices. We also account for system inefficiencies like transformer, cable and UPS losses and generator parasitic energy draw. If we chose to use a simpler calculation—for instance, if we included only the data center and the cooling equipment—we could report a PUE as low as 1.06 at our most efficient location. But we want to be as comprehensive as possible in our measurements. You can see the difference in this graphic:  We've been publishing our PUE quarterly since 2008—in fact, we were the first company to do so, and are still the only one. Our numbers are based on actual production data taken from hundreds of meters installed throughout our data centers, not design specs or best-case scenarios. One way to think of it is comparing a car manufacturer's mileage estimates for a new model car to the car's real-life miles per gallon. We're measuring real-world mileage so we can improve real-world efficiency. Our 2011 numbers and more are available for closer examination on our data center site. We've learned a lot through building and operating our data centers, so we've also shared our best practices. These include steps like raising the temperature on the server floor and using the natural environment to cool the data center, whether it's outside air or recycled water. We've seen dramatic improvements in efficiency throughout the industry in recent years, but there's still a lot we can do. Sharing comprehensive measurement data and ideas for improvement can help us all move forward. Posted by Joe Kava, Senior Director, data center construction and operations  URL: http://googleblog.blogspot.com/2012/03/measuring-to-improve-comprehensive-real.html   | ||
| [G] No fresh snow? No problem with The Ski Channel on YouTube Posted: 26 Mar 2012 09:41 AM PDT YouTube Blog: No fresh snow? No problem with The Ski Channel on YouTubeIf you're a skier like me, you may have experienced some highs and lows this winter in your search for epic powder. Though spring has sprung, you can now get more of a downhill fix than ever by checking out The Ski Channel on YouTube.The folks at The Ski Channel partnered with Epic Planks to create a new series called Germination. The series features some of the best young shredders around the world, doing what they do best on some of the coolest slopes and most creative urban environments. Here's the first episode, kicking off big from Norway: There are many more adventures to come on The Ski Channel, and you can subscribe to get the first runs delivered right to your homepage. For even more channels where adrenaline meets snow, head to YouTube Sports to keep winter alive all year round. Julie Kikla, YouTube Sports content partnership manager, recently watched "Yard Sale skiing ski crash free skiing extreme."     URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/9xuXsJW2s1c/no-fresh-snow-no-problem-with-ski.html   |
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