Googland |
- [G] Dashing through the snow... with NORAD and Google
- [G] Dashing through the snow... with NORAD and Google
- [G] First Holiday Gift: iGoogle Gadget
- [G] Last Web Analytics TV For 2010 - Out With A Bang
- [G] Optimize And Analyze For Mobile, part 3
- [G] Dashing through the snow... with NORAD and Google
- [G] Android In Spaaaace!
- [G] Dashing through the snow...with NORAD, YouTube and Google
- [G] Dashing through the snow...with NORAD, YouTube and Google
| [G] Dashing through the snow... with NORAD and Google Posted: 24 Dec 2010 02:47 AM PST Google LatLong: Dashing through the snow... with NORAD and Google[Cross-posted from the Official Google Blog]Every Christmas Eve, children all over the world ask themselves—and their parents—questions about Santa's magical journey. How does Santa visit so many children in one night? Will he eat the cookies I left out? How does he fit all those presents into his sleigh? These childhood mysteries are part of what makes the Santa tradition so special. There's one timeless question that we're proud to say we can help answer: Where in the world is Santa at this very moment? Thanks in part to recent advances in warp-speed GPS technology and some very clever elves (elveneering?) NORAD Tracks Santa is once again prepped and ready to go. Starting tomorrow, December 24 at 2:00am EST, visit www.noradsanta.org to follow Santa as he journeys around the world delivering presents to children in more than 200 countries and territories. There are a few different ways to find the jolly old man in his unmistakable red suit over the course of the day, so feel free to track him using any of the following methods:
NORAD (North American Aerospace Defence Command) first began to track Santa in 1955 when a misprinted advertisement in a Sears & Roebuck catalogue mistakenly led callers expecting a Santa-hotline to the NORAD commander-in-chief's telephone. Embracing the spirit of the season, NORAD used its satellite and radar capabilities to offer callers sleigh-location updates, and has tracked Santa's whereabouts on Christmas Eve ever since. Then in 2004, Google started tracking Santa on Google Earth as a 20% project, which in 2007 grew into a partnership with NORAD, adding the mapping technology of Google Maps and Google Earth to the NORAD experience. Over the years, other Google teams have also joined in the holiday fun (YouTube, Google Voice's www.SendACallFromSanta.com and Google SketchUp). As we approach this year's Christmas Eve adventure, Santa was able to take a break from the preparations to visit the New York Stock Exchange this past Monday. His helpful elves kept everything at the North Pole on schedule while folks from Google and NORAD attended the Closing Bell ceremony, and stood alongside Santa from Macy's going over last minute details about tomorrow's big ride.  Santa with NORAD, Google and members of the Marine Toys for Tots Foundation (that's me, the tall guy in the back row clapping) So don't forget to visit www.noradsanta.org tomorrow morning starting at 2:00am EST when Santa embarks on his flight. From all of us here at Google, happy holidays and here's to a very happy New Year!  Posted by Brian McClendon, Original Google Engineering Elf  URL: http://google-latlong.blogspot.com/2010/12/dashing-through-snow-with-norad-and.html       |
| [G] Dashing through the snow... with NORAD and Google Posted: 24 Dec 2010 01:32 AM PST Official Google Blog: Dashing through the snow... with NORAD and Google(Cross-posted from the Lat Long Blog)Every Christmas Eve, children all over the world ask themselves—and their parents—questions about Santa's magical journey. How does Santa visit so many children in one night? Will he eat the cookies I left out? How does he fit all those presents into his sleigh? These childhood mysteries are part of what makes the Santa tradition so special. There's one timeless question that we're proud to say we can help answer: Where in the world is Santa at this very moment? Thanks in part to recent advances in warp-speed GPS technology and some very clever elves (elveneering?) NORAD Tracks Santa is once again prepped and ready to go. Starting tomorrow, December 24 at 2:00am EST, visit www.noradsanta.org to follow Santa as he journeys around the world delivering presents to children in more than 200 countries and territories. There are a few different ways to find the jolly old man in his unmistakable red suit over the course of the day, so feel free to track him using any of the following methods:
