Googland |
- [G] You’re changing the world. We want to help.
- [G] Keeping counterfeits out of ads
- [G] Tunisian bloggers win annual Net freedom award
- [G] New connection bar in Gmail for iPhone
- [G] Exclusive Affiliate Opportunities: March 25-28
- [G] YouTube NextUp: Are you the next big thing on YouTube?
- [G] Introducing WebM in Internet Explorer 9
- [G] Introducing discussions in Google Docs
- [G] Good Work – Enjoy the spotlight at the Cannes Lions Festival for a good cause
| [G] You’re changing the world. We want to help. Posted: 16 Mar 2011 06:04 PM PDT Google Public Policy Blog: You're changing the world. We want to help.Posted by Alfred Spector, VP of Research and Special Initiatives(Cross-posted from the Official Google Blog.) One of the greatest things about my job is hearing how terrific organizations are using technology to help their cause. Today I've had a chance to talk with Direct Relief International who raised more than $1 million using Google AdWords, Samasource who saved tens of thousands of dollars using Google Apps and the Natural Resource Defense Council who earned 100,000 views from one video on their YouTube channel with no paid advertising. Listening to these stories and several like them, we realized that we had an opportunity to greatly increase the number of nonprofits we could assist. With today's launch of the Google for Nonprofits program, which provides exclusive product offerings and enhanced online resources, we'll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause. If you work for a nonprofit, this program provides you with several new benefits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on Google AdWords to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause. We've also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits. Over time, we've learned that many nonprofits require hands-on assistance to optimize the use of Google tools. So we're also introducing the Google for Nonprofits Marketplace, which connects nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces—like AdWords Authorized Resellers, Analytics Certified Partners, Google Apps Marketplace and the Google Earth Outreach Developer Marketplace. We're inspired and humbled by the amazing ways nonprofits make positive changes to our world and look forward to supporting their work. If you work for a nonprofit, apply today to see how Google can help your organization grow and expand your impact.  URL: http://googlepublicpolicy.blogspot.com/2011/03/youre-changing-world-we-want-to-help.html       | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Keeping counterfeits out of ads Posted: 16 Mar 2011 06:04 PM PDT Google Public Policy Blog: Keeping counterfeits out of adsPosted by Kent Walker, Senior Vice President and General Counsel, Google(Cross-posted from the Google European Public Policy Blog.) Thanks to the Internet, it's never been easier to start a business and reach a huge audience, at an incredible scale. Unfortunately, some people misuse legitimate online services to try to market counterfeit goods. Of course, this isn't a problem unique to the online world, but as the Web has grown, so have attempts to sell counterfeits online. With over one million advertisers using AdWords in over 190 countries, how do we weed out the bad actors who violate our clear policies against advertising counterfeits? In the last six months of 2010 alone, we shut down approximately 50,000 AdWords accounts for attempting to advertise counterfeit goods. But there's no silver bullet here. Instead, it's a cat-and-mouse game, where we are constantly working to improve our practices and tune our systems to keep out the bad guys. That's why today we're announcing three improvements designed to further improve our collaboration with brand owners to address the problem and prevent counterfeiters from abusing our services:
Of course, we do more than simply respond to brand owners' removal requests. We use their feedback to help us tune a set of sophisticated automated tools, which analyze thousands of signals along every step of the advertising process and help prevent bad ads from ever seeing the light of day. We devote significant engineering and machine resources in order to prevent violations of ads policies, including counterfeiting. In fact, we invested over $60 million last year alone, and, in the last 6 months of 2010, more than 95% of accounts removed for counterfeits came down based on our own detection efforts. No system is perfect, but brand owner feedback has helped us improve over time – as our system gets more data about ads it has misclassified before, it gets better at counteracting new ways that bad guys try to cloak their behavior. While our systems get better over time, counterfeiting remains a complex challenge, and we keep investing in anti-counterfeiting measures. After all, a Google user duped by a fake is far less likely to click on another Google ad in the future. Ads for counterfeits aren't just bad for the real brand holder – they're bad for users who can end up unknowingly buying sub-standard products, and they're bad for Google too.  