Googland |
- [G] Get Ready for a Grand Slam with Live Tennis on YouTube
- [G] Improvements to the Gmail offline Chrome app
- [G] Improvements to the Gmail offline Chrome app
- [G] Ask your question in the 2012 Google Science Fair
- [G] The AdSense in Your City team is kicking off our 2012 US tour
- [G] A look ahead at measurement in 2012
- [G] Engage with your readers through threaded commenting
- [G] BBVA banks on Google Apps
- [G] The City of Lewisville has gone Google
- [G] Think fast in the first Think Quarterly of 2012
- [G] Street View: your friendly campus tour guide
- [G] New, easier-to-use Google Search for Android
| [G] Get Ready for a Grand Slam with Live Tennis on YouTube Posted: 13 Jan 2012 03:07 AM PST YouTube Blog: Get Ready for a Grand Slam with Live Tennis on YouTubeThe Australian Open Series is in full swing, and tennis fans around the world can catch loads of the action this year on YouTube. Tennis Australia is making the series more accessible than ever before by offering full-length match replays, as well as loads of training footage and player interviews.This week we've got live streaming from the Australian Open Qualifying Tournament, and today you can also catch the live Australian Open draw featuring tennis legend John McEnroe. ] There will be a slew of of on-demand footage from the full Australian Open Series, including the Brisbane International , Sydney International, Hobart International and the Adelaide World Tennis Challenge. This will include match highlights, player press conferences, and perhaps — a few shirtless training sessions. And if you are feeling nostalgic, you can recap all the Open action from the past decade through the Archive Playlist on the Australian Open YouTube channel. Last year saw some fun moments like a dead spot in Hisense Arena and John McEnroe with his pants down, so stay tuned to see what this year will bring! Richard North, YouTube Partner Manager, recently watched "Shaark!."     URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/AIF0W3Jl4rE/get-ready-for-grand-slam-with-live.html       |
| [G] Improvements to the Gmail offline Chrome app Posted: 13 Jan 2012 03:07 AM PST The Google Apps Blog: Improvements to the Gmail offline Chrome appPosted by Dave Stewart, Senior Software EngineerWhen we first announced Gmail offline last August, we told you that it was only the beginning of our HTML5-powered offline journey. Since then, we've been listening to your feedback and today, we want to let you know about some of the key updates we've made to the Chrome Web Store app. The first update - and a personal favorite of the team- is the addition of a settings page (look for the new settings icon  ). You can now choose whether you want to synchronize 7, 14 or 31 days worth of mail. So the next time you get on an airplane, you can sit back and tackle up to 31 days of mail all while offline. We've also made a number of other updates to Gmail offline:
  URL: http://feedproxy.google.com/~r/GoogleAppsBlog/~3/N6vpMIFxGfY/improvements-to-gmail-offline-chrome.html   |
| [G] Improvements to the Gmail offline Chrome app Posted: 13 Jan 2012 03:07 AM PST Official Gmail Blog: Improvements to the Gmail offline Chrome appPosted by Dave Stewart, Senior Software EngineerWhen we first announced Gmail offline last August, we told you that it was only the beginning of our HTML5-powered offline journey. Since then, we've been listening to your feedback and today, we want to let you know about some of the key updates we've made to the Chrome Web Store app. The first update - and a personal favorite of the team- is the addition of a settings page (look for the new settings icon ). You can now choose whether you want to synchronize 7, 14 or 31 days worth of mail. So the next time you get on an airplane, you can sit back and tackle up to 31 days of mail all while offline.We've also made a number of other updates to Gmail offline:
URL: http://gmailblog.blogspot.com/2012/01/improvements-to-gmail-offline-chrome.html   |
| [G] Ask your question in the 2012 Google Science Fair Posted: 13 Jan 2012 03:07 AM PST Official Google Blog: Ask your question in the 2012 Google Science FairAre human beings born curious, or can curiosity be nurtured through environment, competition or a good teacher? Everyone's got a question—that's ours. But we're sure you've got tons of questions, too. Today, we're inviting students around the world to pose their most pressing questions about the world around them and answer those questions through scientific inquiry.Along with our partners CERN, The LEGO Group, National Geographic and Scientific American, today we're launching the second annual Google Science Fair, the largest online science competition in the world, open globally to students ages 13-18. Either individually or in teams of up to three people, students pose a question, develop a hypothesis and conduct science experiments to test it. The entire process is detailed and submitted online, via a website template participants fill out themselves, so all you need to participate is curiosity, an Internet connection and a browser. Last year, we received entries that strove to solve a wide variety of needs, from "How can I cure cancer?" to "Can I teach a robot to learn English?" to "Can