Tuesday, March 9, 2010

Googland

Googland

Googland

[G] Edit places using Street View images

Posted: 09 Mar 2010 12:15 AM PST

Google LatLong: Edit places using Street View images

Last week we announced that you can edit details about a business listing directly through the Place Page. But sometimes you may find a place in Google Maps that isn't quite positioned where it should be. Let's say you know that your favorite pizzeria is near the corner but the marker for it appears further down the block. You want all hungry pizza-cravers to be able to find this great spot, so you want to make sure the marker leads them directly to the storefront. You could use our map editing feature (the "move marker" edit) to move it to the right place, but moving the marker to the right location is not always that easy, especially in denser urban areas, if the only reference you have are maps or satellite images because you can only get a view from above. So now we have added one more very handy reference for making a map marker edit: Street View images. It makes the edit much easier.

Let me show you how the editing feature works.

When you find a place that is in a wrong location, click on the marker and get an infowindow open as what you did before.



Click on the "edit" link, and then click the "Move marker" link in the updated infowindow. You'll see two jumping markers in the map and the Street View image appear, which means both of them can be dragged. When you drag the marker on the map to a new position, the marker inside the panorama will be updated correspondingly, and vice versa.



Since you can now view a street-level image of where the marker will be placed, it's not difficult to find the exact spot in the image and place the marker to the right position. Isn't that convenient? After editing, all you need to do is to click the "Save" button above the Street View panorama. If you're not happy with the edit, or just not sure if it is correct, you can always hit the "Cancel" button. Edits with Street View images tend to be more accurate and precise because looking at the ground-level images provides very helpful local detail.

With the editing feature, we encourage our users to put the marker at the entrance of the place. However, users sometimes put the marker in the center of a street block, and we don't have an easy way of detecting this. By introducing this feature, we know approximately where the facades are from Street View images. Based on the information, we can snap the dragged markers to the closest facades automatically by using street view information. Of course, we have a threshold for the snapping: if you attempt to put a marker inside a large place with no Street View image (for example, a park or a stadium), we may end up with the marker in the center and a message box indicating there isn't a Street View image available.

Now you can make sure that everyone searching for your favorite businesses in your hometown can be directed to exactly the right spot, so do your part and move those markers.



Posted by Jie Shao, Software Engineer
URL: http://google-latlong.blogspot.com/2010/03/edit-places-using-street-view-images.html

[G] New in Labs: Refresh POP accounts

Posted: 08 Mar 2010 06:04 PM PST

Official Gmail Blog: New in Labs: Refresh POP accounts

Posted by Emmanuel Pellereau, Software Engineer

My little sister recently setup her Gmail account to retrieve messages from her school address, so she can check all of her email accounts in one place. She no longer has to constantly log in to two email programs, and she likes using Gmail's powerful interface for all her mail.

However, sometimes she knows an email has already been sent to her school address, and she just can't wait for the next scheduled fetch to have it show up in her Gmail inbox. As any big brother would, I tried to solve this issue for her and millions of Gmail users.

Turn on "Refresh POP accounts" from the Labs tab under Settings, and the refresh link at the top of your inbox will not only update your inbox with your new Gmail messages, it will also fetch messages from any other accounts which you have set up.



Try it out, and let us know if you have any feedback.
URL: http://gmailblog.blogspot.com/2010/03/new-in-labs-refresh-pop-accounts.html

[G] Iraqi Voices: Voter Perspectives on Election Day

Posted: 08 Mar 2010 03:46 PM PST

YouTube Blog: Iraqi Voices: Voter Perspectives on Election Day

On Sunday, despite as many as 100 bomb blasts throughout the country, according to news reports, Iraqi citizens flocked to the polls in higher-than-expected numbers to vote in the first nationwide parliamentary election since 2005. Amidst 38 confirmed casualties, Iraqi citizens from 18 different provinces inside Iraq -- as well as 16 other countries around the world -- cast their ballots to determine who will fill the Prime Minister's office and 325 seats in the nation's parliament.

What is it like to be an Iraqi citizen during this important and volatile time in the nation's history? We partnered with Al Jazeera English to find out, by collecting opinions directly from Iraqi voters on video in our "Iraqi Voices" project. The footage is still coming in as the votes are counted, but you can go to Al-Jazeera's YouTube Channel to see the playlist of content uploaded to YouTube so far. (If you'd like to put things in perspective, you can compare these clips to the ones we collected from American voters during the 2008 election in our Video Your Vote platform with PBS.)

