Thursday, August 25, 2011

Googland

Googland

[G] Doing more with the +1 button, more than 4 billion times a day

Posted: 24 Aug 2011 05:05 PM PDT

Official Google Blog: Doing more with the +1 button, more than 4 billion times a day


In June we launched the +1 button for websites, making it easier to recommend content across the web. In July, the +1 button crossed 2 billion daily views, and we also made it a lot faster. Today the +1 button appears on more than a million sites, with over 4 billion daily views, and we're extremely excited about this momentum.

It's just the beginning, however, and today we're launching two more features that make +1 buttons more useful for users and publishers alike.

Sharing with your circles on Google+
Clicking the +1 button is a great way to highlight content for others when they search on Google. But sometimes you want to start a conversation right away—at least with certain groups of friends. So beginning today, we're making it easy for Google+ users to share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share.


The new +1 button on Rotten Tomatoes

+Snippets
When you share content from the +1 button, you'll notice that we automatically include a link, an image and a description in the sharebox. We call these "+snippets," and they're a great way to jumpstart conversations with the people you care about.

Of course: publishers can benefit from +snippets as well. With just a few changes to their webpages, publishers can actually customize their +snippets and encourage more sharing of their content on Google+. More details are available on the Google Webmaster blog.



We're rolling out sharing and +snippets globally over the next week, but if you'd like to try the new +1 button now, you can join our Google+ Platform Preview. Once you're part of the Preview, just visit a site with the +1 button (like Rotten Tomatoes) and +1 the page. Thanks for all of your feedback so far, and stay tuned for more features in the weeks and months ahead!

Posted by Vic Gundotra, Senior Vice President of Engineering
URL: http://googleblog.blogspot.com/2011/08/doing-more-with-1-button-more-than-4.html

[G] Panoramio Groups: Join a photo community to match your interests

Posted: 24 Aug 2011 05:05 PM PDT

Official Google Blog: Panoramio Groups: Join a photo community to match your interests

(Cross-posted from the Lat Long Blog)

I'm from Barcelona, and once a year I go to Costa Brava on the Mediterranean with my friends to enjoy good food and nice weather. I always carry my camera with me to capture the beach when the light is just right, take photos of my favorite meals or document my latest hike. When I get home, I upload my photos to Panoramio and position them on the map. Pictures uploaded to Panoramio can be featured in the "Photos" layer of Google Earth and Google Maps, which means that I can share my travel experiences with others and, in return, explore places around the world through the eyes of other photographers.

Starting today, you can share your passions through photographs more collaboratively with Panoramio Groups. This new feature lets you create a sub-community within Panoramio around a topic you're passionate about, so you can easily engage with like-minded photographers and hobbyists.

Panoramio is an online community of people that share and explore photos of the world.

For example, in my trips around the world, I always take the time to enjoy the local cuisine, like Costa Brava's arròs negre. So I created a group called "Food," to give others a "taste" of that region and get a glimpse of what fellow foodies are feasting on. My fellow group members—and by all means I hope you'll become one of them!—can add their own photos, browse others' and get culinary and travel inspiration.

Panoramio Groups allow members to share photos and start discussions on a given topic.

To share your own interests and passions through photos, hop over to Panoramio and create your own group or join an existing one from the Groups Directory. You can show off your photos of your favorite restaurant, the most beautiful sunset you've seen, the latest lighthouse you've visited, or the cutest dog from each continent. Whatever it is, try starting a discussion about your favorite topics and share what matters to you with others.

Visit www.panoramio.com/groups to get started. We hope you enjoy this new addition to Panoramio—let us know what you think in the Panoramio Forum!

Posted by Gerard Sanz, Panoramio Community Manager
URL: http://googleblog.blogspot.com/2011/08/panoramio-groups-join-photo-community.html

[G] Doing more with the +1 button, more than 4 billion times a day

Posted: 24 Aug 2011 05:05 PM PDT

DoubleClick Publisher Blog: Doing more with the +1 button, more than 4 billion times a day

(Originally posted on the Official Google blog)


In June we launched the +1 button for websites, making it easier to recommend content across the web. In July, the +1 button crossed 2 billion daily views, and we also made it a lot faster. Today the +1 button appears on more than a million sites, with over 4 billion daily views, and we're extremely excited about this momentum.