I build a faster sailboat?" The breadth and depth of these projects was incredibly impressive, and this year we hope to see even more entries from the next generation of brilliant young scientists. This year's fair will be even more global than the last: We're now accepting submissions in 13 languages (Arabic, Chinese, Dutch, English, French, German, Hebrew, Italian, Japanese, Korean, Polish, Spanish and Russia). We will also be recognizing 90 regional finalists (30 from the Americas, 30 from the Asia Pacific and 30 from Europe/Middle East/Africa). From these 90, to be announced in May, our judges will select the top 15 finalists, who will be flown to Google headquarters in Mountain View, Calif. for our live Google Science Fair final event on July 23, 2012. At the finals, a panel of distinguished international judges (like Vint Cerf, Sylvia Earle and Nobel Laureates David Gross and Ada Yonath) will select top winners in each age category (13-14, 15-16, 17-18). We're also introducing a new category for this year's competition—the Scientific American Science in Action award. We were so inspired by 2011 finalist Harine Ravichandran's project, which attempted to solve energy surges in rural villages, that we decided to recognize an outstanding project that addresses a social, environmental or health need to make a difference in the lives of a group or community, as Harine's project did for her grandparents' village in India. The winner will also be flown to Mountain View for the finalist event in July. The Google Science Fair opens today, January 12, worldwide, and we'll accept submissions until Sunday, April 1 at 11:59pm GMT (or 6:59pm ET/3:59pm PT). In addition to satisfying your curious mind, your brilliant project can also help to win you some pretty cool prizes, like a $50,000 college scholarship from Google, a 10-day trip to the Galapagos Islands with a National Geographic Explorer or an internship at Google or any one of our partners. Our Scientific American Science in Action award winner will earn $50,000 and year-long mentorship to make their project goal a reality. The winners of last year's inaugural Google Science Fair became something like scientific rock stars. Shree Bose, Naomi Shah and Lauren Hodge met with President Obama, were invited to speak at big events like TEDx Women and were featured in Wired magazine. Shree, our grand prize winner, was named one of Glamour magazine's 21 Amazing Young Women of the Year. White House visits and Glamour aside, every student in the Google Science Fair has the chance to do hands-on research that can truly change the world. Visit google.com/sciencefair and ask your most burning questions at the top of your voice for the world to hear. Google itself was founded through experimentation and with the Google Science Fair, we hope to inspire scientific exploration among the next generation of scientists and engineers, celebrate scientific talent, create scientific role models and unite students around the world in the quest for learning. Posted by Cristin Frodella, Google Education Team  URL: http://googleblog.blogspot.com/2012/01/ask-your-question-in-2012-google.html   |
| [G] The AdSense in Your City team is kicking off our 2012 US tour Posted: 13 Jan 2012 03:07 AM PST Inside AdSense: The AdSense in Your City team is kicking off our 2012 US tourThe AdSense in Your City team is preparing for our first series of North America events in 2012. We're excited to hit the road and meet with more publishers across the country. At the events, we'll focus on how to maximize your AdSense revenue, introduce our free DoubleClick for Publishers Small Business product and offer suggestions for monetizing your mobile pages. We'll also meet with each attendee to review your websites and offer customized AdSense solutions. Many publishers have found the events to be great ways to meet and connect with other local publishers. "I traveled hours to attend this event and found it well worth it. The presentation was great and the 1-on-1 session was invaluable. Also, networking with other content publishers at the event added even more value to the experience. A must attend for anyone looking to optimize their websites and increase AdSense revenue." -Craig, AdSense in Your City attendee, California Attendance is limited, so sign up quickly for one of the following events: Portland, OR - Wednesday, January 18th Victoria, BC - Thursday, January 19th New Orleans, LA - Thursday, February 2nd Albuquerque, NM - Tuesday, February 28th Once you register, event details will be sent to you prior to the event. We look forward to meeting you soon! Posted by Courtney Yamada, AdSense in Your City team  URL: http://adsense.blogspot.com/2012/01/adsense-in-your-city-team-is-kicking.html   |
