Sunday, January 29, 2012

Googland

Googland

[G] YouTube Creator Playbook: Use analytics to build an audience

Posted: 28 Jan 2012 11:10 AM PST

YouTube Blog: YouTube Creator Playbook: Use analytics to build an audience

This is part of an ongoing series sharing tips from the YouTube Creator Playbook, a resource of best practices and tips you can start using on your Channel and videos right away.



There's tons of data and information available about your Channel, videos and audience in YouTube Analytics, but the power of this information rests in how you use it. Here are tips for how to monitor the overall performance of your Channel and how to assess your videos based on the what the data is telling you.



Find the Story Behind the Data

  • Learn what each metric means and how the different metrics correlate to one another to find the 'why' and 'how' of trends you're seeing. Don't just kick your feet up when you see a nice spike in views - dig deeper to learn more. Find what video is causing the increase or look at traffic sources to see where the new views are coming from.

  • Hear FreddieW discusses how he uses tracking and measuring to assess the impact of all the strategies he tries on his Channel:





Peaks, Most, Biggest

  • Use Analytics to investigate the 'peaks,' the 'most,' and the 'highest' of each metric. What videos are driving the most subscribers and why? What week did your Channel get the most views and what traffic source makes up the biggest portion of your views? Answers to these can help you plan your future videos based on where you're seeing the most success.

  • Gunnarolla uses Analytics to find out where his views come from for his Channel:





Videos Driving Subscribers

  • Now you can not only track your daily subscriber gains and losses, but you can see what specific videos are driving your subscriptions. Find out which call-to-action are helping you get the most people to subscribe to your Channel.

Use Your Archive

  • YouTube Analytics is a great way to keep an eye on how your archive is performing, beyond just new uploads. The 'Top 10' and video level metrics allow you to see which videos from your archive are still performing well or maybe even spiking in viewership. Use this information to prioritize what videos to optimize with annotations, new thumbnails or playlists.

To learn more about using YouTube Analytics to help your Channel succeed and many other tips, check out the YouTube Creator Playbook.



Ryan Nugent, audience development strategist, recently watched "Echoes..."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/miCSKY_JUII/youtube-creator-playbook-use-analytics.html

[G] Drupal usability study at Google

Posted: 28 Jan 2012 11:10 AM PST

Google Open Source Blog: Drupal usability study at Google







Drupal is an open source content management system with thousands of active community members behind it. A popular solution for both small and large scale websites, Drupal is extremely flexible and offers thousands of add-on modules.  Drupal's user experience (UX) layer, however, can be daunting and frustrating for beginners to learn. I am working on an exciting project in conjunction with the Drupal User Experience team and the Google Open Source team to help determine some of the key UX issues new users of Drupal encounter. The usability study will have participants (all Googlers) building a website and will help to gain insight into the stumbling blocks users encounter along the way.



The usability study will be streamed live and available for everyone to watch. The usability study is planned to take place February 1-3. Details about the live stream will be posted in the comments section below in the coming days. You can follow the discussion about this study on the Drupal.org wiki page.



Saturday, January 28 at Drupal Camp San Diego (SANDCamp) I will be presenting a talk called "Usability Studies for you and Drupal too!" on the fundamental principles of user experience and an introduction to the usability study. Jen Lampton from Chapter Three is co-presenting with me to talk about why UX is so important to Drupal, what the Drupal UX team has discovered through past studies, and how to get involved with the project.



Stay tuned for another post on the results, and make sure to check back on the Drupal.org wiki for details on how to watch live!



By Becky Gessler, Google Search Quality team


URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/wn9TbHjdzHI/drupal-usability-study-at-google.html

[G] VP8 Codec SDK "Duclair" Released

Posted: 28 Jan 2012 11:10 AM PST

The WebM Open Media Project Blog: VP8 Codec SDK "Duclair" Released

"Duclair," the fourth named release of the VP8 Codec SDK (libvpx), is now available. You can download the Duclair libvpx snapshot (version 1.0.0) from our Downloads page or clone it from our Git repository.

This release fixes a decoder crash bug introduced in Cayuga (v0.9.7), so we encourage all Cayuga users to upgrade.

Note that the VP8 format definition has not changed, only the SDK. Duclair is ABI incompatible with prior releases of libvpx, so the major version number has been increased to 1, and you must recompile your applications against the v1.0.0 libvpx headers. The API remains compatible, so code changes shouldn't be required in most applications.

New Features

This release introduces substantial new VP8 encoder features that are especially useful for real-time use cases such as live streaming and videoconferencing.
  • Temporal scalability produces a video stream that can be decimated to different frame rates, with independent rate targeting for each substream.
  • Multiframe postprocessing can make visual quality more consistent in the presence of frames that are of substantially different quality than the surrounding frames, as in the temporal scalability case and in some forced keyframe scenarios.
  • Multiple-resolution encoding enables simultaneous encoding of the same content at different resolutions, resulting in much faster encoding than processing them separately.
Performance Improvements

In this release we focused on optimizing VP8 decoder speed and the real-time modes of the encoder.
  • Decoder speed on x86 processors improved 10.5%. 
  • Encoder improvements followed a curve where speed settings 1-3 improved 4.0%-1.5%, speeds 4-8 improved <1%, and speeds 9-16 improved 1.5% to 10.5%, respectively.
See the CHANGELOG for a complete description.

