Thursday, June 16, 2011

Googland

Googland

[G] Google Display Network introduces new performance bundle

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: Google Display Network introduces new performance bundle

Today, innovations in targeting, optimization, and measurement can help you achieve greater performance with your Display Network campaigns. We're investing heavily in these areas, and we're pleased to announce several tools that give you better measurement, transparency and value for your display advertising campaigns.

Better measurement

1. Relative CTR: User behavior on web pages varies depending on the type of page users are on. For example, users may interact with ads on a product review page differently than with ads on a blog. Clickthrough rate (CTR) tells you how often users click on your ads, but CTR can't tell you how your ads perform compared to other ads on the same page.

To better gauge the performance of your Display Network campaigns, Relative CTR shows you how your ads perform relative to other ads running in the same places on the GDN, letting you benchmark your performance across the Display Network. For example, if your display ads have a CTR of 0.04%, while other ads in the same places on the GDN have a CTR of 0.02%, your Relative CTR is (0.04)/(0.02) = 2x.

The screenshot below shows how Relative CTR looks in AdWords:

Why does Relative CTR matter?

At first glance, a CTR of 0.04% may seem low. But knowing that this is two times the CTR of competing ads tells you that your ads are actually performing, on a CTR basis, better than ads on the same page. This means that your ad creative matches the websites your ads are appearing on and that your audience is responding to your message.

Alternatively, you may see that your Relative CTR is 0.5x, meaning that your ads are only getting half of the average clickthrough rate. This means that your ads may not be resonating with the users you'd like to reach and that you may be able to improve performance by refining your ad creatives.

To view relative CTR within your AdWords account, go to the "Ad groups" tab, select "Customize columns" from the "Columns" drop-down menu, and select "Relative CTR." Relative CTR will appear at the campaign or ad group level.

2. Impression Share (IS): With the auction model, multiple advertisers compete for the same ad spots on a web page. To help measure your online presence, we've created impression share, which represents the percentage of times that your ads were shown out of the total available impressions for which your ads were eligible to appear on the GDN. In other words, impression share provides you with your online share of voice.

Based on IS data, you can increase your share of voice by adjusting your budget or improving your Ad Rank. The Lost IS (budget) metric tells you how many impressions you're losing due to your budget, while Lost IS (rank) tells you how many impressions you're losing due to Ad Rank.

For example, you may see that you're losing 25% of impression share due to budget restrictions and must increase this campaign's daily budget to get more impressions. Or you might see that you're losing 35% of impression share due to Ad Rank and may need to raise bids or improve your creatives.

Greater transparency

With your ads running across millions of sites on the GDN, it can be difficult to keep track of where your ads are and aren't running. The Content Ads Diagnostic Tool (CADT) tells you why your ads aren't showing on the Display Network. For example, you may see that your placement-targeted ad groups are not running because they lost the auction:


You can also see when your ad is running, and on what specific placements:


We'll start releasing CADT to a small number of advertisers in mid-June and will launch a full release in early July.

Better value for your online display dollars

Users often need to scroll to see your ads on a webpage. When a user does not scroll far enough to view your ad, these unseen impressions hurt your advertising effectiveness and result in wasted spend. We recently launched a feature called the Unseen Impression Filter that ensures that CPM advertisers are not charged for impressions that users have a low probability of viewing.

For example, say that a user lands on a publisher site where your ad serves below the fold:

You'll only be charged when we predict that a user will actually scroll to see your ad:

Note that this feature is automatically enabled and does not require any controls or set-up.

Wrapping up

All four of these tools and features -- Relative CTR, Impression Share, Content Ads Diagnostic Tool, and Unseen Impression Filter -- are available in all AdWords languages. For more information, please visit our Help Center.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/06/today-innovations-in-targeting.html

[G] There’s a perfect ad for everyone

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: There's a perfect ad for everyone

On Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau's Innovation Days @ Internet Week. The talk is entitled "There's a perfect ad for everyone," and during it Neal made six predictions about how display advertising will change for the better by 2015.

You can view the recording at google.com/watchthisspace.