URL: http://googlepublicpolicy.blogspot.com/2011/03/keeping-counterfeits-out-of-ads.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Tunisian bloggers win annual Net freedom award Posted: 16 Mar 2011 06:04 PM PDT Google Public Policy Blog: Tunisian bloggers win annual Net freedom awardPosted by William Echikson, Head of Free Expression, Europe, Middle East and Africa(Cross-posted from the Google European Public Policy Blog.) Last week we blogged about the annual 2011 Reporters Without Borders Netizen Prize, which recognizes bloggers or Internet activists who defend freedom of expression on the Net. This year's prize went to Nawaat, a group of Tunisian bloggers. The independent jury of press specialists agreed that Nawaat's online reporting played a significant part in helping to depose Tunisia's longtime dictator, Zine el Abidine Ben Ali. It chose Nawaat as the winner from a strong field of finalists from Bahrain, Belarus, Thailand, China and Vietnam. Created in 2004, Nawaat.org is an independent collective blog operated by Tunisian bloggers as a platform for all "committed citizens." The bloggers played a crucial role in covering the social and political unrest in Tunisia that began on December 17. Nawaat recently created a special page for the WikiLeaks revelations about Tunisia, and another one about the recent events in Sidi Bouzid, which were not covered in the traditional media. The site also warns Internet users about the dangers of being identified online and offers advice about circumventing censorship.  Photo © Mat Beaudet "We are deeply honored by this prize. It will help to strengthen the citizen journalism that we have been practicing for years at Nawaat, despite all the risks involved," Guerfali said in his acceptance speech. "This award is not only a tribute to Nawaat but to all our fellow journalists who often risk their lives to keep working in countries where freedom of expression is suppressed." Google sponsors the annual Netizen prize. First awarded in 2010, it forms part of our commitment to support the free flow of information and free expression online. Last year, Iranian women's rights activists Change for Equality became the first recipient. Update: Here's a video of Google's Chief Internet Evangelist Vint Cerf saluting the 2011 Netizen Award winners –  URL: http://googlepublicpolicy.blogspot.com/2011/03/tunisian-bloggers-win-annual-net.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] New connection bar in Gmail for iPhone Posted: 16 Mar 2011 11:31 AM PDT Official Gmail Blog: New connection bar in Gmail for iPhonePosted by Kenneth Kwan, Software EngineerUsing Gmail in Safari on your iPhone gives you access to fast search, conversation view, stars, labels, and more. But it's sometimes frustrating not knowing whether your email has been sent or whether your phone has a functioning internet connection at all. To address this, we recently introduced the "connection bar." The connection bar appears at the bottom of the screen when needed to give you the info you want— and then gets out of the way. The connection bar appears when the app launches and is checking for new mail:  It also appears when your phone is offline, back online and sending, and then again when it finishes sending all messages:  You can see this improvement by visiting gmail.com from your iPhone or iPod Touch's browser (iOS4 only). Don't see the new changes yet? Try clearing your cache and refreshing the page. And if you like using Gmail in mobile Safari, get to it faster by tapping the "+" at the bottom of the screen and then "Add to Home Screen."  URL: http://gmailblog.blogspot.com/2011/03/new-connection-bar-in-gmail-for-iphone.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Exclusive Affiliate Opportunities: March 25-28 Posted: 16 Mar 2011 11:19 AM PDT Google Affiliate Network: Exclusive Affiliate Opportunities: March 25-28Google Affiliate Network is pleased to introduce the Q1 Affiliate Exclusive Opportunities program that is available only to Google Affiliate Network publishers. This March, the program features affiliate exclusive opportunities from 30+ Google Affiliate Network advertisers. This special program will be live for one weekend only from Friday, 3/25, through Monday, 3/28. Any Google Affiliate Network publisher who has a relationship with the participating advertisers will have access to these opportunities. If you see an ad you wish to promote for a new advertiser, please apply to the advertiser program via the links below. If you are not currently a Google Affiliate Network publisher but would like access to these exclusive opportunities, sign up today for our network with your valid AdSense Publisher ID. Participating Advertisers Below please find the advertisers, opportunities and application links to the advertiser's Google Affiliate Network program:
