Wednesday, November 9, 2011

Googland

Googland

[G] Google eBooks arrive Down Under

Posted: 08 Nov 2011 06:53 PM PST

Inside Google Books: Google eBooks arrive Down Under

Posted by Mark Tanner, eBooks Partnerships Manager, Google Australia

(Cross-posted on the Official Google Australia Blog)

Today, Google eBooks has landed in Australia, and whether you're a bookworm or casual reader, you're invited to stop by and stock up on some great reads for summer.

We've got hundreds of thousands of titles to choose from, including plenty of best sellers, and more than two million free eBooks on top of that. It's easy to find great Australian authors like Kate Grenville, Thomas Keneally, Geraldine Brooks and Christos Tsiolkas.

Google eBooks is all about choice: we're offering more titles and more ways to buy, access and read them, so that your library is literally at your fingertips. You can choose from great titles from hundreds of local publisher partners at launch, including award-winning publishers like Allen & Unwin, Scribe and Text Publishing, not to mention the many thousands of international publishers Google works with around the world. In addition, we are working with some of the best local booksellers in Australia, including Booktopia and Dymocks who are selling eBooks today, with QBD The Bookshop and The Co-op Bookshop coming soon.



Plus, choose your favorite device for any occasion. You can discover, purchase and read our eBooks on almost any device, including your PC or netbook; Android and Apple smartphone or tablet; or pretty much any eReader, picking up at the same spot that you left off as you move from one device to another.

We're also pleased to report that with our Australian launch, we are opening up our Google eBooks affiliate program in Australia, Canada and the UK. The affiliate program allows retailers, bloggers, book publishers and other website owners to earn commissions when they refer their users to Google eBooks. To learn more, please visit our Google eBooks Affiliate Integration Help Centre page.

We're happy to make it even easier for all Australians to discover, buy and read their next great book. Head on over to our new eBookstore, visit one of our great retail partners, or check out the new books tab on the updated Android Market, and get stuck in your next amazing story today.
URL: http://booksearch.blogspot.com/2011/11/google-ebooks-arrive-down-under.html

[G] Google+ Pages now available with Google Apps

Posted: 08 Nov 2011 06:53 PM PST

Official Google Enterprise Blog: Google+ Pages now available with Google Apps

Posted by Dennis Troper, Product Management Director, Google+ Pages

Just over a week ago we opened the doors of Google+ to Google Apps users, and today we're welcoming the millions of organizations they're a part of. Now your business, school or nonprofit can create its own corner on Google+ with Google+ Pages.

A Google+ page is your organization's identity on Google+. Your business, school or nonprofit can post updates and news, send tailored messages to specific groups of people, and engage in conversations with customers and followers.



Circles
Circles allow you to group followers of your page into smaller audiences. This lets you share specific messages with specific groups. For example, you could create a circle containing your business's loyalty program members or your university's alumni so you can reach the right people with the right message.

Hangouts
Sometimes you might want to connect with your fans face-to-face. For example, if you run a bookstore, you may want to invite an author to talk about her latest novel, or a college athletic department could host a roundtable connecting athletes with fans. Hangouts make this easy, by letting you have high-quality multi-person video chats, with a single click. You can use Hangouts to get customer feedback, help solve problems or simply get to know people better, all in real time.

Google+ Badge
To help customers find your page and follow you, we have two buttons you can add to your website by visiting our Google+ badge configuration tool:
  • The Google+ icon is a small icon that directly links to your page.
  • In the coming days, we're introducing the Google+ badge, which lets people add your page to their circles, without leaving your site.

We wanted to help you get your business, school or nonprofit on Google+ as soon as possible, so we're opening the field trial for Google+ Pages to everyone today. Once you've enabled Google+ for your organization and created a personal profile, you can get started creating a Google+ page for your organization at plus.google.com/pages/create.
URL: http://googleenterprise.blogspot.com/2011/11/google-pages-now-available-with-google.html

[G] Martha Stewart visits Google

Posted: 08 Nov 2011 06:53 PM PST

Official Google Blog: Martha Stewart visits Google

Martha Stewart is a phenomenon. Each month, more than 37 million readers, users, viewers and listeners tune in to Martha in order to learn how to cook, entertain, garden, decorate, craft and organize to celebrate everything from holidays, to weddings to everyday living. Martha hosted me most graciously in her studio last December, so my team and I were delighted to welcome Martha to Google last Friday as part of our Authors@Google series.

Martha may be our most prolific Author@Google visitor yet. On November 1, Martha's Entertaining: A Year of Celebrations was published as her 75th(!) book. During her visit, Martha and I sat down to talk about her new book as well as how technology has affected her brand and business (she was an early adopter of Google+), the early days of her media empire, her advice for entrepreneurs and her most memorable Thanksgivings. We also chatted a bit about the upcoming holidays. Insightful, refreshing, candid and charming, it was a delight to speak with Martha and hear her story.

The full interview is below—complete with tips on how to fold fitted sheets!—and can also be found on our YouTube page.