Thanks to everyone who worked on Duclair, and welcome to our four new contributors:
  • Alpha Lam
  • Deb Mukherjee
  • Jeff Faust
  • Rafaël Carré 
John Luther is Product Manager of the WebM Project.
URL: http://blog.webmproject.org/2012/01/vp8-codec-sdk-duclair-released.html

[G] Google Supports the European Cloud Partnership

Posted: 28 Jan 2012 11:10 AM PST

Official Google Enterprise Blog: Google Supports the European Cloud Partnership


Posted by Patrick Ryan, Policy Counsel, Open Internet

Last year, we were excited about the effort initiated by the U.S. government to promote cloud adoption through the Cloud First initiative. Through this initiative, the federal government declared that taxpayers' money should be used in a more productive way, and having the government run its own data centers (more than 2,000 of them) didn't make sense. They've targeted the shutdown of more than 1,000 in what they call their "year of change in federal IT," saving more than $2 billion in taxpayer money. Through leading by example, the federal government went Google with several large agencies including the National Oceanic and Atmospheric Administration (NOAA) and the Government Services Agency (GSA). They join other public entities like the states of Wyoming, and Utah, Washington DC, and the cities of Orlando and Pittsburgh. Also, quasi-public entities have embraced Google Apps, including more than 61 of the top 100 U.S. universities.

In 2012, we hope to see the same movement in Europe. On January 26th, the European Commission's Vice President Neelie Kroes announced at the World Economic Forum in Davos the European Cloud Partnership, and they're backing it with an investment of 10 million EUR to create "a strong common basis for cloud procurement by public authorities." Commissioner Kroes also addressed many of the concerns about local clouds in a decisive way:

"There is one thing that does not make sense and I want to be clear about it: The Cloud Partnership, and indeed our overall Cloud Computing strategy, is not about building a European super-cloud, neither outright nor by forcing the integration of existing public cloud infrastructures. Cloud business models, and the set-up of cloud suppliers' and publicly-run data centres, should be determined by efficiency considerations on the market."

We believe that the European Cloud Partnership will be a positive thing for public authorities, not just in Europe, but around the world. According to recent studies, the Internet already accounts on average for 3.4% of GDP in a group of 13 emerging and developed economies, helps to spur economic growth and initiatives like this will help to promote its positive economic impact further.

URL: http://googleenterprise.blogspot.com/2012/01/google-supports-european-cloud.html

[G] This week's Trends: lights, wind, guitars

Posted: 28 Jan 2012 11:10 AM PST

YouTube Blog: This week's Trends: lights, wind, guitars

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

  • We took in some dazzling videos of the Northern Lights captured on camera.



  • We collected video from Egypt's one-year anniversary of its revolution.



  • We examined how a certain very popular trend of 2012 has gone local.



  • We checked in on the ever-growing popularity of dubstep.



  • We were blown away by crazy footage of a California wind storm.



  • And we met an 8-year-old girl who might just be one of the best elementary school metal guitarist that we've seen:






Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends



Kevin Allocca, YouTube Trends Manager, recently watched "Ignition."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/vaVJh2ZEbhQ/this-weeks-trends-lights-wind-guitars.html

[G] A Billion Annoying Oranges Later....

Posted: 28 Jan 2012 11:10 AM PST

YouTube Blog: A Billion Annoying Oranges Later....

Today, we're excited to welcome long-time YouTube Partner Annoying Orange to the blog to celebrate an impressive milestone - one billion views on his channel. Now, for a fresh perspective:



Hey! Hey Youtubers! HEEEEEEY! Thanks for letting me borrow your blog! I promise not to chop it! HAHAHAHA!



Wow. You know I've never actually written a blog before. Or read one. I usually just stick to emoticons. Oh! Oh! Here's one of me going NYAH, NYAH, NYAH, NYAH:



(:^)



And this is me smiling with waffle fries in my mouth:



(:#)



And this is pear with a mustache:



(:{)







No, he doesn't actually have a mustache. It's just peach fuzz! HAHA!



And that one:



(:O)



That one means, "Thanks to all our fans for tubing in… ONE BILLION TIMES!" I've been using that one a LOT lately!



Oh! Oh! One more! One more!



Do you know what this means:



!!!!



Hey! Hey! Do you give up yet!? You give up!? How 'bout now?! Now?! OH! OH! NOW!?



Okay, I'll tell you! It means "Holy smokes, the Annoying Orange is celebrating his BILLIONTH VIEW with an EPIC new video up now! You saw the action, now see the REVENGE! Wall-to-wall jokes, all your favorite guest stars, and lots and lots of FIRE!!! Don't miss it!"



See, with an emoticon like that, what else do you really have to say? You know, besides (:^)



See you then!



A to the O!



Annoying Orange, Guest to the YouTube Blog, recently watched, "Annoying Orange Comedy Roast!."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/B-5u9gip-us/billion-annoying-oranges-later.html
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