Thursday, March 11, 2010

Googland

Googland

[G] Go Mobile! Series: A case study in optimizing mobile campaigns

Posted: 10 Mar 2010 05:01 PM PST

Inside AdWords: Go Mobile! Series: A case study in optimizing mobile campaigns

More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you'd like to take things to the next level, create separate mobile-focused campaigns so that you can optimize your keywords, ad text and landing pages for people using mobile devices.

To help you understand what mobile optimization looks like, we thought we'd share the approach that Razorfish, a global digital advertising agency, took for one of their retail clients:
  • The Razorfish team started by duplicating the existing desktop campaigns and switching the settings to target mobile devices with full internet browsers.
  • Since their client had a well-known brand name, they focused on branded keyword terms with enough traffic to help them learn quickly about what was working best for their campaigns.
  • To measure performance, they tracked several conversion metrics including whether a mobile user looked up the brick and mortar store location or downloaded a coupon from the website. Right away, they saw a 7.5% lower cost per conversion on mobile devices, encouraging them to test ways to optimize their mobile campaigns.
  • Razorfish tested whether variations in the campaign's landing page would affect conversion rates. The team hypothesized that mobile users might be looking to take a specific action, and by starting the user's experience closer to that action, the client would see better results. As it turned out, for this client, they saw much higher conversion rates when the user was directed to a landing page that showed nearby store locations.
  • Finally, they tested variations in the ad text. Four versions of ad text were tested, including the original copy used in desktop campaigns. Each of the three new versions provided over 9.3% lift in conversion rate over the strongest performing copy in their desktop campaigns.
We hope you can learn from Razorfish's success and apply some of these strategies to your own mobile campaigns.

To learn more about the approach Razorfish took to optimize their client's mobile ad campaigns, or read about other case studies, check out our Mobile Ads Success Stories.

Posted by Miles Johnson, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/03/go-mobile-series-case-study-in.html

[G] Now playing: Apps Script for Google Docs

Posted: 10 Mar 2010 03:51 PM PST

Official Google Blog: Now playing: Apps Script for Google Docs

The Google Apps team here in New York City is a hotbed of movie fanatics. But while planning a recent movie night, we realized we spend too much time organizing our events and not enough time discussing, debating and watching movies.

To take the hard work out of planning, we turned to Google Apps Script, which lets you write short programs that automatically perform simple actions within a spreadsheet. For example, our Movie Night script figures out which movies are playing close by and invites everyone to vote on what they'd most like to see.


Google Apps Script has been available to Google Apps customers since January, and today we're excited to bring it to everyone who uses Google spreadsheets. Apps Script can be helpful for all kinds of things, from customized party invites to sending out holiday letters — in fact Apps Script can be especially helpful for those repetitive, time consuming tasks.

To help you find useful scripts, we've also launched a public gallery where you can check out our Movie Night script and browse other available scripts. If you're feeling adventurous, try your hand at writing your own script and submit it to the gallery for others to use. To see the gallery or install a script in your spreadsheet, click on "Insert" and select "Script."

Check out the Google Docs blog for more information about Apps Script, and to learn about writing your own scripts, visit the Google Apps Developer Blog.

Posted by Evin Levey, Product Manager, Google Apps
URL: http://googleblog.blogspot.com/2010/03/now-playing-apps-script-for-google-docs.html

[G] Finding awesome stuff online with Google Reader Play

Posted: 10 Mar 2010 02:06 PM PST

Official Google Blog: Finding awesome stuff online with Google Reader Play

I use Google Reader a lot — not only to stay on top of the news, but also to find interesting blog posts and articles. I'm always telling my friends about Google Reader, and while some of them love it, others don't want to take the time to set it up. For those of you who fall into this second category, we're announcing Google Reader Play, a new product that makes the best stuff in Reader more accessible for everyone. Reader Play is a new way to browse interesting stuff on the web, customized to the topics you're interested in, with no setup required.


Items in Reader Play are presented one at a time, and images and videos are automatically enlarged to maximize the viewing experience. We use the technology behind Recommended Items in Reader to populate Reader Play with the most interesting content on the web. While you don't need a Google account to use Reader Play, your experience will be personalized if you sign in. As you browse, you can let us know which items you enjoy by clicking the "like" button, and we'll use that info to show you other content we think you'll enjoy.