One Iraqi got to the polls at 5 a.m. only to find out that his name was not on the list:



This video documents the actual voting experience in Iraq:



And this woman explains why she will not vote in this year's election:



If you're from Iraq or have thoughts about the Iraqi elections, upload your videos to the Al-Jazeera website (http://interactive.aljazeera.net/iraqelections) using YouTube Direct and your video might be shown on television.

Olivia Ma, News & Politics Manager, recently watched "التصويت الخاص للجيش (محمد الصالح" (with subtitles)


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/v1I7Y7op0tU/iraqi-voices-voter-perspectives-on.html

[G] Innovation wins for mid-sized business

Posted: 08 Mar 2010 03:46 PM PST

Official Google Enterprise Blog: Innovation wins for mid-sized business

Editors' note: Today's guest blogger is David Rumberg, Partner and CIO of Sports Basement, a place where runners, swimmers, backpackers, fitness fanss and triathletes can find great prices online on everything they need for their outdoor adventures. David has worked in retail for over 20 years. Before Sports Basement, David worked for The Men's Wearhouse, where he was an application analyst working on large projects like PeopleSoft and ecommerce.

Join David for a live webcast on Thursday, March 11, 2010 at 2:00 p.m. EST / 11:00 a.m. PST / 7:00 p.m. GMT. Please note that registration will occur on a third party site.

Sports Basement is a specialty retailer – and to keep our mid-sized company going, we need to access email and other collaboration solutions to work in real-time from various locations. Until recently, we were using on-premise Microsoft Exchange and Outlook.

It was easy to see that there was a lot of innovative, cool stuff happening in the industry – such as managing email from your iPhone. These were the kinds of things we wanted to enable, yet we thought these capabilities would be too expensive or complicated for us. Many of them were not possible using our existing on-premise solutions. Then we investigated Google Apps, and saw that we could equip everyone with email, access it from anywhere and work collaboratively in real-time from different locations – even on mobile devices. Plus, we could free up staff time to build an online community, increase website conversions with Google Analytics and share best practices.

We're just getting started with Google Apps, but we did one thing right away that's been very helpful: uploading all of our HR forms as templates so anyone knows where to access the most recent form, copy it, and fill it out online.

In comparing our options, we did a hard cost analysis, but, as always, it was difficult to come up with an apples-to-apples comparison. If we analyzed email alone, then Microsoft and Google would break even after several years. But then we factored in instant messaging, security, spam protection, and mobile email access for all our users. And we also saw that we could end the philosophy of scarcity, ending user rationing and inbox quotas and provide a single platform for communications and collaboration for all of our employees. After we started comparing options, Google was an easy choice and we haven't looked back.

As a mid-sized business, we are still finding new ways to take advantage of Google Apps, and seeing more potential every day. Even the ability to put our forms online has been a huge boon for our productivity.

More importantly, the Google option was a way to tap into Google's rich pool of innovation – and, in the end, that's what we wanted. I'd be happy to share what we have learned so far about what Google inventiveness means to our business. I can also speak about tips and tricks in migrating from Microsoft Exchange and the approach we took in doing so.

Please join me for this LIVE event:

Choosing Google Apps for innovation over Microsoft Exchange
Thursday, March 11, 2010
2:00 p.m. EST / 11:00 a.m. PST / 7:00 p.m. GMT


Posted by Serena Satyasai, The Google Apps team

Find customer stories and research product information on our resource sites for current users of Microsoft Exchange and Lotus Notes/Domino.
URL: http://googleenterprise.blogspot.com/2010/03/innovation-wins-for-mid-sized-business.html

[G] And the searches go to...

Posted: 08 Mar 2010 02:38 PM PST

Official Google Blog: And the searches go to...