It's just the beginning, however, and today we're launching two more features that make +1 buttons more useful for users and publishers alike.



Sharing with your circles on Google+

Clicking the +1 button is a great way to highlight content for others when they search on Google. But sometimes you want to start a conversation right away—at least with certain groups of friends. So beginning today, we're making it easy for Google+ users to share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share.





The new +1 button on Rotten Tomatoes


+Snippets

When you share content from the +1 button, you'll notice that we automatically include a link, an image and a description in the sharebox. We call these "+snippets," and they're a great way to jumpstart conversations with the people you care about.



Of course: publishers can benefit from +snippets as well. With just a few changes to their webpages, publishers can actually customize their +snippets and encourage more sharing of their content on Google+. More details are available on the Google Webmaster blog.







We're rolling out sharing and +snippets globally over the next week, but if you'd like to try the new +1 button now, you can join our Google+ Platform Preview. Once you're part of the Preview, just visit a site with the +1 button (like Rotten Tomatoes) and +1 the page. Thanks for all of your feedback so far, and stay tuned for more features in the weeks and months ahead!



Posted by Vic Gundotra, Senior Vice President of Engineering
URL: http://feedproxy.google.com/~r/DoubleclickPublisherBlog/~3/Be7TjSwfPM0/doing-more-with-1-button-more-than-4.html

[G] Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path

Posted: 24 Aug 2011 05:05 PM PDT

Google Analytics Blog: Introducing Multi-Channel Funnels: discover untapped opportunities in your conversion path

An ad is clicked, and a purchase is made. Marketers have long used Google Analytics and similar tools to see which marketing efforts drive sales and conversions. Measurement is fundamental to ROI-focused marketing. Now, we're taking this measurability a few steps further.


When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers that measure return solely on the last channel that a customer touches before conversion are getting an incomplete picture, and potentially missing out on important opportunities to reach their customers.


That's why we're excited today to introduce Multi-Channel Funnels to all Google Analytics users. This set of five new reports in Google Analytics gives marketers insight into the full path to conversion over a 30 day period, not simply the last click.




By looking at interactions across most digital media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads, you can understand how different channels work together to create sales and conversions.




We've been piloting Multi-Channel Funnels with several customers over the past few months, and we've seen our customers gain valuable insight into the buying-cycle and understand the often hidden contribution of channels like social and display to conversions.


One of our early partners in the pilot, HUGO BOSS, uncovered significant contributions from upper funnel efforts, helping to better inform marketing strategy. "Knowing more about how our customers find us is very important, and this data helps us make better decisions. We found out that nearly two out of every three conversions involves more than one touch point," said Patrick Berresheim, Director E-Commerce/CRM for HUGO BOSS. "It's now possible to value the contributions of assisting channels, which had previously been hidden by looking only at the last click."


If you use Google Analytics on your website, and have goals or e-commerce tracking enabled, you can begin using the reports today by clicking on the My Conversions tab, with no further setup required. If you are an AdWords customer, make sure to link your AdWords and Analytics accounts to get the most detail on your ads performance. Starting today, you'll see complete data in the reports for the past two months, and we'll be expanding to encompass data back through January 2011 in the coming days.


To help you learn more about the type of analysis you can do using Multi-Channel Funnels, including advanced features such as conversion segments and custom channel groupings, we'll be scheduling a free webinar - look out for the registration details on the blog in a couple of weeks or sign up here to be notified by email. We'll be walking through the reports and common use cases and you'll have an opportunity to ask questions - we hope you'll be able to make it.


Posted by Bill Kee, Product Manager for Google Analytics


URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/4bpvoy3S7k0/introducing-multi-channel-funnels.html

[G] Doing more with the +1 button, more than 4 billion times a day

Posted: 24 Aug 2011 05:05 PM PDT

Inside AdSense: Doing more with the +1 button, more than 4 billion times a day

(Cross posted to the Official Google Blog and the Inside AdWords Blog)



In June we launched the +1 button for websites, making it easier to recommend content across the web. In July, the +1 button crossed 2 billion daily views, and we also made it a lot faster. Today the +1 button appears on more than a million sites, with over 4 billion daily views, and we're extremely excited about this momentum.



