Googland

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• [G] Doc Summit Wrap up: 4 Books written in 3 days!
• [G] CPG Thought Leader Video Series Episode 3 - Google's Karen Sauder
• [G] CPG Thought Leader Video Series Episode 2 - Google's Karim Temsamani
• [G] CPG Thought Leader Video Series Episode 1 - McKinsey's David Edelman
• [G] Webinar Tomorrow: Make Your TV Campaign Smarter
• [G] This Week: Google+ Webinar and Help Desk Hangouts
• [G] Ten Mobile Site Best Practices
• [G] Google Apps highlights – 11/18/2011

[G] Doc Summit Wrap up: 4 Books written in 3 days! Posted: 19 Nov 2011 08:05 AM PST Google Open Source Blog: Doc Summit Wrap up: 4 Books written in 3 days! In mid October a Document Summit was held at Google headquarters in Mountain View, California where documentation teams from 4 open source projects, KDE, OpenStreetMap, OpenMRS and Sahana Eden as well as a few documentation 'free agents' gathered to a write 4 books in the course of three days and take part in a two day unconference. Below, one of the dedicated documentation volunteers and the FLOSS Manuals founder/organizer recount their experiences over the course of the week. This past month, Google took a big step toward giving documentation its due with a five-day Google Summer of Code Document Sprint. The event was inspired and driven by FLOSS Manuals, an organization of volunteers (of which I'm one) that has received increasing recognition for its documentation projects and the related community-building they stimulate. It was predicated on the realization at Google (and at least among pockets of open source developers) that free software needed more than good coders to be successful. It needs communities of people caring for each other and guiding each other through the best use of the software, and part of this community effort is good documentation. To understand the five-day conference itself (which I wrote about extensively on Radar), you have to know something about FLOSS Manuals and its intense "book sprint" process. FLOSS Manuals was started by artist Adam Hyde several years ago to fill the gap in free software's documentation. From the start it focused not on small articles or wikis but on full manuals. Adam developed the book sprint as a way to pull together a community and get something done quickly that everybody could point to as an achievement for their community. Five to ten developers, power users, and core supporters meet in a workplace for three to five days and write, sharing their work. Remote contributions are encouraged, and outsiders often weigh in with key points. It's a chaotic process that converges suddenly on the last day into a 80-page to 150-page book, and it leaves a high-endorphin sensation among the participants that propels them toward other community-related activities. Books are frequently translated into other languages, are available both on web sites running FLOSS Manuals software and in print, and are kept "live" so that people can contribute to them later. My Radar articles contain my own lessons from the Google/FLOSS Manuals sprint. The four projects that participated took back not only a book but guidelines for keeping it alive and capitalizing on the educational and promotional activities that a book permits. By Andy Oram, O'Reilly Editor ----- The Google Summer of Code Document Summit was the first of its kind - a special mix of formats with an unconference and book sprint tied together. This promised to be not only intensive and productive but exhausting! We kicked off the first day of the summit with a one day unconference facilitated by Allen Gunn. It was a great way to get started, we covered many interesting topics related to free documentation. At the end of the day everyone was tired yet inspired. We also started to really come together as a group quite quickly under Allen's guidance and there were many smiling faces and intensive discussions on the bus back to the hotel. Day two - start sprinting! Well, the start of an ambitious process - 4 parallel book sprints. Zero to book in 3 days with 4 concurrent projects. I had a pretty good feeling it was going to work, having now done 30 or so sprints, but facilitating 4 sprints concurrently is extra tricky. Thankfully Anne Goldenberg (on the board of the French FLOSS Manuals) was there as I am training her to facilitate Book Sprints. I briefed Anne and she started working through the sprint with the OpenStreetMap team and I began facilitating Sahana and KDE while Allen helped here and there a lot for the first day especially with the generation of the table of contents and oiling the engine for OpenMRS. We also divided the "free agents" (people not affiliated to projects) to the groups. Well, the rest is more or less the Book Sprint process. Writing, reviewing, discussing, workshopping and using the various tricks and methods developed over the last 3 or so years with this methodology. All went pretty smoothly. We finished 4 great books in 3 days. I think the final word counts were something like 25,000 words or so for each of OpenStreetMap, OpenMRS, and Sahana Eden; 10,000 or so words for KDE. Laleh Torabi designed some wonderful covers for the books and Tuukka Hastrup was there working on a special new development for Booki (the platform we use for Book Sprints). Tuukka finished the beta and implemented it about 35 seconds before we were planning to use it and he didn't even sweat! After dinner on the 3rd sprint day we invited Sahana Eden up to the front of the group and they used the new Booki feature to export the book directly to lulu.com (a print on demand service). Thats right, one push of the button and their book was IMMEDIATELY for sale as a paper book online - it was magic! The last day was feedback and a debrief unconference facilitated by Allen and then... you thought it had ended? No! The Google Open Source Programs Office team had agreed to get paper books printed so we distributed 20 each of the four *beautiful* books to the mentor summit the next day. All bound and shiny...they looked amazing and set off quite a buzz. Many thanks to everyone involved. Especially the fabulous Google Open Source Program team. By Adam Hyde, FLOSS Manuals With this Document Summit, Google had the opportunity to support 4 important projects and the overarching need for good documentation of free and open source software. By Stephanie Taylor, Open Source Programs URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/nKgoJgGM6Ek/doc-summit-wrap-up-4-books-written-in-3.html