| [G] A look ahead at measurement in 2012 Posted: 13 Jan 2012 03:07 AM PST Google Analytics Blog: A look ahead at measurement in 2012In 2011, we saw marketing follow the consumer to more screens and more platforms - from apps to mobile sites to social networks to tablets. And in response the analytics industry made strides to unify this complex picture for marketers through device and platform specific analytics, and to connect the dots to measure and value the multi-channel customer path.With the help of mobile devices and the Internet, consumers also flocked online to fill their shopping carts in 2011. According to aggregate numbers from websites opting in to share their data with Google, there was a 63% jump in the monthly volume of online transactions from December 2010 to December 2011, and on average, the number of ecommerce transactions grew about 1.2% every week in 2011. Last year it became more important than ever for businesses to make sure their online presence and digital campaigns were in check, and that they were measuring what matters. As we turn the page on 2011, here are our thoughts on what's in store for the industry in 2012: Mobile shines on the mainstage It's been said that 2011 was the year that mobile turned a corner, and consumers armed with their smartphones show no sign of turning back. In fact, aggregate numbers from websites opting to share their data with Google show us that in the last four months of 2011, weekly volume of mobile visits jumped 40%, with mobile traffic growing at an average of 2% every week. And the weekly share of mobile transactions on overall ecommerce grew 60% in the same timeframe. In 2012, marketers should expect improved tools to measure engagement on mobile-optimized sites and effectiveness of mobile ads that will help them determine what platforms and formats help them catch consumers on the go. Measuring social media ROI becomes a reality Social media has changed the way we shop and interact with brands, but marketers still lack a clear way to measure how their social investments lead to more sales. According to MarketingSherpa, only 20% of CMOs think social media marketing produces measurable ROI, while 62% consider it to be a promising tactic that will eventually yield ROI. In 2012, better measurement tools will help marketers make smarter decisions about their investments in social. Vanity counters, such as friend counts and reshares, will be augmented with bottom line metrics like conversions and purchases, allowing marketers to measure true social ROI of each campaign and compare the effectiveness with other channels. With additional visibility into off-site activity, enhanced campaign tracking and referral analytics, 2012 is the year that social analytics comes to life. Moving beyond conversions to a cohesive view of the customer In 2012, the analytics industry will move towards bringing the disparate pieces of customer insight together into one cohesive view of the customer. How are your search, display, mobile and email marketing campaigns working together over time to bring a customer to purchase? And once they make that purchase, what can their continued interactions with your brand - both online and offline - tell you about their lifetime value as a customer? Marketers will move beyond individual conversions to make smarter decisions once they understand the entire picture of their customer over time, and we see that picture coming into focus this year. Right ad, right time - applying analytics in real time With real time data feeding into remarketing, ad content optimization, and real time bidding systems, advertisers are closer than ever to finding the right customer with the right ad at the right time. As these real time systems converge, there's huge potential to integrate analytics to pull in deeper and richer information about user intent. For example, if people who come into the site for more than 10 minutes and watch at least 3 product videos are the high ROI sweet spot customer segment for an online retailer, any such users browsing then abandoning the shopping cart page are great candidates for remarketing. Knowing the likelihood to convert as well as the potential ROI from a sale, advertisers can program these variables into the bid they are willing to pay for showing this customer their ad. Data will become more actionable We've always believed that businesses make smarter decisions when they have the right data at their fingertips, but the real impact of analytics will be seen when we make the jump from mere reporting to more actionable tools. While full scale experimentation is still complex, controlled experimentation is something that every marketer should take advantage of, from site optimization to attribution modeling. Marketers are asking for sophisticated yet easy to use tools that help them make sense of the data, and ultimately make more dollars - and I think the industry will respond this year. We've only scratched the surface in helping marketers better measure the effectiveness of their campaigns, and as marketing continues to evolve, so will our efforts to make it more measurable and actionable. This year is sure to be an exciting one, so happy measuring! Posted by Amy Chang, Director of Product Management     URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/0zMM67duIXY/look-ahead-at-measurement-in-2012.html   |
