Thursday, February 2, 2012

Googland

Googland

[G] Updates to Google Docs app for Android: Offline access and improved tablet experience

Posted: 01 Feb 2012 03:47 PM PST

Official Google Mobile Blog: Updates to Google Docs app for Android: Offline access and improved tablet experience


There may be times when you don't have an Internet connection on your Android device, but you still want access to a file you've saved in Google Docs. Now you can select any file in Google Docs to make it available offline. So regardless of whether you're connected to the internet, you're always connected to those files.

Even better, Google Docs automatically updates your offline files when you're on Wi-Fi. You can also manually update files anytime you have a data connection by opening the file or tapping 'Update' from the Offline section of the app.


Make file available offlineUpdate online file

Make file available offline

Update offline file

For those of you with Android tablets, we've also improved the Google Docs reading experience. Now, when you open a Google document on your tablet while online, you'll get a high-resolution version of the document. Swipe left and right to flip between pages, or use the slider at the bottom to page ahead quickly.


New reading layout on Android tablet

You can learn more about offline capabilities and the new reading layout in our Help Center.

Whether you're offline or online, these improvements will make it easier to be productive from anywhere.

Posted by: Freeman Liu, Software Engineer
URL: http://googlemobile.blogspot.com/2012/02/updates-to-google-docs-app-for-android.html

[G] Busting myths about our approach to privacy

Posted: 01 Feb 2012 03:47 PM PST

Google Public Policy Blog: Busting myths about our approach to privacy

Posted by Betsy Masiello, Policy Manager

A number of myths are being spread about Google's approach to privacy. We just wanted to give you the facts.
  • Myth: In 2011, Google made $36 billion selling information about users like you. [Fairsearch - PDF]
  • Fact: Google does not sell, trade or rent personally identifiable user information. Advertisers can run ads on Google that are matched to search keywords, or use our services to show ads based on anonymous data, such as your location or the websites you've visited.
  • Myth: Google's Privacy Policy changes make it harder for users to control their personal information. [Microsoft]
  • Fact: Our privacy controls have not changed. Period. Our users can: edit and delete their search history; edit and delete their YouTube viewing history; use many of our services signed in or out; use Google Dashboard and our Ads Preferences Manager to see what data we collect and manage the way it is used; and take advantage of our data liberation efforts if they want to remove information from our services.
  • Myth: Google is changing our Privacy Policy to make the data we collect more valuable to advertisers. [Microsoft]
  • Fact: The vast majority of the product personalization Google does is unrelated to ads—it's about making our services better for users. Today a signed-in user can instantly add an appointment to their Calendar when a message in Gmail looks like it's about a meeting, or read Google Docs within their email.

  • Myth: Google reads your email. [Microsoft]
  • Fact: No one reads your email but you. Like most major email providers, our computers scan messages to get rid of spam and malware, as well as show ads that are relevant to you.
  • Myth: Google's Privacy Policy changes jeopardize government information in Google Apps. [SafeGov.org]
  • Fact: Our new Privacy Policy does not change our contractual agreements, which have always superseded Google's Privacy Policy for enterprise customers.
  • Myth: Microsoft's approach to privacy is better than Google's. [Microsoft]
  • Fact: We don't make judgments about other people's policies or controls. But our industry-leading Privacy Dashboard, Ads Preferences Manager and data liberation efforts enable you to understand and control the information we collect and how we use it—and we've simplified our privacy policy to make it easier to understand. Microsoft has no data liberation effort or Dashboard-like hub for users. Their privacy policy states that "information collected through one Microsoft service may be combined with information obtained through other Microsoft services."
We've always believed the facts should inform our marketing—and that it's best to focus on our users rather than negative attacks on other companies. Onwards!
URL: http://googlepublicpolicy.blogspot.com/2012/02/busting-myths-about-our-approach-to.html

[G] Homework got you stumped? Our new lineup of educational channels is here to help.

Posted: 01 Feb 2012 03:47 PM PST

YouTube Blog: Homework got you stumped? Our new lineup of educational channels is here to help.

