Tuesday, January 24, 2012

Googland

Googland

[G] NBC Sports and YouTube bring the Super Bowl XLVI ads to you with YouTube Ad Blitz

Posted: 23 Jan 2012 10:06 PM PST

YouTube Blog: NBC Sports and YouTube bring the Super Bowl XLVI ads to you with YouTube Ad Blitz

Super Bowl XLVI will be one of the biggest moments of the year for advertisers, commanding the attention of millions of Americans tuned in to watch the game. After the big plays on the field, you can join in on the action online with YouTube Ad Blitz — where you decide the best commercial of the game.



As the premier online gallery of Super Bowl commercials, YouTube Ad Blitz puts all the commercials in your hands, letting you view and vote on the top ads of the Super Bowl, whether you're on a computer, mobile phone or tablet. This year, NBC Sports is the official partner for YouTube Ad Blitz, adding online promotion to its Super Bowl coverage.







Troy Ewanchyna, Vice President, Business Development & Digital Strategies, NBC Sports Group, noted, "YouTube's Ad Blitz is the perfect platform for us to extend our online promotion for our coverage of Super Bowl XLVI. The post-game Ad Blitz and the next-day Google+ Hangout allow us to extend our coverage and continue to serve viewers even when the game has concluded."



The Ad Blitz gallery will be hosted on NBCSports.com and the YouTube Ad Blitz Channel, where you can watch your favorite commercials after they've aired on NBC. Voting begins after the final whistle and will continue until Midnight ET on February 13. We'll also host a Google+ Hangout after the game where you can chat face-to-face with an NBC celebrity. Stay tuned to our blog for details.



Let the ad game begin!



Suzie Reider, head of industry development, global video team, Google, recently watched "6 tips for an awesome football party - Super Bowl XLVI."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/saPgTjoq0Ow/nbc-sports-and-youtube-bring-super-bowl.html

[G] A year of the new DoubleClick Ad Exchange: improving large publishers’ returns

Posted: 23 Jan 2012 05:36 PM PST

DoubleClick Publisher Blog: A year of the new DoubleClick Ad Exchange: improving large publishers' returns

(Originally posted on the Official Google Blog)



With 2011 now underway, we thought it was the perfect time to revisit a big topic from 2010, the DoubleClick Ad Exchange, and take a fresh look at its contribution to the display advertising ecosystem. And we have some new findings to share: a recent analysis that we've undertaken shows just how significantly the Exchange is improving advertising revenues for major web publishers.



We unveiled the new Ad Exchange in late 2009 in North America and Europe, as an open, real-time auction marketplace for display ad space—i.e., the image-based, interactive or video ad formats you see on most sites. The Exchange brings together ad networks, agency trading desks and demand side platforms on one side, and major online publishers on the other, to buy and sell display ad space in real time, allowing advertisers to reach the right ad to the right consumer at the right time and enabling publishers to connect with the advertisers most interested in what they're offering. Our goal was to grow the overall display advertising pie, so that publishers could benefit from higher ad revenues that fund their investments in the online content and services that we all read and use every day.



With a full year under our belt, we're happy to see that the Ad Exchange has proven itself so useful for so many participants. As of today, there are hundreds of premium publishers making ad space available, in addition to the many niche publishers that participate in Ad Exchange through the AdSense program. The number of transactions that occur every day has tripled. And the Ad Exchange is now becoming available in new countries.



To see how what kind of effect the growth of the Exchange was having on its participants, we undertook an analysis that quantified the Exchange's impact on participating publishers' bottom lines. Today, we're publishing a white paper that shows that when publishers make ad space available in the Ad Exchange, and the Exchange wins the auction, publishers generate, on average, 188% more revenue compared with indirect sales to ad networks and other third-party buyers. Over millions of impressions, this can make a huge difference to publishers' advertising revenues, which is great for the web as a whole.



This 188% increase is a result of two key trends that we're seeing:


  • Demand for publishers' inventory is increasing as more AdWords and Google Display Network advertisers start running display campaigns, get great results and invest further. For example, display advertising spend among Google's largest 1,000 advertisers increased 75% in the past year. Agency trading desks and new third-party technology providers are also running more display ads through the Ad Exchange. And real-time bidding—which enables advertisers to tailor their bids and ads in real time to buy the ad space they value the most—continues to be a major draw, now accounting for 56% of buyers' spend.

