Saturday, November 5, 2011

Googland

Googland

[G] This week's Trends: billions, spots, jelly beans

Posted: 04 Nov 2011 06:37 PM PDT

YouTube Blog: This week's Trends: billions, spots, jelly beans

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:







Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends



Kevin Allocca, YouTube Trends Manager, recently watched "Jian Sword Dancing."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/y7O5NGjzqRI/this-weeks-trends-billions-spots-jelly.html

[G] Missed the Think Mobile webinar on Nov. 2nd? The recording is

Posted: 04 Nov 2011 06:37 PM PDT

Official Google CPG Blog: Missed the Think Mobile webinar on Nov. 2nd? The recording is

Missed the Think Mobile webinar on Nov. 2nd? The recording is now available on the Google Business Channel on YouTube:

In this video, Avinash Kaushik (http://www.kaushik.net/avinash) shares some best practices mobile marketing strategies, and points out some strategies that you should beware of. He also shares a framework for bringing fast, innovative measurement to your mobile data (including a special downloadable report).

URL: http://google-cpg.blogspot.com/2011/11/missed-think-mobile-webinar-on-nov.html

[G] Simian Update Released

Posted: 04 Nov 2011 06:37 PM PDT

Google Open Source Blog: Simian Update Released

Simian, the enterprise-class Mac OS X package management solution, released an updated version this week at MacTech. Originally open sourced at Macworld in January by Google, the latest version adds some significant new features. The new version of Simian is available through Google Code with source also available here.

Since the initial release a little over 10 months ago, we've added:
  • Apple software update catalog management
  • Apple software update iCal feed/integration
  • Dynamic targeting of clients
  • Dynamic Manifest Mod API: no more manual tech personnel fulfillment
  • Better troubleshooting of broken clients
  • Many reporting enhancements
For more details, please join the discussion list. The Simian team will also be hosting Google Hangout office hours on a regular basis; for details please check the Simian Google Code page.

By Jeff Bates, Open Source IT Program Manager with John Randolph and Justin McWilliams, Google Corporate Platforms Engineering Team


URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/t6jRFRMV3_A/simian-update-released.html

[G] US Holocaust Memorial Museum completes transition to Google Apps in 90 days

Posted: 04 Nov 2011 06:37 PM PDT

Official Google Enterprise Blog: US Holocaust Memorial Museum completes transition to Google Apps in 90 days

Posted by Joe Kraus, U.S. Holocaust Memorial Museum

Editors note: Today's guest blogger is Joe Kraus, the Chief Information Officer of the United States Holocaust Memorial Museum, which opened in 1993 as a result of legislation unanimously passed by the U.S. Congress. The Museum's employees went live with Google Apps for Government this Tuesday.

A living memorial to the Holocaust, the United States Holocaust Memorial Museum inspires citizens and leaders worldwide to confront hatred, prevent genocide and promote human dignity. Federal support guarantees the Museum's permanent place on the National Mall, and its far-reaching educational programs and global impact are made possible by the generosity of donors nationwide.

To fulfill this mission, the Museum employs technologies that promote online collaboration for its teaching programs and uses crowdsourcing to expand and make more accessible its collections relating to Holocaust survivors and victims. Our migration to Google Apps will enable closer collaboration with teachers, universities and institutions that are engaged in teaching the lessons of the Holocaust, preventing genocide and conducting research on Holocaust history.

This week, the Museum launched Google Apps for Government for our 500 staff and support personnel. We chose Google Apps because of its ease of use and extensive collaboration and sharing capabilities. Our educators in Holocaust programs will use Google Docs to support online development of lesson plans. Our researchers and scholars will use Google Apps to develop their material on Holocaust history and the lessons learned. The general public, youth groups and teachers will be able to easily register for our many programs using Google Forms. Our staff will use Google Sites to collaborate on the multitude of cross- departmental programs and projects that we run each year to advance Holocaust understanding.

