Googland |
- [G] Tracking your ad position with ValueTrack
- [G] Magnifier: Taking a closer look at great music
- [G] Street View goes to the Amazon
- [G] Building a healthier, greener Google
- [G] Creating new opportunities for publishers and songwriters
- [G] Sailing ships with the Sydney Opera House
| [G] Tracking your ad position with ValueTrack Posted: 17 Aug 2011 07:42 PM PDT Inside AdWords: Tracking your ad position with ValueTrackToday, we're announcing a small update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. With the new additional ValueTrack parameter we've recently added, {adposition}, you can now see the position on the page that your ad appeared in.Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter: Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}. When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:
Here are examples of what you may see in your logs:
Posted by Andrew Truong, Inside AdWords crew  URL: http://adwords.blogspot.com/2011/08/tracking-your-ad-position-with.html       |
| [G] Magnifier: Taking a closer look at great music Posted: 17 Aug 2011 07:42 PM PDT Official Google Blog: Magnifier: Taking a closer look at great musicThree months ago at Google I/O we launched Music Beta, a service that lets you upload your personal music collection to the cloud and listen to it on the web or your Android phone or tablet. Since the beginning, our goal has been to help you fall in love with your music all over again, and now we're taking that idea one step further.Today we introduced Magnifier, a new music discovery site that will keep your collection growing. Magnifier will feature great music and the people who make it, including videos of live performances, interviews with artists, explorations of different musical genres and free songs that you can add to your Music Beta collection. The featured artist on Magnifier this week is Grammy-nominated indie rock band My Morning Jacket. We're giving away two of their tracks to Music Beta users, one of which is an exclusive to Magnifier: a live performance of "The Day is Coming." To get these free tracks and hundreds of other songs in our Free Song Archive, you need a Music Beta by Google account (if you don't have an account, request an invitation). Head over to Magnifier, find the songs you want, click on the "Add free music" buttons and the tracks will be instantly added to your library in Music Beta.  Stop by Magnifier regularly to get the free Song of the Day and reignite your passion for music. Posted by Paul Joyce, Product Manager for Music Beta  URL: http://googleblog.blogspot.com/2011/08/magnifier-taking-closer-look-at-great.html   |
| [G] Street View goes to the Amazon Posted: 17 Aug 2011 07:42 PM PDT Official Google Blog: Street View goes to the AmazonWith Google Street View, you can do amazing things such as hike around Stonehenge or even ski down Whistler's slopes—all without leaving home. Soon, you'll be able to float down the Amazon and Rio Negro Rivers of northwest Brazil and experience some of the most remote and biodiverse areas in the world.A few members of our Brazil and U.S. Street View and Google Earth Outreach teams are currently in the Amazon rainforest using our Street View technology to capture images of the river, surrounding forests and adjacent river communities. In partnership with the Foundation for a Sustainable Amazon (FAS), the local non-profit conservation organization that invited us to the area, we're training some of FAS's representatives on the imagery collection process and leaving some of our equipment behind for them to continue the work. By teaching locals how to operate these tools, they can continue sharing their points of view, culture and ways of life with audiences across the globe. We'll pedal the Street View trike along the narrow dirt paths of the Amazon villages and maneuver it up close to where civilization meets the rainforest. We'll also mount it onto a boat to take photographs as the boat floats down the river. The tripod—which is the same system we use to capture imagery of business interiors—will also be used to give you a sense of what it's like to live and work in places such as an Amazonian community center and school.  Image of the Tumbira community in the Rio Negro Sustainable Development Reserve In this first phase of the project, the Google and FAS teams will visit and capture imagery from a 50km section of the Rio Negro River, extending from the Tumbira community near Manaus—the capital of the state of Amazonas—to the Terra Preta community. We'll then process the imagery of the river and the communities as usual, stitching the still photos into 360-degree panoramics.  Image of the Tumbira Community For many outdoor enthusiasts, travelers and environmentalists, this creates an opportunity to experience the wonders of the Amazon, which will be accessible in a way they'd previously only dreamed about. We're honored to work with FAS on this project to bring the Amazon online for those who can't visit in person, and help our partners share with the world the unique stories of its inhabitants and the beauty of this place they call home. View Larger Map Posted by Karin Tuxen-Bettman, Google Earth Outreach, and Karina Andrade, Google Street View  URL: http://googleblog.blogspot.com/2011/08/street-view-goes-to-amazon.html   |
| [G] Building a healthier, greener Google Posted: 17 Aug 2011 03:31 PM PDT Official Google Blog: Building a healthier, greener Google(Cross-posted on the Green blog)When it comes to greening our office buildings, we apply the same focus that we use for any of our products: put the user first. We want to create the healthiest work environments possible where Googlers can thrive and innovate. From concept through design, construction and operations, we create buildings that function like living and breathing systems by optimizing access to nature, clean air and daylight. Since I arrived at Google in 2006, I've been part of a team working to create life-sustaining buildings that support the health and productivity of Googlers. We avoid materials that contain volatile organic compounds (VOCs) and other known toxins that may harm human health, so Googlers don't have to worry about the air they're breathing or the toxicity of the furniture, carpet or other materials in their workspaces. We also use dual stage air filtration systems to eliminate particulates and remaining VOCs, which further improves indoor air quality. Since building materials don't have ingredient labels, we're pushing the industry to adopt product transparency practices that will lead to real market transformation. In North America, we purchase materials free of the Living Building Challenge Red List Materials and EPA Chemicals of Concern, and through the Pharos Project we ask our suppliers to meet strict transparency requirements. We also strive to shrink our environmental footprint by investing in the most efficient heating, cooling and lighting systems. Throughout many of our offices, we've performed energy and water audits and implemented conservation measures to develop best practices that are applied to our offices