The talk was about the new technologies in display advertising that are resulting in better user experiences, better advertiser results and incredible growth for the industry. We're investing significantly to help improve display advertising for advertisers, publishers and users. But we're poised to make even greater advances in the years ahead. We're at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we've never seen before.

If you watch the talk, let us know what you think by following us and sending us a note.

Posted by Lauren Barbato, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/06/theres-perfect-ad-for-everyone.html

[G] This Wednesday, Attend a Live Online Webinar on AdWords Campaign Experiments

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: This Wednesday, Attend a Live Online Webinar on AdWords Campaign Experiments

We'd like to invite you to our first live, interactive webinar on AdWords Campaign Experiments this Wednesday, June 15 from 9 to 10 am PDT.

In case you're not already familiar with AdWords Campaign Experiments (ACE), it's a free tool in AdWords that helps you test and precisely measure the impact of changes to your keywords, bids, ads, ad groups, placements, and more. ACE reduces the guesswork and potential risk involved with making changes to your campaign. Its split-testing approach gives you valid measurements regardless of external changes in demand, competitor movements, or other sales and marketing activity.
Our live webinar will provide you with:
  • an introduction to ACE
  • a description of ACE's primary benefits over traditional methods of testing and optimization
  • a list of campaign elements you can test
  • best practices for using ACE
  • ACE success stories from AdWords advertisers like you
Don't miss out on this opportunity to learn about ACE and ask our team questions - live! Register now to participate and see you Wednesday!

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/06/this-wednesday-attend-live-online.html

[G] June 8 is World IPv6 Day

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: June 8 is World IPv6 Day

Editor's Note: We published a version of this post yesterday with a couple inaccuracies. We took down the post temporarily while we made corrections.

On June 8, together with major web companies such as Facebook and Yahoo!, we will enable IPv6 on our main websites for 24 hours. We do not anticipate any significant impact on AdWords, AdSense and DoubleClick users or their campaigns. Google supports IPv6 because it's critical to the future of the open web. With limited address space, the Internet is bursting at the seams, and IPv6 is the best solution.

The good news is that most users don't need to do anything special to prepare for World IPv6 Day. Our current measurements suggest that the vast majority (99.95%) will be unaffected. However, in rare cases, people may experience connectivity problems, often due to misconfigured or misbehaving home network devices.

Want to check to see if your connection is IPv6 ready?
Visit our IPv6 test website. It will verify IPv6 compatibility, and provide tips for troubleshooting if needed.

Learn more about IPv6, or read about World IPv6 Day.

Posted by Lisa Shieh, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/06/june-8-is-world-ipv6-day_07.html

[G] Embedded format now available for Ad Sitelinks

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: Embedded format now available for Ad Sitelinks

Since we launched Ad Sitelinks back in 2009, we've worked to extend the format to appear on more queries and more devices. We've also enhanced Ad Sitelinks with smart serving to automatically show your highest-performing Sitelinks more frequently. Today we're introducing a new feature of Ad Sitelinks, embedded sitelinks, that makes it even easier to integrate targeted links within your ads.

With the embedded format of Ad Sitelinks, there are no additional lines appended to your text ad. Instead, text in your ad that exactly matches one or more of the sitelinks in your campaign will automatically be linked to that sitelink's destination URL. With embedded sitelinks, potential customers can pick the part of your ad that applies directly to their current interests and visit the most specific page for that topic.


For example, if you sell home goods, your ad may mention that you sell appliances, furniture, and flatware. If you have separate sitelinks set up for the words "appliances," "furniture," and "flatware," those words would be hyperlinked in your ad text, leading potential customers to a page for the specific part of the ad that drew their interest. We believe that these targeted destination URLs may encourage more users to click on your ad and make it easier for them to find what they're searching for when they arrive on your site.

To show with embedded sitelinks, your campaign must be enabled for Ad Sitelinks. Also, your ad must appear above the search results, and part of your ad text must exactly match one or more of your Ad Sitelinks. Additionally, embedded sitelinks will only show for ads that don't meet one or more of the requirements for one- or two-line Ad Sitelinks.

