Googland |
- [G] Helping publishers get the most from display advertising with Admeld
- [G] Spring Travel to Seattle
- [G] App Tuesday and Staff Picks help you find apps from the Google Apps Marketplace
- [G] Optimize your site with Affiliate Exclusive Opportunities
- [G] Clarifying our ad implementation policies
- [G] Western Union payment options spreading throughout sub-Saharan Africa
- [G] AdSense Indonesia is now on Twitter
- [G] Add +1 to help your site stand out
- [G] Key policy takeaways from AdSense in Your City
- [G] AdSense is in town: Join our publisher event in the UK
- [G] AdSense for mobile content in 15 new countries
- [G] Happy summer holidays
- [G] Our first round of Google Research Awards for 2011
- [G] Instant Mix for Music Beta by Google
- [G] After the award: students and mentors
- [G] Google Scribe: Now with automatic text for links and faster formatting options
- [G] Knocking down barriers to knowledge
- [G] Living Life in a Day and a summer in Australia at the Sydney Film Festival
- [G] Introducing new features to mobile search
- [G] It’s that time again. Exclusive Affiliate Opportunities: June 24-27
- [G] Reporting Beta for Publishers
- [G] Tips & Tricks: Using the description field in your documents list
- [G] Tune in this morning for our search event
- [G] Helping homeowners harness the sun
- [G] Helping publishers get the most from display advertising with Admeld
| [G] Helping publishers get the most from display advertising with Admeld Posted: 15 Jun 2011 03:58 AM PDT DoubleClick Publisher Blog: Helping publishers get the most from display advertising with Admeld(Cross-posted on the Official Google blog) However, we often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. We've been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better. To help major publishers get the most out of the rapidly changing and growing display ad landscape, we've signed an agreement to acquire Admeld, a New York-based yield optimization firm. Here's a basic summary of the display ad industry, from the perspective of major publishers. There are lots of different ways that they can sell their display ad space. Often, they'll sell space directly to advertisers or agencies, using an ad server to actually deliver and measure the ads (like Microsoft's Atlas, AOL's AdTech, DoubleClick's DFP, Yahoo's APT, OpenX, Zedo, 24/7 Real Media and others). Alternatively, they'll make their ad space available indirectly—to hundreds of ad networks (like Advertising.com, Specific Media, Collective, 24/7, ValueClick, Vibrant, AdSense, Undertone and others), each with thousands of advertisers, or to various advertising exchanges or technology platforms (like Yahoo's Right Media, OpenX, DoubleClick Ad Exchange, ContextWeb, AdBrite, AppNexus and others) that match them with ad buyers (like ad networks and demand side platforms) who represent advertisers, in real-time marketplaces. Some publishers also work with a "yield optimization" provider (such as Rubicon Project, Pubmatic and others) that supplies technology to select ads from across these many indirect options, while providing personalized service and support. In a very complex and rapidly growing display ad landscape, that's what Admeld does. Providing better ad management services to publishers is an area that has seen a huge amount of investment in recent months. Formed just over three years ago, the Admeld team is an example of the huge strides the industry is making—it has quickly developed a great service that is helping many major publishers manage their ad space more efficiently and profitably. By combining Admeld's services, expertise and technology with Google's offerings, we're investing in what we hope will be an improved era of flexible ad management tools for major publishers. Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space. These are all things our publisher partners have been asking us to further invest in. Of course, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. We believe that this investment will be an important step to help online publishers, and will further improve and grow the display advertising industry as a whole. Posted by Neal Mohan, Vice President of Display Advertising  URL: http://doubleclickpublishers.blogspot.com/2011/06/helping-publishers-get-most-from.html       | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 15 Jun 2011 03:41 AM PDT Inside Google Books: Spring Travel to SeattlePosted by Ariel Levine, Google eBooksLast month I went to visit a friend in Seattle. Wanting to make the most of it, I did three things to prepare: (1) I asked my friends for advice on where to go, (2) read up on Seattle's demographics, major economic players, and history, and (3) perused Google eBooks for travel guides. Initially, I simply typed "Seattle" in the Google eBooks search box, but then I decided to refine my search "By Subject," and selected "Travel."  After scanning the samples for Our Seattle by Barbara Sleeper and Mike Sedam, Frommer's Seattle 2011, Seattle by Beth Taylor, as well as countless other titles, I settled on one, loaded it onto an eReader, and packed for my flight. I'm happy to report the trip was lovely and the weather held. I ended up being able to fit a lot into my two and a half days. I made it to the Space Needle, which was crucial to my trip as it reminds me of the film Sleepless in Seattle, my many years watching Frasier and of course, the Twilight Saga - not to mention Robert Pattinson's oh-so-famous pout! We also spent time in Belltown, Pike's Place Market, and Capitol Hill. I even snuck in a trip on Seattle's Central Link light rail, which was remarkably quiet, mostly above ground, and rivaled New York's subway system in terms of cleanliness. Last, but not least, you'll be happy to hear that I made it to meet the Fremont troll.  URL: http://booksearch.blogspot.com/2011/06/spring-travel-to-seattle.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] App Tuesday and Staff Picks help you find apps from the Google Apps Marketplace Posted: 14 Jun 2011 10:27 PM PDT Official Google Enterprise Blog: App Tuesday and Staff Picks help you find apps from the Google Apps MarketplacePosted by Harrison Shih, Product Marketing, Google EnterpriseThis month we're adding Staff Picks to our monthly App Tuesday posts to better help businesses identify and try great applications from the Google Apps Marketplace. With our inventory growing to well over 300 applications, these efforts help bring to the forefront new and interesting applications for your business. Our vision for 100% web is to provide a seamless workflow with our apps and the best apps on the web. Whether you need project management solutions, finance tools or a database for your customer interactions, with Marketplace apps you can benefit from convenient integrations such as single sign-on, Gmail integration and Calendar and Docs synchronization. We want to extend a warm welcome to some of the notable apps that have joined our Marketplace in the last month:
We also want to highlight this month's Staff Picks, which are chosen based on great functionality, ease of use, and deep integrations with Google Apps:
Instead of managing on-premise solutions for your everyday business needs and dealing with constant software updates, patches and access issues, try running your business through Google Apps and the Google Apps Marketplace.  URL: http://googleenterprise.blogspot.com/2011/06/app-tuesday-and-staff-picks-help-you.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Optimize your site with Affiliate Exclusive Opportunities Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: Optimize your site with Affiliate Exclusive OpportunitiesIt's that time again. Google Affiliate Network Exclusive Opportunities are back. As a reminder, this limited time opportunity enables you add a variety of great consumer offers to your site. If you aren't a Google Affiliate Network affiliate, now is the time to join and start earning more from your website today.Earlier this year, we announced that the Affiliate Exclusive Opportunity program had been extended into 2011. In March, over thirty advertisers participated with great success thanks to publishers like you. This month, over fifty Google Affiliate Network advertisers are providing exclusive offers from Friday, 6/24, through Monday, 6/27. For every transaction that originated from your site, you'll earn a performance fee. Here are just a few examples of offers that will be available:
How do I promote these on my site? To promote any of these exclusive opportunities, you need to be an approved publisher in the Google Affiliate Network.
All opportunities will be available on June 24, and all will expire at midnight June 27. You may not post any of these exclusives until June 24. To learn more about Google Affiliate Network and other affiliate exclusive opportunities please visit this blog post. Posted by Jamie Ross - Google Affiliate Network team  URL: http://adsense.blogspot.com/2011/06/optimize-your-site-with-affiliate.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Clarifying our ad implementation policies Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: Clarifying our ad implementation policiesWe've recently made some changes to the language of our program policies. We highly encourage publishers who have signed the AdSense online Terms and Conditions to check the AdSense program policies often, and we'd like to take a moment to clarify our ad implementation policies and mention a few updates that have been made.Publishers are encouraged to experiment with a variety of placements and ad formats to enhance the user experience and thereby maximize their earnings. However, altering the behavior, targeting, or appearance of AdSense ads without explicit approval from Google is generally prohibited. This behavior includes but is not limited to placing ad code in iframes in such a way that manipulates the standard behavior, targeting or delivery of ads. An iframe is an HTML tag used in web design that allows a webpage, picture, or graphic to be displayed in a frame within another page. Our policies have always disallowed the misuse of iframes, and recently we clarified our language to explicitly prohibit the misuse of iframes in our program policies. Improperly iframed ads are a disservice to our advertisers since the ad itself can be obscured. Not only are they not viewable, these implementations can lead to accidental clicks if these hidden ads are placed in a location that users frequently click. Please see below for an example of a partially hidden banner.  Hidden iframed ads is one form of misuse. The other is cross-domain iframing abuse. Cross-domain iframes are used to frame content from a different site. This type of implementation can allow other sites to frame ads that belong to another site without the publisher's knowledge.As a result, we've modified our Ad Behavior policy to the following: AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. This includes but is not limited to the following: clicking Google ads may not result in a new browser window being launched, nor may Google ads be placed in an IFRAME. We're aware of certain ad implementations that require the valid use of iframes. As per our program policies, exceptions to our policies are permitted only with authorization from Google. With our updated language, our goal is to be more proactive about enforcing the misuse of iframes. Iframing is not only deceptive when improperly implemented, but it often leads to unintended behavioral outcomes that result in policy violations, such as the double-serving of ads. As our program policies also note, we reserve the right to disable ad serving to sites and/or accounts that fail to comply with these policies without permission from Google. To best adhere to our policies and experience better targeting results, we recommend pasting our ad code directly into the source of your web page HTML. We hope you found this clarification to our program policies useful. If you have any questions regarding iframe policies or program policies in general, feel free to contact us. To help ensure the good standing of your account, we encourage you to check your content and implementations on a regular basis. You can also stay informed about policy updates by revisiting our Help Center, our Help Forum, and subscribing to this blog for updated posts, tips, and upcoming AdSense events. If you find sites within our network that are clearly violating these guidelines, we encourage you to report them to us. Posted by Cecelia Choi - AdSense Policy team  URL: http://adsense.blogspot.com/2011/06/clarifying-our-ad-implementation.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Western Union payment options spreading throughout sub-Saharan Africa Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: Western Union payment options spreading throughout sub-Saharan AfricaWe're working hard to give more of you more payment options. As part of our continued efforts to expand globally, we're excited to announce the launch of Western Union Quick Cash® as an AdSense payment method to 11 additional countries in sub-saharan Africa: Reunion (FR), Tanzania, Madagascar, Seychelles, Cote d'Ivoire, Mozambique, Ethiopia, Zambia, Benin, Burkina Faso and Gambia.For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments follow our normal payment schedule and are available for pickup in your local currency at your local Western Union agent the day after they're issued. A couple of things to note: We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center. If you don't yet have Western Union Quick Cash as a payment method in your country, we hear your feedback and appreciate your patience as we work to make this available. Keep checking in on the Inside AdSense blog, as we'll post all future launches here! Posted by Julia Peppiatt - AdSense Payments team  URL: http://adsense.blogspot.com/2011/06/western-union-payment-options-spreading.