NORAD (North American Aerospace Defence Command) first began to track Santa in 1955 when a misprinted advertisement in a Sears & Roebuck catalogue mistakenly led callers expecting a Santa-hotline to the NORAD commander-in-chief's telephone. Embracing the spirit of the season, NORAD used its satellite and radar capabilities to offer callers sleigh-location updates, and has tracked Santa's whereabouts on Christmas Eve ever since. Then in 2004, Google started tracking Santa on Google Earth as a 20% project, which in 2007 grew into a partnership with NORAD, adding the mapping technology of Google Maps and Google Earth to the NORAD experience. Over the years, other Google teams have also joined in the holiday fun (YouTube, Google Voice's www.SendACallFromSanta.com and Google SketchUp). As we approach this year's Christmas Eve adventure, Santa was able to take a break from the preparations to visit the New York Stock Exchange this past Monday. His helpful elves kept everything at the North Pole on schedule while folks from Google and NORAD attended the Closing Bell ceremony, and stood alongside Santa from Macy's going over last minute details about tomorrow's big ride. Santa with NORAD, Google and members of the Marine Toys for Tots Foundation (that's me, the tall guy in the back row clapping) So don't forget to visit www.noradsanta.org tomorrow morning starting at 2:00am EST when Santa embarks on his flight. From all of us here at Google, happy holidays and here's to a very happy New Year! Posted by Brian McClendon, Original Google Engineering Elf  URL: http://googleblog.blogspot.com/2010/12/dashing-through-snow-with-norad-and.html   |
| [G] First Holiday Gift: iGoogle Gadget Posted: 23 Dec 2010 11:38 PM PST Google Analytics Blog: First Holiday Gift: iGoogle GadgetThe holidays are here, true believer. And we're stuffing your stocking with 3 posts-containing-gifts, and this is the first. The other two will come next week and are delivered by our very own Santavinash Claus. Close your eyes and get ready - wait, don't close them actually - keep reading, because here it is: a gadget, because you love gadgets. But not just any gadget....As part of our efforts to make your analytics data more accessible, we are announcing the release of the Official Google Analytics Gadget. With it, you can get a quick snapshot of your website traffic and marketing effectiveness directly from your iGoogle homepage. Access any of your analytics profiles and view any of these standard reports, including Visitors, Traffic Sources, Content and Goals, in 7, 30 and 90 day periods. It's a handy dashboard for Google Analytics.  Users can now add the Official Google Analytics Gadget to their iGoogle homepage here, or by searching the iGoogle Gadgets Directory.   Enjoy, and happy holidays! Posted by Patrick Tedjamulia, Google CPG Team and Jeff Gillis, Google Analytics Team  URL: http://analytics.blogspot.com/2010/12/first-holiday-gift-igoogle-gadget.html   |
| [G] Last Web Analytics TV For 2010 - Out With A Bang Posted: 23 Dec 2010 11:38 PM PST Google Analytics Blog: Last Web Analytics TV For 2010 - Out With A BangWell, it's the last episode of Web Analytics TV for 2010. In this series with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via the Google Analytics Google Moderator site and we answer them.In this episode, we award Lloyd in Capetown for his great question on how bounce rate is calculated and how AJAX sites can effect it. Lloyd, just send us an email and we'll send you an autographed, personalized, copy of Web Analytics 2.0. Here is the list of last weeks questions which we answered this week. In this action-packed episode we discuss:
Here are the links to the topics we discuss:
If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below. And, if you have a question you would like us to answer, please submit a question and vote for your favorite question in our public Google Moderator site. Avinash and I will answer your latest questions in a couple of weeks with yet another entertaining video. Posted by Nick Mihailovski, Google Analytics Team  URL: http://analytics.blogspot.com/2010/12/last-web-analytics-tv-for-2010-out-with.html   |
| [G] Optimize And Analyze For Mobile, part 3 Posted: 23 Dec 2010 11:38 PM PST Google Analytics Blog: Optimize And Analyze For Mobile, part 3This is part 3 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. Here's part 1, which explained how to look for trends in mobile traffic to your website, and here's part 2 about giving your reports more dollar power. 3. Act on your ROI At this point, you are equipped with your positive trends and the (hopefully high!) revenue numbers generated on mobile devices. You'll hopefully get additional time/resources to better assess and improve your mobile presence and mobile marketing initiatives.But, we still have some more ground to cover, including more segmentation. Let's ratchet up your insights: More Segmentation. For your mobile traffic (viewable via an advanced segment or a profile you make specifically for mobile traffic), segment by medium (traffic channel) or campaign (e.g. Back To School Campaign). Take a look at these two metrics: Bounce rate by medium:  click to enlarge And conversion rate by medium:  click to enlarge Do more with Google AdWords. You notice in the reports above that your cpc (paid-search) traffic from mobile devices is not as prevalent as other mediums. Your results show that your mobile site is experiencing a high bounce rate and a low conversion