Friday, February 17, 2012

Googland

Googland

[G] Abt.com transitions to Google Affiliate Network and grows revenue 119%

Posted: 16 Feb 2012 11:35 PM PST

Google Affiliate Network: Abt.com transitions to Google Affiliate Network and grows revenue 119%

Over the past few years, Google Affiliate Network has helped advertisers and publishers grow their businesses with the right mix of technology, service, and data insights. We'll be sharing these stories on the blog over the coming weeks. 

Today, we turn the spotlight to Abt.com, an online electronics retailer based just north of Chicago in Glenview, IL. Since launching in 1998, Abt.com has climbed to #151 on Internet Retailer's list of America's top retail websites. The Abt.com team came to Google Affiliate Network in 2008 with three objectives: to grow online sales, reach new customers, and expand their existing reach across top affiliate publishers.

Steve Tazic, Abt.com's Director of eCommerce Marketing, transitioned the company's affiliate program to Google Affiliate Network based on the platform's ease of use, automation, robust quality controls and advanced reporting. With less time spent managing processes, Steve collaborated with his Google Affiliate Network account team to optimize key relationships and implement best practices. Just a few highlights include:

  • Data-driven optimization: The Abt.com team used advanced reports to "reach out to publishers in different situations when numbers are good or bad to try and capitalize on opportunities. For example, we can easily pinpoint publishers who have dropped off in sales and know exactly who to contact to get them back on track."
  • Take advantage of platform efficiency: "The Google Affiliate Network platform automates processes for creating ads, pinpointing potential new affiliates and recognizing current affiliates that need attention, whether it be good or bad. One big time saver is that we were able to automate the reconciliation process which we used to do manually."
"Since coming from our previous network, we have seen average monthly revenue increase 119%. We have better relationships with each publisher and feel it is easier to get our offers out to our publishers. The affiliate channel now represents 15% of our online business." - Steve Tazic, Abt.com's Director of eCommerce Marketing 

Learn more by reading the full case study.

Posted by Will Heidrich, Account Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/02/abtcom-transitions-to-google-affiliate.html

[G] YouTube Release Notes: More ways to communicate

Posted: 16 Feb 2012 01:15 PM PST

YouTube Blog: YouTube Release Notes: More ways to communicate

You keep adding and watching more videos, so we're working to keep adding more ways for you to watch, share and enjoy the channels and videos on YouTube. This week in Release Notes we've got a new way to promote your Google+ profile on YouTube, more options in the Annotations Editor, posting to your Channel Feed and more.



Google+ profile on YouTube channel

Want to share your Google+ profile or Google+ Page on your YouTube channel? We've added a feature to let you promote your presence on G+. We're looking for other ways to bring the benefits of Google+ to your YouTube channel, so as always please give us your feedback!







Post videos, playlists to your own feed

You can now share videos and playlists in your Channel Feed by posting a Channel Bulletin. When you're on your Feed tab you'll see a box "Post to Feed," where you can enter a comment and add a link to share a video or a playlist. When you've posted the bulletin, it will show up in your Channel Feed with your comment below the video. Viewers who are subscribed to your channel will be notified when you post to your feed in their homepage feed.



 



Homepage and Channel Feeds

After experiments and lots of your feedback, we're releasing an update to how events are displayed in the feed. The update focuses on three main changes: (1) the video title is more prominent for upload and sharing events, (2) aggregated events now feature a "+more" button which will bring more attention to the event than the previously smaller notification and (3) adding videos to a playlist has a new cleaner styling.



Before:                                                                        After:

 



Annotations

Customizing your videos is easier with our new annotations features. We've been adding more options to the Annotations Editor like a new annotation type, a full color palette and a new timeline. We've also added annotation styles, which lets you choose a templated design to apply to your videos. You can quickly pick a design for your annotation and apply it your video. Start using these today in the Editor by clicking the arrow next to any upload in the Video Manager.







The YouTube Team recently watched, "KevJumba vs. NY Yankee Nick Swisher Ping Pong FaceOFF."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/hNdPJGW9Cb4/youtube-release-notes-more-ways-to.html

[G] Announcing Google Earth Pro version 6.2: A more beautiful Earth and Parcel search

Posted: 16 Feb 2012 07:38 AM PST

Official Google Enterprise Blog: Announcing Google Earth Pro version 6.2: A more beautiful Earth and Parcel search

Posted by Dan Cohen, Google Earth Pro Team

We would like to share the new features available in the latest release of Google Earth Pro. Version 6.2 delivers a better user experience with improved imagery rendering and enhanced search.

Improved Rendering
Previously, the imagery in Google Earth Pro had patchy rendering because it was constructed by combining different satellite images. The improved rendering in Google Earth Pro version 6.2 addresses this patchiness with a new way of rendering imagery that smooths out differences between the separate satellite images. The improved rendering provides higher quality screen captures for Google Earth Pro users, as well as provides seamless base imagery for creating maps using spreadsheet or GIS import.

San Francisco before and after the integration of seamless imagery.

Parcel Search
Since June 2010, Google Earth Pro users have had access to the U.S. Parcel Data layer. Now users will be able to search that data layer for specific parcels. In Google Earth Pro version 6.2, users simply have to type the parcel number into the familiar search box to be taken to the location of the parcel in the visualization window and access property information such as the property address, standard use code, and last assessed value. The ability to query by parcel number, instead of having to manually navigate to the parcel location, will save the time of real estate and insurance professionals who frequently use the U.S. Parcel Data layer to remotely survey specific properties.

Real estate and insurance professionals using Google Earth Pro can quickly find specific parcel details by searching the Premium U.S. Parcel Data layer by parcel number.

These new features in conjunction with the other Google Earth Pro offerings, such as advanced measuring tools and the U.S. Demographics and Traffic count data layers, allow users to save time and money when making geographic decisions. Instead of traveling to survey a property, businesses can save time by searching for a parcel in the U.S. Parcel database and remotely measuring and inspecting those properties in just hours. Companies can spruce up their presentations and pamphlets to impress clients by using Google Earth Pro's high resolution prints (now with seamless imagery). Other businesses use the Google Earth Pro import tool to overlay spreadsheet or GIS data on a map for visual analysis.

We encourage you to look at the release notes for Google Earth Pro version 6.2 (beta). If you're not a Google Earth Pro user you can sign up for a 7-day free trial to try out the newest version. If you are currently using Google Earth Pro, the newest version is available for download here.
URL: http://googleenterprise.blogspot.com/2012/02/announcing-google-earth-pro-version-62.html
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