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] AdSense Indonesia is now on Twitter Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: AdSense Indonesia is now on TwitterSelamat datang publisher Indonesia di @IDAdSense!We're excited to let you know that our Indonesian Twitter account has officially launched. Now you can get the latest updates on AdSense in Bahasa Indonesia by following @IDAdSense on Twitter. You can also find out our best practices and optimization tips to maximize the revenue of your site. Every month, we'll have a special week where you can ask questions about a certain topic that we'll discuss. We'll have an AdSense expert do their best to answer your questions. Find out more about the special week by following @IDAdSense. Indonesian joins our other global Twitter channels in English, Spanish, French, Russian, Italian, Turkish, and Japanese. Sign in to your twitter account now, and start following us in the language of your choice! Posted by Niken Sasmaya - Inside AdSense team  URL: http://adsense.blogspot.com/2011/06/adsense-indonesia-is-now-on-twitter.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Add +1 to help your site stand out Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: Add +1 to help your site stand out(Cross-posted on the Webmaster Central and Social Web blogs)When we introduced the +1 button in March, Google search took a small step in an important direction. Search results can be more helpful, and more personal, when recommendations from the people you trust are there to guide your way. The +1 button can help publishers, too. As potential visitors see recommendations from their friends and contacts beneath your Google search results, you could see more, and better qualified, traffic coming from Google. Since we announced +1, we've gotten lots of requests from Google search users and webmasters alike for +1 buttons in more places than just search results. That's why today we're making the +1 button available to sites across the web. Sometimes you want to recommend a web page after you've visited it. After all, how do you know you want to suggest that great article on Spanish tapas if you haven't read it yet? We've partnered with a few sites where you'll see +1 buttons over the coming days:  You'll also start to see +1 buttons on other Google properties such as Android Market, Blogger, Product Search and YouTube. Adding +1 buttons to your pages is a great way to help your content stand out in Google search. By giving your visitors more chances to +1 your pages, your search results and search ads could show up with +1 annotations more often, helping users see when your pages are most likely to be useful.  To get started, visit the +1 button tool on Google Webmaster Central. You'll be able to configure a small snippet of JavaScript and add it to the pages where you want +1 buttons to appear. You can pick from a few different button sizes and styles, so choose the +1 button that best matches your site's layout.  In the common case, a press of the button +1's the URL of the page it's on. We recommend some easy ways to ensure this maps as often as possible to the pages appearing in Google search results.If your site primarily caters to users outside of the US and Canada, you can install the +1 button code now; the +1 button is already supported in 44 languages. However, keep in mind that +1 annotations currently only appear for English search results on Google.com. We're working on releasing +1 to searchers worldwide in the future. If you have users who love your content (and we bet you do), encourage them to spread the word! Add the +1 button to help your site stand out with a personal recommendation right at the moment of decision, on Google search. To stay current on updates to the +1 button large and small, please subscribe to the Google Publisher Buttons Announce Group. For advanced tips and tricks, check our Google Code site. Finally, if you have any questions about using the +1 button on your websites, feel free to drop by the Webmaster Help Forum. Posted by Evan Gilbert - Software Engineer, +1 Button  URL: http://adsense.blogspot.com/2011/06/add-1-to-help-your-site-stand-out.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Key policy takeaways from AdSense in Your City Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: Key policy takeaways from AdSense in Your CityIf you follow our AdSense blog you may have heard about our AdSense in Your City events. We love the opportunity to meet publishers in person, hear first-hand feedback and gauge reactions to new AdSense features. At one of the most recent events in our Zurich office, we offered workshops on the Google AdSense program policies where we gained a deeper understanding of your concerns and questions around our policies and policy enforcement processes. To help spread the message to those unable to attend, we wanted to share a few things from the workshops on the Inside AdSense blog:
Posted by Dan Zilic - AdSense Policy team  URL: http://adsense.blogspot.com/2011/05/key-policy-takeaways-from-adsense-in.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] AdSense is in town: Join our publisher event in the UK Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: AdSense is in town: Join our publisher event in the UKHow can I make the most out of my AdSense revenue potential? Which opportunities are coming from current trends on the online market? How can I improve the user experience on my website?We'll be addressing these questions and many more at our upcoming AdSense publisher event, taking place in the London area the first week of June. We'd love to see you there. Sign up through the form below until Friday, May 27th and we'll follow up via email with additional details if there's still room. Scheduling will be done on a first-come, first-served basis, but we'll do our best to include as many of you as space will allow. During the event we're offering many interesting workshops and presentations on website monetization. You'll also have the opportunity to meet our optimization specialists for one-on-one optimization consultations. We look forward to hearing from you! Posted by Sophie Emmerich - Google AdSense Optimization Specialist  URL: http://adsense.blogspot.com/2011/05/adsense-is-in-town-join-our-publisher.