Thursday, May 26, 2011

Googland

Googland

[G] Inside the Big Tent

Posted: 25 May 2011 06:01 PM PDT

Official Google Blog: Inside the Big Tent

(Cross-posted from the European Public Policy Blog)

At our European Zeitgeist event, held annually near London, we traditionally erect a large marquee for a partner dinner and entertainment. This year we wondered if there was anything else we could do with the space once Zeitgeist was over. In that instant, the Big Tent was born.

Canvas aside, the term "big tent" has, of course, a political connotation. Wikipedia defines it as "seeking to attract people with diverse viewpoints...does not require adherence to some ideology as a criterion for membership." That just about sums up the idea behind last week's Big Tent conference, which focused on debating some of the hot issues relating to the internet and society.

We invited the advocacy groups Privacy International and Index on Censorship—both of whom have criticised Google in the past—to partner with us in staging the debates, and sought diverse viewpoints among the speakers and the delegates.

Topics on the agenda included: what was the role of technology in the revolutions in the Middle East? What are the limits of free speech online? Do we need tougher privacy laws or are we in danger of stifling innovation? Can technology and access to information be used to help prevent conflict?

The result was a stimulating day of debate featuring the likes of Big Brother television producer Peter Bazalgette, Mumsnet founder Justine Roberts and the U.K. Culture Secretary Jeremy Hunt alongside Googlers including Eric Schmidt, Google Ideas' Jared Cohen and the Egyptian activist Wael Ghonim, and a highly engaged and knowledgeable audience of NGOs, policy advisers, tech businesses and journalists.



You can watch highlights on YouTube and see event feedback on Twitter. We hope to bring the Big Tent to other regions over the coming year.

Posted by Peter Barron, Director of External Relations, EMEA
URL: http://googleblog.blogspot.com/2011/05/inside-big-tent.html

[G] AdMob celebrates one year at Google as mobile growth accelerates

Posted: 25 May 2011 06:01 PM PDT

Official Google Blog: AdMob celebrates one year at Google as mobile growth accelerates

As we approach the first anniversary of AdMob's arrival at Google this Friday, it's amazing to look at how much the mobile industry has grown since last year: an estimated 300 million smartphones were shipped, average smartphone data-usage doubled and hundreds of thousands of new mobile apps have been created.

Many thousands of mobile publishers and developers use ads to support their businesses, so we're excited to see rapid growth in mobile advertising, too. For example, in the last year, traffic on the AdMob network has grown more than three and a half times, and we now get more than 2.7 billion ad requests every day. We have thousands of advertisers both large and small getting great results every day on AdMob's network of more than 80,000 mobile apps and sites. To celebrate AdMob's first year at Google, today we're introducing a set of new products and features for mobile advertisers and publishers.

New ad formats for tablets
In the last six months alone, traffic from tablets on the AdMob network has increased by 300 percent. To help advertisers better connect with tablet users, today we're launching a variety of new, tablet-specific rich media ad formats. These new HTML5-based ad formats are built specifically for tablets' larger, high-definition screens, and make use of features like touch, tap and swipe. Together, these features will enable advertisers to develop rich, engaging campaigns and run them across multiple mobile platforms.



Enhanced tools for mobile app developers
To help app developers grow their app businesses, we're releasing a significant upgrade to our AdMob "House Ads" product, which developers can use to promote their own products within their mobile apps. The new version includes improved campaign management, new ad formats and better ad targeting options.

In the coming months, we'll also improve mobile app developers' ability to use AdMob to deliver the most valuable ad by integrating a new "mediation" feature that selects the best ad from multiple, competing ad networks directly into the Google AdMob Ads SDK.

Deeper integration with Google advertising products
Many advertisers, agencies and publishers use DoubleClick's ad serving and measurement tools to manage their digital ad campaigns. We envision a single platform that enables seamless management of ads across desktop, video, mobile and tablets. Our announcement earlier this week about the availability of DoubleClick Rich Media ads on the AdMob Network on the AdMob network is one example of this commitment. In a few weeks, we'll also add support for mobile to our DoubleClick for Publishers (DFP) Small Business ad serving product, which thousands of web publishers use today to manage ads that appear on their sites.

The last year has seen incredible growth, but it's just the beginning. We believe that the products we're announcing today will further accelerate the growth of mobile advertising, enable marketers and developers to rapidly grow their businesses and help to fund more great mobile content and apps for users.