Tracking links are available via the Google Affiliate Network platform in the Announcements section within the Home tab. You will also be able to search for "March Affiliate Exclusive Opportunities" links in the Links section on March 25th. These ads will not be live or valid until March 25th and will expire at midnight on March 28th. Affiliates may not post the links until March 25th. Further questions? Check out our Help Center for answers to frequently asked questions OR feel free to contact us with any questions. *Approval into an advertiser's program is at the advertiser's discretion.  URL: http://googleaffiliatenetwork-blog.blogspot.com/2011/03/exclusive-affiliate-opportunities-march.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] YouTube NextUp: Are you the next big thing on YouTube? Posted: 16 Mar 2011 11:12 AM PDT YouTube Blog: YouTube NextUp: Are you the next big thing on YouTube?Last year, our top YouTube partners generated more than 100 billion views and drew in millions of dollars through our revenue-sharing Partner Program. Talented Partners drew huge audiences with channels that showed people how to crochet flowers, apply the perfect lipstick - and sometimes just how to have fun.We believe that the successful singers, dancers, actors, producers, musicians and make-up artists of the future are practicing their craft on YouTube today. As we said recently, Partners are the heart of our platform, and we want to see even more of them take the next step in their YouTube careers and turn their video hobbies into careers or even businesses. Today we're announcing YouTube Next's second initiative, designed exclusively for up-and-coming YouTube Partners: YouTube NextUp. YouTube NextUp is about accelerating the growth of the next big YouTube stars. Up to 25 Partners from around the United States will be selected for the development program, which offers:
We're asking existing YouTube Partners to apply with a short (up to three minute) video that best represents their craft and the initiatives that they'd like to pursue on YouTube--whether it be a new brand of talk show, short film, or other type of new content. We're also asking for short written responses that explain how they'll use the $35,000, why they want to be part of the program, and what they hope to learn at the YouTube Creator Camp. Partners can apply at youtube.com/youtubenextup by midnight PT on March 27, 2011. Our Partners succeed thanks to the support and interest of the YouTube community, so we're encouraging the community to cast their votes on the long list of finalists from March 29 to April 8 at youtube.com/creators, to indicate who they want to see among the next generation of stars. And after this public voting ends, a final shortlist of Partners will go forward to the final round, judged by a panel of YouTube representatives. Final YouTube NextUp winners will be announced on April 20 at youtube.com/creators. Who should apply? Up-and-coming Partners (those with less than 300,000 subscribers) who are committed to advancing their YouTube careers and to produce the next generation of fresh, compelling content. Last week, we announced another initiative from YouTube Next, the YouTube Creator Institute - please note that eligible Partners need to choose whether to apply for either that program or YouTube NextUp - sorry, you can't apply for both! Full program and application rules are here. Stay tuned for more YouTube Next initiatives over the coming months--both for Partners and creators in the United States and abroad. We're excited to see what novel new online experiences and genre-pushing productions our talented Partners come up with. Apply today! Heather Wall, New Business Development, recently watched "Star Wars According to a 3 Year Old."     URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/4KfeoIJO9p0/youtube-nextup-are-you-next-big-thing.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Introducing WebM in Internet Explorer 9 Posted: 16 Mar 2011 09:44 AM PDT The WebM Open Media Project Blog: Introducing WebM in Internet Explorer 9Today we're making available a preview release of Microsoft Media Foundation (MF) components for WebM. As Internet Explorer General Manager Dean Hachamovitch wrote last year on the Windows Blog, when these components are installed in Windows they enable rendering of WebM media in Microsoft Internet Explorer 9. Because the components are installed directly in Windows, the components can also render WebM in other applications that support MF, such as Windows Media Player 12 on Windows 7. To download the component installer package, visit the IE9 page on the WebM Project site. After installing the components, IE9 will be able to render HTML5 pages that include WebM video or audio media, such as the YouTube HTML5 experiment (see the YouTube instructions on the WebM Project site). Microsoft Media Foundation is a powerful and flexible API that allowed us to seamlessly integrate WebM with Windows, providing a great HTML5 user experience in IE9. Microsoft collaborated closely with us to make the components fully compatible with HTML5 in IE9, so features such as the <video> tag and its canPlayType method are fully enabled for WebM. Our thanks go out to the Microsoft engineers who provided technical assistance and hosted our team in Redmond last month. We hope you enjoy watching WebM in IE9! We value your comments and feedback and, as always, developers are welcome to contribute to the code. Matthew Heaney is a Software Engineer for the WebM Project.  