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] AdSense for mobile content in 15 new countries Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: AdSense for mobile content in 15 new countriesWe're excited to announce the launch of AdSense for mobile content in 15 new countries: Argentina, Brazil, Chile, Colombia, Czech Republic, Hong Kong, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Philippines, Slovenia, Thailand, and Turkey.AdSense for mobile content allows publishers to generate earnings from their mobile webpages using targeted Google ads. Just like AdSense for content, Google matches ads to the content of your site -- in this case, your mobile site. You'll earn money whenever visitors to your mobile site click on the ads they see. For mobile websites, AdSense will automatically detect the type of phone viewing your site and deliver ads to match. For example, if someone views your site through an iPhone, we'll deliver ads specifically designed for high-end phones. Please note that AdSense for mobile content ad units may be used in mobile websites only, not in mobile applications -- our policies don't permit placement of AdSense for mobile content ads in a mobile application. If you're looking for an advertising solution for your mobile application, sign up for AdMob, Google's leading mobile advertising display product. Posted by Emanuele Brandi - Product Sales Lead  URL: http://adsense.blogspot.com/2011/05/adsense-for-mobile-content-in-15-new.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 14 Jun 2011 05:59 PM PDT Inside AdSense: Happy summer holidaysIt's that time of year again! The seasons are changing and our Dublin team is ready for the heat. Sending all of our publishers around the world the best wishes for the months ahead! Posted by Katrina Kurnit - Inside AdSense Team  URL: http://adsense.blogspot.com/2011/05/happy-summer-holidays.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Our first round of Google Research Awards for 2011 Posted: 14 Jun 2011 03:17 PM PDT Official Google Research Blog: Our first round of Google Research Awards for 2011Posted by Maggie Johnson, Director of Education & University RelationsWe've just finished awarding the latest round of Google Research Awards, which provide funding to full-time faculty working on research in areas of mutual interest with Google. A record number of submissions came in this round, and we are delighted to be funding 112 awards across 21 different focus areas for a total of more than $6.75 million. The subject areas that received the highest level of support were systems and infrastructure, human computer interaction, Geo/maps and machine learning. Thanks to strong international collaborations, 23% of the funding in this round was awarded to universities outside the U.S. In prior years, we've used this blog post to highlight some of our top-ranked projects, but this year, we'd like to give you an inside look into how we determine the award recipients. Designating the awards involves a careful and detailed review process. First, we have a set of internal research leads, each a well-known expert in their field, review all the proposals in their area. They assess the proposals on merit, innovation, connection to Google's products and services and fit with our overall research agenda. The research leads then assign several volunteer reviewers—culled from experts on their team or other Google engineers holding PhDs—to weigh each proposal. All these reviews are recorded in an internal grant administration system, and the research leads make their funding recommendations. These recommendations are aggregated and a series of committee meetings are run, one for each research area. The research lead attends, along with members of the university relations team and executives in research. This committee reviews each proposal that the research lead has recommended for funding, using the same criteria mentioned above. This additional review process may change the proposal rankings and sometimes brings back other proposals for reconsideration. Once the committee meetings are complete, we make the final funding decisions, which are based on the available budget and balancing the funding across research areas and geographic regions. The final decisions are reviewed one last time by research management, and then we distribute the awards to the selected faculty. As the number of submissions for these research awards continues to grow, we remain committed to a merit-based review process with effective checks and balances. Congratulations to the well-deserving recipients of this round's awards, and if you are interested in applying for the next round (deadline is August 1), please visit our website for more information.  URL: http://googleresearch.blogspot.com/2011/06/our-first-round-of-google-research.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Instant Mix for Music Beta by Google Posted: 14 Jun 2011 03:17 PM PDT Official Google Research Blog: Instant Mix for Music Beta by GooglePosted by Douglas Eck, Research ScientistMusic Beta by Google was announced at the Day One Keynote of Google I/O 2011. This service allows users to stream their music collections from the cloud to any supported device, including a web browser. It's a first step in creating a platform that gives users a range of compelling music experiences. One key component of the product, Instant Mix, is a playlist generator developed by Google Research. Instant Mix uses machine hearing to extract attributes from audio which can be used to answer questions such as "Is there a Hammond B-3 organ?" (instrumentation / timbre), "Is it angry?" (mood), "Can I jog to it?" (tempo / meter) and so on. Machine learning algorithms relate these audio features to what we know about music on the web, such as the fact that Jimmy Smith is a jazz organist or that Arcade Fire and Wolf Parade are similar artists. From this we can predict similar tracks for a seed track and, with some additional sequencing logic, generate Instant Mix playlists from songs in a user's locker. Because we combine audio analysis with information about which artists and albums go well together, we can use both dimensions of similarity to compare songs. If you pick a mellow track from an album, we will make a mellower playlist than if you pick a high energy track from the same album. For example, here we compare short Instant Mixes made from two very different tracks by U2. The first Instant Mix comes from "Mysterious Ways," an upbeat, danceable track from Achtung Baby with electric guitar and heavy percussion.
Compare this to a short Instant Mix made from a much more laid back U2 cut, "MLK" from the album Unforgettable Fire. This track has delicate vocals on top of a sparse synthesizer background and no percussion.
