Saturday, February 18, 2012

Googland

Googland

Googland

[G] And the YouTube Ad Blitz winners are...

Posted: 17 Feb 2012 09:49 PM PST

YouTube Blog: And the YouTube Ad Blitz winners are...

While America's feelings were divided on the outcome of the game, there's one aspect of Super Bowl Sunday that crosses team loyalties and brings us together — the commercials. This year's commercials had something for everyone, from cute dogs to talking babies to Adriana Lima. After a week of intense competition in the YouTube Ad Blitz contest, the votes are in and you voted M&M'S "Just My Shell" commercial as your favorite ad of the Super Bowl!







Rounding out the top five commercials of the big game are spots from Chrysler Group, Bud Light, Chevy Silverado and Doritos:



2. Chrysler Group "Halftime in America"

3. Bud Light "Rescue Dog"

4. Chevy Silverado "2012"

5. Doritos "Man's Best Friend"



Give me the stats!

In its fifth year running, YouTube Ad Blitz has already surpassed previous years with 133M views from fans worldwide, up 43 percent from last year (as of Sunday, 2/12)...and still counting! In fact, during game time roughly 6 percent of all U.S. YouTube traffic came from people watching Super Bowl commercials on Ad Blitz.



The days that saw the highest volume of views were Sunday, Monday and Tuesday, making up 82 percent of total views received over the week. And it wasn't just fans in the states seeking out the commercials — nearly 18 percent of all views came from outside of the U.S. Other interesting stats include:


  • The most popular ads drove the majority of views - 65 percent of video views came from the top ten commercials.

  • Google searches related to [Super Bowl commercials] peaked on Monday, but continued through the rest of the week.

  • More than 32 percent 
of all mobile votes occurred on Tablet devices, our first year running Ad Blitz on a tablet-optimized channel.


Tune into the YouTube homepage today to check out the top five spots!



Mike Yapp, director, YouTube Creative Content, recently watched "The Jeremy Lin Show at MSG!"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/DBbKWB5xxQU/and-youtube-ad-blitz-winners-are.html

[G] Three Months On - Trinity Mirror’s journey so far

Posted: 17 Feb 2012 09:49 PM PST

Official Google Enterprise Blog: Three Months On - Trinity Mirror's journey so far

Posted by Steve Walker, IT Director and Google Apps Product Manager at Trinity Mirror.

Editors note: Today's guest blogger is Steve Walker, IT Director and Google Apps Product Manager at Trinity Mirror. In November Trinity Mirror, one of the UK's largest media brands, announced its move to Google Apps for Business. Three months on Steve updates us on how the migration has gone so far - and what they've learned along the way.

In my last blog in November, I described how Trinity Mirror made the decision to move all its staff to Google Apps for Business. At the time we were part way through our migration and were aiming to complete the move by the end of November. Well, the good news is that we not only migrated all 5,200 email users to Google Apps but completed the project two weeks ahead of schedule.

The project was one of the biggest we've undertaken in Trinity Mirror. Previous business transformation projects targeted specific user groups such as Advertising, Editorial or Production; this project touched everyone with an email account, including the CEO, Executive Directors and all our Senior Management Team. I think everyone in the group will agree that the transition from our Lotus Notes / Exchange platforms to Gmail was a huge success and, looking back, I would put that down to a few specific initiatives that we took:

1) We involved our staff by recruiting over 300 "Google Guides". Their support during the migration process was invaluable, they were our Google evangelists and provided on-the-floor support on the business switchover days. This is a photo of some of the Google Guides in action.

2) No one likes to work across two mail and calendaring systems so we made sure we kept co-existence of Gmail and Notes to a minimum.

3) We took the decision not to migrate legacy email into Gmail because users loved the idea of being able to start fresh in a new email system. We've retained their old Notes mailboxes online as well as allowing access to local mail archives.

4) We made sure to provide clear, positive information and support for all staff on what was happening and when. We offered one-to-one and classroom-based training for execs and their admins (many of whom manage multiple calendars for their managers) which worked well.

5) We made good use of our deployment partner. The involvement of a partner (in our case Cloudreach) meant that technical issues could be addressed quickly and additional resource and support could be brought in to supplement the project team as and when required.