Embedded sitelinks are now available to AdWords users globally, excluding China, Japan and Korea. To learn more about Ad Sitelinks and the new embedded sitelinks feature, you can visit the AdWords Help Center.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/06/embedded-format-now-available-for-ad.html

[G] New My Client Center feature provides easier account management across agencies

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: New My Client Center feature provides easier account management across agencies

Today's post comes cross posted from the AdWords agency blog:

We've just released a new My Client Center (MCC) feature called multiple links, which makes it easier for agencies, SEMs, AdWords API developers, other 3rd party providers and clients to work together while taking advantage of the benefits of the MCC structure. It enables up to five MCCs to link to and manage a single AdWords account as necessary. Multiple links also removes the distinction that Google currently has between UI/API and API-only links.

FAQs to help you make the most of this feature:
  • How will the process change for linking an MCC account to a child account?
     The process for linking remains the same. The only change is that when you click on the button "Link Account," you will no longer see the radio button asking you to identify the access level you require ('User Interface and API' or 'API only')
  • Now that there are up to five MCCs linked to an account, which MCC will be the bill-to?
     Even though an AdWords account can be linked to up to five MCCs, there will still only be one active budget at a time. Same as today, each budget can be associated with only one Manager Defined Order and each MDO can in turn be associated with only one MCC. Hence, for each budget period, at most one MCC will be billed for the account.
  • Will having up to five MCCs linked to an account impact who is doing account management?
     Anyone who has access to any of the MCCs linked to an account may make changes.
  • Is there any chance that two users of different MCCs could make conflicting changes to the account?
     Yes, this may happen. To reduce the chances of conflicting changes being made, we recommend having clear communication amongst all users about roles and responsibilities for account management.
Additional FAQs for multiple links can be found in the MCC section of the AdWords Help Center.

In addition, if you wish to learn more about multiple links and optional-login accounts in detail, we'll be hosting a webinar on Wednesday, June 8 2011 at 9amPST / 12pmEST. Register here. Event password: googleMCC.


Posted by Dan Friedman, Inside AdWords crewPosted by Agency Blog Team

URL: http://adwords.blogspot.com/2011/06/new-my-client-center-feature-provides.html

[G] 5 New AdWords Campaign Experiments Demo Videos

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: 5 New AdWords Campaign Experiments Demo Videos

A number of advertisers have told us that they want to try AdWords Campaign Experiments (ACE), but they're not sure what to test. If you're one of these advertisers, we've just created five demo videos that walk you through some example experiments you might want to try.

With our new videos, you can learn how to divide your experiment into control and experiment groups as well as how to run these four experiment types:
  • Keyword match types (e.g., How does adding a modified broad match keyword affect my account?)
  • Bids (e.g., What happens if I increase my bids by 10%?)
  • Ad creatives (e.g., How does new ad text and a new display URL affect my performance?)
  • Ad groups (e.g., Does a broader or more tightly themed ad group structure work better for me?)
We hope these videos help inspire you to run experiments in ACE! In case you need a refresher on how to set up your first experiment, watch our step-by-step video guides here.



Posted by Nathania Lozada, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/06/5-new-adwords-campaign-experiments-demo.html

[G] Add +1 to help your ads stand out

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: Add +1 to help your ads stand out

People make choices about your website many times each day--whenever your pages appear in Google search results. What if the people who love your site could help their friends and other users find your great content right at the moment of decision?

That's why we introduced the +1 button on Google search in March. +1 annotations show your customers which pages people they trust have found and enjoyed first, making it easier to find content they're likely to care about.

Since we announced +1, we've gotten requests from Google search users and advertisers alike for +1 buttons in more places than just search results. That's why today we're making the +1 button available to sites across the web. Sometimes you want to recommend a web page after you've visited it. After all, how do you know you want to suggest that great hotel deal in Madrid if you haven't checked it out yet?

We've partnered with a few sites where you'll see +1 buttons over the coming days:
Partner LogosAddThisMashableHuffington PostRotten TomatoesNordstromO'ReillyReutersWashington PostBest BuyTechCrunchBloomberg
You'll also start to see +1 buttons on other Google properties such as Android Market, Blogger, Product Search and YouTube.