worldwide. To the extent possible, we seek out renewable sources for the energy that we do use. One of the earliest projects I worked on at Google involved installing the first solar panels on campus back in 2007. They have the capacity to produce 1.6 megawatts of clean, renewable electricity for us, which supplies about 30 percent of our peak energy use on the buildings they cover. With a little healthy competition, we've gotten Google's offices around the world involved in greening our operations. Our internal Sustainable Pursuit program allows teams to earn points based on their office's green performance—whether it's through green cleaning programs, water efficiency or innovative waste management strategies. We use Google Apps to help us track progress toward our goals—which meet or exceed the U.S. Green Building Council's LEED standards—and share what we've learned among our global facilities teams. We're proud of our latest LEED Platinum achievement for the interior renovation of an office building at the Googleplex. While we have other LEED Platinum buildings in our portfolio, it's a first for our headquarters and a first for the City of Mountain View. The interior renovation was designed by Boora Architects and built by XL Construction, using healthy building materials and practices. In fact, we now have more than 4.5 million square feet of building space around the world on deck to earn LEED Certification. Looking ahead, our team will have many more opportunities to redefine how we green our buildings and workspaces. It's a win for Googlers, our business and the environment. Posted by Anthony Ravitz, Green Team Lead, Real Estate & Workplace Services  URL: http://googleblog.blogspot.com/2011/08/building-healthier-greener-google.html   |
| [G] Creating new opportunities for publishers and songwriters Posted: 17 Aug 2011 03:31 PM PDT YouTube Blog: Creating new opportunities for publishers and songwritersYouTube has become a thriving music ecosystem and a place for established and emerging singers and songwriters to find an audience. Today, we're happy to announce an agreement with two leading U.S representatives of music publishers -- the National Music Publishers Association (NMPA) and its subsidiary Harry Fox Agency (HFA) -- that will help more music publishers, and the songwriters they represent, make more money from use of their compositions in YouTube videos uploaded by fans.We already have deals in place with a number of music publishers in the U.S. and around the world, and today's deal offers more choice for rights holders in how they manage use of their songs. Going forward, the 46,000 music publishers already affiliated with HFA will be able to license the musical compositions they represent for use by the YouTube community. When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, the publishers, and the songwriters they represent, can make money. We'll also be working with HFA to invite other publishers to sign up, even if they're not affiliated with HFA. Our Content ID system allows us to identify the works of these songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided to us by the publishers. This means that more songwriters will be able to share in more of the revenue that the YouTube community's creativity yields. It's simple for publishers to opt in to this licensing opportunity, and advances in our technology help publishers to find even more performances of their songs, providing the opportunity for more revenue. Content ID is used today by 2000+ partners including every major US music publisher, record label, network broadcaster, and movie studio. While this deal is only with the publishers, it will also benefit recording artists and record labels. It's been YouTube's policy to run ads alongside videos with commercial music only when the copyright holders for both the sound recording and the composition have authorized YouTube to do so. We've long had agreements with all four major record labels as well as dozens of independent labels, and now that we are broadening our coverage with more publishers, we'll be able to create more revenue streams for all of them. With today's deal and advances in Content ID technology, we're continuing our recognition of songwriters for their artistic contribution by supporting them with an additional revenue stream to help their future creative pursuits. Elizabeth Moody, Head of Strategic Partner Development for music, recently watched "The Joy Formidable - Whirring live at Lollapalooza, August 7th, 2011."     URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/MJTyX4pXjBE/creating-new-opportunities-for.html   |
| [G] Sailing ships with the Sydney Opera House Posted: 17 Aug 2011 03:31 PM PDT YouTube Blog: Sailing ships with the Sydney Opera HouseYouTube and the Sydney Opera House developed a relationship during the YouTube Symphony Orchestra from our shared love of music, and we continue to look at ways to bring new music experiences to you. Victoria Doidge, Director of Marketing and Communications at the Sydney Opera House, is our guest blogger today to discuss their recent project.Last year we set out to create a piece of content that would celebrate Sydney Opera House's place in the global cultural community—one of the busiest performing arts centre in the world with 8.2 million visitors a year. Even from the inception of The House, master architect Jorn Utzon was committed to pushing boundaries, and as an example they had to invent a new crane to build his model. So to create something in The House's name, we sought to democratize the artists and the spirit of The House to as broad an audience as possible. This notion of accessibility and democratizing the content, like our partnership with Google on the YouTube Symphony Orchestra 2011, was critical to how we would measure success and why we chose to release the clip on YouTube. We started with a song, Nick Cave's The Ship Song, considered by many to be one of Australia's truly great ballads. When we approached artists to volunteer to perform, we found hundreds who were excited to join: Neil Finn, Paul Kelly, Angus and Julia Stone, Martha Wainwright and Daniel Johns, to name a few. To bring it all together, we had these artists perform and accompanied by a full orchestra and opera choir. For the final result director Paul Goldman created a voyeuristic journey through the venues, rehearsal rooms and back stages of the House. Paul has a unique skill for capturing the personal nuances of the many artists in this clip, and Elliot Wheeler complemented the video with a powerful soundtrack. We've heard positive feedback from Australians at home and all over the world, telling us that it's brought out pride and even tears. We're thankful to be able to share this with you, and think our beloved Utzon would be pleased. Victoria Doidge, Director of Marketing and Communications at the Sydney Opera House, recently watched "The Ship Song Project - Making Of."    URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/p40JatsAvFE/sailing-ships-with-sydney-opera-house.html   |
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