[G] CPG Thought Leader Video Series Episode 3 - Google's Karen Sauder Posted: 19 Nov 2011 08:05 AM PST Official Google CPG Blog: CPG Thought Leader Video Series Episode 3 - Google's Karen Sauder In today's episode of the CPG Thought Leader Video Series, Karen Sauder, Industry Director, Food, Beverage and Restaurants at Google, discusses the excitement of brand marketing today and the new brand storytelling opportunities that digital offers. URL: http://google-cpg.blogspot.com/2011/11/cpg-thought-leader-video-series-episode_18.html

[G] CPG Thought Leader Video Series Episode 2 - Google's Karim Temsamani Posted: 19 Nov 2011 08:05 AM PST Official Google CPG Blog: CPG Thought Leader Video Series Episode 2 - Google's Karim Temsamani In episode 2 of the CPG Thought Leader Video Series, Karim Temsamani, VP of Global Mobile at Google, talks about the growth of the mobile industry overall and consumers' pattern of shifting access from desktop to the cloud. URL: http://google-cpg.blogspot.com/2011/11/cpg-thought-leader-video-series-episode_17.html

[G] CPG Thought Leader Video Series Episode 1 - McKinsey's David Edelman Posted: 19 Nov 2011 08:05 AM PST Official Google CPG Blog: CPG Thought Leader Video Series Episode 1 - McKinsey's David Edelman Today we're launching a new video series on the Google CPG Blog. Every day for the next week, we'll post a video of an industry thought leader sharing advice with CPG companies about how to improve their digital marketing. All of the speakers featured in this series spoke at Google's Think Branding event in New York in October. Our first video features David Edelman, Partner and Co-leader of the Global Digital Practice at McKinsey & Co, sharing his thoughts on online content development strategy. He talks about how businesses are finally realizing that a big part of what consumers are doing online is looking at content and recognizing the need to develop the type of content with which consumers want to engage. If you're interested in speaking with David, you can reach out to him at David_edelman(at)mckinsey.com. You can also read his thoughts on Google's Think Branding event here. URL: http://google-cpg.blogspot.com/2011/11/cpg-thought-leader-video-series-episode.html

[G] Webinar Tomorrow: Make Your TV Campaign Smarter Posted: 19 Nov 2011 08:05 AM PST Official Google CPG Blog: Webinar Tomorrow: Make Your TV Campaign Smarter Are you marketing a CPG brand next year? Will TV be part of your strategy...or at least, do you hope it will be? Let's make 2012 the year we learn more from our TV campaigns. The Google TV Ads team would like to invite you to a webinar on Wednesday, November 16, 2011 to demonstrate how CPG brand marketers are getting smarter about their TV buys. Highlighting use-cases from your industry, members of the Google TV Ads sales team will show how Google TV Ads can support each stage of the product life cycle, including: Enabling macro and micro level targeting at launch Segmenting your audience on TV to drive growth Analyzing post-campaign attribution and improved ROI metrics We hope you can join us! - The Google TV Ads sales team What Webinar: Make Your TV Campaign Smarter When November 16, 2011 2:30pm EST/11:30am PST Register Click here to register URL: http://google-cpg.blogspot.com/2011/11/webinar-tomorrow-make-your-tv-campaign.html