Adding +1 buttons to your pages is a great way to help your ads stand out on Google. By giving your visitors more chances to +1 your pages, your search ads and organic results might appear with +1 annotations more often. This could lead to more--and better qualified--traffic to your site.


To get started, visit the +1 button tool on Google Webmaster Central, where you'll configure small snippets of JavaScript to add to the pages where you want +1 buttons to appear. You can pick from a few different button sizes and styles, so choose the +1 button that best matches your site's layout.

When a user clicks +1, that +1 applies to the URL of the page they're on. There are some easy ways to ensure your +1s apply as often as possible to the pages appearing in Google search results.

To stay current on updates to the +1 button large and small, please subscribe to the Google Publisher Button Announce Group. For advanced tips and tricks, check our Google Code site. For information about how the +1 button affects your search ads, check out the AdWords Help Center.

If your site primarily caters to users outside of the US and Canada, you can install the +1 button code now; the +1 button is already supported in 44 languages. However, keep in mind that +1 annotations currently only appear for English search results on Google.com. We're working on releasing +1 to other domains in the future.

If you have customers who love your content (and we bet you do), encourage them to spread the word! Add the +1 button to help your ads stand out with a personal recommendation right at the moment of decision, on Google search.


Posted by Nathania Lozada, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/06/add-1-to-help-your-ads-stand-out_01.html

[G] Important changes to clicks on directions for AdWords location extensions

Posted: 15 Jun 2011 05:56 PM PDT

Inside AdWords: Important changes to clicks on directions for AdWords location extensions

Many of you use location extensions to automatically show your business address and other information in your ads on Google. These ads also show directions to your business location, along with your address and phone number. By clicking on the directions, potential customers can map the quickest route from their location to your business.

We've observed that location extensions with directions are beneficial to users and lead to more interactions with your ads. In January, we launched a report in AdWords to help you measure these useful interactions.

Over the next few weeks, you'll see performance metrics for directions alongside those for clicks and phone calls. We'll also begin to charge for clicks on directions in the same manner as clicks on your ad's headline or phone number. If your campaign has a high number of these clicks, this indicates that your customers are interacting with your ads to get directions to your business.



Below are some answers to a few questions that you may have as a result of this change:

Where will I see performance metrics for clicks on directions?
You can see the number of clicks on directions in the same place as your other click metrics (select Segment, then Click type from your summary tables). You can review the performance of these clicks to determine if they're helping you meet your marketing goals.

How will directions appear in ads on desktop and mobile devices?
For AdWords campaigns with location extensions enabled, a "Directions" link will be eligible to appear in your ads and sponsored Google Maps info windows on desktops.

On mobile search ads, a "Get directions using Google Maps?" pop-up will appear when the user clicks on the expandable map. Clicking on "OK" in the pop-up allows users to get directions to your business.

Where can I see the past performance of clicks on directions?
For a report, select the Free clicks view within the Dimensions tab of your AdWords account. If you don't see the Dimensions tab in your account, click on the arrow button next to the existing tabs above your performance table, and select it in the dropdown menu.

I don't want to pay for clicks on directions. How can I opt out?
You can do this by removing the location extensions associated with your campaign. However, location extensions provide valuable information to local customers about your business, so we encourage you to carefully analyze your campaign performance before doing so.

To learn more about location extensions and directions in ads, please see the location extensions overview section of the Help Center.

Posted by Lisa Shieh, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/05/important-changes-to-clicks-on.html

[G] Introducing June’s On The Rise Nominees

Posted: 15 Jun 2011 01:00 PM PDT

YouTube Blog: Introducing June's On The Rise Nominees

It's already mid-June, which means summer in the U.S. and a new set of On The Rise program nominees are here. We're proud of our talented partners, and we invite you to check out these folks and vote for your favorite in the poll at the top right corner of the blog.