We think Reader Play is a fun way to browse interesting items online that you wouldn't find otherwise. We designed it especially for people who don't want to spend time curating their own set of feeds — but folks who already use Reader can easily use it to read their feeds as well. Just click the feed settings menu on any feed in Reader and select "View in Reader Play." We're launching Reader Play as an experiment in Google Labs so that we can test it out, get feedback from you and then improve it as quickly as possible. Visit google.com/reader/play to give it a try, and let us know what you think!

Posted by Garrett Wu, Software Engineer
URL: http://googleblog.blogspot.com/2010/03/finding-awesome-stuff-online-with.html

[G] Your interview with Prime Minister Stephen Harper / Votre entrevue avec le premier ministre Stephen Harper

Posted: 10 Mar 2010 02:06 PM PST

YouTube Blog: Your interview with Prime Minister Stephen Harper / Votre entrevue avec le premier ministre Stephen Harper

From its beginning, YouTube has been a place where citizens come to have political conversations, and Canada has been no exception. From interviews with Cabinet Ministers to campaign discussions to in-depth news reports, Canadians have used the site to engage with their elected officials in ways previously not possible. Prime Minister Stephen Harper himself has shared videos on his Prime Minister channel, including his CTV interview at the Olympics, his performance with Yo-Yo Ma, and several Parliamentary speeches.



Now you can speak directly with Canadian Prime Minister Harper in an exclusive YouTube interview. Tomorrow, March 11, we'll be streaming the Prime Minister's response to the Speech from the Throne at approximately 10:45 a.m. EST. It's a major policy speech for the Prime Minister about his vision for the future of Canada. You can watch it at youtube.com/talkcanada, and submit your follow-up questions for him in video or text - and vote on your favourites.



Prime Minister Harper will then answer a selection of your top-voted questions in a YouTube interview this Tuesday, March 16 at 7pm EST. If you're wondering how it will work, take a look at our recent interview with U.S. President Barack Obama.



Take this chance to submit and vote for questions you want to be answered - in English or French. We prefer video questions (short and precise) if possible. This is your chance to ask the Prime Minister about the Speech from the Throne or the recent federal Jobs and Growth budget. We look forward to your questions.



Posted by Patrick Pichette, Senior Vice President & Chief Financial Officer, Google

--



Les citoyens, dont les Canadiens, ont fréquenté YouTube dès ses tout premiers débuts afin d'y parler politique. Il suffit de penser aux entrevues avec des ministres, aux campagnes de toutes sortes et aux reportages fouillés. Le premier ministre Stephen Harper a lui-même publié des vidéos sur le canal du premier ministre, notamment son entrevue avec CTV aux Jeux olympiques, sa performance avec Yo-Yo Ma et plusieurs discours parlementaires.



Vous pourrez vous adresser directement au premier ministre dans le cadre d'une entrevue exclusive sur YouTube. Demain, le 11 mars vers 10h45 (HNE), nous diffuserons en continu la réponse du premier ministre au discours du Trône. Vous pourrez le regarder sur youtube.com/talkcanada et poser des questions en format vidéo ou texte ainsi que voter pour vos questions préférées.



Ensuite, dans une entrevue YouTube le mardi 16 mars à 19 h (HNE), le premier ministre répondra à des questions sélectionnées parmi celles ayant accumulé le plus de votes. Pour vous faire une idée du processus, allez jeter un coup d'œil à notre entrevue récente avec le président américain Barack Obama.



Profitez de cette formidable occasion pour poser vos questions et voter pour celles qui, selon vous, devraient être sélectionnées, et en anglais et en français. On préfère que vos questions soient soumises en format vidéo, courtes et précises, si possible. Ne ratez surtout pas cette chance de demander des précisions au premier ministre au sujet du discours du Trône ou du budget de 2010. On a hâte de recevoir vos questions.



Posté par Patrick Pichette, Vice-président senior et chef de la direction financière, Google


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/nJ07OxegbJY/your-interview-with-prime-minister.html

[G] And now for something completely different

Posted: 10 Mar 2010 02:06 PM PST

Official Google Reader Blog: ​And now for something completely different

Since I've been working on Google Reader, I've told a lot of my friends about how great it is. And while some of them try Reader and find it really useful, many of them aren't interested in taking the time to get Reader set up. That's why today, I'm happy to announce an experimental product from the Google Reader team that makes the best stuff in Reader more accessible for everyone, while giving Reader users a new way to view their feeds. It's called Google Reader Play, and it's a new way to browse interesting stuff on the web that's easy to use and personalized to the things you like. Best of all, there's no set-up required: visit google.com/reader/play to give it a try.