Our approach also allows us to create mixes from music in the long tail. Are you the lead singer in an unknown Dylan cover band? Even if your group is new or otherwise unknown, Instant Mix can still use audio similarity to match your tracks to real Dylan tracks (provided, of course, that you sing like Bob and your band sounds like The Band). Our goal with Instant Mix is to build awesome playlists from your music collection. We achieve this by using machine learning to blend a wide range of information sources, including features derived from the music audio itself. Though we're still in beta, and still have a lot of work to do, we believe Instant Mix is a great tool for music discovery that stands out from the crowd. Give it a try! Further reading by Google Researchers: Machine Hearing: An Emerging Field Richard F. Lyon. Sound Ranking Using Auditory Sparse-Code Representations Martin Rehn, Richard F. Lyon, Samy Bengio, Thomas C. Walters, Gal Chechik. Large-Scale Music Annotation and Retrieval: Learning to Rank in Joint Semantic Spaces Jason Weston, Samy Bengio, Philippe Hamel.  URL: http://googleresearch.blogspot.com/2011/06/instant-mix-for-music-beta-by-google.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] After the award: students and mentors Posted: 14 Jun 2011 03:17 PM PDT Official Google Research Blog: After the award: students and mentorsPosted by Leslie Yeh Johnson, University Relations ManagerFor the past two years, we've looked forward to honoring the best and the brightest graduate students pursuing doctoral degrees around the globe through Google's fellowship program. We're thrilled to be supporting these students with a monetary gift, but what happens after the awards are given out? An important component of our fellowship program is the Google research mentor. Each fellowship student is paired with a full-time Googler based on mutual research interests. The idea is that the mentors provide a different point of view from the students' day-to-day academic world, introduce them to a professional network which will last their entire career and provide meaningful context and feedback based on their own experiences as the students work their way through graduate school. In return, the Googler has the unique opportunity to mentor one of the top students in the field and foster a future leader in technology. Jason Mars of the University of Virginia was awarded the 2010 Google U.S./Canada Fellowship in Compiler Technology. Robert Hundt, a compiler and datacenter researcher at Google, was Jason's research mentor. Here, they share how a fellowship turned out to be much more than just an award: In Jason's words When I first met Robert at a research conference, I didn't realize he would become one of the most important mentors I've had. Beyond our match in personality and thinking styles, Robert took an interest in shaping and sharpening me as a researcher and engineer, and I've benefited greatly from his guidance. I realized after my first internship that Google faces some of the most compelling research problems in computer science today. Robert's mentorship combined with my Google Fellowship have prompted me to delve deeper into these open problems. In fact, I ended up returning to Google for two subsequent internships. Together, Robert and I have published a number of research papers (with more on the way) and filed two Google patent applications. Our relationship is greater than just mentor and mentee—we are colleagues and friends. In Robert's words Given the high expectations we have for our interns, it's no surprise to me that one of our most successful interns, Jason Mars, is a recipient of an esteemed Google Fellowship. A three-time returning intern, Jason brought great levels of enthusiasm, creativity, problem solving and problem finding skills to our team, and kept us all on our toes by challenging assumptions and the status quo. He has written half a dozen conference and workshop papers and has built relationships with many people, not just at Google, but throughout Silicon Valley. Jason is well on his way to become a renowned expert in datacenter performance and contention issues. I am very proud of him and grateful to be part of his journey. I believe I may have learned as much from him, with his limitless energy and technical creativity, as he has learned during his time at Google. Lastly, and most importantly, I have won a friend. 2011 Google Fellowships This year, we we will be awarding fellowships to 34 promising young research students around the globe. These awards support their tuition and stipend, as well as a Google research mentor. Click here for a PDF of all of our Google Fellowship recipients. Congratulations to all the fellows; we look forward to seeing you move technology forward.  URL: http://googleresearch.blogspot.com/2011/06/after-award-students-and-mentors.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Google Scribe: Now with automatic text for links and faster formatting options Posted: 14 Jun 2011 03:17 PM PDT Official Google Research Blog: Google Scribe: Now with automatic text for links and faster formatting optionsPosted by Kartik Singh and Kuntal Loya, Google Scribe teamSince Google Scribe's first release on Google Labs last year, we have been poring over your feedback and busy adding the top features you asked for. Today, we're excited to announce a new version of Google Scribe that brings more features to word processing. Besides formatting, Google Scribe provides features that help you author high quality documents quickly:
 URL: http://googleresearch.blogspot.com/2011/05/google-scribe-now-with-automatic-text_26.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Knocking down barriers to knowledge Posted: 14 Jun 2011 03:12 PM PDT Official Google Blog: Knocking down barriers to knowledgeAs much as technology has advanced, there are still many barriers between you and the answers you're looking for—whether you're juggling a clunky mobile keyboard or waiting for a website to load. Today we held a media event in San Francisco where we talked about some of the latest things we're doing to tackle these barriers on mobile, announced that we're bringing our speech recognition and computer vision technology to the desktop, and took the next step for Google Instant—Instant Pages. Here you can see that mobile search traffic growth over the past three years (the red line) is comparable to overall Google search traffic growth over the same duration (the blue line) but earlier in our history. One of the technologies driving this growth is speech recognition. With Voice Search, you don't have to type on a tiny touchscreen. You can just speak your query and the answer is on the way. We've invested tremendous energy into improving the quality of our recognition technology—for example, today we teach our English Voice Search system using 230 billion words from real queries so that we can accurately recognize the phrases people are likely to say. As the quality has increased, so has usage: in the past year alone, Voice Search traffic has grown six-fold, and every single day people speak more than two years worth of voice to our system. We first offered speech recognition on mobile search, but you should have that power no matter where you are. You should never have to stop and ask yourself, "Can I speak for this?"