As I wrote in the Huffington Post recently, we here at YouTube believe that great educators can come from all walks of life, and we want to see more teachers - in the broadest sense of the word - turn YouTube into their global classroom. The demand on YouTube for educational content - from math to science to history and beyond - continues to grow. We did some math of our own recently, and found that views of educational content DOUBLED in the last year. We also found that nearly 80% of the views for this content came from outside the U.S., suggesting that our vision for a global classroom might be becoming a reality.



So for all you knowledge-hungry people around the world, today we're welcoming the first six new educational channels coming to YouTube as part of the new original content initiative we announced last year (more to come later this year). Without further ado, and In alphabetical order … (what else?) ….



Crash Course

A weekly dose of world history, from one half of the vlogbrothers, John Green. The first episode tackles the agricultural revolution, and over the year, the show will tackle the entire 15,000 years of human civilization. Insider tip: the show is written in conjunction with John's high school history teacher!







Deep Sky Videos

Back in the 1700s, astronomer Charles Messier was hunting for comets … and kept getting frustrated by objects that were NOT comets … so he made a list of these non-comet objects, which went on to become one of the most famous lists of cosmic objects in science. This channel is a quest by Brady Haran to make videos about all 110 so-called Messier Objects … starting with M1 (side note: Brady's collaborator on another YouTube channel called periodicvideos is Professor Martyn Poliakoff, who was today awarded the Ron Nyholm Award for his role in chemistry education - congratulations!)









Intelligent Channel

This new channel hosts luminaries from education, art, and culture as they discuss the most topical subjects of the day. The hosts of the shows are actor/comedian Richard Belzer (from Homicide and Law & Order, and Paul Holdengraber of 'Live from the New York Public Library' fame. "Richard Belzer's Conversation" will feature interviews with actors, comedians, directors, musicians, and writers. "The Paul Holdengräber Show will engage award-winning writers and artists about their work and passions.

 



Numberphile

Numberphile is a channel for people who love numbers and want to find out the stories behind them, also from Brady Haran. Numberphile's very first video appeared on an auspicious date (the last binary date of a generation) - 11.11.11 - and of course, the video was all about the number 11 - and barcodes. The channel has gone on to feature videos about 98, 15, 31 … teaching us about grafting numbers and hexadecimals and Mersenne Primes in the process.







 SciShow

From the other vlogbrother, Hank, SciShow aims to teach scientific concepts in an easy-to-understand way, covering everything from particle physics to DNA. The first episode is about "non-newtonian fluids," and the second episode focuses on the Higgs Boson particle and includes interviews with the director general of the European Organization for Nuclear Research.







The Spangler Effect

YouTube was only five months old when Steve Spangler first taught people how to turn a bottle of Diet Coke and a roll of Mentos into an exploding geyser. Science videos are among the most popular viral videos on YouTube, and this channel will set out to make science more approachable and a whole lot more fun.





We hope you enjoy these additions to our YouTube Education corpus, which today has 700+ partners and more than 500,000 videos. If you're a teacher, check out youtube.com/teachers for a set of education resources that includes more than 300 playlists of videos that align with core education standards. And if you want to make YouTube more accessible in your school, check out YouTube for Schools.



Angela Lin, Head of YouTube Education, recently watched "The Agricultural Revolution: Crash Course World History #1".


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/GsFMWDO24Ds/homework-got-you-stumped-our-new-lineup.html

[G] Updates to Google Docs app for Android: Offline access and improved tablet experience

Posted: 01 Feb 2012 03:47 PM PST

Official Google Enterprise Blog: Updates to Google Docs app for Android: Offline access and improved tablet experience

Posted by Freeman Liu, Software Engineer

(Cross-posted from the Google Docs Blog.)

There may be times when you don't have an Internet connection on your Android device, but you still want access to a file you've saved in Google Docs. Now you can select any file in Google Docs to make it available offline. So regardless of whether you're connected to the internet, you're always connected to those files.

Even better, Google Docs automatically updates your offline files when you're on Wi-Fi. You can also manually update files anytime you have a data connection by opening the file or tapping 'Update' from the Offline section of the app.


Make file available offlineUpdate online file


Make file available offline


Update offline file

For those of you with Android tablets, we've also improved the Google Docs reading experience. Now, when you open a Google document on your tablet while online, you'll get a high-resolution version of the document. Swipe left and right to flip between pages, or use the slider at the bottom to page ahead quickly.