Google Reader Play screenshot



In Google Reader Play, items are presented one at a time, and each item is big and full-screen. After you've read an item, just click the next arrow to move to the next one, or click any item on the filmstrip below to fast-forward. Of course, you can click the title or image of any item to go to the original version. And since so much of the good stuff online is visual, we automatically enlarge images and auto-play videos full-screen.




Google Reader Play video screenshot



Reader Play adapts to your tastes -- as you browse, you can let us know which stuff you enjoy by clicking the "like" button, and we'll use that info to show you more items we think you'll like. If you want, you can also choose categories, and we'll personalize your stream to only show you stuff from those categories. And you don't even need a Google account to use Reader Play. Of course, if you want to star, like, or share items, we'll ask you to sign in to your Google account. Since Reader and Reader Play share the same infrastructure, any actions you take in one will be reflected in the other.




Google Reader Play actions



You might be wondering where we find all the awesome stuff in Reader Play. It uses the same technology as the Recommended Items feed in Reader to identify and aggregate the most interesting items on the web. If you sign in, Reader Play will also be personalized with items that people you're following have shared in Google Reader, and items similar to ones you've previously liked, starred, or shared.



Since Reader Play is an experiment, it's launching in Google Labs for now. To be clear, Reader Play isn't intended to replace Google Reader: both Google Reader and Reader Play are about finding and reading interesting stuff online. In essense, Reader Play is a different view of Reader. It's designed to be a fun and easy way to browse interesting items, while Reader is a highly customizable way to organize your feeds, keep track of what you've read, and much more. In Reader, you can switch to this view by clicking "View in Reader Play" from the feed settings menu.




View in Reader Play command



Try Reader Play today and let us know what you think. Send us feedback in our forum or on Twitter, and check out our help article for more info.

URL: http://googlereader.blogspot.com/2010/03/and-now-for-something-completely.html

[G] New YouTube App for Windows Mobile and Nokia S60 phones

Posted: 10 Mar 2010 01:32 PM PST

Official Google Mobile Blog: ​New YouTube App for Windows Mobile and Nokia S60 phones

Cross posted from the YouTube blog

​Last March, we launched the YouTube Mobile app for Nokia S60 and Windows Mobile phones. Since then, the application was translated to 12 languages, installed on millions of devices around the world, and has been chosen as a Nokia Ovi Top App of 2009. Today we're excited to announce the release of the latest version of the YouTube Mobile app, version 2.4.

We strongly believe that faster is better. The YouTube Mobile app is designed to be the fastest way to find and play a video on your smartphone. In the initial release we minimized the number of features and focused on speed for things that matter - app startup, finding a video, and starting playback.

In today's release we have added search query suggestions, 'My Account' support, and a new homescreen user interface that is optimized for larger screens. Now when you log into your YouTube account on our phone, you can view your favorites, subscriptions and playlists from wherever you are. Let's say you have recently found an amazing basketball shot video and favorited it on your desktop PC. When you're at the basketball court with your friends all you need to do is launch the YouTube app and go to your "Favorites" to show it to them.



Another feature that we have added is query suggestions. When you type into the YouTube search box, you get relevant suggestions. This saves on typing which is especially useful for mobile phones where text input may be difficult.


To download the app on your Windows Mobile or Nokia S60 phone, simply visit m.youtube.com/app in your phone's browser. For more information, please take a look at the YouTube Help Center.

​Posted by Andrey Doronichev, Product Manager, YouTube Mobile
URL: http://googlemobile.blogspot.com/2010/03/new-youtube-app-for-windows-mobile-and.html

[G] New YouTube App for Windows Mobile and Nokia S60 phones

Posted: 10 Mar 2010 01:32 PM PST

YouTube Blog: ​New YouTube App for Windows Mobile and Nokia S60 phones



Last March,we launched the YouTube Mobile app for Nokia S60 and Windows Mobile phones. Since then, the application was translated to 12 languages, installed on millions of devices around the world, and has been chosen as a Nokia Ovi Top App of 2009. Today we're releasing the latest version of the YouTube Mobile app, version 2.4.



We strongly believe that faster is better.The YouTube Mobile app is designed to be the fastest way to find and play a video on your smartphone. In the initial release we minimized the number of features and focused on speed for things that matter: app startup, finding a video, and starting playback.



