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[G] Watch Anderson Cooper’s exclusive YouTube Q&A Posted: 27 Aug 2011 05:55 PM PDT YouTube Blog: Watch Anderson Cooper's exclusive YouTube Q&A Earlier this week, we welcomed Anderson Cooper to our New York office for a lively question-and-answer session. As he prepares to launch his new daytime talk show on September 12, Anderson has made a big splash on YouTube, posting behind-the-scenes videos from his show, and answering viewer questions directly using our Moderator platform. In the one-hour session, the "Silver Fox" (as he's affectionately known online) answered some of your top-voted questions submitted online. He also talked about his "YouTube moment" last week on the Ridiculist (you have to see it to believe it), and told us what it's like to be a (shy) celebrity in New York City. You can watch the full interview here: Anderson's visit was part of our @YouTube Talks series, which brings authors, musicians, innovators, and other thought leaders to YouTube for talks centered on their recent work. The goal is to capture the cultural zeitgeist of the day through interviews, presentations, and intimate studio sessions --- and give you access to these minds by opening up the sessions for viewer questions. Stay tuned for more @YouTube Talks! Steve Grove, Head of News and Politics, YouTube, recently watched "Anderson in Times Square." URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/Q9MJW4t5p-E/watch-anderson-coopers-exclusive.html

[G] YouTube Creator Playbook tips: the first 15 seconds Posted: 27 Aug 2011 05:55 PM PDT YouTube Blog: YouTube Creator Playbook tips: the first 15 seconds This is the first of a series of posts sharing tips from the YouTube Creator Playbook, a resource full of best practices and strategies that you can start using on your channel and videos right away. Ever notice how many of your favorite shows start with a great two-minute scene followed by the opening credits, instead of the other way around? How often has a great movie trailer caught your attention and made you want to go see the movie right away on opening night? With so many entertainment choices, all types of creators know how important it is to capture the attention of audiences early on. This same idea applies to videos on YouTube, and here's how you can use this creative technique to attract and keep your viewers watching. Make compelling content first... Start off with something that will immediately grab attention, whether it's what you say or a stunning visual Make it clear what your video is about early on, so viewers aren't confused about what they're watching Tease the rest of the video so the audience is intrigued to see where you take them. ...share your channel branding later. A flashy intro may look cool, but it's not the star of the video - let them see you, or your great content, first Make your branding compelling by making it entertaining or unique to each video The general concept of capturing the audience's attention upfront applies to all types of content in different ways. Find what's right for your channel. Check out these great examples: Toby, on CuteWinFail, addresses the audience, makes a joke, and sets up the show all on the first 15 sec. Want to keep your branding upfront but still use this strategy? The voiceover for College Humor's Jake and Amir packaging changes with every episode. Need more ideas? For how-to content, such as cooking or fashion tutorials, the first few seconds of a video is a great place to present a "sneak peek" of what the finished product of the tutorial will be. This lets the viewer know what amazing thing they'll be capable of making if they watch your video. FoodWishes' cooking channel does a great job of this: You can learn more about how to structure the first 15 seconds of your videos, and lots of other tips and strategies in the YouTube Creator Playbook. These suggestions were pulled together from YouTubers like you, and we're eager to see how you'll apply these tips in your own creative ways. Ryan Nugent, Audience Development Strategist, recently watched "James Blake - Limit to Your Love" URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/hbqQ_bRb-Vc/youtube-creator-playbook-tips-first-15.html

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