URL: http://blog.webmproject.org/2011/03/introducing-webm-in-internet-explorer-9.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Introducing discussions in Google Docs Posted: 16 Mar 2011 07:26 AM PDT Docs Blog: Introducing discussions in Google DocsWhen we launched the new Google Docs last April, one of the big changes was moving comments to the sidebar and letting people reply to comments. Today, we're updating comments in Google Docs to facilitate rapid and seamless discussions and integrate with email in an intuitive way. Since there are a number of significant improvements, this update is only available for newly created documents for now.To start, we've improved the discussion flow by adding ownership and edit rights to individual comments. Each comment now has a timestamp and profile picture.  Google Docs doesn't force you to delete comments. Instead, you can resolve comments to remove them from the visible document and view them later by clicking the discussions button at the top of any document. You can even re-open comments from here.   We know you can't watch all of your important documents all day to see if there are any suggestions, which is why we've integrated comments with your inbox to facilitate more rapid and responsive communication. You can now add someone to a discussion with an @mention. For example, typing @eddy@altostrat.com in a discussion will send a notification email to Eddy with the text of your comment. Eddy gets a message in his inbox with your question or comment. He can easily click through to open the document itself to respond, or simply reply to the email.  The reply will show up in the document as soon as the email is sent. To turn off email notifications for a document, just select Mute updates from this comment at the bottom of any email or select Discussion notification settings... from the Discussions drop down.  We've been using this next-generation commenting system inside Google for several months and have seen it make the feedback cycle shorter and get more people involved. The combination of added structure and intuitive email integration have really given life to the discussions that surround our documents, and we're excited for this new feature to do the same for you. Discussions will be available over the next few days to all users with personal Google Accounts as well as to Google Apps customers on the Rapid Release track. Please note that improved comments are only available in new documents at this time so if you want to try it out make sure to create a new document. The comments you've created in existing document won't be changed. We're excited to hear what you think so let us know on in the comments. Posted by: Nick Cooper, Software Engineer  URL: http://googledocs.blogspot.com/2011/03/introducing-discussions-in-google-docs.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Good Work – Enjoy the spotlight at the Cannes Lions Festival for a good cause Posted: 16 Mar 2011 06:26 AM PDT YouTube Blog: Good Work – Enjoy the spotlight at the Cannes Lions Festival for a good causeWe know creative people on YouTube love turning an idea into a brilliant production. We also know they want their work to matter.With this in mind, we've partnered with the 58th Cannes Lions International Festival of Creativity on Good Work, a new program that gives creative professionals the opportunity to use their skills to make a difference and gain recognition their work. Learn more in this video: Through Good Work, nonprofits from all over the world can submit a brief for a video ad promoting their cause. These organizations often lack the resources and time to create a truly great ad for their cause - and this is where you can help. Pick a brief you want to work on from the Good Work briefs gallery and make an ad for that organization. Your ad can be inspirational, thought-provoking, funny, or serious - just make sure it's also innovative and compulsively watchable. If you succeed, you might be strutting your stuff at this year's Cannes Festival - five talented people will win a trip to Cannes and have their work showcased there. Could it be you? The deadline to submit your entry is May 9, 2011. A jury of top industry experts chaired by Craig Davis, Chief Creative Officer Publicis Mojo and founder of Brandkarma, will announce the winners on May 21, 2011. Supriya Sharma, YouTube Product Marketing Manager, recently watched "WaterAid Cracker Challenge."    URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/bH0_mLMH71w/good-work-enjoy-spotlight-at-cannes.html   |
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