Saturday, January 21, 2012

Googland

Googland

[G] Jagriti Yatra: a journey of entrepreneurship through India

Posted: 20 Jan 2012 06:05 PM PST

Official Google Blog: Jagriti Yatra: a journey of entrepreneurship through India

As part of our ongoing commitment to entrepreneurship around the world, we recently took part in a worthy experiment crisscrossing India. Jagriti Yatra is an annual train journey that takes more than 400 of India's highly motivated youth (ages 20-26) on an 15-day trip to introduce them to India's challenges, and to the individuals and institutions that are developing unique solutions to those challenges. The goal is to inspire these young people to develop and lead social and economic entrepreneurship in their own communities. Each year, around 50 experienced professionals also join the Yatra to serve as mentors, and this year, I—along with four other Googlers—went along for the ride.

This year's "yatris" (participants) came from all four corners of the country—rich states and poor states, urban, semi-urban and rural. A large portion came from low-income rural families, and many of them (especially the women) had fought great odds to get a good education. Now, they wanted to give back to their communities.

The trip, which began in Mumbai on December 25 and returned on January 8, covered 8,500 kilometers and made 12 stops in a route that circumnavigated the entire country. Our days began at 5:30am and ended at 11:30pm, and the majority of time was spent pounding the pavement, from villages in Orissa and Uttar Pradesh to the suburbs of Madurai and Patna.

These visits brought us face-to-face with India's major challenges. Confronted with the stark reality of youth abandoning their farming traditions, vast open-air garbage dumps in town centers, girls dropping out of school after eighth grade and unemployed undergraduates scrounging money to bribe their way into government jobs, the yatris were even more motivated to become agents of change in their country. The Yatra has led to a diverse range of startups, both planned and pre-existing—for example, I spoke with participants taking up organic farming in their villages, and to others who were inspired to establish career mentoring programs in their communities.

As first-time sponsors of this year's Yatra (which focused specifically on issues in healthcare, agribusiness, water and energy) we provided not only financial support, but also WiFi for the train journey and an SMS channel for Jagriti Yatra followers to get updates on the Yatra over SMS. We also helped set up the organization with a YouTube channel and a Google+ page so they could chronicle and share their journey with the wider world.

Throughout, the energy of the group was incredible; everyone was infused with the feeling that all things are possible if you persist. Jagriti Yatra has become the event for college students and would-be young entrepreneurs to participate in (this year, the organization received 3,200 applications for less than 500 spots). It was great to see so many young people focused on making a positive impact on society through entrepreneurship.



For more personal stories from the journey, visit the Jagriti Yatra Google+ page. To register for next year's journey, visit Jagriti Yatra's registration page.

Posted by Adhi Kesarla, Principal, New Business Development
URL: http://googleblog.blogspot.com/2012/01/jagriti-yatra-journey-of.html

[G] Renewing old resolutions for the new year

Posted: 20 Jan 2012 06:05 PM PST

Official Google Blog: Renewing old resolutions for the new year

As we head into 2012, we've been sticking to some old resolutions—the need to focus on building amazing products that millions of people love to use every day. That means taking a hard look at products that replicate other features, haven't achieved the promise we had hoped for or can't be properly integrated into the overall Google experience.

Here's an update on some products that will be merged, open-sourced, or phased out in the coming months:
  • Google Message Continuity (GMC): In December 2010 we launched an email disaster recovery product for enterprise customers that use Google's cloud to back up emails originally sent or received in an on-premise, Microsoft Exchange system. In the time since we launched, we've seen hundreds of businesses sign up for it. By comparison, in that same time, we've seen millions of businesses move entirely to the cloud with Google Apps, benefitting from disaster recovery capabilities built directly into Apps. Going forward we've decided to focus our efforts on Google Apps and end support for GMC. Current GMC customers will be able to use GMC for the duration of their contract and are encouraged to consider using Google Apps as their primary messaging and collaboration platform.
  • Google Sky Map: This app was created by half a dozen Googlers at the Pittsburgh office in their 20 percent time to show off the amazing capabilities of the sensors in the first-generation Android phones and offer a window into the sky. Since we launched the tool in 2009, we have managed to share our passion with more than 20 million Android users. We will be open-sourcing Sky Map and are collaborating with Carnegie Mellon University in a partnership that will see further development of Sky Map as a series of student projects.
  • Needlebase: We are retiring this data management platform, which we acquired from ITA Software, on June 1, 2012. The technology is being evaluated for integration into Google's other data-related initiatives.
  • Picnik: We acquired this online photo editor in 2010. We're retiring the service on April 19, 2012 so the Picnik team can continue creating photo-editing magic across Google products. You can download a zip file of your creations through Picnik Takeout or copy them to Google+. As of now, the premium service is free to everyone. Premium members will receive a full refund in the coming weeks.
  • Social Graph API: This API makes information about the public connections between people on the web available for developers. The API isn't experiencing the kind of adoption we'd like, and is being deprecated as of today. It will be fully retired on April 20, 2012.
  • Urchin: In 2005 we acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and online marketing. We're fully committed to building an industry-leading online analytics product, so we're saying goodbye to the client-hosted version, known as Urchin Software. New Urchin Software licenses will no longer be available after March 2012.
Resolutions can be hard, and changing products that people love is hard too. But we're excited to focus on creating a beautifully simple, intuitive user experience across Google—an experience that will change the lives of millions of people.