| [G] Engage with your readers through threaded commenting Posted: 12 Jan 2012 07:51 AM PST Blogger Buzz: Engage with your readers through threaded commentingYou may have noticed that we've rolled out a number of improvements to Blogger recently. The folks over at Technorati referred to it as a "rampage". Call it what you like, we're definitely having fun giving Blogger the makeover it's long deserved, and we appreciate all the positive feedback we received at the recent BlogWorld expo.If you follow us on our Buzz blog, you're aware that we publish surveys from time to time. They are one of several methods that we use to collect your feedback about what we can do to make your blogging experience better. A top request on the wishlist is improving Blogger's commenting system, so we're happy to announce that we've done just that. Blogger now supports threaded commenting, which means that it is now much easier to differentiate between whether someone is making a general comment on the thread, or responding to another comment on the thread.  What do you have to do to enable this on your blog? Nothing! If you have Blogger's commenting feature enabled, "Blog Feed" set to "Full", and are using "Embedded" comments, then you're ready to start a discussion with your readers. To check, or change your feed settings, select: "Settings > Other >, and then "Full" from the "Allow Blog Feed" dropdown:  To check your current form setting, select: "Settings > Posts and Comments, and select "Embedded" from the "Comment Location" dropdown:  Happy blogging! Posted by Pat Coleman, Software Engineer  URL: http://buzz.blogger.com/2012/01/engage-with-your-readers-through.html   |
| Posted: 12 Jan 2012 07:51 AM PST Official Google Enterprise Blog: BBVA banks on Google AppsPosted by José Olalla, CIO at BBVAEditors note: Today, our guest blogger is José Olalla (@PepeOlalla), CIO at BBVA. BBVA is one of the largest financial institutions in the world who today have announced they are adopting Google Apps for Business to increase productivity and drive innovation.  At BBVA we see technology as a key sustainable competitive advantage, and staying at the forefront of technology and business practices is key to our success. Today we've announced that we're migrating our business to Google Apps to increase efficiency and to help our teams to collaborate more easily, regardless of location. We were looking for a technology that would transform our business operations - not just make our workers more efficient. Integrating the Google Apps for Business suite with our own tools will allow us to introduce a new way of working where employees have access to all the information they need with just one click, no matter where they are or what kind of device they use, and can reap the benefits of using advanced collaboration tools. We will migrate our old email systems to the cloud with Gmail. Google Talk, Google Sites and Google Docs will allow our teams to communicate and share ideas more easily - working in a way that they have never experienced before. With Google Docs, for example, we're excited about the real-time collaboration benefits - and we expect to increase productivity by removing the need to constantly update different versions of a document. We are developing our new global intranet (we call it High Performance Desktop) taking advantage of Google's collaboration tools, changing it from a corporate communications and process management site to a place where all employees will be able to share, contribute and manage knowledge globally. The roll-out of Google Apps will be staggered, with more than 35,000 BBVA workers in Spain initially using the Google Apps productivity tools. By the end of 2012 we expect to have migrated 110,000 employees across our global network.  URL: http://googleenterprise.blogspot.com/2012/01/bbva-banks-on-google-apps.html   |
| [G] The City of Lewisville has gone Google Posted: 12 Jan 2012 07:51 AM PST Official Google Enterprise Blog: The City of Lewisville has gone GooglePosted by Jason Kirkland, Technology Projects Manager, City of LewisvilleEditors note: Today our guest blogger is Jason Kirkland, Technology Projects Manager for the City of Lewisville, Texas. Jason is recognized by Google as a Government Transformer for his innovative usage of technology to improve information sharing among city staff.  The City is constantly evaluating its IT infrastructure and services to increase efficiency and effectiveness and reduce costs. One area of focus was email and calendar which were provided to our users via Lotus Notes along with a separate Blackberry server to sync mobile devices. After a thorough analysis of cloud-based solutions from various providers, we decided to migrate to Google Apps for Government. The migration not only reduced costs in software license and server maintenance, it also brought robust functionalities for our staff to collaborate better and be more productive. Employees automatically access the most current version of Google Apps, eliminating the need for software patching and upgrades. There is no more confusion caused by the various versions of software people are using. They are also able to gain mobile access to emails, calendars, and documents from virtually anywhere with Internet access. Google Apps is also more reliable and customizable than the other cloud solutions we evaluated. It provides API access for our developers to harness and integrate with other internal systems. I created an online GIS Map using Google Spreadsheets, Google Maps, and Google Fusion Tables that allowed us to turn a static paper map into an electronic one that is