  • We're seeing publishers increasingly leverage the Ad Exchange's "dynamic allocation" to sell their inventory. Via dynamic allocation, the Exchange compares—in real time—the value of the highest-paying ad in the Ad Exchange with any ads from other sources (such as ad network deals) and chooses the highest paying one. The Ad Exchange only serves ads when it can offer a higher price for ad space. Of course, publishers are in complete control of which networks they allow to bid, what ads can appear on their sites and which ad space they make available.


Our goal is to make the Ad Exchange a complete solution for major publishers to maximize their ad revenue across thousands of buyers, networks and agencies. We also want to put publishers even more firmly in control of what types of ads appear on their site, enabling them to build and protect their brand, and find new advertising opportunities.



2010 was a huge growth year for the Ad Exchange, and the increased volume has made it a more vibrant ecosystem for buyers and sellers. We'll continue our work to ensure that the Ad Exchange delivers ever-improving returns and controls for publishers, so that more participants can benefit from the huge growth taking place in display advertising in 2011 and beyond.



Posted by Neal Mohan, Vice President of Product Management
URL: http://feedproxy.google.com/~r/DoubleclickPublisherBlog/~3/z0_9Gd0IdKU/year-of-new-doubleclick-ad-exchange.html

[G] Your Interview with President Obama

Posted: 23 Jan 2012 05:36 PM PST

Official Google Blog: Your Interview with President Obama

If you could hang out with President Obama, what would you ask him? Would your question be about jobs or unemployment? The threat of nuclear weapons? Immigration reform? Whatever your question is, submit it on YouTube for the opportunity to ask the President directly in a special interview over a Google+ Hangout from the White House.

On Monday, January 30, a few days after delivering his State of the Union address to the nation, President Obama will answer a selection of top-voted questions you've submitted in a live-streamed interview. Starting today through January 28, you can visit the White House YouTube channel to submit your video and text questions and vote on your favorites. Your YouTube questions will drive the interview, and several participants with top-voted questions will be selected to join the President in the Google+ Hangout to take part in the conversation live.



So take out your camera, check your hair and go to youtube.com/whitehouse to submit your question now. Need ideas? Visit youtube.com/whitehouse on Tuesday night at 9:00pm ET to watch the President's State of the Union address live. The address will be followed by the Republican response on Speaker Boehner's YouTube channel.

Video questions are preferred (though we also accept text) and should be about 20 seconds long. In the video description, be sure to tell us a little bit about yourself, like where you're from.

Your Interview with President Obama will be streamed live at 5:30pm ET on on January 30 on youtube.com/whitehouse. You have until midnight ET on January 28 to submit your question and make your voice heard on the issues that matter to you.

Posted by Ramya Raghavan, YouTube News and Politics Manager

(Cross-posted from the YouTube blog)
URL: http://googleblog.blogspot.com/2012/01/your-interview-with-president-obama.html

[G] Holy Nyans! 60 hours per minute and 4 billion views a day on YouTube

Posted: 23 Jan 2012 08:43 AM PST

YouTube Blog: Holy Nyans! 60 hours per minute and 4 billion views a day on YouTube

Since the dawn of YouTube, we've been sharing the hours of video you upload every minute. In 2007 we started at six hours, then in 2010 we were at 24 hours, then 35, then 48, and now...60 hours of video every minute, an increase of more than 30 percent in the last eight months. In other words, you're uploading one hour of video to YouTube every second. Tick, tock, tick, tock — that's 4 hours right there!



In the past we've made charts and infographics to describe the kind of mind-boggling engagement you're driving, and this time we let our dataheads run wild. They came back to us with onehourpersecond.com — an interactive collection of what happens in a YouTube second. Here's a sample:







For all the hours of video you're uploading—you're watching more as well; we've now exceeded four billion video views globally every day. That's up 25 percent in the last eight months and the equivalent of more than half the world's population watching a video every day, the same number as there are US $1 bills in circulation, the same as number of years since there was water on Mars...it's a big number, and you're making it bigger every day.



With more original Channels rolling out this year, a new homepage to help you find and follow Channels you love, and new tools for creators always on the horizon, we're excited to see how many times you'll grow these numbers this year!