Posted by Marissa Mayer, VP, Product Management

(Cross-posted on the YouTube blog)
URL: http://googleblog.blogspot.com/2011/11/martha-stewart-visits-google.html

[G] Music Tuesday: Lateef the Truthspeaker and more

Posted: 08 Nov 2011 06:53 PM PST

YouTube Blog: Music Tuesday: Lateef the Truthspeaker and more

It's been a busy week on youtube.com/music, with video premieres from Kings of Convenience and Kina Grannis, a Q&A with Florence (+ The Machine) Welch, and a look at the strangely growing world of singing athletes. We also celebrated what happens when dance troupes team up with musicians. This week we turn to a new album by an alternative rapper, a suite of videos directed by musicians, and another video premiere.



Lateef the Truthspeaker

The Oakland, California-based rapper released a mixtape earlier this month, and he now returns with a new album, FireWire, that stretches the boundaries of rap so far they may actually snap. As one-half of the influential duo Latryx, Lateef has been an integral part of the region's hip-hop scene for years, co-founding the underground hip-hop label SoleSides, which launched the likes of DJ Shadow and Blackalicious, and which would later become the equally prestigious Quannum. As Oakland garners national press for its contentious Occupy protests, this son of two Black Panthers shares a musical guide to the sounds of his native city.







Self-Directed Videos

Creativity knows no boundaries -- if you're somebody who needs to create, you'll find a way, never mind the medium. Today we take a look at what happens when musicians get on the other side of the cameras and start directing their own videos. Froth-pop star Enrique Iglesias delivers a surprisingly funny, off-the-cuff video for "I Like How It Feels" which features a lot of celebrity cameos (because who else does Enrique hang out with, right?), while more under-the-radar artists like Oakland rapper Casual, indie's darling tUnE-yArDs and beatmaker Raleigh Moncrief deliver videos that are by turns jumpy, dreamy, and charming -- and always original.







Jonathan Coulton: Nemeses

If you don't know Jonathan Coulton, think tech. The guy was a computer programmer before he became a musician, and his jokey songs have explored the pain of being a "code monkey" and other sci-fi/geek concerns. But after an extended hiatus from music, he was coaxed back in by John Flansburgh of They Might Be Giants, who convinced him to up the musicality quotient and try new things -- like duets and recording with a full band. (Flansburgh also produced the new album, Artificial Heart.) Check out the debut single, which hides a snarky heart inside its congenial pop-rock clothes.







Sarah Bardeen, Music Community Manager, recently watched "Akron/Family - So It Goes."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/5jTRVTXQa08/music-tuesday-lateef-truthspeaker-and.html

[G] Understanding eCPM and RPM

Posted: 08 Nov 2011 06:53 PM PST

Inside AdSense: Understanding eCPM and RPM


Recently, we've heard some questions about the difference between eCPM (effective cost per thousand impressions) and RPM (revenue per thousand impressions), as the older AdSense interface references eCPM and the newer version shows RPM. We'd like to clarify and let you know that the terms are referring to the same thing: both eCPM and RPM represent your estimated earnings for every 1000 impressions. To calculate this figure, divide your estimated earnings by the number of page views, impressions or queries that you received, then multiply by 1000. For example, if you earned an estimated $0.20 from 50 page views, then your page eCPM or RPM would equal ($0.20 / 50) * 1000 or $4.00.

Formula:
eCPM or RPM = (Estimated earnings / Number of page views) * 1000

To avoid confusion in the future, we'll work to use only one term (RPM). RPM is a commonly used metric in advertising programs, and you may find it helpful for comparing revenue across different channels. You can learn a lot more about using RPM in our two part blog series (part 1 and part 2).

Posted by Jamie Firkus - Inside AdSense Team


URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/t2wYgUxSOA0/understanding-ecpm-and-rpm.html

[G] Martha Stewart visits Google

Posted: 08 Nov 2011 06:53 PM PST

YouTube Blog: Martha Stewart visits Google

Cross posted from the Official Google Blog.



Martha Stewart is a phenomenon. Each month, more than 37 million readers, users, viewers and listeners tune in to Martha in order to learn how to cook, entertain, garden, decorate, craft and organize to celebrate everything from holidays, to weddings, to everyday living. Martha hosted me most graciously in her studio last December, so my team and I were delighted to welcome Martha to Google last Friday as part of our Authors@Google series.



Martha may be our most prolific Author@Google visitor yet. On November 1, Martha's Entertaining: A Year of Celebrations was published as her 75th(!) book. During her visit, Martha and I sat down to talk about her new book as well as how technology has affected her brand and business (she was an early adopter of Google+), the early days of her media empire, her advice for entrepreneurs and her most memorable Thanksgivings. We also chatted a bit about the upcoming holidays. Insightful, refreshing, candid and charming, it was a delight to speak with Martha and hear her story.



The full interview is below—complete with tips on how to fold fitted sheets!—and can also be found on our YouTube page.







Marissa Mayer, VP, Product Management, recently watched "Coffee Granita with Hugh Jackman."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/zx9os8PoEXw/martha-stewart-visits-google.html
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