New reading layout on Android tablet


You can learn more about offline capabilities and the new reading layout in our Help Center.

Whether you're offline or online, these improvements will make it easier to be productive from anywhere.
URL: http://googleenterprise.blogspot.com/2012/02/updates-to-google-docs-app-for-android.html

[G] Playbook for tackling the Super Bowl with Google

Posted: 01 Feb 2012 03:47 PM PST

Official Google Blog: Playbook for tackling the Super Bowl with Google

While thousands of lucky fans will brave the crowds at the Lucas Oil Stadium in Indianapolis, Ind. to fill the coveted seats at this Sunday's Super Bowl, many more in the U.S. will enjoy the game from home—in front of the TV, with mobile phones and tablets at the ready.

As the New York Giants and New England Patriots prepare for kickoff, here are several ways to make the most of the big game with Google—wherever you're watching. You can explore the full list in our Game Day with Google playbook, a new page on Inside Search that we've filled with tips on how to use Google to enjoy the game.

Get the inside scoop
Visit the Giants and Patriots Google+ pages for behind-the-scenes coverage and details on a chance for you to join the Giants pre-game hangout on Thursday for a face-to-face chat with the players. Be sure to leave a comment on their post for a chance to participate.


On Monday, Feb 6 at noon ET, stop by the NBC Sports Google+ page for a Hangout On Air with CNBC sports business reporter Darren Rovell. He'll chat about the previous day's game and review the best commercials with fans that drop in. Leave a comment on this NBC Sports post to throw your name in the hat to be one of the lucky participants who will chat with Rovell On Air.


Plan your party
Super Bowl party rivalry is already in full swing with Indiana leading the pack in Google searches for [super bowl party], ahead of both New York and Massachusetts. Despite New York being the home state of the buffalo wing, searches for [chicken wings] are nearly 50 percent higher in Massachusetts.

If you're looking for a dip recipes, [hummus] reigns supreme, followed by guacamole, queso and bean dip. Use Google Recipe search to find a recipe with the ingredients to make everyone happy. Or, swing by ChefHangout on Google+ to join a cooking class on favorite Super Bowl party foods.

Talking babies or barking dogs? You decide.
It wouldn't be the Super Bowl without the commercials. We've already seen a flurry of pre-game teasers pop up on YouTube and Google+, but which commercial will reign supreme? Our fifth annual YouTube Ad Blitz in partnership with NBC Sports enables you to replay and vote on your favorite commercials online from a laptop, mobile phone or tablet. Tune in to the YouTube Ad Blitz channel or NBCSports.com to watch and rate the commercials.


Watch the Madonna premiere on YouTube
If the halftime show interests you more than counting yards gained and lost, get an early taste of the show with Madonna's music video premiere for "Give Me All Your Luvin" featuring Nicki Minaj and M.I.A on her official youtube.com/Madonna channel this Friday and on the YouTube Ad Blitz channel pre-game on Sunday. You can pre-order her deluxe album right there in the video description. And make sure to tune in to Madonna's Google+ profile all week long for her latest news.

May the best team win!

Posted by Sue McCauley, YouTube Ad Blitz program manager (and die-hard Giants fan)
URL: http://googleblog.blogspot.com/2012/02/playbook-for-tackling-super-bowl-with.html

[G] Updates to Google Docs app for Android: Offline access and improved tablet experience

Posted: 01 Feb 2012 03:47 PM PST

Docs Blog: Updates to Google Docs app for Android: Offline access and improved tablet experience

There may be times when you don't have an Internet connection on your Android device, but you still want access to a file you've saved in Google Docs. Now you can select any file in Google Docs to make it available offline. So regardless of whether you're connected to the internet, you're always connected to those files.

Even better, Google Docs automatically updates your offline files when you're on Wi-Fi. You can also manually update files anytime you have a data connection by opening the file or tapping 'Update' from the Offline section of the app.

  
Make file available offlineUpdate online file

Make file available offline
Update offline file 

For those of you with Android tablets, we've also improved the Google Docs reading experience. Now, when you open a Google document on your tablet while online, you'll get a high-resolution version of the document. Swipe left and right to flip between pages, or use the slider at the bottom to page ahead quickly.