Having deployed Gmail with its integrated chat - Google Talk and Google Calendar, the Trinity Mirror project team is now re-grouping as we turn our attention to Google Docs, Sites and app development. I look forward to bringing you news on how we're doing as we enter this exciting second phase of our programme.
URL: http://googleenterprise.blogspot.com/2012/02/three-months-on-trinity-mirrors-journey.html

[G] Whitney Houston tributes, Athens burns, Syria protests continue - News of the Week

Posted: 17 Feb 2012 09:49 PM PST

YouTube Blog: Whitney Houston tributes, Athens burns, Syria protests continue - News of the Week

Everyday on the CitizenTube channel (and @CitizenTube on Twitter), along with our curation partners @storyful, we look at how the top news stories are covered on YouTube. Each week we post a weekly recap of the top news stories of the week, as seen through the lens of both citizen-reported footage and professional news coverage.

Come back next week to see the news unfold on YouTube.

Olivia Ma, YouTube News and Politics, recently watched "Kobe Bryant, meet Jeremy Lin -- Rough Cuts".



URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/NUd9aZerHo8/whitney-houston-tributes-athens-burns.html

[G] A ‘Next’ step for YouTube nonprofits

Posted: 17 Feb 2012 06:24 AM PST

YouTube Blog: A 'Next' step for YouTube nonprofits

Last year we launched YouTube NextUp to accelerate the growth of the next big YouTube stars. Then in October, we announced YouTube Next Chef and YouTube Next Trainer to turbocharge up-and-coming cooking and fitness channels by great YouTube video creators. We're excited to share the latest addition to the Next Creator family of programs: YouTube Next Cause for nonprofits.



YouTube Next Cause is designed to help organizations that are already changing the world better use online video to drive action. At a one-day summit in San Francisco on April 2, selected participants will get access to everything from training in YouTube fundamentals, to promotion and community engagement tips, to one-on-one consulting sessions to grow their YouTube presence.



We've always sought to make YouTube a platform for nonprofits to broadcast their messages. And we've seen amazing things happen when the YouTube community comes together in support of great causes. With 4 billion views a day, we want to make sure nonprofits have the tools they need to reach the global audience on YouTube and turn video views into donations, volunteerism and awareness.



Applications for YouTube Next Cause are due on February 27, 2012 at 11:59PM PT, and the selected nonprofits will be announced on March 5. This program is open to organizations that are part of the YouTube Nonprofit Program (full eligibility requirements). You can apply online at: http://goo.gl/ODbI6.



Check out what nonprofits are doing on YouTube at youtube.com/nonprofits. And tune in around March 5 to learn more about some of the great nonprofit organizations chosen and what they're doing to change the world!



 



Hunter Walk, director of product management, recently watched "Using YouTube with a Purpose - Helping Kids in Bangladesh."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/1Epcv3waNfk/next-step-for-youtube-nonprofits.html

[G] The Roche Group goes Google

Posted: 17 Feb 2012 06:24 AM PST

Official Google Enterprise Blog: The Roche Group goes Google

Posted by Dr. Alan Hippe, CFO and CIO, the Roche Group

Editors note: Today's guest blogger is Dr. Alan Hippe, CFO and CIO of the Roche Group, one of the world's leading research-focused healthcare groups in the fields of pharmaceuticals and diagnostics. See what other organizations that have gone Google have to say.

The Roche Group is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. For over 110 years, Roche has been pioneering the discovery, development, production and marketing of novel healthcare solutions. Our focus has always been on innovation.

For the last two and a half years, our two different email and calendaring platforms have often been an obstacle for effective collaboration. To end these platform interoperability issues, the Roche Corporate Executive Committee made the decision that all employees will move to Google Apps as the single common platform for the Roche Group.

When we evaluated new cloud-based solutions, Roche's Corporate Executive Committee was impressed with the outstanding service and rapid innovation of Google Apps. Google Apps will enable over 90,000 employees to work better together from anywhere.

