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- [G] Students, Apply Now for Google Summer of Code 2010!
- [G] File transfer in iGoogle and orkut chat
- [G] Improved chat for iGoogle and orkut
- [G] New best practices to find more customers on the Google Content Network
- [G] The Zero Moment of Truth
| [G] Students, Apply Now for Google Summer of Code 2010! Posted: 29 Mar 2010 02:01 PM PDT Google Open Source Blog: Students, Apply Now for Google Summer of Code 2010!Students, want to gain real world software engineering experience and get paid? We are now accepting applications for Google Summer of Code™ 2010, our global program to introduce students, ages 18 and over, to the wonderful world of Open Source development. For our sixth Google Summer of Code, students can choose from 150 Free and Open Source software projects, in technical areas as diverse as gaming to humanitarian efforts to operating system design. All accepted students will be paired with a mentor from academia or industry and will receive coaching in all aspects of software development over the course of their three month coding project. Successful students will receive a stipend of 5000 USD for their participation in the program.Check out the program Frequently Asked Questions and the extensive set of resources for student applicants on the program wiki, then talk to your prospective mentors about your ideas. Each mentoring organization has provided an Ideas List to help you learn more about what the project needs and to get your creative juices flowing. You'll also note that each organization has provided tags to help you better understand their technical focus areas, so if you're looking for opportunities to, say, geek out on gaming or hack on networking, you can narrow the list of organizations based on various tags. Our mentors are also very excited to hear from students who have their own plans for improving the projects' code bases, so let their ideas inspire rather than constrain you. You can find knowledgeable folks on hand to answer questions in #gsoc on Freenode and on the program discussion list, or you can keep up with our announcements on various social networking sites. We'll be accepting student applications through April 9, 2010 at 19:00 UTC. Best of luck to all of our student applicants, and get those applications going! By Leslie Hawthorn, Open Source Team  URL: http://google-opensource.blogspot.com/2010/03/students-apply-now-for-google-summer-of.html      |
| [G] File transfer in iGoogle and orkut chat Posted: 29 Mar 2010 02:01 PM PDT Google Talkabout: File transfer in iGoogle and orkut chatHave you ever wanted to quickly send a file to a friend whom you're chatting with online? Starting today, you can share photos, documents, and other files while chatting in iGoogle and orkut. To give it a try, just click Send a file... in the Actions menu while chatting with a friend (no download required): This feature is also compatible with the file transfer functionality in the Google Talk downloadable software, so you can share files directly from the web with folks who use the desktop version. File transfer is available in orkut and iGoogle only for now. We're working on bringing it to Gmail as well, and we'll keep you posted when that happens! Posted by Lizhen Wang, software engineer  URL: http://googletalk.blogspot.com/2010/03/file-transfer-in-igoogle-and-orkut-chat.html     |
| [G] Improved chat for iGoogle and orkut Posted: 29 Mar 2010 01:04 PM PDT Official Google Blog: Improved chat for iGoogle and orkutHave you ever wanted to quickly send a file to a friend who's online? Now you can share pictures, documents and other files directly with your friends while chatting in iGoogle and orkut, without having to switch to email to send the file as an attachment. File transfer works directly in the browser so you don't need to install anything. Just start a conversation with a friend and click "Send a file..." in the "Actions" menu. After you select a file, your friend will be asked if they want to accept the transfer. You can learn more on the Google Talkabout Blog. You might have noticed that we recently gave iGoogle and orkut chat a face lift. Several tools now have a new home at the top of the chat window. From the new toolbar, you can click the blue camera  and phone icons  to start video and voice chats with your friends or the group chat icon  to add additional friends to a text chat. If you've never used video or voice chat before, all you need is a webcam and microphone attached to your computer and a small plugin application available for free at www.google.com/chat/video.We're working to bring file transfer and the new toolbar to Gmail too. In the meantime, you can continue to access voice, video and group chat in Gmail from the "Video and More" menu in a chat window. Posted by Bruce Leban, software engineer  URL: http://googleblog.blogspot.com/2010/03/improved-chat-for-igoogle-and-orkut.html     |
| [G] New best practices to find more customers on the Google Content Network Posted: 29 Mar 2010 01:04 PM PDT Inside AdWords: New best practices to find more customers on the Google Content NetworkOur previous post in the Content Network Optimization University series covered the basics of setting up and launching a good campaign on the Content Network.Today, we'll cover more advanced optimization strategies. We've compiled these by observing best practices from the most successful advertisers on the network. Whether you're new to the Content Network or have been using it for a while, you can get better results from your campaigns by employing some of these strategies. Build effective campaigns Taking time up front to set up your campaign correctly goes a long way in getting higher quality traffic to your site. Let's recap the top strategies:
It's important to monitor your campaign's performance and consistently optimize individual elements. Before making significant changes (e.g. changing bids, excluding high volume sites, pausing ad groups), wait until enough click or conversion data has accrued. We recommend having at least 5 conversions or 100 clicks per site.