[G] This Week: Google+ Webinar and Help Desk Hangouts Posted: 19 Nov 2011 08:05 AM PST Official Google CPG Blog: This Week: Google+ Webinar and Help Desk Hangouts As you may already know, last Monday we announced Google+ Pages for businesses, a collection of tools and products to help clients get closer to customers. We're offering two awesome opportunities for you to learn more about getting your business on Google+: Wednesday: Learn with Google Webinar: Getting Your Business on Google+ Wednesday November 16, 2pm ET. Register here. Join our live webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+. Key topics that'll be covered include: Setting up a Google+ Page for your business Best practices and early use cases for using Google+ Promoting your Google+ Page Improving the performance of your ads with +1 annotations Thursday: Help Desk Hangouts Thursday November 17, 12pm - 3pm ET. Visit our Google+ Your Business page. Still have questions? Talk face-to-face with a Google+ expert using our group video chat product, Hangouts. Learn technical tips, content strategies, and potential use cases for your business. Check out how Zen Bikes uses Google Plus in this awesome video! URL: http://google-cpg.blogspot.com/2011/11/this-week-google-webinar-and-help-desk.html

[G] Ten Mobile Site Best Practices Posted: 19 Nov 2011 08:05 AM PST Official Google CPG Blog: Ten Mobile Site Best Practices Keep it Quick Simplify Navigation Be Thumb Friendly Design for Visibility Make it Accessible Make it Easy to Convert Make it Local Make it Seamless Use Mobile Site Redirects Learn, Listen & Iterate URL: http://google-cpg.blogspot.com/2011/11/ten-mobile-site-best-practices.html

[G] Google Apps highlights – 11/18/2011 Posted: 19 Nov 2011 08:05 AM PST Official Google Blog: Google Apps highlights – 11/18/2011 This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label "Google Apps highlights" and subscribe to the series. - Ed. The last few weeks have brought a fresh new look in Gmail, more mobile access options and simpler meeting scheduling tools. Millions of organizations using Google Apps can now use Google+ on their business and university accounts, and we launched a couple Apps-related Google+ Pages ourselves. Gmail's new look Back in July we previewed Gmail's new look, and a couple weeks ago we started letting people switch to the new design with one click. The refreshed interface makes it easier to follow conversations and spot the sender with profile pictures for each message. The new look also supports dynamic screen densities, so Gmail displays properly whether you're viewing on a large desktop monitor or a smaller mobile screen. We also added a selection of beautiful HD themes to the existing gallery. Finally, we made it easier to perform advanced email searches using a panel of powerful search options that reveals with a single click. Gmail app for iOS devices This month we introduced the Gmail app for the iPhone, iPad and iPod touch, complete with mobile alerts for new mail, a responsive touch screen interface and Gmail mainstays like fast search, conversation view and address auto-complete. Suggested meeting times in Google Calendar We've heard how frustrating it can be to spend 15 minutes finding a good time for people to convene for a 30 minute meeting, so we made it easier to find a good meeting time in Google Calendar. The suggested times feature automatically reviews the availability of meeting invitees, and proposes event times that work for the whole group. Google+ for organizations using Google Apps Businesses, schools and organizations with Google Apps can now use Google+. Employees and students can create profiles, +1 things they like on the web, share interesting content with their circles and have live multi-person video chats with classmates, colleagues and friends. Organizations can also create their Google+ Pages—an organization's identity on Google+ for customers, students or fans. We're using Google+ Pages ourselves, so take a look at the Gmail and Google Enterprise pages, and circle us if you'd like to stay in the loop. 24x7 telephone support and improved mobile device management This week, we introduced a couple other new benefits for Google Apps customers. Organizations of all sizes around the world can now call our support hotline at any time for all core service issue. Also new this week, we improved our mobile device management capabilities with an interface for administrators to view and deny mobile devices connecting to Google Apps, granular mobile policy controls, and the ability to visualize mobile usage trends across the organization. Who's gone Google? Organizations large and small continue to amass around Google Apps. We're thrilled to welcome a whole host of new customers including the Trinity Mirror Group (Britain's largest newspaper publisher), startups such as JobFlo and UserTesting, organizations including the U.S. Holocaust Memorial Museum, and colleges like the University of Michigan and UT Austin. Welcome to all! I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog. Posted by Jeremy Milo, Google Apps Marketing Manager URL: http://googleblog.blogspot.com/2011/11/google-apps-highlights-11182011.html

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