Posted by Clay Bavor, Product Management Director, Mobile Display Ads
URL: http://googleblog.blogspot.com/2011/05/admob-celebrates-one-year-at-google-as.html

[G] Mining patterns in search data with Google Correlate

Posted: 25 May 2011 06:01 PM PDT

Official Google Blog: Mining patterns in search data with Google Correlate

It all started with the flu. In 2008, we found that the activity of certain search terms are good indicators of actual flu activity. Based on this finding, we launched Google Flu Trends to provide timely estimates of flu activity in 28 countries. Since then, we've seen a number of other researchers—including our very own—use search activity data to estimate other real world activities.

However, tools that provide access to search data, such as Google Trends or Google Insights for Search, weren't designed with this type of research in mind. Those systems allow you to enter a search term and see the trend; but researchers told us they want to enter the trend of some real world activity and see which search terms best match that trend. In other words, they wanted a system that was like Google Trends but in reverse.

This is now possible with Google Correlate, which we're launching today on Google Labs. Using Correlate, you can upload your own data series and see a list of search terms whose popularity best corresponds with that real world trend. In the example below, we uploaded official flu activity data from the U.S. CDC over the last several years and found that people search for terms like [cold or flu] in a similar pattern to actual flu rates. Finding out these correlated terms is how we built Google Flu Trends:


You can also enter a search term such as [ribosome] and find other terms whose activity corresponds well over time with the one you're interested in:


It turns out cell biology isn't all too popular in the summer time (sorry biologists!). What's interesting is that the ups and downs of web search activity for cell biology terms is unique enough that searching on Correlate for [ribosome] brings up searches for other biology terms, such as [mitochondria]. Of course, correlation isn't the same thing as causation, so we can't explain why two terms follow the same pattern. But my guess in this case is that both terms are popular when schools teach these concepts.

Search activity is an incredible source of data that may lead to advances in economics, health and other fields; but we need to handle that data with privacy controls in mind. With this system, we don't care what any one person is searching for. In fact, we rely on millions of anonymized search queries issued to Google over time, and the patterns we observe in the data are only meaningful across large populations.

We encourage you to read our white paper describing the methodology behind Google Correlate. Or for lighter reading, check out our comic! We've enjoyed uploading different data sets to see fascinating and sometimes perplexing correlations. Plug in your data and let us know what you find.

Posted by Matt Mohebbi, Software Engineer
URL: http://googleblog.blogspot.com/2011/05/mining-patterns-in-search-data-with.html

[G] Check-ins and rating places get easier with Google Maps 5.5 for Android

Posted: 25 May 2011 02:35 PM PDT

Official Google Mobile Blog: Check-ins and rating places get easier with Google Maps 5.5 for Android

(Cross posted from Google LatLong Blog)

We've made it easier to check in and out of places, rate various locations, and get transit information with Google Maps 5.5 for Android. This release adds 'check in' and 'rate and review' buttons to Place pages, the option to edit your home/work address for Latitude, and redesigned transit station pages.

Read below for more details about the new features, which we hope will improve your user experience, a topic we take very seriously as there are now more than 200 million users of Google Maps for mobile across platforms and devices worldwide.

New check-in and rating buttons added to Place pages

Now when you open a Place page from your mobile device, you can check in to places with Google Latitude or submit a rating or review by clicking on two new buttons at the top of the listing.

This past week I had the chance to explore the Computer History Museum during my visit to San Francisco from across the pond in London. Once nearby, I could quickly open the museum's Place page and check in.

When I was ready to leave and head to lunch, in a few seconds I could go back to the Place page and rate the museum – which certainly earned the 5 star rating it received from me.

Update home and work address for your Latitude Location History

Last month we released the Location History dashboard for Latitude which estimates how much time you spend at home, work, and everywhere else. If your home or work address changes, or you'd rather set a different address to represent 'home' and 'work,' you can now edit these addresses within Latitude.

Change home/work location from Location History dashboard

View the redesigned transit station pages

It's been about two years since we added transit directions in Google Maps for Android. Since then, we've increased the coverage from 250 cities to more than 440 and counting - the most recent being Washington, D.C. To make it easier to plan your transit route, we updated the transit station pages in this release to better organize the information you need.

Each page now includes a list of upcoming scheduled departures for different lines, all the transit lines serving the station, and links to nearby transit stations.


Download Google Maps 5.5 for Android here to try out the new check-in and rating buttons, update your Latitude Location History home/work address, check out a transit station in a nearby city, or just make sure you have the latest version of Google Maps for Android. This update requires an Android OS 1.6+ device anywhere Google Maps is currently available. Learn more in our help center.