In today's release we have added search query suggestions, 'My Account' support, and a new homescreen user interface that is optimized for larger screens. Now when you log into your YouTube account on our phone, you can view your favorites, subscriptions and playlists from wherever you are. Let's say you have recently found an amazing basketball shot video and favorited it on your desktop PC. When you're at the basketball court with your friends, all you need to do is launch the YouTube app and go to your "Favorites" to show it to them.








Another feature that we have added is query suggestions. When you type into the YouTube search box, you get relevant suggestions. This saves on typing, which is especially useful for mobile phones where text input may be difficult.








To download the app on your Windows Mobile or Nokia S60 phone, simply visitm.youtube.com/appin your phone's browser. For more information, please take a look at the YouTube Help Center.



Andrey Doronichev, Product Manager, Mobile, recently watched "Alice in Wonderland - New Official Full Trailer (HQ)."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/3i8vOpTJ89I/new-youtube-app-for-windows-mobile-and.html

[G] Apps Script Gallery for Google spreadsheets

Posted: 10 Mar 2010 12:19 PM PST

Official Google Docs Blog: ​Apps Script Gallery for Google spreadsheets

​Every week, the Google Apps gang here in New York organizes a movie night. It's always a lot of fun, but organizing it is chaotic! Naturally, we use a spreadsheet to keep a list of movies we'd like to see (that's the easy part!), and then on Tuesday evening there's a storm of email as we try to pick a winner.

Always fans of logic and the democratic process, the team wrote a script — to first collate a list of movie showtimes, then invite everyone to vote. The script automates the process, eliminating the drudgery and leaving us more time to canvas and cajole support for our favorite films.

Google Apps Script has been available to Google Apps customers since January, and today we're excited to bring it to all Google spreadsheets, along with a new Apps Script Gallery that let's everyone — not just those who are JavaScript-savvy — reap the benefits of Apps Script. You can see just how easy it is to make use of a script in the video below:
​


​
To kick things off in the gallery, we put together some wacky demos showing what's possible with a script: you'll find games of hangman and sudoku, some fractal art and a very practical unit conversion script.
​
You can find these scripts, and more, in the Apps Script gallery by going to Insert and then selecting Script... in any Google spreadsheet.



For more details on the Movie Night script, and to get started writing your own scripts, be sure to check out today's Google Apps Script announcement on the Google Apps Developer Blog.

Posted by: Evin Levey, Product Manager, Google Apps
URL: http://googledocs.blogspot.com/2010/03/apps-script-gallery-for-google.html

[G] The Internet in America: A YouTube Interview with the FCC

Posted: 10 Mar 2010 09:51 AM PST

Official Google Blog: The Internet in America: A YouTube Interview with the FCC

(Cross-posted from the YouTube Blog)

If you're reading this, then you're probably on the Internet — via your laptop, your mobile phone or other handheld device, or maybe even through your television. But in 2010, millions of Americans still do not have access to the wealth of information made available on the Web. Even though the Internet was invented in the U.S. over 20 years ago, many Americans lag behind in both access to the Internet and speed of connections, which is why the Federal Communications Commission (or the FCC, the federal agency that oversees the U.S. communications industry) is launching its much-anticipated National Broadband Plan next Tuesday, to lay out its strategy for connecting all Americans to fast, affordable high-speed Internet.

After this plan is announced, you have the opportunity to interview FCC Chairman Julius Genachowski, in the second of a series of in-person YouTube interviews with government leaders. (Our first, with U.S. President Barack Obama, took place last month.) Go to CitizenTube today to submit your video or text question via Google Moderator, and vote on your favorites; we'll bring a selection of the top-voted questions to Chairman Genachowski in our interview next Tuesday, March 16. The deadline for submission is Sunday night, March 14, at 11:59 p.m. PT.

To help structure our conversation with the Chairman, we've broken the interview down into seven topics. To learn more about what the FCC is doing in each area, click on the links for each topic below. Then submit your question on CitizenTube under one of the topic headings.
Access to the Internet has transformed almost every aspect of our economy and society. This is your chance to press the FCC on how the National Broadband Plan will work, and ask your questions about improving the Internet in America. We're looking forward to seeing your questions and hearing what the Chairman has to say.

Posted by Steve Grove, Head of News and Politics, YouTube
URL: http://googleblog.blogspot.com/2010/03/internet-in-america-youtube-interview.html

[G] 3 new Calendar Labs

Posted: 10 Mar 2010 09:51 AM PST

Official Gmail Blog: 3 new Calendar Labs

Posted by Grace Kwak, Product Manager

Today, we're happy to announce three new features in Calendar Labs. To try them out, just go to the Labs tab under Calendar Settings.

