Tuesday, January 25, 2011

Googland

Googland

[G] Tune in tonight: The State of the Union, and your questions

Posted: 25 Jan 2011 05:31 AM PST

YouTube Blog: Tune in tonight: The State of the Union, and your questions

Tonight at 9 p.m. ET, U.S. President Barack Obama will deliver his second State of the Union address - and for the second year in a row, you can submit your follow-up questions for him right here on YouTube. Tune in to youtube.com/askobama and be sure to submit a question for the President (video questions preferred) and vote on your favorites. On Thursday January 27, at 2:30 p.m. ET, we'll bring a selection of your top-voted questions to the President at the White House in an exclusive, live YouTube Interview.



Just as interested in the GOP's plan for America? Speaker of the House John Boehner will be doing a YouTube Interview within the month, so stay tuned for more announcements on when and how you can participate. You'll be able to see Rep. Ryan deliver the Republican response to the State of the Union on YouTube after the President's address as well.

Thursday is your chance to be part of history, so when you sit down to watch the State of the Union tonight on YouTube, grab your video camera, cellphone, or webcam and record a question as the ideas strike you. This is a unique opportunity to have direct access to the President, and if you're still not sure what to ask, check out this playlist of submitted questions for inspiration.




The deadline for your question submissions is midnight ET on Wednesday, January 26.

This YouTube Interview with President Obama is the beginning of the YouTube World View program, a series of interviews with public leaders and big thinkers who will be answering tough questions all year on YouTube.

Olivia Ma, YouTube News and Politics, recently watched, "Sheila's question, from New Brunswick, Ohio."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/pgf_UBGhZ9w/tune-in-tonight-state-of-union-and-your.html

[G] New features to help you manage your Google AdWords Certification Program account

Posted: 24 Jan 2011 08:21 PM PST

Inside AdWords: New features to help you manage your Google AdWords Certification Program account

In 2010, we introduced a new Google AdWords Certification Program to equip you and your companies with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts. Along with the revised certification program, we launched Google Partner Search, an opt-in, online, searchable directory that helps advertisers identify Certified Partners to help them manage their AdWords accounts.

Over the last few months, you've shared feedback with us that you'd like features that make it easier to associate your individual certification with a company and more intuitive to add users to your company profile. We're pleased to share that we've now released features to address each of these points of feedback.

Request to link your individual qualification to a company
Historically, to join a company in the Google Certification Program, you would need to be invited by an Administrator on your company's account, making it difficult to join if you didn't know the Administrator. To fix this challenge, we now offer a feature enabling you to search for your company and request to join yourself. If you would like to contribute your individual qualification to a company account, you may now do so by clicking on the "My Company" link and searching for the company you wish to join. Be sure to type in at least one complete word that matches the company's name.


Companies -- easily manage Professionals and Administrators
We've made it more intuitive for your company to manage the Professionals and Administrators within the Company account, as well as to review requests from users requesting to join the company, with the updated Account Access page.

On the "Users" tab, account administrators can change a user's status to either Administrator or Professional, as well as revoke access:


The "Incoming requests" tab allows account administrators to see all requests to join from individuals and either accept or reject them. Finally, the "Invitations sent" tab can be used to directly send invitations to qualified individuals.

Add or update Google Accounts associated with your profile
We know that qualified individuals may change companies or use multiple email addresses throughout the day. We've therefore made it possible for you to add multiple Google Accounts to your account, as well as to change the primary email address at which you receive communication for the Google Certification Program.



For more information on the new Google Certification Program feature changes, visit the Help Center.


Posted by Nathania Lozada, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/01/new-features-to-help-you-manage-your.html

[G] VeriSilicon and WebM Support

Posted: 24 Jan 2011 01:45 PM PST

The WebM Open Media Project Blog: VeriSilicon and WebM Support

Guest blogger Tomi Jalonen is Director of Product Marketing for Hantro video IP at VeriSilicon

2011 is shaping up to be an exciting year at VeriSilicon Holdings in terms of WebM support. With the new year upon us, I want to share some updates about the work we are doing at VeriSilicon to move the WebM platform forward.