Posted by Luis Sigal, Software Engineer
URL: http://googlemobile.blogspot.com/2011/05/check-ins-and-rating-places-get-easier.html

[G] CuteGirlsHairstyles wins May’s “On The Rise”

Posted: 25 May 2011 01:00 PM PDT

YouTube Blog: CuteGirlsHairstyles wins May's "On The Rise"

Congratulations to Mindy of CuteGirlsHairstyles, the YouTube Partner that won May's edition of On The Rise with a record number of votes on the YouTube blog. On The Rise is your chance to decide which growing partner will get a day in the spotlight on the YouTube homepage, and based on your votes, CuteGirlsHairstyles is featured on our homepage today.

CuteGirlsHairstyles began years ago when Mindy's eldest daughters were 18 months old. She started experimenting with new hairstyles to avoid standard pigtails, keeping a photo collection to keep track of the styles. She then created a blog to share the techniques and expanded her network to YouTube, where her video hairstyle tutorials like "Waterfall French Braid," "Twists into Side Flip," and "Side Ponytail Combo" quickly caught on.



Here's a word from Mindy:

"I am a wife, a mom to six children (five of them girls), a hairblogger, a school board member, passionate about adoption, and full-time CEO and Logistics Director of our "organized chaos!" YouTube has become a major driver for our hairstyles, with thousands of subscribers coming from all over the world. For me, providing these tutorials brings satisfaction in knowing that girls worldwide are receiving a boost to their self esteems from all the daily compliments. It is also nice knowing that my daughters and I are helping moms and daughters find bonding time together each day. We sincerely want to thank our YouTube subscribers and fans for voting CuteGirlsHairstyles as May 2011's YouTube 'On The Rise' winner!"

If you're enjoying our monthly blog series and want to see more rising YouTube stars, head over to our "On The Rise" channel and check out our playlists on the browse page. Check back next month, as your channel may be the next one featured!

Devon Storbeck, Partner Support, recently watched "Beachy Combo | Beautiful Hairstyles."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/iWMgX9ydFo4/cutegirlshairstyles-wins-mays-on-rise.html

[G] Location targeting updates in AdWords

Posted: 25 May 2011 08:13 AM PDT

Inside AdWords: Location targeting updates in AdWords

One of the main benefits of online advertising is the ability to target campaigns to specific locations, such as cities, regions, or countries. For example, to reach users looking for rental cars in San Francisco, a car rental company could target a campaign to San Francisco and include only San Francisco-specific discounts in the ads.

In February, we launched city targeting in an additional 17 countries, and our goal is to make location targeting more accurate, easier to use, and more flexible. As part of planning for future improvements, we're making several changes to our AdWords location targeting capabilities. These changes will start occurring after July 8, 2011, and include:

Changes to existing available locations: Due to changes in real-world geography or the existence of duplicate or overlapping location targets, we're removing certain location targets in countries such as Japan, Denmark, Spain, and the Netherlands, among others. For example, in 2010, six provinces were abolished in Finland, and while you'll no longer be able to target these provinces, you can continue targeting cities in Finland. You won't be able to target these provinces in AdWords, but you'll be able to continue targeting cities in Finland. After the changes take effect, you won't be able to add the locations that are listed here to new campaigns. If you're currently targeting any of these locations in your existing campaigns, you should migrate them to the recommended targets in the list. Otherwise, we'll migrate them automatically. Please review the list carefully since some of these changes will result in migration to larger locations.

Sunset of custom shapes (multi-point or polygon targets): You'll no longer be able to add multi-point targets in AdWords. You'll still be able to view and delete existing shapes in your current campaigns, and we'll continue to use them until the end of 2011. After that, all polygon targets that are still present in your AdWords campaigns will be migrated to available locations such as a nearby city or a map point with a radius. We encourage you to replace your polygon targets with these alternatives or we'll migrate them automatically at end of 2011.

Removal of 'Show address in the ad' feature: In some countries, you currently have the option to show an address with your ads by checking the "Allow address to show in my ad" option for campaigns that target an area around a map point. This option will no longer be available. If you want to display your business address or phone number, you'll need to use AdWords location extensions.

If you're using these features with the AdWords API, check out the AdWords API Blog for more information on the changes being made.

These changes will take place after July 8, 2011. We recommend that you adjust the location targeting settings of your campaigns immediately with the available alternatives.


Posted by Nathania Lozada, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/05/location-targeting-updates-in-adwords.html

[G] Thanks, YouTube community, for two BIG gifts on our sixth birthday!

Posted: 25 May 2011 07:41 AM PDT

Official Google Blog: Thanks, YouTube community, for two BIG gifts on our sixth birthday!