1. Event flair by Dave Marmaros
Want a little airplane icon next to information about your upcoming flight? Or stars next to meetings with your boss? This experiment lets you choose from forty different icons and add one to each Calendar event. Even better, if you invite people to your events, they'll be able to see the icon you added too. After you enable this feature, click on an event and look for the "Event flair" gadget to activate.





2. Gentle reminders by Sorin Mocanu
If you keep Google Calendar open all day long, you probably end up seeing quite a few reminders every day. Browser alerts are okay, but I tried to find a way for Calendar notifications to integrate smoothly with everything else.

Turn on "Gentle Reminders," and when you get a notification, the title of your Calendar window or tab will start blinking and the event details will stay in Calendar.



If you're using this lab in a supported browser (currently Google Chrome for Windows and Google Chrome beta for Linux), you'll also have the option to get your reminders in the next generation of floating desktop notifications:



After you enable this feature, you can configure notification options on the Settings page.

3. Automatically declining events by Lucia Fedorova and Miguel García
Have you ever checked your calendar and noticed that someone scheduled a really important meeting during your vacation or at a time when you're not available? Now there's a way to automatically decline events when you're not around. Turn on "Automatically declining events," block off times when you're unavailable, and event invitations during this period will get automatically declined.

URL: http://gmailblog.blogspot.com/2010/03/3-new-calendar-labs.html

[G] Testifying on Internet censorship, trade and network security

Posted: 10 Mar 2010 08:33 AM PST

Google Public Policy Blog: Testifying on Internet censorship, trade and network security

Posted by Pablo Chavez, Managing Policy Counsel

This morning the House Committee on Foreign Affairs will address Internet censorship, trade, and network security. These are all issues of great importance to Google as we continue to create and improve products and services that increase access to information.

Google Vice President and Deputy General Counsel Nicole Wong will testify before the committee and share our recommendations for private and public sector engagement on promoting Internet freedom around the world. Her full testimony is available here.
URL: http://googlepublicpolicy.blogspot.com/2010/03/testifying-on-internet-censorship-trade.html

[G] The Internet in America: A YouTube Interview with the FCC

Posted: 10 Mar 2010 08:33 AM PST

Google Public Policy Blog: The Internet in America: A YouTube Interview with the FCC

Posted by Steve Grove, YouTube Head of News and Politics

(cross-posted from the Official YouTube Blog)

If you're reading this, then you're probably on the Internet -- via your laptop, your mobile phone or other handheld device, or maybe even through your television. But in 2010, millions of Americans still do not have access to the wealth of information made available on the Web. Even though the Internet was invented in the U.S. over 20 years ago, many Americans lag behind in both access to the Internet and speed of connections, which is why the Federal Communications Commission (or the FCC, the federal agency that oversees the U.S. communications industry) is launching its much-anticipated National Broadband Plan next Tuesday, to lay out its strategy for connecting all Americans to fast, affordable high-speed Internet.

After this plan is announced, you have the opportunity to interview FCC Chairman Julius Genachowski, in the second of a series of in-person YouTube interviews with government leaders. (Our first, with United States President Barack Obama, took place last month.) Go to CitizenTube today to submit your video or text question via Google Moderator, and vote on your favorites; we'll bring a selection of the top-voted questions to Chairman Genachowski in our interview next Tuesday, March 16. The deadline for submission is Sunday night March 14 at 11:59 p.m. PT.

To help structure our conversation with the Chairman, we've broken the interview down into seven topics. To learn more about what the FCC is doing in each area, click on the links next to each topic below. Then submit your question on CitizenTube under one of the topic headings.
Access to the Internet has transformed almost every aspect of our economy and society. This is your chance to press the FCC on how the National Broadband Plan will help bring the Internet to everyone. We're looking forward to seeing your questions and hearing what the Chairman has to say.
URL: http://googlepublicpolicy.blogspot.com/2010/03/internet-in-america-youtube-interview.html

[G] YouTube calling: Now serving ads on the YouTube mobile site

Posted: 10 Mar 2010 08:33 AM PST

Official Google Blog: YouTube calling: Now serving ads on the YouTube mobile site

(Cross-posted with the YouTube Biz Blog)

Mobile phones are rapidly becoming essential tools for surfing the web, connecting with friends, and sharing and watching video online, and we're seeing these effects at YouTube. The YouTube mobile site is more popular than ever: site traffic grew by over 160% in 2009, and now millions of people all over the world are streaming tens of millions of videos every day on their mobile phones. The mobile space moves fast, so we've been working hard to roll out new features and functionality quickly, especially as more and more people adopt YouTube-capable phones.