VeriSilicon has been a longtime partner of On2/Hantro (Hantro is the video IP brand that Google acquired with On2 Technologies) and we were among the first hardware partners to commit to WebM video when the codec was open-sourced last year. After promoting WebM to the semiconductor industry during 2010, we're excited that at CES 2011 the first tablet supporting WebM with full 1080p resolution was demonstrated. VeriSilicon licensed the WebM IP to this tablet manufacturer and provided engineering support to bring the technology to the showroom floor.

In addition to licensing IPs, this year we'll be taking the WebM experience a step further by taping out several application processor chips--including the WebM video IP for Android phones, xPad, and Google TV--to accelerate the deployment of WebM and HTML5 video playback into the market.

The entire VeriSilicon team is very excited about the future of WebM. We believe that the availability of high-quality, optimized WebM hardware video IP, combined with other VeriSilicon audio and multimedia IP, will be a key ingredient for semiconductor companies to create competitive consumer products. After the launch of WebM, the interest in hardware-accelerated WebM video has been immense and we will continue working with the WebM Project to enable WebM and VP8 in many more chips in 2011.
URL: http://blog.webmproject.org/2011/01/verisilicon-and-webm-support.html

[G] Print from your phone with Gmail for mobile and Google Cloud Print

Posted: 24 Jan 2011 10:23 AM PST

Official Gmail Blog: Print from your phone with Gmail for mobile and Google Cloud Print

Posted by Tyler Odean, Google Cloud Print Team

Let's say you need to print an important email attachment on your way to work so that it's waiting for you when you walk in the door. With Gmail for mobile and Google Cloud Print — a service that allows printing from any app on any device, OS or browser without the need to install drivers — you can.

To get started, you'll first need to connect your printer to Google Cloud Print. For now, this step requires a Windows PC but Linux and Mac support are coming soon. Once you're set up, just go to gmail.com from your iPhone or Android browser and choose "Print" from the dropdown menu in the top right corner. You can also print eligible email attachments (such as .pdf or .doc) by clicking the "Print" link that appears next to them.


We're rolling this feature out in U.S. English over the next few days, so if you don't see it right away please check back. In the meantime, you can learn more in the Google Cloud Print help center.
URL: http://gmailblog.blogspot.com/2011/01/print-from-your-phone-with-gmail-for.html

[G] Cloud printing on the go

Posted: 24 Jan 2011 10:02 AM PST

Official Google Docs Blog: Cloud printing on the go

Cross posted on the the Gmail Blog and the Google Mobile Blog

Back in April 2010 we announced Google Cloud Print, a service in beta that allows printing from any app on any device, OS or browser without the need to install any software. Just last month we opened Google Cloud Print to users in the Chrome notebook pilot program. Today we are very pleased to announce the beta launch of Google Cloud Print for mobile documents and Gmail for mobile, which we will be rolling out to users throughout the next few days.

Imagine printing an important document from your smartphone on the way to work and finding the printout waiting for you when you walk in the door. Just open a document in Google Docs or an email in Gmail in your mobile browser and choose "Print" from the dropdown menu in the top right corner. You can also print certain kinds of email attachments (such as .pdf or .doc) by clicking the "Print" link that appears next to them.


This feature will be rolling out today and tomorrow for English speaking users in the US and will work on most phones that support HTML5, such as devices running Android 2.1+ and iOS 3+. To get started, you'll need to connect your printer to Google Cloud Print. This step requires a Windows PC for now, but Linux and Mac support are coming soon. You can learn more at the Google Cloud Print help center.

Posted by: Tyler Odean, Google Cloud Print Team
URL: http://googledocs.blogspot.com/2011/01/cloud-printing-on-go.html

[G] Learn how to set up Ecommerce reporting in Analytics in a live online course

Posted: 24 Jan 2011 09:18 AM PST

Inside AdWords: Learn how to set up Ecommerce reporting in Analytics in a live online course

This Wednesday, January 26th, we'll be hosting a live online course about Ecommerce in Google Analytics as part of the AdWords Online Classroom (UK).

During the course, we'll discuss how to set up Ecommerce tracking in your Analytics account and enable it for your reports. We'll also discuss implementation techniques such as tracking third-party shopping carts and detail the best reports to use for in-depth analysis of your AdWords activity. This should help you assess your AdWords return on investment and give you more insight into how your advertising is performing in terms of online transactions and revenue generated on your site.

The course will be presented by Analytics specialists and is most suited to advertisers with websites that include the functionality to purchase goods or services. It will take place on Wednesday, January 26th from 3 pm to 4 pm GMT (7 am to 8 am PST) and will include time for Q&A.