Here's how it works: we identify channels who have grown their subscriber base in the past 30 days but haven't yet reached 100,000. You vote on your favorite on the poll, and at the end of the week, the nominee with the most votes wins exposure on the YouTube homepage and videos page, as well as posts on Facebook and Twitter. Past winners like joshsundquist, theslowmoguys, and cutegirlshairstyles have seen their channels grow, all thanks to your support.



This month's nominees showcase a range of video that will teach you, entertain you and thrill you. Take a look at their featured videos below, and cast your vote by June 22 at 6:00pm PT. Please note that only votes in the poll on the blog will count, and we'll announce the channel with the most votes on this blog and the YouTube homepage on June 29.



Vihart

Vi Hart describes herself as a "recreational mathemusician." She has a passion for music and hobby for mathematical art. On YouTube, Vi walks her audience through whimsical lessons that evolve from staged math class doodles. Who said math couldn't be fun?







ThePianoGuys

Paul and Tel weren't even thinking of YouTube when they opened their Yamaha Piano dealership in St. George, Utah, 10 years ago. But after seeing a steady flow of talented musicians coming through their store, they decided to combine their love of pianos with their passion for filmmaking. Their goal is to introduce the world to more talented pianists, and their YouTube channel is already a destination for musicians and music-lovers alike.







TommyandGracie

It's hard not to love kittens and puppies, and Tommy the chihuahua and Gracie the cat — best friends since they were young — sure are cute. Lucky for us, their owners have documented their play-fights and antics on YouTube for all to enjoy.







Hrlmglobetrotters

The famed Harlem Globetrotters have thrilled audiences around the world for the past 84 years in more than 25,000 exhibition games. Their channel showcases clips of their shows, impersonations and interviews with members who continue the team's tradition of combining theater with basketball.







If you're inspired by what you see here, check out other up-and-coming Partners by visiting our On the Rise channel, which features nominees, trending partners and winners. Look for more featured rising partners on the Browse page.



Devon Storbeck, YouTube Partner Support, recently watched "Geese Surf Glenwood Wave @ 25,500 cfs!!"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/cjOlfzG3cdI/introducing-junes-on-rise-nominees.html

[G] Three new updates to Google Sync for iPhone and iPad

Posted: 15 Jun 2011 10:57 AM PDT

Official Google Mobile Blog: Three new updates to Google Sync for iPhone and iPad

(Cross-posted on the Google Enterprise Blog)

We don't have to tell you that the workforce is increasingly mobile, and that workers on the go expect to be fully productive on email and calendar from their mobile devices. But we do want to tell you that we have a few new features for Google Sync users that will help employees work efficiently from anywhere on their iPhones and iPads.

Google Sync keeps your phone's native mail and calendar apps in sync with your Gmail, Calendar and Contacts. Today, three new updates to Google Sync for iOS will allow you to:
  • Search all your emails in Gmail, not just the emails stored locally by the iOS mail app.



  • Accept, decline or edit calendar events from the iOS calendar app.

  • Send email from the address you want. We recognize that some of you manage multiple email addresses from a single Gmail account.Gmail's "Send Mail as" feature lets you send messages with another email address listed as the sender instead of your Gmail address, e.g. joe@altostrat.com instead of joe@gmail.com. Now the iOS mail app will respect these settings.
These three updates are available to both Gmail and Google Apps email accounts.
For more information, visit Setting up Google Sync with your iOS device

Posted by Steve Hardt, Software Engineer
URL: http://googlemobile.blogspot.com/2011/06/three-new-updates-to-google-sync-for.html

[G] Watch the lunar eclipse from anywhere

Posted: 15 Jun 2011 09:45 AM PDT

Google LatLong: Watch the lunar eclipse from anywhere

(Cross-posted on the Official Google Blog)

We're always fascinated by the unique wonders of space and the world—what can we say, it's the geek in us! Naturally, when we learned that part of the world will be treated to a rare 100-minute long total lunar eclipse starting at 11:20am PDT today, we were both excited and disappointed that this rare occasion wouldn't be visible from our Mountain View campus like last year's eclipse. We suspect we aren't alone, so you'll be glad to know that we've worked with Slooh Space Camera to let you experience the spectacle wherever you are in the world, in real time.