Posted by Dave Girouard, VP of Product Management
URL: http://googleblog.blogspot.com/2012/01/renewing-old-resolutions-for-new-year.html

[G] Revamped commission reporting for publishers

Posted: 20 Jan 2012 06:05 PM PST

Google Affiliate Network: Revamped commission reporting for publishers

Last week, we made a few updates to help publishers stay on top of commission rates and commission rate changes.

New commission report for publishers
The new commission report allows publishers to view all of their commission rates (except for tiers & category-level commission rates) in one location. This report allows publishers to sort, filter, and export the commission rates as a comma or tab delimited file. Learn more about commission reports.



Improved commission notifications for publishers
Commission notifications now display the old and the new values for commissions that have changed. This helps publishers easily track changes that have occurred to a commission rate.

------------------------------------------------------------
Test Advertiser 1 (K3)
------------------------------------------------------------
New Commission schedule:
Start Date: 2012-01-01
Event Type: Transaction
Rate: 58.00% of sales
------------------------------------------------------------
Previous Commission schedule:
Start Date: 2011-09-27
End Date: 2012-01-01
Event Type: Transaction
Rate: 10.00% of sales

If you have any questions or feedback, we'd love to hear from you at our forum.

Posted by Ali Pasha, Product Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/01/revamped-commission-reporting-for.html

[G] The End of an Era for Urchin Software

Posted: 20 Jan 2012 06:05 PM PST

Google Analytics Blog: The End of an Era for Urchin Software

When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin to our customers and being blown away by the response. It was clear that Urchin was filling a fundamental need to understand customer engagement in a new medium. Suddenly, it made the intangible packets of traffic flying invisibly all over the world very tangible.



Within a few short years, we built a successful business based on Urchin and "Urchin on Demand", an online version of the product. In early 2005, we were acquired by Google because it saw the potential of data to create a better web. By liberating this tool we could empower companies of all sizes to become smarter and more effective online. We assigned considerable resources to our online solution and released it to the public for free. Google Analytics has since grown beyond anything that we could have expected.



The success of Google Analytics has been incredibly rewarding and humbling, and we are very thankful for the support of our early Urchin customers and investors. The Urchin Software product has now been completely overshadowed by its tremendously popular offspring. And so, it is time that we now complete the cycle by officially retiring the Urchin Software product and focus exclusively on online analytics. On behalf of the original Urchin crew and Google, we thank you and hope that we can continue to serve you with amazing products.



Urchin has only been available during the past several years through Certified Urchin Resellers, and new sales will officially discontinue at the end of March 2012. We are encouraging Urchin users to migrate to Google Analytics, although expect that current installations of the software will continue to work fine on most systems for years to come. You can learn more about the retirement of this product on the Urchin Website.



Posted by Paul Muret, Director of Engineering, Google Analytics


URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/mRUOenF_aMc/end-of-era-for-urchin-software.html

[G] Open-sourcing Sky Map and collaborating with Carnegie Mellon University

Posted: 20 Jan 2012 06:05 PM PST

Google Research Blog: Open-sourcing Sky Map and collaborating with Carnegie Mellon University

Posted by John Taylor and Kevin Serafini



In May 2009 we launched Google Sky Map: our "window on the sky" for Android phones. Created by half a dozen Googlers at the Pittsburgh office in our 20% time, the app was designed to show off the amazing capabilities of the sensors in the first generation Android phones. Mostly, however, we wrote it because we love astronomy. And, thanks to Android's broad reach, we have managed to share this passion with over 20 million Android users as well as with our local community at events such as the Urban Sky Party.



Today, we are delighted to announce that we are going to share Sky Map in a different way: we are donating Sky Map to the community. We are collaborating with Carnegie Mellon University in an exciting partnership that will see further development of Sky Map as a series of student projects. Sky Map's development will now be driven by the students, with Google engineers remaining closely involved as advisors. Additionally, we have open-sourced the app so that other astronomy enthusiasts can take the code and augment it as they wish.



The Google Sky Map team would like to thank all of our users who have taken the time to send us comments over the past 3 years. You tell us that Sky Map has helped you show off your phone, enabled you to see the stars when the urban light pollution or weather obscured them and even find romance! The feedback that touched us most though can be summarized by this short email:



"sat down with my son and looked around at the planets for about 45 minutes...time well spent, thanx"






URL: http://feedproxy.google.com/~r/blogspot/gJZg/~3/8glcHFvzSt8/open-sourcing-sky-map-and-collaborating.html

[G] Make the most of the NFL Playoffs with AdBlitz Pre-Game

Posted: 20 Jan 2012 05:51 AM PST

YouTube Blog: Make the most of the NFL Playoffs with AdBlitz Pre-Game

If you want to get even more excitement from the NFL Playoffs, check out YouTube's new Ad Blitz Pre-Game program, sharing news coverage, party tips and videos from YouTube partners and sponsor Dodge Durango. The Pre-Game program is the warm-up for our annual Super Bowl Ad Blitz advertising extravaganza, which kicks off February 5.







On Ad Blitz Pre-Game we've got fan-friendly recipes from food partners like FoodWishes and AverageBetty. You'll also find football news, opinions and predictions from partners like ProFootBallWeekly, and JRSportBrief, as well as early predictions for the big game. To get started, check out this PB&J-flavored chicken wings recipe for a lip-smacking twist on a tailgating favorite:







If you're looking for a place to call home over the NFL Playoffs, stop by Ad Blitz Pre-Game and enjoy the YouTube Channels getting you ready for kickoff!



Mark Day, program manager, recently watched "The Topic: NFL Playoff Predictions, Week Two."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/VX1mOPzVVak/make-most-of-nfl-playoffs-with-adblitz.html
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