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| [G] Another Holiday Gift For The Practitioner Posted: 01 Jan 2011 04:20 AM PST Google Analytics Blog: Another Holiday Gift For The PractitionerWe hope your holiday season is going well, and you're full of good cheer and data driven egg nog (which doesn't really exist unless you love web analytics and have imbibed too much egg nog). For those of you who really do dig web analytics and use Google Analytics specifically - you're going to really like our next gift. It's from the Santa Claus of the web analytics industry, Avinash Kaushik, the analytics evangelist here at Google. Avinash has written a must-read post that you should curl up with next to a roaring fire while you have time to relax over the holidays. In the post, he's basically done a ton of work for you. It's called 3 Awesome, Downloadable, Custom Web Analytics Reports and it showcases the power of Google Analytics and custom reports. In Avinash's words, I love custom reports. They allow us to step away from the oppression of standard reports (/data pukes) and bring an increased amount of relevancy, calm and focus to our day-to-day work and to our beloved data consumers. As you may know, you can create your own reports within Google Analytics. Here's a help article from our blog explaining how. In Avinash's typical style, he makes powerful analysis techniques accessible and understandable, and the best part is that he's created the reports for you allowing you to take action right away. You can click on a link that populates the report template right within your Google Analytics profile. Thanks for the holiday gift Avinash. To give you a sneak peak and get you salivating to read Avinash's post, the three reports are:
If you're doing web analytics, these reports will be of use both educationally, and practically. Enjoy, and stay tuned for one more gift from Avinash. Posted by Jeff Gillis, Google Analytics Team  URL: http://analytics.blogspot.com/2010/12/another-holiday-gift-for-practitioner.html       |
| Posted: 01 Jan 2011 03:26 AM PST Blogger Buzz: 2010: Looking BackPosted by the Blogger Team2010 has been an exciting year for all of us on the global Blogger team, and our platform is now more powerful, reliable, and active than ever before. As we close the books on another great year, we want to take a moment to look back at some of the highlights. The makeover. The new Template Designer, with beautiful new templates and iStockPhoto™ background images, was one of the team's biggest accomplishments of the year. Since the launch in June, nearly half of our active users have begun using the new templates (if you haven't tried our new templates yet, why don't you give them a try?) Our efforts to make Blogger blogs look more beautiful continued with the release of web fonts, custom background images, and mobile-optimized views. Some great new features. 2010 was also a year when we added tons of new features to Blogger. We had a busy summer adding two new admin tabs to Blogger: Comments and Stats. The comments tab introduced a comments inbox and spam filtering; real-time stats, followed by stats gadgets, were also highly requested features. We've also added static pages, new share buttons, WYSIWYG post preview, improved YouTube integration, Zemanta post editor gadget, integration with Google Apps, and many other new features. Rock-solid infrastructure. Of course features don't mean much when the service goes down, and we've made lots of behind-the-scene improvements to keep our service up and running as reliably as possible. Auto-pagination was one of our many efforts to reduce latency. Sometimes keeping our infrastructure robust meant phasing out features that are used by only a fraction of our users, but have a heavy impact on our system, such as FTP publishing — which some bloggers called a "hard but smart decision." Reaching out to real users. Perhaps the most exciting thing that we did this year was to get out more and meet the real users, like you. We set up booths at SXSW and BlogWorld Expo (our first ever presence there), and we held our 11th birthday party all around the world. In addition, our face-to-face meetings were accompanied by our conversations with you over virtual channels like our user forum and Twitter. We will continue meeting you, listening to you, and delivering what you want for Blogger in 2011. It's been a pretty busy year for us, but we hope 2011 will be an even busier year where we deliver even more exciting releases to you. Thanks again for all your support, and we wish you the best during this holiday season. See you in the new year!  URL: http://buzz.blogger.com/2010/12/2010-looking-back.html   |
| Posted: 31 Dec 2010 08:41 PM PST Official Google Blog: Google blogging in 2010On the last day of 2010, it's time for us to reflect on the past year of Google blogging. This year, we published 454 posts (including this one) on the Official Google Blog—7 percent more than 2009. Those posts had an astonishing number of readers: 24,768,052 unique visitors stopped by this year, more than 70 percent more than last year. (The huge increase is mostly due to this year's April Fools' post, which benefited from a link in a prominent location; more on that below.) People come to the blog from all around the world; the top countries sending visitors in 2010 were the U.S., U.K., Canada, India and Germany, but readers came from dozens of other places as well.The top posts this year run the gamut from policy changes to product arrivals:
In 2010, we kept up with our search and apps series, and introduced a few new ones: about small businesses using Google's products, updates from YouTube, great Google stories from users and a bunch of new "Search On" videos. We also shared our thoughts on the future of display advertising. We had fun with giant photo collages and other wall art, got into the spirit of the World Cup and shared a new kind of musical experience built for the modern browser. We shared imagery of Haiti after the January earthquake and the Gulf of Mexico after the oil spill. We also talked about how Google Earth played a role in the discovery of a rare hominid ancestor in South Africa, celebrated quite a few milestones, and gave you a glimpse of the bzzz-iest Googlers on campus at the Hiveplex. In December, we revamped our blog directory so you can more easily find the exact place to get the news you're looking for; you can sort by category, language or region. We revamped our Twitter directory too, and added new directories for our Facebook pages and YouTube channels. Speaking of Twitter, this was our second year of tweeting officially on @google. We crossed the 2,000-tweet mark earlier this month and now have more than 2.6 million followers. Our Twitter family grew by leaps and bounds as well—you can now follow Google on more than 100 Twitter accounts posting news of all kinds, from API updates for developers to product news in countries around the world. Twitter was also our biggest referrer to this blog in 2010 (excluding Google search, Google properties such as google.com/places and Feedburner)—followed closely by Facebook. As always, we're grateful to all of our readers for keeping up with us over the year, and we're looking forward to bringing you more news in 2011! Posted by Emily Wood, Google Blog Editor  URL: http://googleblog.blogspot.com/2010/12/google-blogging-in-2010.html   |
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