The way our employees communicate and collaborate is diverse, and our employees are spread across over 140 countries. The integrated and socially-focused way that Google Apps enables collaboration is very compelling, and we expect this to not only bring our company closer together, but give us a strategic advantage. Additionally, being able to deploy Google Apps by simply enabling them via a control panel versus planning for and deploying complex infrastructure in our datacenters will help us focus on our core business -- helping save patients' lives

Employees will be able to access their email and documents from any web-enabled device, without using remote access systems such as VPN. This will make it easier for employees to work from home or on the go and it will reduce the strain on our IT support teams. Removing barriers to communication and innovation while enhancing mobile access is a key part of our Roche IT strategy.

Roche's history is one of innovation and progress and we believe that aligns well with the capabilities provided by Google Apps. We're excited to begin moving our employees to Google Apps and we're confident that Google's experience in successfully moving other large organizations to the cloud will make this a smooth transition.
URL: http://googleenterprise.blogspot.com/2012/02/roche-group-goes-google.html

[G] Get More Into: Big Day Out and the Australian music scene

Posted: 17 Feb 2012 06:24 AM PST

YouTube Blog: Get More Into: Big Day Out and the Australian music scene

While those in the Northern hemisphere hit the slopes (Shaun White, anyone?) and anxiously await the first signs of spring, the Australian summer is all about the outdoors. Music lovers are flocking to the land down under where summer festival season is alive and rocking, and even more are coming to YouTube to catch all the sights and sounds.



During the Australian Recording Industry Association awards, we asked a few of your favorite Aussie musicians what YouTube videos get them pumped up. We rang in the new year with a live streamed sustainable arts & music festival. And here, in the heart of summer 2012, we asked three of your favourite musicians in town for Big Day Out how they get into music in YouTube



The Vaccines: all from different backgrounds & tastes and less than a year old as a band, see what live gigs helped inspire the boys from West London to record their first album in just under a month late last year:







The Living End: with six albums, each one a milestone, watch legendary Aussie rockers get into their favorite 80s anthems, from big wigs to big gigs:







Foster The People: From relative obscurity to one of the most talked about bands on the globe (to the tune of more than 63 million views on YouTube!) watch what mischievious musicians have inspired these pumped-up kicks through sold-out shows all across Australia:







So if you're on a ski lift, by a fire, or just waiting around till the snow thaws...we hope you can enjoy a taste of the Aussie music summer, right here on YouTube.



Ernesto Soriano III, YouTube Australia, recently watched "The Vaccines: Wetsuit instagram video."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/F5SKZo5qAj8/get-more-into-big-day-out-and.html

[G] New Google research: Reaching your audience effectively with YouTube TrueView Ads

Posted: 17 Feb 2012 06:24 AM PST

Inside AdWords: New Google research: Reaching your audience effectively with YouTube TrueView Ads

With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over which advertisers' messages they want to see and when.

Some of the best findings from our study include:
  • 8 of 10 viewers preferred TrueView to standard in-stream ads
  • 9 of 10 viewers thought TrueView created a better viewing environment
  • 8 of 10 viewers thought the skip button was very clear
  • Only 1 viewer in 10 always skips ads
Other results give insight into how advertisers can make their TrueView ads even more effective so that viewers watch, not skip, their ads. Based on the research, here are some of the best ways to make your TrueView ads stickier:

Make great ads that people want to watch and that spark their curiosity.
Viewers have the option to skip a TrueView in-stream ad after five seconds, so piquing their interest quickly is important. By far the most popular survey response from people who chose to watch an ad was this one: "I was curious to see what the ad was for." Attention-grabbing openers and humor also keep people watching.

Include branding in those first seconds.
TrueView advertisers pay only when people actually watch their ads. They're buying real value, not paying per impression. So, insert your logo or brand name in the first five seconds—which cost you nothing if the viewer doesn't keep watching. Enjoy those free impressions!

Include new, different information in your TrueView ad if it's been airing on TV.
In our study, we found that seeing ads on TV affected whether viewers later skipped those same ads on YouTube. To keep them engaged across multiple screens, be sure to provide new product information in the TrueView ad messaging and make it personally relevant to the viewer. Check out this case study from HGTV for great ideas on tweaking and optimizing your TrueView ad.

To read full details of the study and get more tips about creating effective TrueView ads, visit Think Insights.

Posted by Christina Park, Product Marketing Manager, Think with Google
URL: http://adwords.blogspot.com/2012/02/new-google-research-reaching-your.html
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