rate - a good indicator that something is very wrong either on your landing page, or in your ads. Either your ads are not bringing in the right traffic, or you're scaring traffic away. What you're most likely doing is proving that your site is not optimized for mobile device visits. Fortunately, you can further back this data up within AdWords. Google AdWords now allows more visibility into campaign performance from different devices. In AdWords, in your Campaign reports, click on 'Device' in the Segment drop-down.  click to enlarge In this situation, in the last cell in the rightmost column, you notice a 0.03% conversion rate for your mobile devices (compared to 0.52% on the non-mobile devices) and you know exactly where the problem is. To fix the awfulness in the conversion rates, here are a few tips:
Happy Analyzing! Posted by Jeff Gillis, Google Analytics Team and Feras Alhlou, E-Nor  URL: http://analytics.blogspot.com/2010/12/optimize-and-analyze-for-mobile-part-3.html   |
| [G] Dashing through the snow... with NORAD and Google Posted: 23 Dec 2010 01:12 PM PST Official Google Mobile Blog: Dashing through the snow... with NORAD and Google(Cross-posted from the Official Google Blog and Lat Long Blog)Every Christmas Eve, children all over the world ask themselves—and their parents—questions about Santa's magical journey. How does Santa visit so many children in one night? Will he eat the cookies I left out? How does he fit all those presents into his sleigh? These childhood mysteries are part of what makes the Santa tradition so special. There's one timeless question that we're proud to say we can help answer: Where in the world is Santa at this very moment? Thanks in part to recent advances in warp-speed GPS technology and some very clever elves (elveneering?) NORAD Tracks Santa is once again prepped and ready to go. Starting tomorrow, December 24 at 2:00am EST, visit www.noradsanta.org to follow Santa as he journeys around the world delivering presents to children in more than 200 countries and territories. There are a few different ways to find the jolly old man in his unmistakable red suit over the course of the day, so feel free to track him using any of the following methods:
NORAD (North American Aerospace Defence Command) first began to track Santa in 1955 when a misprinted advertisement in a Sears & Roebuck catalogue mistakenly led callers expecting a Santa-hotline to the NORAD commander-in-chief's telephone. Embracing the spirit of the season, NORAD used its satellite and radar capabilities to offer callers sleigh-location updates, and has tracked Santa's whereabouts on Christmas Eve ever since. Then in 2004, Google started tracking Santa on Google Earth as a 20% project, which in 2007 grew into a partnership with NORAD, adding the mapping technology of Google Maps and Google Earth to the NORAD experience. Over the years, other Google teams have also joined in the holiday fun (YouTube, Google Voice's www.SendACallFromSanta.com and Google SketchUp). As we approach this year's Christmas Eve adventure, Santa was able to take a break from the preparations to visit the New York Stock Exchange this past Monday. His helpful elves kept everything at the North Pole on schedule while folks from Google and NORAD attended the Closing Bell ceremony, and stood alongside Santa from Macy's going over last minute details about tomorrow's big ride. Santa with NORAD, Google and members of the Marine Toys for Tots Foundation (that's me, the tall guy in the back row clapping) So don't forget to visit www.noradsanta.org tomorrow morning starting at 2:00am EST when Santa embarks on his flight. From all of us here at Google, happy holidays and here's to a very happy New Year! Posted by Brian McClendon, Original Google Engineering Elf  URL: http://googlemobile.blogspot.com/2010/12/dashing-through-snow-with-norad-and.html   |
| Posted: 23 Dec 2010 01:12 PM PST Official Google Mobile Blog: Android In Spaaaace!Here at Google, we're all about exploration. It's no surprise that some of our favorite products are built to let you explore the world in ways never before possible. Google Maps lets you find your way all around the world. Google Earth lets you explore the planet in detail, complete with trees and oceans. And Google Sky Map lets you explore the skies right from your Android device. Well, we wanted to do a little exploring of our own, so we decided to venture into near space, with the help of some Androids.Recently, we travelled to Ione, CA and sent seven payloads up, up, and away into near space, each equipped with a Nexus S. We took some cues from others who have sent homemade weather balloon rigs far up, and we wanted an opportunity to collect some interesting data about the sensors in Nexus S – GPS, gyroscope, accelerometer, and magnetometer. We also couldn't resist what looked like a great way to spend a weekend. Sending the balloons up also gave us an opportunity to capture some stunning imagery and videos of Earth. Take a look at unaltered