If you're interested, be sure to sign up now!

Posted by Nathania Lozada, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/01/learn-how-to-set-up-ecommerce-reporting.html

[G] AdWords reports get more powerful: measure the value of ad interactions

Posted: 24 Jan 2011 09:18 AM PST

Inside AdWords: AdWords reports get more powerful: measure the value of ad interactions

Ever wonder how customers interact with your ads before they click through to your website? How often do they open a product extension plusbox or get directions to your store directly from the ad? For video and display ads, how long are they sticking around, to watch your video or interact with your ad's content?

Wonder no more! Today, we're launching a new report in AdWords to help you measure interactions that take place before a click-through for video ads, display ads built with the Display Ad Builder, product extensions and location extensions. If you're not yet using these ad products, now is a great time to give them a try given the expanded reporting now available.

To access the new report, select the "Free clicks" view within the Dimensions tab of your AdWords account. If you don't see the Dimensions tab, you can enable it by clicking the arrow button next to your existing tabs above your performance table.


Here, you'll find stats on actions your customers take without having to click through to your website. To distinguish them from clicks that you pay for, we've labeled them "Free clicks" and kept them separate from the paid clicks listed in other tabs.

Campaigns or ad groups with a high number of free clicks may mean that your ads are performing better than they appear to be elsewhere in your account. A high free click rate may indicate ads that your customers find useful without needing to visit your website. For example, getting directions to your store (via a location extension ad) may be all your customer needs to instigate an in-store purchase. Conversely, video ads that have low play rates may indicate a creative change that needs to take place to keep customers engaged.

Knowing how customers interact with your ads will help give insight into how they research and buy online and what content captures their attention and prompts action. Ads are likely to continue to be more and more interactive, so take advantage of this new report to create ads that are more engaging and useful, all with the ultimate goal of increasing sales for your business.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/01/adwords-reports-get-more-powerful.html

[G] Announcing an improved ad preview tool

Posted: 24 Jan 2011 09:18 AM PST

Inside AdWords: Announcing an improved ad preview tool

The Ad Preview Tool is a handy way to check how your ads appear on Google without accumulating additional impressions or clicks. By setting a specific location for your preview, you can see how your ads will look to a user in New York even if you're located in San Francisco.

We've recently given the Preview Tool a face-lift and introduced some helpful new features. If you're signed into your account while previewing your ads, you'll now see integrated keyword diagnosis results. In this example below, we've entered our keyword red roses to see if it's triggering ads in New York:



In addition to displaying the ads for that search, the Preview Tool now specifically confirms whether your ad is showing and links to the relevant campaign and ad group. If your ad isn't showing, the Preview Tool will tell you why, helping you understand if you need to adjust your bids, location targeting, daily budget, or optimize your account.

Using the new Device setting, you can also view and diagnose your ads for high-end mobile devices. You can even choose the specific device and carrier you're interested in, so you can check ad visibility on multiple devices without borrowing all of your friends' phones!



This feature is especially relevant if you're using location extensions to target your mobile ad campaign to an area other than your physical location. By entering latitude and longitude information in the Ad Preview Tool, you can quickly confirm that your ads are correctly displaying your business address to mobile users within a specific location. You can also determine whether a hyperlocal distance marker, which lets users know exactly how far away they are from your business, is visible for your ads.

You can explore these new features by finding the Ad Preview Tool under the Reporting and Tools tab in your AdWords account or by navigating directly to www.google.com/adpreview.

Posted by Gordon Zhu, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/01/announcing-improved-ad-preview-tool.html

[G] Learn about using Remarketing in the AdWords Online Classroom (UK)

Posted: 24 Jan 2011 09:18 AM PST

Inside AdWords: Learn about using Remarketing in the AdWords Online Classroom (UK)

This Wednesday, January 19, we'll be hosting a live online course on Remarketing in the AdWords Online Classroom (UK). This free, hour-long, interactive presentation will be delivered by an Online Media Specialist and will take place at 3pm GMT (7am PST). There will also be time for Q&A.

Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.

During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords and are interested in the Google Display Network then we encourage you to attend.

Be sure to sign up now!

And you can also check out all our on-demand courses on the AdWords Online Classroom site.


Posted by Nathania Lozada, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/01/learn-about-using-remarketing-in.html
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