Slooh will host a live mission interface using Google App Engine that lets anyone not lucky enough to live in certain areas (South America, Europe, Africa, Asia and Australia) take part in this rare astronomical event. It's equipped with audio narrations from real-life astronomers so you can hear a firsthand, expert account of the event. You can also watch the live stream on the Google YouTube Channel or from the Sky layer in Google Earth (download this kml), while exploring the fascinating world that exists in our galaxy. Finally, those of you on the go can download the Slooh Space Camera Android app to view the images right on your phone.




If you're fortunate enough to be able to view this event in the sky, we hope you'll get the chance to step outside and indulge in the spectacle. For everyone else, we hope our moon madness helps brighten your day.

Posted by Noel Gorelick, Chief Extraterrestrial Observer and Technical Lead in Special Projects
URL: http://google-latlong.blogspot.com/2011/06/watch-lunar-eclipse-from-anywhere.html

[G] My Places now helps you manage your important locations

Posted: 15 Jun 2011 09:45 AM PDT

Google LatLong: My Places now helps you manage your important locations


Almost every day you encounter new places and businesses, whether it's a new store you spotted on your commute to work, or a restaurant you visited with friends over the weekend. To date, you've been able to star places on Google Maps, rate them via Google Places, or add them to a customized map with your own icons and annotations through My Maps.

But keeping track of all the locations you care about and memorizing which places you starred or rated isn't easy. So today, we're unveiling the new My Places tab on Google Maps, which helps you quickly view and interact with your saved maps, starred locations, and rated businesses.


The My Places tab replaces the My Maps tab in the Google Maps toolbar. Items are organized by date with your most recent activity at the top, and filters make it easy to sort and view only your maps, starred locations or rated places. And of course, you can still create and share personalized My Maps through the "Create new map" link.

My Places also simplifies your ability to manage the locations that make up your personalized maps experience. Using the drop-down arrow next to each location in your list, you can easily delete any of your saved maps, stars or Google Places ratings. These personalization changes will automatically be synchronized across all other Google properties including Google Places, Google Maps, and Google Maps for mobile.

To use My Places, you'll need to sign in with your Google account. Try it now: visit Google Maps and click the My Places tab to access and organize the places you care about.

Posted by Hiroki Asakawa, Software Engineer
URL: http://google-latlong.blogspot.com/2011/06/my-places-now-helps-you-manage-your.html

[G] Live Soccer on YouTube: the 2011 Copa America Tournament

Posted: 15 Jun 2011 09:00 AM PDT

YouTube Blog: Live Soccer on YouTube: the 2011 Copa America Tournament

The beautiful game, as played by some of the world's best players, is coming to YouTube this summer.



Streamed to more than 50 countries around the world, the 2011 Copa America - the South American national soccer tournament that comes around every 4 years - will be broadcast live from Argentina on YouTube, July 1 - 24. Arguably the most important global sporting event of the year, the 2011 Copa will feature the 10 South American national teams and two guest teams, Mexico and Costa Rica, battling for continental soccer supremacy.



On the Copa America channel at youtube.com/copaamerica, soccer fans will have access to all 26 matches including pool play, semi-finals, quarter-finals and the championship match, live streaming as they happen with exclusive-to-YouTube commentary, as well as a highlights from all the matches, goal compilations, full-game uploads and more.



Taking place across eight Argentine host cities, this year's tournament will prominently feature Brazil and Argentina, soccer-mad nations who have won seven of the 19 FIFA World Cups and are talent factories of the best players in the world. Uruguay, Paraguay and Mexico are also stalwarts of the international soccer landscape, with an enviable pool of young talents. The list of players expected to compete is an all-star roster representing household-name professional teams, including Diego Milito (Argentina, Inter Milan), Robinho (Brazil, AC Milan), Diego Forlan (Uruguay, Athletico Madrid), and dozens more world class footballers.