The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers. So today, we're launching ads on the home, search and browse pages of the American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser). This is a great way for advertisers to reach YouTube viewers across multiple platforms. In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We've already seen some early campaigns run on YouTube's mobile site by advertisers like Sony (for the DVD release of "District 9") and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video.



Our first tests of YouTube mobile ads — with brands ranging from L'Oreal to Land Rover — showed strong results related to click-throughs, user experience and brand awareness, and we've learned a lot in the months since then. As a result, ads on the YouTube mobile website will be banner ads sold on a full-day basis (like with the YouTube homepage on the web), making a mobile buy an easy and valuable addition to any YouTube campaign. For example, today Mazda is running a homepage ad on YouTube.com, and extended their campaign to run ads on our mobile site as well.

If you're interested in learning more, reach out to your YouTube or Google sales rep, or visit youtube.com/advertise.

Posted by Taylor Cascino, Strategic Partner Development Manager
URL: http://googleblog.blogspot.com/2010/03/youtube-calling-now-serving-ads-on.html

[G] Biking directions added to Google Maps

Posted: 10 Mar 2010 06:09 AM PST

Official Google Blog: Biking directions added to Google Maps

Whenever I meet someone who finds out that I work on the directions team for Google Maps, the first question I'm asked is often "So when's Google Maps going to add biking directions?" We're big biking fans too, so we've been itching to give you a concrete answer. I don't want to keep the good news a secret any longer, so the answer is: right now!

Today we've added biking directions and extensive bike trail data to Google Maps for the U.S. My team has been keeping close tabs on all the public support for biking directions that's been steadily coming in, but we knew that when we added the feature, we wanted to do it right: we wanted to include as much bike trail data as possible, provide efficient routes, allow riders to customize their trip, make use of bike lanes, calculate rider-friendly routes that avoid big hills and customize the look of the map for cycling to encourage folks to hop on their bikes. So that's exactly what we've done.

Let's say you want to bike to work, or maybe you want to drive less and spend more time outdoors. Biking directions can help you find a convenient and efficient route that makes use of dedicated bike trails or lanes and avoids hills whenever possible. To find biking directions, select "Bicycling" from the drop-down menu when you do a directions search:


So, how does it work? Well, I'm based in Seattle, along with the rest of the biking directions team. The city is notoriously hilly, but also has some great trails and a strong cycling community. Let's say I'm trying to get from Golden Gardens to a friend's house in Montlake:


This route avoids hills (phew!) and puts me on the Burke-Gilman trail for most of the journey. When I need to get off the trail to cross town, biking directions makes sure to keep me on bike-friendly roads and avoid some of the city's busiest intersections. The time estimate for the route is based on a complex set of variables accounting for the type of road, terrain and turns over the course of my ride. If I decide that I want to stop at Woodland Park Zoo along the way, I can click on the blue path and drag it to my desired route — just like with driving directions — and we'll still customize the journey for cycling suitability. Over on the Lat Long Blog, you can read more about all the unique tweaks and calculations factored into our routing algorithm.

We've also added information about bike trails, lanes and recommended roads directly onto the map. This can help you get a better sense of your route, or let you find trails nearby for a recreational ride. When you're zoomed into a city, click on the "More" button at the top of the map to turn on the "Bicycling" layer. You'll see three types of lines appear on the map:
  • Dark green indicates a dedicated bike-only trail;
  • Light green indicates a dedicated bike lane along a road;
  • Dashed green indicates roads that are designated as preferred for bicycling, but without dedicated lanes


Thanks primarily to our partnership with the Rails-to-Trails Conservancy, we now have more than 12,000 miles of trails included in biking directions and outlined directly on the map. We also have data on bike lanes and recommended streets for 150 cities across the country. We'll continue to add new trail information and encourage riders to send feedback (biking directions is in beta, after all) and route information for inclusion via the "Report a Problem" tool. When Map Maker is available in the U.S., all riders will be able to directly contribute their local knowledge about trails, bike lanes and suggested routes.

We know that many of you have been anxiously awaiting this feature, so head over to http://maps.google.com/biking to try it for yourself and then hop on your bike!

Posted by Shannon Guymon, Product Manager
URL: http://googleblog.blogspot.com/2010/03/biking-directions-added-to-google-maps.html
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