The Oscars®: glitz, glamor, gossip, gold statuettes, much fanfare — and for many fans, Google search is increasingly a part of watching this live TV experience. Before and during the Academy Awards® broadcast in the U.S., we saw related queries on Google dominating the Hot Trends list. People searched for the TV schedule, printable ballots for voting on favorites, streaming video sites, nominee and film information, celebrity chatter and whatever else caught your attention. Here's a snapshot:

Fashion
Everyone knows the red carpet is all about the gowns. So which actresses made the best (or worst!) dressed list in search? Zoe Saldana's purple Givenchy haute couture gown won the day in searches, with just a few more queries than runner up Miley Cyrus, who walked down the carpet in one of Jenny Packham's finest. Both beat searches for Sandra Bullock's dress (Marchesa) by large margins. Sarah Jessica Parker, always the fashionista, ranked a distant fourth in Chanel. Certain designers were also popular in search, thanks to the stars who wore (and name-dropped) them. Elie Saab (worn by Anna Kendrick), Armani Prive (Amanda Seyfried, Jennifer Lopez) and Marchesa (Sandra Bullock, Vera Farmiga) were all rising trends.

Winners
Throughout the night Oscar®-related searches rose and fell as nominations were introduced and winners announced. Avatar had the most searches before the ceremony, but as The Hurt Locker received more awards, searches for that film exceeded all others and peaked when it won Best Picture. Precious also had a good run throughout the night. Its peak matched that of "Avatar" during the ceremony:


The awards for best actor, best actress and best director are some of the most-anticipated in the program. There was a considerable amount of buzz about Jeff Bridges, Sandra Bullock and Kathryn Bigelow before last night, and considerable spikes in search volume when they each won. Here's a look at a few of the star searches last night:


Finally, the evening wasn't all about big wins. The awards help expose more obscure films — shorts, documentaries and foreign-language — to a much larger audience. Searches for these titles typically went up tenfold during the evening, and if they took home a gold statue, search volume spiked as much as 100 times higher. Music by Prudence, Logorama, Food, Inc., The Cove and The Secrets in their Eyes all experienced an exponential explosion of queries.

Gossip and memorable moments
People are always eager for more information about the Hollywood stars — personal stats like age, height, family and dating status. During this year's Oscar® ceremonies, Kathryn Bigelow's height and Miley Cyrus's mother's tattoos were hot topics. Whose girlfriend was most searched for? Easy. George Clooney's (Elisabetta Canalis).

So what were the most memorable moments of the broadcast? When George Clooney wandered off the red carpet to greet the crowd, queries on [clooney] shot through the roof. Ben Stiller's appearance as a Na'vi was another draw, and queries on him were high during his spoof. Molly Ringwald and Matthew Broderick's John Hughes tribute triggered a flood of nostalgia; Sixteen Candles, The Breakfast Club, Ferris Bueller's Day Off and Home Alone all saw huge query spikes as well. During the memorial portion of the show, queries surged for those in the industry who passed away in the last year, including Ron Silver, Natasha Richardson, Patrick Swayze and Brittany Murphy. On a lighter note, Sandra Bullock set off a frenetic amount of searches when she mentioned a Meryl Streep kiss in her acceptance speech.

As we've seen in presidential debates, unusual words also generate great interest. The Oscars led to spikes in searches for [catharsis] (from Robert Downey Jr.'s presentation with Tina Fey) and [spooning] (Colin Farrell talking about Jeremy Renner).

We hope you enjoyed the evening, and want to thank everyone for turning to Google search to see the latest. And our parents deserve huge thanks, and our agent... oh, they're telling me to wrap it up...!

Posted by Qing Wu, Senior Economics Analyst
URL: http://googleblog.blogspot.com/2010/03/and-searches-go-to.html

[G] Google Summer of Code: Applications Now Open for Mentoring Organizations

Posted: 08 Mar 2010 02:38 PM PST

Google Open Source Blog: Google Summer of Code: Applications Now Open for Mentoring Organizations


Looking for new contributors and fresh perspectives for your open source software project? Through the Google Summer of Code™ program, we fund students worldwide to work with mentors from the FLOSS community on a three month coding project. Over the past five years, we've successfully paired nearly 3,400 students "with more than 3,000 mentors from backgrounds spanning industry to academia, with some spectacular results: more than 8 million lines of source code produced and over $20M in funding in support of open source development. We're particularly excited by the social ties our students form through the course of the program. We've connected people in more than 100 countries, and hope to bring people from even more places into the Google Summer of Code community this year. We're looking forward to our sixth year and welcoming another group of 1,000 student developers to the program.