Our transition to Google went very well. We conducted a three-month pilot with staff from across the Museum followed by a three-month transition period. Our final switchover was done overnight on October 31. The transition required a rigorous communications and training program, with about 70% of our staff participating in classroom and webinar training led by our project integrator, Onix Networking. One of the key aspects that enabled our smooth transition was the identification of "Google Guides," people from across the Museum who volunteered to help their colleagues with the new Google Apps environment. Now that we are in the cloud we will be able to take full advantage of a dynamic ecosystem of new functionality that continues to provide our employees new and innovative ways of doing the important work of the Museum with very little additional support required from my IT team.


The Museum's Google Guides mark Tuesday's switchover.
URL: http://googleenterprise.blogspot.com/2011/11/us-holocaust-memorial-museum-completes.html

[G] A new Android app for Google Offers

Posted: 04 Nov 2011 06:37 PM PDT

Official Google Mobile Blog: A new Android app for Google Offers

Today we're announcing our new Google Offers mobile app, that allows you to discover, buy and redeem your favorite deals on the go. The free app will notify you about all the great Offers that match your interests. You can purchase offers in just a few clicks and even redeem paperlessly with select merchants.


Check out today's deal from REI on the Google Offers app: $15 for $25 to spend on gear at the national outdoor retailer.


Visit Android Market to download the app and check out www.google.com/offers to learn more about Google Offers.

The Google Offers mobile app is only available in the US.

By Eric Rosenblum, Director of Product Management, Google Offers
URL: http://googlemobile.blogspot.com/2011/11/new-android-app-for-google-offers.html

[G] Google Display Network - Audience Solutions Webinar now available on demand

Posted: 04 Nov 2011 06:37 PM PDT

Inside AdWords: Google Display Network - Audience Solutions Webinar now available on demand


Our recent webinar on Tuesday, Finding Your Target Audience with Google Display Network, was a huge success. With Audience Solutions on GDN, we are helping to get the right message to the right target customer, at the right time.  Ads can no longer be generic in nature – they have to truly resonate to make any impact. In this webinar, we talked about how you can use Audience Solutions such as remarketing and interest categories today to optimize your campaigns, tailor creative, and improve conversions. We then talked about the revolutionary new targeting strategies launching soon, including Demographics, Similar Users, Share of Users, and Dynamic Remarketing and how they will help you reach and scale your audiences more effectively.

If you missed this webinar, you can watch the recording here!

There was a live Q&A during the broadcast, but you can can continue the conversation on your own time on Twitter; just mention @GoogleDisplay and/or use the hashtag #GDN.

Posted by Desiree Motamedi, Product Marketing Manager, Google Display Network
URL: http://adwords.blogspot.com/2011/11/google-display-network-audience.html

[G] New ad placements on Search

Posted: 04 Nov 2011 06:37 PM PDT

Inside AdWords: New ad placements on Search


Over the past few months, we've been updating the design and experience of Google Search and all of our other products to give users a more seamless and consistent online experience. As part of these look and feel changes, we are now introducing new ad placements on Google Search.

Starting today, ads that have previously shown to the side of the results may in some cases appear below them. We dynamically optimize each search page, including its ads, to provide the best experience for our users.

In many cases, we have found that displaying ads below search results fits better into the user's flow as they scan the page from top to bottom. On average, this placement performed better than side ads in terms of click-through rate in our tests.





If you're interested in comparing the performance of your ads in the top positions versus all other positions, you may use the "Top vs. Side" segment. With this launch, all side, bottom and experiment impressions will now be classified as "Other" so you can more easily see how your top ad placements perform against placements on the rest of the page. In the coming weeks, "Top vs. Side" will be renamed to "Top vs. Other."

Visit the AdWords Help Center to learn more about ad positions.

Posted by Jerry Dischler, Director, Search Ads Product Management
URL: http://adwords.blogspot.com/2011/11/new-ad-placements-on-search.html
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