—it should be ubiquitous and intuitive. So we've added speech recognition into search on desktop for Chrome users. If you're using Chrome, you'll start to see a little microphone in every Google search box. Simply click the microphone, and you can speak your search. This can be particularly useful for hard-to-spell searches like [bolognese sauce] or complex searches like [translate to spanish where can I buy a hamburger]. Voice Search on desktop is rolling out now on google.com in English, but in the meantime you can check it out in our video: Searching with speech recognition started first on mobile, and so did searching with computer vision. Google Goggles has enabled you to search by snapping a photo on your mobile phone since 2009, and today we're introducing Search by Image on desktop. Next to the microphone on images.google.com, you'll also see a little camera for the new Search by Image feature. If you click the camera, you can upload any picture or plug in an image URL from the web and ask Google to figure out what it is. Try it out when digging through old vacation photos and trying to identify landmarks—the search [mountain path] probably isn't going to tell you where you were, but computer vision may just do the trick. Search by Image is rolling out now globally in 40 languages. We're also releasing Chrome and Firefox extensions that enable you to search any image on the web by right-clicking. Whether you type, speak or upload a photo, once you've indicated what you're looking for the next step in your search is to sift through the results and pick one. To make this faster, last year we introduced Google Instant, which gives you search results while you type. We estimated Google Instant saves you between two and five seconds on typical searches. But once you've picked a result, you click, and then wait again for the page to load—for an average of about five seconds. We want to help you save some of that time as well, so today we took the next step for Google Instant: Instant Pages. Instant Pages can get the top search result ready in the background while you're choosing which link to click, saving you yet another two to five seconds on typical searches. Let's say you're searching for information about the Smithsonian Folklife Festival, so you search for [dc folklife festival]. As you scan the results deciding which one to choose, Google is already prerendering the top search result for you. That way when you click, the page loads instantly. Instant Pages will prerender results when we're confident you're going to click them. The good news is that we've been working for years to develop our relevance technology, and we can fairly accurately predict when to prerender. To use Instant Pages, you'll want to get our next beta release of Chrome, which includes prerendering (for the adventurous, you can try Instant Pages today with the developer version). It's one more step towards an even faster web. To learn more about today's news, visit our new Inside Search website at www.google.com/insidesearch. There you'll find a recording of the event (when it's ready), answers to common questions and links to other blog posts about today's news on the Mobile blog and Inside Search blog. The Inside Search website is our new one-stop shop for Google search tips, games, features and an under-the-hood look at our technology, so there's plenty for you to explore. We're far from the dream of truly instantaneous access to knowledge, but we're on our way to help you realize that dream. Posted by Amit Singhal, Google Fellow  URL: http://googleblog.blogspot.com/2011/06/knocking-down-barriers-to-knowledge.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Living Life in a Day and a summer in Australia at the Sydney Film Festival Posted: 14 Jun 2011 01:01 PM PDT YouTube Blog: Living Life in a Day and a summer in Australia at the Sydney Film FestivalThis past weekend at the Sydney Film Festival, we in the Australia office saw a single day on earth, a legendary summer to be remembered and the vision of thousands of YouTubers from all over the world on center stage. Along with the Australian premiere of "Life in a Day," the world was introduced to "We Were Here," a feature film made by YouTubers about summer in Australia.From January to April 2011, YouTubers down under submitted their videos to create an archive of events and experiences from a summer not-to-be-forgotten. Everything from sunsets at the beach, bats in the night, to extraordinary events in Queensland were uploaded to form a new visualization of the Australian summer map. These stories were pulled together by up and coming Australian director Amy Gebhardt, mentored by Dr. George Miller of "Happy Feet," "Mad Max" and "Babe." To celebrate the world premiere of "We Were Here," we'll be featuring the film on YouTube for a short time before it makes its way around the film festival circuit. Have a look at this collective vision of the Australian summer, as told by director Amy Gebhardt: Together, these two films are milestones in the evolution of radically inclusive film-making that is taking shape all over the world. Ernesto Soriano III, Product Marketing Manager, YouTube Australia recently watched "1000 words for summer."     URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/iEFYwgwBZsI/living-life-in-day-and-summer-in.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Introducing new features to mobile search Posted: 14 Jun 2011 11:43 AM PDT Official Google Mobile Blog: Introducing new features to mobile searchOur thirst for knowledge extends beyond the time we spend in front of our desktop computers. At Google, we are seeing mobile search grow at an exponential rate, increasing five-fold worldwide in just the past two years - a rate comparable to the early days of desktop Google Search. Today on mobile, we can get whatever information we're looking for anytime, anywhere.And I'm not just talking about looking up basic information like the weather or a stock quote, which is what people used to do in the early days of mobile search. As mobile devices have become more powerful and connected to faster networks, smartphone users are doing a surprisingly diverse set of search tasks -- from simple lookups, to tasks that involve multiple complex searches. But it's not always easy to search from a mobile device, especially with the smaller screens and keyboards. We've worked relentlessly to make mobile search faster, easier, and more intuitive with features like