footage of an Android at over 100,000 ft above the Earth's surface: The Rig How did we get our little Android commanders that high up? Well, first the Android platform provides a robust development environment and Nexus S has a great set of embedded sensors, both of which made it easy for us to write the apps we needed for this project. Going forward with other similar projects we have an open environment that we can modify at any level necessary. We then worked with UCSC student Greg Klein to prepare each of the payloads, which were housed in foam coolers. We secured a nylon load line to the cooler and attached to it a radar reflector, a parachute, and finally, a weather balloon. Every payload had an APRS transmitter attached to a GPS that was known to work at high altitudes, as well as batteries for power. The remainder of each payload was different for each balloon: some had digital cameras taking pictures and some had video cameras mounted at various angles (up, down, and at the horizon). These phones were running a variety of apps: Google Maps for Mobile 5.0 (with offline map data) which allowed us to see what was directly below the balloon, Google Sky Map to see if we could identify the real stars in the backdrop, Latitude to report location when the phones had a data connection, and our own custom sensor logging app that sampled all the available sensors on the device. We even manned our payloads with some special astronauts: small Android robots, and boy did they fly. Check out an in-depth look at how we prepared and launched the payloads: What We Found The payloads collected a lot of data, and many reached high altitudes, with the highest topping out at 107,375 ft., over 20 miles high, or over three times the height of an average commercial jet. We also clocked one of the payloads at 139 mph at its fastest. In tracking the sensors on each of the phones, we observed that the GPS in Nexus S could function up to altitudes of about 60,000 ft. and would actually start working again on the balloon's descent. We also saw that Nexus S could withstand some pretty harsh temperatures (as low as -50˚C). Some interesting data we collected: Maximum Speed: 139 mph Maximum Altitude: 107,375 ft (over 20 miles, over 30 km) Maximum Ascent Rate: 5.44 m/s Average Flight Duration: 2 hours, 40 minutes Average Descent Time: 34 minutes By analyzing all the collected data, we were able to find some interesting trends. For instance, we determined the speed and altitude of the jet stream: about 130mph at 35,000 ft. In the end, the team recovered all of the payloads sent up, we even recovered the payload we sent as a test a week prior to the actual launch. We had a blast taking Android all the way up to near space. If your interested in launching a balloon of your own, click here for more info. We have more exciting things coming your way as we use the openness of the Android platform to experiment here at mission Android headquarters. *Special thanks to Arshan Poursohi, Greg Klein, and Tommy Nourse for all their help. Posted by Zi Wang, Captain, Mission Android Headquarters  URL: http://googlemobile.blogspot.com/2010/12/android-in-spaaaace.html   |
| [G] Dashing through the snow...with NORAD, YouTube and Google Posted: 23 Dec 2010 08:09 AM PST YouTube Blog: Dashing through the snow...with NORAD, YouTube and GoogleEvery Christmas Eve, children all over the world ask themselves—and their parents—questions about Santa's magical journey. How does Santa visit so many children in one night? Will he eat the cookies I left out? How does he fit all those presents into his sleigh? These childhood mysteries are part of what makes the Santa tradition so special.There's one timeless question that we're proud to say we can help answer: Where in the world is Santa at this very moment? Thanks in part to recent advances in warp-speed GPS technology and some very clever elves (elveneering?) NORAD Tracks Santa is once again prepped and ready to go. Starting tomorrow, December 24 at 2:00 a.m. EST, visit www.noradsanta.org to follow Santa as he journeys around the world delivering presents to children in more than 200 countries and territories. There are a few different ways to find the jolly man in his unmistakable red suit over the course of the day, so feel free to track him using any of the following methods:
