Wednesday, January 12, 2011

Googland

Googland

[G] AdSense Facts & Fiction Part V: Unoriginal content

Posted: 11 Jan 2011 09:06 PM PST

Inside AdSense: AdSense Facts & Fiction Part V: Unoriginal content

Fiction: Publishers can put ads on auto-generated pages or other copied content that was not created by them.

Fact: We don't allow sites with auto-generated or otherwise unoriginal content to participate in the AdSense program. This is to ensure that our users are benefiting from a unique online experience and that our advertisers are partnering with useful and relevant sites.

In the past, we've talked about tips for maintaining an AdSense-friendly site with user-generated content (UGC). Today's topic is not only applicable to UGC sites, but also to all websites affiliated with AdSense for content.

Sometimes we come across sites that are using software to generate automated content. These sites might look like normal news sites, but the information is completely plagiarized. Scraping content and passing it off as one's own is not only wrong, but it also happens to be a serious violation of our policies. AdSense depends on maintaining a balance between user, publisher, and advertiser experience. We strive to protect that ecosystem as much as possible by encouraging and protecting unique and relevant content.

Obviously publishers and Google are concerned with revenue generation, and when original traffic encounters quality content, it's a match made in heaven. The best way to engage users in the long term is to engage users. Provide your opinion on the news, offer a different service, organize your site in a way so that a user is captivated and moved.

Take some time to familiarize yourself with these webmaster quality guidelines, and if you find sites within our network that are clearly violating these guidelines, feel free to report it to us.

One last thing: a quick, but well-deserved thank you to the majority of you that continue to inspire us with your great, unique, and creative content. Keep up the awesome work!

Posted by Cecelia Choi - AdSense Policy team
URL: http://adsense.blogspot.com/2011/01/adsense-facts-fiction-part-v-unoriginal.html

[G] The Keyword Tool helps you go mobile

Posted: 11 Jan 2011 12:20 PM PST

Inside AdWords: The Keyword Tool helps you go mobile

When you're out and about, is your phone your go-to computer? If you find yourself doing mobile searches for information, directions, or even real-time price comparisons, you're not alone--mobile search is growing fast. Over the past two years, Google's mobile searches have grown by more than five times. Furthermore, in the third quarter of 2010, Google mobile searches jumped 130% year over year.

Given the growth of mobile search, it's no surprise that more and more of you are looking to capitalize on the mobile advertising opportunity. If you're already a mobile advertiser or if you're looking to make your jump onto the small screen, your job has just gotten easier.

Mobile Statistics in the Keyword Tool
The Keyword Tool now helps you build a better keyword list to target mobile users. Under "Advanced options," you can now search for keywords for devices with mobile WAP browsers, mobile devices with full Internet browsers (think iPhone and Android phones), or all mobile devices (sum of devices with WAP browsers and devices with Internet browsers).

When you do a keyword search, the statistics you see for Competition, Global and Local Monthly Searches, and Local Search Trends are all specific to the device or devices that you've selected.


Let us know what you think of these new feature by clicking the "Send Feedback" link in the Keyword Tool or by going directly to our feedback form.

Posted by Lisa Shieh, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/01/keyword-tool-helps-you-go-mobile.html

[G] Learn how to get the most for your budget in a live online course

Posted: 11 Jan 2011 12:20 PM PST

Inside AdWords: Learn how to get the most for your budget in a live online course

On Wednesday, January 12th, we're hosting a free live online course in the AdWords Online Classroom (UK) about getting the most for your AdWords budget through basic optimisation and targeting.

In this live course, we'll cover ways to manage your budget through effective targeting and basic optimisation. We'll first look at how you can improve targeting by adjusting location and network settings. This will be followed by a discussion of how good account structure, multiple ad variations, and effective keywords will help you get the most for your money.

This hour-long interactive course will be presented by AdWords Specialists at 3:00 pm GMT (7:00 am PST) on Wednesday, January 12th. At the end of the session, there will be time for Q&A.

Make sure you sign up now and visit the AdWords Online Classroom (UK) for additional live and on-demand courses.

Posted by Gordon Zhu, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/01/learn-how-to-get-most-for-your-budget.html

[G] Change to the appearance of search ad display URLs

Posted: 11 Jan 2011 12:20 PM PST

Inside AdWords: Change to the appearance of search ad display URLs

In any given month, we experiment with hundreds of subtle variations of the Google search results page, testing everything from font sizes and colors to layouts and spacing, as well as dozens of other variables. Recently, we found that by standardizing the look of the URLs on the page, we were able to improve many of our user metrics, including ad clickthrough rates.

As a result, we've decided to update the appearance of the display URLs of all ads that appear on search results pages in the next week or so. Following the change, the domain portion of your display URL will always be shown in lowercase letters. For example, if your display URL is Subdomain.Example.com/Subdirectory, it will appear as subdomain.example.com/Subdirectory.

There's no need for you to make any edits to your ads. All uppercase letters in your display URL domain will automatically be changed to lowercase when your ad is served.

As you've probably figured out by now, we believe that regular website testing is the best way to ensure an optimal user experience, and we encourage you to test variations of your own website. Learn how you can start testing with our Website Optimizer tool.