Not to mention the player Argentines call "la pulga" ("the flea') - Lionel Messi. Messi is the two-time FIFA Player of the Year who has a list of honors and trophies, including this year's UEFA Champions League title. He is still only 23 years old (!) and looking to add a Copa to his résumé.



The three week competition starts on July 1, with Messi and Argentina meeting Bolivia in La Plata. To whet your appetite for great soccer, starting today on www.youtube.com/copaamerica you can find video from past tournaments, including great goals from the 2007 edition.



Precise touch passing, perfectly-weighted crosses, ball-glued-to-the-foot dribbling, artistic creativity and flair, thumping mid-air collisions, astonishing displays of speed and skill, and likely some controversial moments: all facets of the planet's most popular sport will be on display on Copa America 2011 on YouTube: don't miss it!



Andrew Bangs, YouTube Sports, recently watched "El Clasico Animation Barcelona vs Real Madrid."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/AH2f7q-Jo6A/live-soccer-on-youtube-2011-copa.html

[G] Watch the lunar eclipse from anywhere

Posted: 15 Jun 2011 07:02 AM PDT

Official Google Blog: Watch the lunar eclipse from anywhere

(Cross-posted on the YouTube and Lat Long blogs)

We're always fascinated by the unique wonders of space and the world—what can we say, it's the geek in us! Naturally, when we learned that part of the world will be treated to a rare 100-minute long total lunar eclipse starting at 11:20am PDT today, we were both excited and disappointed that this rare occasion wouldn't be visible from our Mountain View campus like last year's eclipse. We suspect we aren't alone, so you'll be glad to know that we've worked with Slooh Space Camera to let you experience the spectacle wherever you are in the world, in real time.

Slooh will host a live mission interface using Google App Engine that lets anyone not lucky enough to live in certain areas (South America, Europe, Africa, Asia and Australia) take part in this rare astronomical event. It's equipped with audio narrations from real-life astronomers so you can hear a firsthand, expert account of the event. You can also watch the live stream on the Google YouTube Channel or from the Sky layer in Google Earth (download this kml), while exploring the fascinating world that exists in our galaxy. Finally, those of you on the go can download the Slooh Space Camera Android app to view the images right on your phone.


If you're fortunate enough to be able to view this event in the sky, we hope you'll get the chance to step outside and indulge in the spectacle. For everyone else, we hope our moon madness helps brighten your day.

Posted by Noel Gorelick, Chief Extraterrestrial Observer and Technical Lead in Special Projects
URL: http://googleblog.blogspot.com/2011/06/watch-lunar-eclipse-from-anywhere.html

[G] Watch the lunar eclipse from anywhere

Posted: 15 Jun 2011 06:01 AM PDT

YouTube Blog: Watch the lunar eclipse from anywhere

Cross posted from the Official Google Blog



We're always fascinated by the unique wonders of space and the world—what can we say, it's the geek in us! Naturally, when we learned that part of the world will be treated to a rare 100-minute long total lunar eclipse starting at 11:20am PDT today, we were both excited and disappointed that this rare occasion wouldn't be visible from our Mountain View campus like last year's eclipse. We suspect we aren't alone, so you'll be glad to know that we've worked with Slooh Space Camera to let you experience the spectacle wherever you are in the world, in real time.



Slooh will host a live mission interface using Google App Engine that lets anyone not lucky enough to live in certain areas (South America, Europe, Africa, Asia and Australia) take part in this rare astronomical event. It's equipped with audio narrations from real-life astronomers so you can hear a firsthand, expert account of the event. You can also watch the live stream on the Google YouTube Channel or from the Sky layer in Google Earth (download this kml), while exploring the fascinating world that exists in our galaxy. Finally, those of you on the go can download the Slooh Space Camera Android app to view the images right on your phone.





If you're fortunate enough to be able to view this event in the sky, we hope you'll get the chance to step outside and indulge in the spectacle. For everyone else, we hope our moon madness helps brighten your day.



Posted by Noel Gorelick, Chief Extraterrestrial Observer and Technical Lead in Special Projects


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/Wrl1Pb-uRoM/watch-lunar-eclipse-from-anywhere.html
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