(Cross-posted from the YouTube Blog)

In May 2005, the YouTube founders launched YouTube.com, providing people with a platform to broadcast themselves to the world. Six years on, the world is watching and we wanted to say thank you to the YouTube community for a couple of amazing birthday presents.

First, your video. Back in November we challenged you to up the volume of videos you uploaded to the site. And boy, did you take the bait. Today, more than 48 hours (two days worth) of video are uploaded to the site every minute, a 37% increase over the last six months and 100% over last year. From videos documenting a baby's first steps in Ann Arbor, to a protest in Syria, to a commencement speech at Yale University, we're continuously impressed and inspired by the quality and breadth (in addition to quantity) of videos that you upload to the site every day.


What can happen in two days, you ask?
  • You could drive non-stop across the country from our office in San Bruno, Calif. to New York City
  • You could undertake a massive movie marathon by watching the entire Back to the Future trilogy eight and a half times (we'd recommend you do that at YouTube Movies)
  • An ambitious cheetah (the fastest land animal at an average running speed of 75 mph) starting in South Africa could traverse 3600 miles of the African continent and reach Egypt
The other great birthday present? Your views. We're amazed that over this last weekend, you drove YouTube past the 3 billion views a day mark, a 50% increase over last year. That's the equivalent of nearly half the world's population watching a YouTube video each day, or every U.S. resident watching at least nine videos a day.

The first six years of a person's life are incredibly important for development. The same could be said for a company. For the last six years we've grown and evolved in our quest to push video forward and deliver the best possible experience to you. From faster processing of uploads to longer video lengths to the launch of self-service live stream capabilities to partners, we're constantly evolving to provide the best video sharing and viewing experience for you.

So when will we reach 72 hours a minute, or 4 billion views a day? That's up to you. For our part, we'll continue to work at delivering the diversity and quality of content you're asking for, from live streams of music festivals to campaigns around social inspiration and change, rockstars in education to citizen-journalist coverage of global events, and YOU showcasing your own talent. You've made YouTube successful because it's a reflection of you and your world. If this is what we've accomplished together in six years, we can only imagine where you'll take us in the next six!

Posted by the YouTube Team
URL: http://googleblog.blogspot.com/2011/05/thanks-youtube-community-for-two-big.html

[G] Thanks, YouTube community, for two BIG gifts on our sixth birthday!

Posted: 25 May 2011 06:01 AM PDT

YouTube Blog: Thanks, YouTube community, for two BIG gifts on our sixth birthday!

In May 2005, the YouTube founders launched YouTube.com, providing people with a platform to broadcast themselves to the world. Six years on, the world is watching and we wanted to say thank you to the YouTube community for a couple of amazing birthday presents.

First, your video. Back in November we challenged you to up the volume of videos you uploaded to the site. And boy, did you take the bait. Today, more than 48 hours (two days worth) of video are uploaded to the site every minute, a 37% increase over the last six months and 100% over last year. From videos documenting a baby's first steps in San Francisco, Calif., to a protest in Syria, to a commencement speech at Yale University, we're continuously impressed and inspired by the quality and breadth (in addition to quantity) of videos that you upload to the site every day. On our end, we're constantly evolving to provide the best video sharing and viewing experience for you from faster processing of uploads to longer video lengths to the launch of self-service live stream capabilities to partners.


What can happen in two days, you ask?
  • You could drive non-stop across the country from our office in San Bruno, Calif. to New York City
  • You could undertake a massive movie marathon by watching the entire Back to the Future trilogy eight and a half times (we'd recommend you do that at YouTube Movies)
  • An ambitious cheetah (the fastest land animal at an average running speed of 75 mph) starting in South Africa could traverse 3600 miles of the African continent and reach Egypt
The other great birthday present? Your views. We're amazed that over this last weekend, you drove YouTube past the 3 billion views a day mark, a 50% increase over last year. That's the equivalent of nearly half the world's population watching a YouTube video each day, or every U.S. resident watching at least nine videos a day.

The first six years of a person's life are incredibly important for development. The same could be said for a company. For the last six years we've grown and evolved in our quest to push video forward and deliver the best possible experience to you. So when will we reach 72 hours a minute, or 4 billion views a day? That's up to you. For our part, we'll continue to work at delivering the diversity and quality of content you're asking for, from live streams of music festivals to campaigns around social inspiration and change, rockstars in education to citizen-journalist coverage of global events and YOU showcasing your own talent. You've made YouTube successful because it's a reflection of you and your world. If this is what we've accomplished together in six years, we can only imagine where you'll take us in the next six!

The YouTube Team recently watched "An Adorable 6-Year-Old Dancer".


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/e5JQUerWBZc/thanks-youtube-community-for-two-big.html
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