We're now accepting applications from open source projects who wish to act as mentoring organizations. We'll be taking mentoring organization applications until Friday, March 12th at 23:00 UTC. Our list of approved organizations will be published on the 2010 Google Summer of Code site on March 18th. Interested students will then have several days to discuss their ideas with the accepted organizations before student applications open on March 29th.

Check out our Frequently Asked Questions page for more details and a preview of the application. And remember, if you have any questions, you can always find us in the Google Summer of Code Discussion group or in #gsoc on Freenode. Best of luck to all of our applicants!

By Leslie Hawthorn, Open Source Team
URL: http://google-opensource.blogspot.com/2010/03/google-summer-of-code-applications-now.html

[G] Spring Cleaning Only? Help Needed, Year Round.

Posted: 08 Mar 2010 02:38 PM PST

Official Google CPG Blog: Spring Cleaning Only? Help Needed, Year Round.

Posted by Vannie Shu, Account Planner, CPG

Spring is finally here again. For many, the season ushers in Spring Cleaning, a time devoted to cleaning house from top to bottom.

Many are going online in search of cleaning advice. Searches on the term "spring cleaning" start to rise immediately after the holidays and spike every March at the start of Spring. The spike in "spring cleaning" interest is obvious, but cleaning related searches occur year round.[i]



Which areas and rooms do people seem to have the most trouble with?



It looks like the kitchen is where consumers need the most help - specifically, when we look at the top searches related to kitchen cleaning, they are looking for tips around how to clean kitchen cabinets, the sink, and the stovetop range hood.



So where do people go after they search the term "spring cleaning"? You may be surprised to discover that YouTube.com is the #5 destination for all "spring cleaning" broad-matched searches.[ii] In addition to searching for cleaning tips on Search engines, people are watching how-to videos for cleaning. There are 200,000+ video results for "how to clean home" and 700,000+ video results for "how to clean." Clearly, people are turning online to research various topics and cleaning is no exception.

Household cleaning brands can to reach consumers at the very moment consumers are looking for help. A Google search for "spring cleaning" only returns a few sponsored links for cleaning products, while the majority of sponsored links are cleaning services. Moreover, a search for "cleaning tips" on YouTube returns no brand presence in Promoted Videos. Marketers can keep their brands top of mind by maintaing a strong presence in both Google and YouTube search results.



Though we all can't be Disney princesses with the magical cleaning help of animal friends, we can always turn to the magical help of Google and YouTube to help us solve cleaning dilemmas.

Happy cleaning!
---------------
Sources:
[i] Google Insights for Search. Retrieved March 3, 2010 for 01.01.06-01.01.10.
[ii] Compete Referral Analytics. Retrieved March 3, 2010 for 12.01.09-03.01.10.
URL: http://google-cpg.blogspot.com/2010/03/spring-cleaning-only-help-needed-year.html

[G] An update on Google.org and philanthropy @ Google

Posted: 08 Mar 2010 11:59 AM PST

Official Google Blog: An update on Google.org and philanthropy @ Google

(Cross-posted from the Google.org Blog)

What do tracking flu, helping consumers monitor their home electricity use, slowing deforestation and perhaps most importantly in 2010, helping the people of Haiti have in common?

While they are all part of the wide-ranging work of Google.org over the last year, they also show what our technical teams can accomplish in critical areas that don't always get the attention they need and deserve.

A year ago we outlined our goals for the next chapter for Google.org. We talked about our vision to use strengths of Google in information and technology to build products and advocate for critical policies that address global challenges. Ideas for projects continue to pour in from Googlers and partners around the globe, and we're incubating several new projects in the areas of economic development, clean energy and access to technology.

This past year, we:
  • Ramped up Google PowerMeter to help consumers reduce their electricity use and save money, secured utility and device partners, and launched the API on code.google.com to help expand partner access globally.
  • Introduced Earth Engine, a new computational platform we have begun building for global-scale analysis of satellite imagery to monitor changes in key environmental indicators like forest coverage, at COP15 in December.
  • Quickly expanded Google Flu Trends to 20 countries and 38 languages as the H1N1 flu virus spread around the world. We also added city-level flu estimates to 121 U.S. cities and developed the Flu Shot Finder to help people find vaccine locations.
  • Responded to earthquakes in Haiti and Chile, with maps, updated earth imagery, and networking projects, and built Person Finder to help people find information about their loved ones after a disaster.
  • Advocated for policies to spur innovation of renewable energy technologies that are cheaper than coal (RE<C), and our engineers worked on ways to reduce the cost of solar thermal and other RE<C technologies.
We will continue to greenlight large scale engineering projects that build on Google's strengths in technology, our computing infrastructure and global teams.