To get additional traffic and boost sales from your campaign, we recommend creating a keyword expansion strategy for the Content Network.
Posted by Katrina Kurnit, Inside AdWords crew  URL: http://adwords.blogspot.com/2010/03/new-best-practices-to-find-more.html     |
| Posted: 29 Mar 2010 09:04 AM PDT Official Google CPG Blog: The Zero Moment of TruthPosted by Jenny Liu, Industry Marketing Manager, CPGThe term "First Moment of Truth" (commonly called FMOT) was coined by Proctor & Gamble in 2005 to define the first interaction between a shopper and a product on a store's shelf. This moment was considered one of the most important marketing opportunities for a brand, as P&G asserted -- and others believed -- that shoppers make up their mind about a product in the first few seconds after they encounter that product for the first time. While this first moment of truth is still important, the rise of full internet adoption and increased search engine use often lead to many brand interactions taking place between a consumer and a brand before that consumer ever sees a product on a shelf. This phenomena is what we are calling the "Zero Moment of Truth", or ZMOT. We've pulled together some data which supports this new phenomenon. Data from IRI's latest Economic Longtitude 2009 study shows that 83% of shoppers make their purchase decisions prior to entering a store:  We've seen an increase in searches, over time, for Food & Drink, and Beauty & Personal Care:  SKU proliferation in the marketplace and more complex product ingredients, additives and benefits (i.e. anti-wrinkle, probiotics, acai, stevia) have given consumers more reason to turn to search engines to help them in the decision-making process. Here are some FMOT vs. ZMOT examples that illustrate how ZMOT has turned conventional brand wisdom on its head: FMOT: A consumer would get to the shelf, pick up a bag of chocolate chip morsels and follow the recipe on the back of the bag, possibly keeping the physical bag to keep a record of the recipe. ZMOT: Consumers are going to the internet and researching the cookie recipe in advance of buying a bag of morsels from a store shelf. FMOT: Consumers arrived at a fast food restaurant and scoured the menu on the spot to decide what to order. ZMOT: Consumers go online to research their food options, perhaps looking for health and value, in advance of getting in line to place an order. FMOT: Consumers found out about a local brand's promotional event (like free ice cream day) via stumbling upon it, or by seeing a flier posted in the neighborhood. ZMOT: Consumers become aware of these events in advance either through e-mail newsletters, becoming fans on networking sites, or following brands on sites like Twitter. Not only that, but they can tell hundreds of their friends and family all about it in real time with one quick social networking status post. FMOT: Consumers waited for their monthly beauty magazine issue to arrive, to learn about the next season's hot looks. ZMOT: Consumers are going online to find inspiration for their own looks, and to get tips and tricks from experts -- or to take their cues from a favorite celebrity. P&G and other companies have started to re-evaluate a brand's true First Moment of Truth. For example, Peter Hoyt, Executive Director of In-Store Marketing Institute, talks about P&G's shift to focus on the notion of "Store Back" -- equivalent to what we are calling the Zero Moment of Truth. What does ZMOT mean for marketers? It means that marketers need to button up their pull marketing strategies, not only the push strategies, and find ways to connect the two. Marketers need to ensure that a consumer has a consistent and positive experience -- from the Zero Moment of Truth to the point of purchase and beyond -- by getting in front of a consumer with the right brand message early in the process of discovery, and staying there along the way.  URL: http://google-cpg.blogspot.com/2010/03/zero-moment-of-truth.html     |
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