autocomplete, Voice Search, Google Goggles, Google Instant and Instant Previews on mobile. Our work in mobile has now inspired desktop innovations like Voice Search and Search by Image, two new ways to search from your desktop, announced today at our Inside Search media event. We're also excited to introduce two new mobile features designed to make mobile search even better. With more searches happening when people are on the go, we've noticed an increase in searches for nearby places. To make it easier for people to search for what's around them, we've introduced new shortcuts to commonly searched local categories, like restaurants, coffee shops and bars, in the form of icons on the mobile google homepage (www.google.com):   Shortcut icons appear at the bottom of the mobile homepage. Tap "More", to select from additional popular categories like shopping, ATMs, gas stations, etc., a new part of our simplified Places homepage (www.google.com/m/places). On the results page, you'll see a map with markers for your current location and places around you. When you scroll through the results, the map remains at the top of the page and adjusts automatically to the listing you are looking at. That way, you can see the listing information while still getting location context from the map. Tapping on a result will quickly show you more about a place including reviews and other useful details. Discovering great places nearby has never been easier on your mobile phone. Another mobile improvement we've introduced today is an easier way to build longer, more complicated searches. You can now add suggested phrases to the search box and "build" your search piece by piece. This feature is already available on the Google Search app for Android and iOS devices and we're now making this available on www.google.com from your mobile browser. Watch the video below to see how you can search faster with less typing. These new mobile features are now available on www.google.com on Android (version 2.2+) and iOS (version 4.0+) in 40 languages worldwide. Posted by Scott Huffman, Director of EngineeringIf you would like to learn more about today's announcements, visit the Inside Search website, our new one-stop shop for Google search tips, features and an under the hood look at our technology. Check the site later today and you'll find a recording of the event, answers to common questions and links to other blogs posts today on the Official Google Blog, Inside Search blog and the Chrome blog. We hope you enjoy these new search features and we look forward to bringing you further improvements by making mobile search even faster, easier, and more useful.  URL: http://googlemobile.blogspot.com/2011/06/introducing-new-features-to-mobile_14.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] It’s that time again. Exclusive Affiliate Opportunities: June 24-27 Posted: 14 Jun 2011 08:55 AM PDT Google Affiliate Network: It's that time again. Exclusive Affiliate Opportunities: June 24-27Summer officially starts next week. To kick it off, we are excited to announce that Google Affiliate Network Exclusive Opportunities is back! Starting Friday, 6/24, through Monday, 6/27, affiliate exclusive offers from 50+ Google Affiliate Network advertisers will ONLY be available to Google Affiliate Network publishers. Special offers will be live for one weekend only.Any Google Affiliate Network publisher who has a relationship with participating advertisers will have access to these opportunities. Now is the time to apply to these programs if you haven't already. Advertisers are waiting for your application. Not currently a Google Affiliate Network publisher? Do you have a website you'd like to monetize? Placing Google Affiliate Network ads on your site is a great way to earn commissions. If you aren't currently a Google Affiliate Network publisher and would like to promote the opportunities below, sign up today for our network with your AdSense Publisher ID. Need help getting started, here are a few helpful tips and tricks. Participating Advertisers: Below please find the advertisers, offers and application links.
Tracking links will be available via the Google Affiliate Network Publisher Blog within the Home tab in the platform on 6/13. You will also be able to search for "June Exclusive Opportunities" links in the Links section on June 24th. The opportunities will not be live or valid until June 24th and will expire at midnight on June 27th. Affiliates may not post these offers until June 24th. Further questions? Check out our Help Center for answers to frequently asked questions OR feel free to contact us with any questions. Approval into an advertiser's program is at the advertiser's discretion. Review the link merchandising information to see if any exclusions apply.  URL: http://googleaffiliatenetwork-blog.blogspot.com/2011/06/its-that-time-again-exclusive-affiliate.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Reporting Beta for Publishers Posted: 14 Jun 2011 08:55 AM PDT Google Affiliate Network: Reporting Beta for PublishersWe recently launched improved reporting for publishers. Top level features and enhancements include:
Additional information:
Note: Saved reports are only available on the Classic Version at this time. We've also improved our Publisher homepage by providing more options for customizing the information you see when you sign in to your account. This includes:
Please submit your feedback as you use these new features. We plan on improving our user experience based on your comments. Tip: Visit our Help Center for more information on how to use the new reporting interface.  URL: http://googleaffiliatenetwork-blog.blogspot.com/2011/06/reporting-beta-for-publishers.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Tips & Tricks: Using the description field in your documents list Posted: 14 Jun 2011 08:24 AM PDT Docs Blog: Tips & Tricks: Using the description field in your documents listYou may not have noticed the description field for items in your documents list, but descriptions hold great potential for sharing information and file management.When you have an item selected, you'll see information about the item in the details pane to the right of your documents list, including a Description section. If you don't see the details pane, click the double-arrow in the upper right of your documents list to expand it.  What you add to the description, in addition to the contents of the doc itself, can be found when you use the search box in Google Docs. This opens up the possibility of using the description for keywords and tagging. So, if your description contains the words "Astronaut, Space" that file will show in your search results when you do a Google Docs search for "astronaut" or "space." Descriptions also allow you to add clickable links. If it's important for you to reference a website on an item, simply copy and paste the URL into your description. When the details pane is open, you'll be able to click the link. You can also make your description stand out with formatting:
If you have other suggestions for ways you've used the description field, please add them in the comments below. Posted by: Rebecca Steelman, Consumer Experience Specialist  URL: http://googledocs.blogspot.com/2011/06/tips-tricks-using-description-field-in.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Tune in this morning for our search event Posted: 14 Jun 2011 07:12 AM PDT Official Google Blog: Tune in this morning for our search eventToday we're hosting a media event in San Francisco to talk about search and introduce some new search-related features. We'd like to invite you to tune in live from 9:30 - 11:00am PDT.You can watch the live stream on our new Inside Search site or on the Google YouTube Channel at www.youtube.com/google. Posted by Amit Singhal, Google Fellow  URL: http://googleblog.blogspot.com/2011/06/tune-in-this-morning-for-our-search.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Helping homeowners harness the sun Posted: 14 Jun 2011 07:12 AM PDT Official Google Blog: Helping homeowners harness the sun(Cross-posted from the Green Blog)Imagine sitting on your patio watching the sun's rays pass overhead, knowing that they power your home with clean energy—at a cost that's less that what you would have paid using just the grid. That's what my colleague, engineer Michael Flaster, has been doing at his home in Menlo Park, Calif. since March of this year. He did it with the help of a company called SolarCity, which enables homeowners and businesses to begin using solar energy to power their homes and buildings. Today, we're announcing that we've investing $280 million to create a fund that will help SolarCity finance more solar installations across the country. This is our largest clean energy project investment to date and brings our total invested in the clean energy sector to more than $680 million. We've also launched a partnership to offer SolarCity services to Googlers at a discount. In SolarCity's innovative financing model, the company covers installation and maintenance of the system over the life of the lease. You can prepay, or pay nothing upfront after which you make monthly solar lease payments. All told, Michael will save $100 per month on his energy bills this year, and more than $16,000 over his 15 year lease, after factoring in his lease payment and lower energy bills.  We believe the world needs a wide range of clean energy options in the future, each serving different needs. We've already invested in several large-scale renewable energy projects, so we're excited that this new partnership with SolarCity helps people power their homes directly with solar energy, too. We think "distributed" renewable energy (generated and used right at home) is a smart way to use solar photovoltaic (PV) technology to improve our power system since it helps avoid or alleviate distribution constraints on the traditional electricity grid. Our investment is a quadruple-win for Google, SolarCity, its new customers and the environment. We continue to look for other renewable energy investments that make business sense and help develop and deploy cleaner sources of energy. Whether harnessing the sun on rooftops like Michael's or in the desert sands of the Mojave, it's all part of building a clean energy future. Posted by Rick Needham, Director of Green Business Operations  URL: http://googleblog.blogspot.com/2011/06/helping-homeowners-harness-sun.html   | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| [G] Helping publishers get the most from display advertising with Admeld Posted: 14 Jun 2011 07:12 AM PDT Official Google Blog: Helping publishers get the most from display advertising with Admeld(Cross-posted on the DoubleClick Publisher Blog)It's now clear that investments in new technologies, new ad formats and improved buying and selling processes are helping to grow the display advertising pie. This benefits publishers who make more money from display ads, users who receive free ad-funded content and marketers who are able to grow their businesses online. However, we often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. We've been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better. To help major publishers get the most out of the rapidly changing and growing display ad landscape, we've signed an agreement to acquire Admeld, a New York-based yield optimization firm. Here's a basic summary of the display ad industry, from the perspective of major publishers. There are lots of different ways that they can sell their display ad space. Often, they'll sell space directly to advertisers or agencies, using an ad server to actually deliver and measure the ads (like Microsoft's Atlas, AOL's AdTech, DoubleClick's DFP, Yahoo's APT, OpenX, Zedo, 24/7 Real Media and others). Alternatively, they'll make their ad space available indirectly—to hundreds of ad networks (like Advertising.com, Specific Media, Collective, 24/7, ValueClick, Vibrant, AdSense, Undertone and others), each with thousands of advertisers, or to various advertising exchanges or technology platforms (like Yahoo's Right Media, OpenX, DoubleClick Ad Exchange, ContextWeb, AdBrite, AppNexus and others) that match them with ad buyers (like ad networks and demand side platforms) who represent advertisers, in real-time marketplaces. Some publishers also work with a "yield optimization" provider (such as Rubicon Project, Pubmatic and others) that supplies technology to select ads from across these many indirect options, while providing personalized service and support. In a very complex and rapidly growing display ad landscape, that's what Admeld does. Providing better ad management services to publishers is an area that has seen a huge amount of investment in recent months. Formed just over three years ago, the Admeld team is an example of the huge strides the industry is making—it has quickly developed a great service that is helping many major publishers manage their ad space more efficiently and profitably. By combining Admeld's services, expertise and technology with Google's offerings, we're investing in what we hope will be an improved era of flexible ad management tools for major publishers. Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make more informed decisions across all their ad space. These are all things our publisher partners have been asking us to further invest in. Of course, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. We believe that this investment will be an important step to help online publishers, and will further improve and grow the display advertising industry as a whole. Posted by Neal Mohan, Vice President of Display Advertising  URL: http://googleblog.blogspot.com/2011/06/helping-publishers-get-most-from.html   |
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