Overall, our philanthropic mission at Google includes our Google.org projects and a range of other initiatives — from grants, scholarships and other charitable giving programs to in-kind product support for non-profits. Our founders have set a goal of devoting approximately 1% of Google's equity and yearly profits to philanthropy. In 2009, we devoted around $100 million plus in-kind giving to a broad range of philanthropic efforts. Here are some highlights:
  • Academic scholarships and awards: We provide scholarships to encourage students of various backgrounds, ethnicities and gender to excel in their studies in hopes that these and other programs will help dismantle barriers that keep women and minorities from entering computing and technology fields.
  • Academic grants: We support the next generation of engineers and maintain strong ties with academic institutions worldwide that are pursuing research in core areas relevant to our mission. We fund projects across a variety of subjects, host visiting faculty members at Google, and have launched the Google Fellowship Program to fund graduate students doing innovative research in several fields.
  • Holiday charitable gift: We made $22 million in donations in 2009 to a couple of dozen deserving charities around the world to help organizations that have been stretched thin by more requests for help in a year of fewer donations.
  • Employee gift matching: Google matches up to $6,000 for each employee's annual charitable contributions and contributes $50 for every five hours an employee volunteers through our "Dollars for Doers" program to encourage employee participation in charitable causes.
  • Charitable Giving Council: We support grants for Googler-led partnerships on causes such as K-12 educational initiatives in science, math and technology.
  • Community affairs: We invest in communities where Google has a presence around the world, creating opportunities for Googlers to invest time and expertise, engage in local grant making and build partnerships with local stakeholders.

In addition, our Google for Non-Profits site provides information and links to free tools to help charitable groups promote their cause, raise money, collaborate with others and operate more efficiently. Google Grants, for example, offers in-kind AdWords advertising to non-profit organizations. Since the program began, we've donated over $625 million worth of AdWords advertising to all kinds of charitable organizations.

To keep up with our activities, check out the Google.org blog.

Posted by Megan Smith, VP and General Manager, Google.org
URL: http://googleblog.blogspot.com/2010/03/update-on-googleorg-and-philanthropy.html

[G] Another imagery update

Posted: 08 Mar 2010 10:21 AM PST

Google LatLong: Another imagery update


We've just finished pushing out an imagery update for Google Earth and Google Maps, so check to see if any of your favorite places has gotten an update! You can view the updated areas highlighted in red below. Alternatively, you can download this KML, for viewing in Google Earth or you view the updates in Google Maps.

Updates are noted with a red frame


You'll notice that this imagery update contains refreshed imagery for several cities impacted by the Chile earthquake; these images were captured before the earthquake occurred but are more recent than the previous imagery. We hope this updated "before" imagery can help responders assess damage as "after" imagery becomes available.

Posted by Matt Manolides, Senior GIS Strategist
URL: http://google-latlong.blogspot.com/2010/03/another-magery-update.html

[G] Statistics for a changing world: Google Public Data Explorer in Labs

Posted: 08 Mar 2010 09:41 AM PST

Official Google Blog: Statistics for a changing world: Google Public Data Explorer in Labs

Last year, we released a public data search feature that enables people to quickly find useful statistics in search. More recently, we expanded this service to include information from the World Bank, such as population data for every region in the world. More and more public agencies, non-profits and other organizations are looking for ways to open up their data and expand global access to this kind of information. We want to help keep that momentum going, so today we're sharing a snapshot of some of the most popular public data search topics on Google. We're also launching the Google Public Data Explorer, an experimental visualization tool in Google Labs.

Popular public data topics on Google
We know people want to be able to find reliable data and statistics on a variety of subjects. But what kind of statistics are they looking for most? To help us better prioritize which data sets to include in our public data search feature, we've analyzed anonymous search logs to find patterns in the kinds of searches people are doing, similar to the patterns you can find on Google Trends and Insights for Search. Some public data providers have asked us to share what we've learned, so we decided to put together an approximate list of the 80 most popular data and statistics search topics.