Get real-time information about Santa's location: Use Google's Realtime Search to get updates from social networks, news and micro-blogs like Twitter at @noradsanta, and keep up with news about his journey on this Facebook page. For any techie questions you might have, we've also put together some helpful tips and tricks about all the cool ways you can experience Santa's journey. And now that you know how to follow Saint Nick on Christmas Eve, it's our tradition to tell the story of how this all started... NORAD (North American Aerospace Defence Command) first began to track Santa in 1955 when a misprinted advertisement in a Sears & Roebuck catalogue mistakenly led callers expecting a Santa-hotline to the NORAD commander-in-chief's telephone. Embracing the spirit of the season, NORAD used its satellite and radar capabilities to offer callers sleigh-location updates, and has tracked Santa's whereabouts on Christmas Eve ever since. Then in 2004, Google started tracking Santa on Google Earth as a 20% project, which in 2007 grew into a partnership with NORAD, adding the mapping technology of Google Maps and Google Earth to the NORAD experience. Over the years, other Google teams have also joined in the holiday fun (YouTube, Google Voice's www.SendACallFromSanta.com and Google SketchUp). As we approach this year's Christmas Eve adventure, Santa was able to take a break from the preparations to visit the New York Stock Exchange this past Monday. His helpful elves kept everything at the North Pole on schedule while folks from Google and NORAD attended the Closing Bell ceremony, and stood alongside Santa from Macy's going over last minute details about tomorrow's big ride:  Santa with NORAD, Google and members of the Marine Toys for Tots Foundation that's me, the tall guy in the back row clapping) So don't forget to visit www.noradsanta.org tomorrow morning starting at 2:00 a.m. EST when Santa embarks on his flight. From all of us here at Google and YouTube, happy holidays and here's to a very happy New Year! Brian McClendon, Original Google Engineering Elf, recently watched "Picasa 3.8 Face Movie."     URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/x4gEDCe6IYE/dashing-through-snowwith-norad-youtube.html   |
| [G] Dashing through the snow...with NORAD, YouTube and Google Posted: 23 Dec 2010 08:08 AM PST YouTube Blog: Dashing through the snow...with NORAD, YouTube and GoogleEvery Christmas Eve, children all over the world ask themselves—and their parents—questions about Santa's magical journey. How does Santa visit so many children in one night? Will he eat the cookies I left out? How does he fit all those presents into his sleigh? These childhood mysteries are part of what makes the Santa tradition so special.There's one timeless question that we're proud to say we can help answer: Where in the world is Santa at this very moment? Thanks in part to recent advances in warp-speed GPS technology and some very clever elves (elveneering?) NORAD Tracks Santa is once again prepped and ready to go. Starting tomorrow, December 24 at 2:00 a.m. EST, visit www.noradsanta.org to follow Santa as he journeys around the world delivering presents to children in more than 200 countries and territories. There are a few different ways to find the jolly man in his unmistakable red suit over the course of the day, so feel free to track him using any of the following methods:
Get real-time information about Santa's location: Use Google's Realtime Search to get updates from social networks, news and micro-blogs like Twitter at @noradsanta, and keep up with news about his journey on this Facebook page. For any techie questions you might have, we've also put together some helpful tips and tricks about all the cool ways you can experience Santa's journey. And now that you know how to follow Saint Nick on Christmas Eve, it's our tradition to tell the story of how this all started... NORAD (North American Aerospace Defence Command) first began to track Santa in 1955 when a misprinted advertisement in a Sears & Roebuck catalogue mistakenly led callers expecting a Santa-hotline to the NORAD commander-in-chief's telephone. Embracing the spirit of the season, NORAD used its satellite and radar capabilities to offer callers sleigh-location updates, and has tracked Santa's whereabouts on Christmas Eve ever since. Then in 2004, Google started tracking Santa on Google Earth as a 20% project, which in 2007 grew into a partnership with NORAD, adding the mapping technology of Google Maps and Google Earth to the NORAD experience. Over the years, other Google teams have also joined in the holiday fun (YouTube, Google Voice's www.SendACallFromSanta.com and Google SketchUp). As we approach this year's Christmas Eve adventure, Santa was able to take a break from the preparations to visit the New York Stock Exchange this past Monday. His helpful elves kept everything at the North Pole on schedule while folks from Google and NORAD attended the Closing Bell ceremony, and stood alongside Santa from Macy's going over last minute details about tomorrow's big ride: Santa with NORAD, Google and members of the Marine Toys for Tots Foundation that's me, the tall guy in the back row clapping) So don't forget to visit www.noradsanta.org tomorrow morning starting at 2:00 a.m. EST when Santa embarks on his flight. From all of us here at Google and YouTube, happy holidays and here's to a very happy New Year! Brian McClendon, Original Google Engineering Elf, recently watched "Picasa 3.8 Face Movie." URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/x4gEDCe6IYE/dashing-through-snowwith-norad-youtube.html   |
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