It's just the beginning, however, and today we're launching two more features that make +1 buttons more useful for users and publishers alike.



Sharing with your circles on Google+

Clicking the +1 button is a great way to highlight content for others when they search on Google. But sometimes you want to start a conversation right away—at least with certain groups of friends. So beginning today, we're making it easy for Google+ users to share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share.



The new +1 button on Rotten Tomatoes



+Snippets

When you share content from the +1 button, you'll notice that we automatically include a link, an image and a description in the sharebox. We call these "+snippets," and they're a great way to jumpstart conversations with the people you care about.



Of course: publishers can benefit from +snippets as well. With just a few changes to their webpages, publishers can actually customize their +snippets and encourage more sharing of their content on Google+. More details are available on the Google Webmaster blog.







We're rolling out sharing and +snippets globally over the next week, but if you'd like to try the new +1 button now, you can join our Google+ Platform Preview. Once you're part of the Preview, just visit a site with the +1 button (like Rotten Tomatoes) and +1 the page. Thanks for all of your feedback so far, and stay tuned for more features in the weeks and months ahead!



Posted by Vic Gundotra, Senior Vice President of Engineering
URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/1Z_LQWdYMBw/cross-posted-to-official-google-blog.html

[G] The Google Docs app for Android now with Web Clipboard and in 46 languages

Posted: 24 Aug 2011 05:05 PM PDT

Docs Blog: The Google Docs app for Android now with Web Clipboard and in 46 languages

In April, we introduced the Google Docs app for Android, which allows you to access and create new docs on the go, directly from an app on your Android phone. Since then, we've continued to work on ways to improve your mobile experience, and I'm excited to share a couple of new updates that we hope will do just that.



Starting today, you can easily take pictures with your Android phone and insert them into a Google document, using the new Web Clipboard feature. Here's how:



1. From the Docs widget on your phone, tap the camera icon.





2. Snap a photo then select Send to Web Clipboard and press OK.





3. Open any Google document from your computer. Click the Web Clipboard icon and select the item to paste into your doc.





A couple of other new features for the Android app include improved open and send options. You can open your documents with any compatible viewer application or send a doc as an attachment through email or another app on your phone.



Last but certainly not least, we're making the Docs app available in 45 additional languages so more users around the world can access, share and edit on the go. Here's an example of what the app looks like in German:





You can grab the app from Android Market and learn more by visiting the help center. As always, let us know what you think in the comments or on the forum.



Posted by: Tobias Thierer, Software Engineer
URL: http://googledocs.blogspot.com/2011/08/google-docs-app-for-android-now-with.html

[G] Tuesday tip: Stars

Posted: 24 Aug 2011 05:05 PM PDT

The Google Apps Blog: Tuesday tip: Stars

Posted by Kathleen Chen, User Education Specialist

Stars are handy for marking important messages, but how do you mark really important messages? That's where Gmail's additional stars options can come in handy.

I like to use purple stars to mark important messages from my family, red exclamation points for messages that need my immediate attention, and a green check mark for messages that I've already taken care of but want to keep track of (ok, so we're using the word "star" loosely here). This way your inbox can become like a to-do list.


Now that Superstars has graduated from Gmail Labs, it easy to incorporate these different stars into your workflow. Go to the General tab in Settings, then scroll down to the "Stars" section:


Here you can select which stars you want to use, and in which order you want to them to cycle through when you click the star icon in your inbox. Simply click and drag the stars to the appropriate spot in the lists.

If you want to have all your starred messages show up at the top of your inbox so you see them right away, try out the Starred first inbox style.

You can also find messages with specific stars by using the following queries in your search box:

has:yellow-star
has:red-star
has:orange-star
has:green-star
has:blue-star
has:purple-star
has:red-bang
has:orange-guillemet
has:yellow-bang
has:green-check
has:blue-info
has:purple-question

Want more tips? Make sure to follow Gmail on Twitter to see our weekly #tuesdaytip, or follow our community manager Sarah Price on Google+.
URL: http://feedproxy.google.com/~r/GoogleAppsBlog/~3/6E73T15duRc/tuesday-tip-stars.html
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