New reading layout on Android tablet

You can learn more about offline capabilities and the new reading layout in our Help Center.

Whether you're offline or online, these improvements will make it easier to be productive from anywhere.

Posted by: Freeman Liu, Software Engineer
URL: http://googledocs.blogspot.com/2012/02/updates-to-google-docs-app-for-android.html

[G] More real time quotes from around the world

Posted: 01 Feb 2012 03:47 PM PST

Google Finance Blog: More real time quotes from around the world

Posted by Maxim Edelman, Strategic Partnerships

Since we launched Google Finance in 2006, we've been excited about providing our users with the tools to monitor market changes, manage their portfolios, and make better investment decisions. And today, we're excited to bring you real time quotes from the London Stock Exchange (LON), Deutsche Börse (FRA), and Borsa Italiana (BIT) to better track economic and financial developments in Europe.

We first introduced real time quotes to our site with the launch of free real time NYSE and NASDAQ quotes in 2008. Since then, we've bolstered our last sale coverage with real time data from stock exchanges in China, India, and now, UK, Germany, and Italy. These partnerships mark a big step forward in our mission to provide our users with the best information we can find.

So, go ahead -- keep an eye out for Adidas, compare Barclays to RBS, see how Fiat has performed over time. You can do it all on Google Finance. In real time.  
URL: http://googlefinanceblog.blogspot.com/2012/01/more-real-time-quotes-from-around-world.html

[G] AdSense now speaks Indonesian

Posted: 01 Feb 2012 03:47 PM PST

Inside AdSense: AdSense now speaks Indonesian


We're glad to announce that Indonesian has just joined the family of AdSense supported languages. Let's celebrate by raising our hands in a kecak dance, watching a wayang kulit show or cooking traditional Indonesian recipes.

If you have a website in Bahasa Indonesia, you'll now be able to earn money by showing Google AdSense ads. To get started, sign up for an AdSense account. We'll review your application and in the meantime, we recommend you get familiar with the basics of AdSense and our policies.

If you already have an AdSense account, simply implement AdSense on your site in Bahasa Indonesia to start displaying contextually targeted ads.

You can now also implement AdSense for Mobile content on your mobile sites in Bahasa Indonesia. Check out our Help Center to learn how to implement AdSense on a mobile site.

Selamat datang di program AdSense!

Posted by Emanuele Brandi, Product Sales Lead


URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/T320F14jx20/adsense-now-speaks-indonesian.html

[G] The DoubleClick Ad Exchange delivers revenue uplift to EMEA Publishers

Posted: 01 Feb 2012 03:47 PM PST

DoubleClick Publisher Blog: The DoubleClick Ad Exchange delivers revenue uplift to EMEA Publishers

Exchange-based buying has experienced huge growth over the past several years as advertisers focused on improving the targeting and effectiveness of their buys. Most large agencies have set-up dedicated "trading desks" to focus on this method of buying and in tandem, many publishers have aligned their strategies to profit from these trends.



Since the launch of the Ad Exchange, we've heard inspiring stories from our European publishers about the revenue uplift they've experienced when using the product. Today we're pleased to share exciting research results which shows the impact of the Ad Exchange on European publishers' revenue.

The results published in this whitepaper show that when publishers make ad space available in the Ad Exchange, and the Ad Exchange wins the auction, the revenue is 73% higher than if the Ad Exchange hadn't been used. This takes into account competing sales channels such as direct sales teams, other networks and backfills.

And what about inventory that would have gone unsold? The DoubleClick Ad Exchange demonstrated significant success in monetizing these ads. For inventory for which there was no other demand, it delivered a fill rate of greater than 90%.

Many of the tools we roll out are designed to help publishers maximize revenue across their multiple channels. Most recently we introduced minimum CPMs and pricing recommendations. These followed the introduction of private ad-slots and direct deals. We believe that these new tools will continue to help our Ad Exchange publishers make the most out of their inventory.




Posted by Scott Spencer, Product Management Director 
URL: http://feedproxy.google.com/~r/DoubleclickPublisherBlog/~3/6clpZR8kzus/doubleclick-ad-exchange-delivers.html
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