The YouTube Team recently watched "The Joy of Books."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/6C_VaD5yCws/holy-nyans-60-hours-per-minute-and-4.html

[G] Your Interview with President Obama

Posted: 23 Jan 2012 08:43 AM PST

YouTube Blog: Your Interview with President Obama

If you could hang out with President Obama, what would you ask him? Would your question be about jobs or unemployment? The threat of nuclear weapons? Immigration reform? Whatever your question is, submit it on YouTube for the opportunity to ask the President directly in a special interview over a Google+ Hangout from the White House.



On Monday, January 30, a few days after delivering his State of the Union address to the nation, President Obama will answer a selection of top-voted questions you've submitted in a live-streamed interview. Starting today through January 28, you can visit the White House YouTube channel to submit your video and text questions and vote on your favorites. Your YouTube questions will drive the interview, and several participants with top-voted questions will be selected to join the President in the Google+ Hangout to take part in the conversation live.







So take out your camera, check your hair and go to youtube.com/whitehouse to submit your question now. Need ideas? Visit youtube.com/whitehouse on Tuesday night to watch the President's State of the Union address live. The address will be followed by the Republican response on Speaker Boehner's YouTube channel.



Video questions are preferred (though we also accept text) and should be about 20 seconds long. In the video description, be sure to tell us a little bit about yourself, like where you're from.



Your Interview with President Obama will be streamed live at 5:30 p.m. ET on January 30 on youtube.com/whitehouse. You have until midnight ET on January 28 to submit your question and make your voice heard on the issues that matter to you.



Ramya Raghavan, YouTube News and Politics Manager, recently watched, "How to Buy a Car, Using Game Theory"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/_m1ztd6-jHA/your-interview-with-president-obama.html

[G] A Look Back as We Move Forward: YouTube Product Launches in 2011

Posted: 23 Jan 2012 08:43 AM PST

YouTube Blog: A Look Back as We Move Forward: YouTube Product Launches in 2011

We checked the calendar, and it looks like we're just in time for the last acceptable moment for a 2011 re-cap post. From the zany to the educational, our engineering and product teams launched tons of features to make YouTube an even better place for both viewers and creators. Let's look back at some of these:

We launched features to improve the viewing experience for the 800 million of you who visit YouTube each month, like:



  • A New Homepage and Design: Launched in December to help you to get more into the great content you love, with a customizable YouTube Channels line-up and feed of the latest activity and videos from your subscriptions.

  • YouTube Original Channels: Original Channels from well-known personalities from the TV, film, news, sports and other fields, to up-and-coming media companies, to some of YouTube's existing partners. Full line-up here.

  • YouTube Politics: As we're now in an election year in the United States, this Channel is your one-stop-shop to follow the latest political stories, connect with the candidates and keep your finger on the political pulse of the nation.

  • YouTube Rentals: From new releases to all-time classics, thousands of full-length films from major Hollywood studios are available to rent in the US, UK, Canada and Japan at youtube.com/movies.  

  • YouTube Slam: Born on TestTube, this video discovery experiment was cooked up with folks from Google Research. Each week a new crop of videos battles head-to-head in Comedy, Cute, Music, Bizarre and Dance Slams, where your votes determine who wins the Slam and gets featured on the leaderboard.


Every minute, 48 hours of videos are uploaded to YouTube, so we're always working to help you make your videos the best they can be:



  • YouTube Editor: The Editor team was busy in 2011, launching image stabilization for smoother videos, the Edit Video button for one-click video editing and enhancements, and including Creative Commons licenses building a library of millions of CC tagged videos.  

  • YouTube Analytics: We love data, so we added even more features to help you examine and grow your audience through more detailed reporting.

  • More opportunities to make money from videos: We're also helping more uploaders make money from their videos. You might have noticed a button saying "Make money on your videos" last time you logged in to your YouTube account, which you might see if your account is in good standing and you've been adhering to our Community Guidelines. If you opt in, ads might run on your videos and you could start earning revenue. We've made this feature available to many account holders in the U.S. already, and over the coming months we'll be making it available to more people around the world.

  • YouTube.com/Create: No camera? No problem. With partners like Magisto, Vlix, GoAnimate and others, you can still create animated and personal videos to upload directly to YouTube.



With new features coming out every week, these examples are just a few of the launches in 2011. So, we also want to hear from you. What was your favorite YouTube product launch of 2011? Let us know by leaving a comment on the +YouTube page.

John Harding, Engineering Director, Recently Watched "Teahupoo from the Phantom HD Camera."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/GI9wCCRe8t4/look-back-as-we-move-forward-youtube.html
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