Posted by Lisa Shieh, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/01/change-to-appearance-of-search-ad.html

[G] Google Science Fair seeks budding Einsteins and Curies

Posted: 11 Jan 2011 10:44 AM PST

Official Google Blog: Google Science Fair seeks budding Einsteins and Curies

(Cross-posted on the Google Docs Blog, Google Student Blog and Google LatLong Blog)

Are you a student who loves science? Do you have a good idea for an experiment that you'd like to share with the world? In 1996, two young computer science students, Larry Page and Sergey Brin, had a hypothesis that there was a better way to find information on the web. They did their research, tested their theories and built a search engine which (eventually) changed the way people found information online. Larry and Sergey were fortunate to be able to get their idea in front of lots of people. But how many ideas are lost because people don't have the right forum for their talents to be discovered? We believe that science can change the world—and one way to encourage that is to celebrate and champion young scientific talent as we do athletes and pop idols.

To help make today's young scientists the rock stars of tomorrow, in partnership with CERN, The LEGO Group, National Geographic and Scientific American, we're introducing the first global online science competition: the Google Science Fair. It's open to students around the world who are between the ages of 13-18. All you need is access to a computer, the Internet and a web browser.

You may have participated in local or regional science fairs where you had to be in the same physical space to compete with kids in your area. Now any student with an idea can participate from anywhere, and share their idea with the world. You build and submit your project—either by yourself or in a team of up to three—entirely online. Students in India (or Israel or Ireland) will be able to compete with students in Canada (or Cambodia or Costa Rica) for prizes including once-in-a-lifetime experiences (like a trip to the Galapagos Islands with a National Geographic Explorer), scholarships and real-life work opportunities (like a five-day trip to CERN in Switzerland). And if you're entering a science fair locally, please feel free to post that project online with Google Science Fair, too!

To enter, register online and create your project as a Google Site. Registration is open through April 4, 2011. Please note: you must get parental or guardian consent in order to compete. You can check out the complete rules here. After April 4, we'll begin judging and will announce our semi-finalists in early May.

The semi-finalist projects will be posted on our online gallery, where we'll encourage the public to vote for a "people's choice" winner. From our list of semi-finalists, we'll select 15 finalists to bring their projects to Google headquarters on July 11 to compete in our final, live event, where world-renowned science judges will select a winner in each age category, as well as a grand-prize winner.

Here's an example of a great science fair project site to inspire you. We asked Tesca, a U.S. high school senior from Oregon, to create it for us based on an award-winning project she's been working on for years. Tesca's objective is to make hospitals more efficient using artificial intelligence—a world-changing goal, to be sure.

So if you think you're the next Albert Einstein, Marie Curie—or Larry Page or Sergey Brin—sign up today for the Google Science Fair. Prove once again how science can change the world!

Posted by Cristin Frodella and Samantha Peter, Education Product Marketing Managers
URL: http://googleblog.blogspot.com/2011/01/google-science-fair-seeks-budding.html

[G] Google Science Fair seeks budding Einsteins and Curies

Posted: 11 Jan 2011 08:43 AM PST

Official Google Docs Blog: Google Science Fair seeks budding Einsteins and Curies

(Cross-posted on the Official Google Blog, Google Student Blog and Google LatLong Blog)

Are you a student who loves science? Do you have a good idea for an experiment that you'd like to share with the world? In 1996, two young computer science students, Larry Page and Sergey Brin, had a hypothesis that there was a better way to find information on the web. They did their research, tested their theories and built a search engine which (eventually) changed the way people found information online. Larry and Sergey were fortunate to be able to get their idea in front of lots of people. But how many ideas are lost because people don't have the right forum for their talents to be discovered? We believe that science can change the world—and one way to encourage that is to celebrate and champion young scientific talent as we do athletes and pop idols.

To help make today's young scientists the rock stars of tomorrow, in partnership with CERN, The LEGO Group, National Geographic and Scientific American, we're introducing the first global online science competition: the Google Science Fair. It's open to students around the world who are between the ages of 13-18. All you need is access to a computer, the Internet and a web browser.

You may have participated in local or regional science fairs where you had to be in the same physical space to compete with kids in your area. Now any student with an idea can participate from anywhere, and share their idea with the world. You build and submit your project—either by yourself or in a team of up to three—entirely online. Students in India (or Israel or Ireland) will be able to compete with students in Canada (or Cambodia or Costa Rica) for prizes including once-in-a-lifetime experiences (like a trip to the Galapagos Islands with a National Geographic Explorer), scholarships and real-life work opportunities (like a five-day trip to CERN in Switzerland). And if you're entering a science fair locally, please feel free to post that project online with Google Science Fair, too!

To enter, register online and create your project as a Google Site. Registration is open through April 4, 2011. Please note: you must get parental or guardian consent in order to compete. You can check out the complete rules here. After April 4, we'll begin judging and will announce our semi-finalists in early May.

The semi-finalist projects will be posted on our online gallery, where we'll encourage the public to vote for a "people's choice" winner. From our list of semi-finalists, we'll select 15 finalists to bring their projects to Google headquarters on July 11 to compete in our final, live event, where world-renowned science judges will select a winner in each age category, as well as a grand-prize winner.

Here's an example of a great science fair project site to inspire you. We asked Tesca, a U.S. high school senior from Oregon, to create it for us based on an award-winning project she's been working on for years. Tesca's objective is to make hospitals more efficient using artificial intelligence—a world-changing goal, to be sure.

So if you think you're the next Albert Einstein, Marie Curie—or Larry Page or Sergey Brin—sign up today for the Google Science Fair. Prove once again how science can change the world!

Posted by Cristin Frodella and Samantha Peter, Education Product Marketing Managers
URL: http://googledocs.blogspot.com/2011/01/google-science-fair-seeks-budding.html
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