You can read the complete list at this link (PDF), but here's the top 20 to get you started:

1. School comparisons
2. Unemployment
3. Population
4. Sales tax
5. Salaries
6. Exchange rates
7. Crime statistics
8. Health statistics (health conditions)
9. Disaster statistics
10. Gross Domestic Product (GDP)		11. Last names
12. Poverty
13. Oil price
14. Minimum wage
15. Consumer price index, inflation
16. Mortality
17. Cost of living
18. Election results
19. First names
20. Accidents, traffic violations

You'll notice some interesting entries in the list. For example, we were surprised by how many people search for data about popular first and last names. Perhaps people are trying to decide what to name a new baby boy or girl? As it turns out, people are interested in a wide range of statistical information.

To build the list, we looked at the aggregation of billions of queries people typed into Google search, using data from multiple sources, including Insights for Search, Google Trends and internal data tools — similar to what we do for our annual Zeitgeist. We combined search terms into groups, filtering out spam and repeats, to prepare a list reflecting the most popular public data topics. As a statistician, it's important for me to note that the data only covers one week's worth of searches in the U.S., so there could be seasonal and other confounding factors (perhaps there was an election that week). In addition, preparing a study like this requires a fair amount of manual grouping of similar queries into topics, which is fairly subjective and prone to human error. While imperfect, we still think the list is helpful to consider.

The Public Data Explorer
As you can see, people are interested in a wide variety of data and statistics, but this information is only useful if it's easy to access, understand and communicate. That's why today we're also releasing the Google Public Data Explorer in Labs, a new experimental product designed to help people comprehend data and statistics through rich visualizations. With the Data Explorer, you can mash up data using line graphs, bar graphs, maps and bubble charts. The visualizations are dynamic, so you can watch them move over time, change topics, highlight different entries and change the scale. Once you have a chart ready, you can easily share it with friends or even embed it on your own website or blog. We've embedded the following chart using the new feature as an example:



This chart compares life expectancy and the number of births per woman over the last 47 years for most economies of the world. The bubble sizes show population, and colors represent different geographic regions. Press the play button to see the dramatic changes over time. Click "explore data" to dig deeper.

Animated charts can bring data to life. Click the play button in the chart to watch life expectancy increase while fertility rates fall around the world. The bubble colors make it quick and easy to see clusters of countries along these variables (e.g., in 1960 the European and Central Asian countries were in the lower right and Sub-Saharan Africa in the upper left). The bubble sizes help you follow the most populous countries, such as India and China. These charts are based on the Trendalyzer technology we acquired from the Gapminder Foundation, which we've previously made available in the Motion Chart in Google Spreadsheets and the Visualization API.

With a handful of data providers, there are already billions of possible charts to explore. We currently provide data from the same three providers currently available in our search feature: the World Bank, the U.S. Bureau of Labor Statistics and the U.S. Census Bureau. In addition, we've added five new data providers: the Organization for Economic Co-Operation and Development (OECD), the California Department of Education, Eurostat, the U.S. Center for Disease Control, and the U.S. Bureau of Economic Analysis. We're excited that all around the world new data providers are deciding to make their information freely available on the Internet, enabling innovators to create interesting applications, mash up the data in new ways and discover profound meaning behind the numbers.

We hope our list and new tool help demonstrate both the public demand for more data and the potential for new applications to enlighten it. We want to hear from you, so please share your feedback in our discussion forum. If you're a data provider interested in becoming a part of the Public Data Explorer, contact us.

Posted by Jürgen Schwärzler, Statistician, Public Data team
URL: http://googleblog.blogspot.com/2010/03/statistics-for-changing-world-google.html

[G] Statistics for a changing world: Google Public Data Explorer in Labs

Posted: 08 Mar 2010 09:41 AM PST

Google Public Policy Blog: Statistics for a changing world: Google Public Data Explorer in Labs

Posted by Jürgen Schwärzler, Statistician, Public Data team

(cross-posted from the Official Google Blog)

Last year, we released a public data search feature that enables people to quickly find useful statistics in search. More recently, we expanded this service to include information from the World Bank, such as population data for every region in the world. More and more public agencies, non-profits and other organizations are looking for ways to open up their data and expand global access to this kind of information. We want to help keep that momentum going, so today we're sharing a snapshot of some of the most popular public data search topics on Google. We're also launching the Google Public Data Explorer, an experimental visualization tool in Google Labs.