interactive and easy to use. The City is even using Google Video to store and share footage of our water and sewer systems so that we can easily access and analyze this data. For less money than what we previously paid for system maintenance alone, we get much more than just an email and calendar replacement! Google Apps implementation partner Cloud Sherpas made our migration a smooth process. During a two-week period, we migrated all of our 644 users from Lotus Notes to Google Apps. The examples above are few of many, and surely more will come as our city continues to use Google's products to simplify processes from project management to police dispatch. I am honored that Google recognized me as a Government Transformer. With the right tools, my colleagues and I can collaborate and communicate more effectively and efficiently than ever before.  URL: http://googleenterprise.blogspot.com/2012/01/city-of-lewisville-has-gone-google.html   |
| [G] Think fast in the first Think Quarterly of 2012 Posted: 12 Jan 2012 07:51 AM PST Official Google CPG Blog: Think fast in the first Think Quarterly of 2012[Cross-posted with the official Google blog] Speed is important in technology, but equally essential in business. Consumer expectations are rising as we learn to take speed for granted; today's email is tomorrow's snail mail. In our hyper-real-time world, nanoseconds matter—which means we need to question old assumptions. How will we respond to consumer expectations as the demand for instant access to everything intensifies? How will we keep pace in a world that moves at web speed? The new Speed issue of Think Quarterly explores these questions and more. Our SVP of Engineering Urs Hölzle shares our efforts to speed up the Internet, while Astro Teller, Director of New Products, dreams about the amazing inventions these improvements will unleash. Paul Gunning, CEO of Tribal DDB, talks about the rise of real-time marketing. And journalist Jeff Jarvis wonders if we're really that fast after all. We hope you enjoy the issue. Let us know what you think on +Think With Google. And if you're at CES this week, drop by our Room to Think in the South Hall of the Las Vegas Convention Center and tell us your thoughts live. We'll also host a Google+ Hangout there with Astro Teller, author of Speed of Dreams, on Thursday at 2pm PST. Posted by Allison Mooney, Think Quarterly Editor  URL: http://google-cpg.blogspot.com/2012/01/think-fast-in-first-think-quarterly-of.html   |
| [G] Street View: your friendly campus tour guide Posted: 12 Jan 2012 07:51 AM PST Google LatLong: Street View: your friendly campus tour guide(Cross posted to Official Google Blog)For many, the start of a new year is also the start of a new semester. Whether you're a current student trying to familiarize yourself with campus, an applicant assessing your options or an alumnus feeling nostalgic, the Street View feature in Google Maps can be your tour guide without the backward walking. We recently added imagery of more university campuses to the existing special collections already available via Street View through our Partner Program. Let's take a quick tour of some of the many beautiful campuses around the world. In Tokyo's Shinjuku ward, you can find Waseda University. Founded in 1882, it is known for producing some of the top Japanese politicians and business leaders in recent history. Check out the statue of Ōkuma Shigenobu, who founded the university. Halfway around the world, we can visit the University of Glasgow in Scotland. Founded in 1451, this university is one of the oldest in the world, and the fourth oldest in the English speaking world. Take a tour of the magnificent campus starting at the West Quadrangle of the Main Building. Hop the Atlantic and cross the U.S. to Stanford University, which was founded in 1891 in Palo Alto, Calif. Located near Google's headquarters in Mountain View, both of our founders, Larry Page and Sergey Brin, attended Stanford for their graduate studies. Explore the campus starting at the palm-lined main quad with a view of Hoover Tower. Students, take note: Even though your campus is now available in your browser, you still need to go to class! To view other imagery collections of popular universities around the world see a complete list of the campuses or visit a few more highlights in the Street View gallery. Posted by Chris Fiock, Program Manager for Street View  URL: http://google-latlong.blogspot.com/2012/01/street-view-your-friendly-campus-tour.html   |
| [G] New, easier-to-use Google Search for Android Posted: 12 Jan 2012 07:51 AM PST Official Google Mobile Blog: New, easier-to-use Google Search for AndroidHot on the heels of Android 4.0, Ice Cream Sandwich, we've updated Google Search for previous versions of Android: it's all around faster, to get what you need quickly. In this version, you'll notice:
 Search history, search suggestions and on-device results Here are some additional tips we'd like to share:
If you have Android 2.2, 2.3 or 3.x, you can download the app from Android Market or scan the QR code below.  Posted by Mathew Inwood, Software Engineer  URL: http://googlemobile.blogspot.com/2012/01/new-easier-to-use-google-search-for.html   |
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