Popular public data topics on Google
We know people want to be able to find reliable data and statistics on a variety of subjects. But what kind of statistics are they looking for most? To help us better prioritize which data sets to include in our public data search feature, we've analyzed anonymous search logs to find patterns in the kinds of searches people are doing, similar to the patterns you can find on Google Trends and Insights for Search. Some public data providers have asked us to share what we've learned, so we decided to put together an approximate list of the 80 most popular data and statistics search topics.

You can read the complete list at this link (PDF), but here's the top 20 to get you started:
  1. School comparisons
  2. Unemployment
  3. Population
  4. Sales tax
  5. Salaries
  6. Exchange rates
  7. Crime statistics
  8. Health statistics (health conditions)
  9. Disaster statistics
  10. Gross Domestic Product (GDP)
  11. Last names
  12. Poverty
  13. Oil price
  14. Minimum wage
  15. Consumer price index, inflation
  16. Mortality
  17. Cost of living
  18. Election results
  19. First names
  20. Accidents, traffic violations
You'll notice some interesting entries in the list. For example, we were surprised by how many people search for data about popular first and last names. Perhaps people are trying to decide what to name a new baby boy or girl? As it turns out, people are interested in a wide range of statistical information.

To build the list, we looked at the aggregation of billions of queries people typed into Google search, using data from multiple sources, including Insights for Search, Google Trends and internal data tools — similar to what we do for our annual Zeitgeist. We combined search terms into groups, filtering out spam and repeats, to prepare a list reflecting the most popular public data topics. As a statistician, it's important for me to note that the data only covers one week's worth of searches in the U.S., so there could be seasonal and other confounding factors (perhaps there was an election that week). In addition, preparing a study like this requires a fair amount of manual grouping of similar queries into topics, which is fairly subjective and prone to human error. While imperfect, we still think the list is helpful to consider.

The Public Data Explorer
As you can see, people are interested in a wide variety of data and statistics, but this information is only useful if it's easy to access, understand and communicate. That's why today we're also releasing the Google Public Data Explorer in Labs, a new experimental product designed to help people comprehend data and statistics through rich visualizations. With the Data Explorer, you can mash up data using line graphs, bar graphs, maps and bubble charts. The visualizations are dynamic, so you can watch them move over time, change topics, highlight different entries and change the scale. Once you have a chart ready, you can easily share it with friends or even embed it on your own website or blog. We've embedded the following chart using the new feature as an example:



This chart compares life expectancy and the number of births per woman over the last 47 years for most economies of the world. The bubble sizes show population, and colors represent different geographic regions. Press the play button to see the dramatic changes over time. Click "explore data" to dig deeper.

Animated charts can bring data to life. Click the play button in the chart to watch life expectancy increase while fertility rates fall around the world. The bubble colors make it quick and easy to see clusters of countries along these variables (e.g., in 1960 the European and Central Asian countries were in the lower right and Sub-Saharan Africa in the upper left). The bubble sizes help you follow the most populous countries, such as India and China. These charts are based on the Trendalyzer technology we acquired from the Gapminder Foundation, which we've previously made available in the Motion Chart in Google Spreadsheets and the Visualization API.

With a handful of data providers, there are already billions of possible charts to explore. We currently provide data from the same three providers currently available in our search feature: the World Bank, the U.S. Bureau of Labor Statistics and the U.S. Census Bureau. In addition, we've added five new data providers: the Organization for Economic Co-Operation and Development (OECD), the California Department of Education, Eurostat, the U.S. Center for Disease Control, and the U.S. Bureau of Economic Analysis. We're excited that all around the world new data providers are deciding to make their information freely available on the Internet, enabling innovators to create interesting applications, mash up the data in new ways and discover profound meaning behind the numbers.

We hope our list and new tool help demonstrate both the public demand for more data and the potential for new applications to enlighten it. We want to hear from you, so please share your feedback in our discussion forum. If you're a data provider interested in becoming a part of the Public Data Explorer, contact us.
URL: http://googlepublicpolicy.blogspot.com/2010/03/statistics-for-changing-world-google.html
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)