Sunday, May 15, 2011

Googland

Googland

[G] Webinar: Three Stages of Digital Marketing And Measurement - Sign Up Now!

Posted: 14 May 2011 12:24 PM PDT

Official Google CPG Blog: Webinar: Three Stages of Digital Marketing And Measurement - Sign Up Now!

An Obsession with Advertising, Accountability & Awesomeness.

A guest post by Avinash Kaushik

I am so incredibly impressed with the rapid evolution of advertising and marketing possibilities around us. Offline, online, social-- there are so many things to do, and so little time (and budget!).

One of the absolute delights of online marketing (regardless of type) is the amount of accountability you can bring to your marketing budgets. How many people looked at your ad in a magazine and took action? You can measure this for your digital display ads. How many potential customers how were actively looking for cars, saw your ad on TV, and then went to your destination? You can measure this for your search ads. How often do prospects listen to your radio ads completely and then take engage with you? You can measure this for your YouTube ads.

I could keep going. It is so exciting what we can measure, regardless of the online channels we use, or the measurement tools in which we have access.

And yet, it is heartbreaking how little we bring all this awesomeness to bear upon our digital efforts. So much of our marketing is simply replicating our offline advertising online. And what is particularly heartbreaking to me, the author of two books on web analytics, is how we bring our low expectations of offline measurement to our online efforts.

So let's change this. Together.

On May 19th I am conducting a webinar that will share my point of view on three stages of digital marketing and measurement. [Sign up for the webinar here. Seats are limited!]

Here are three three phases of accountability and awesomeness...

The toddler phase: Here most of our measurement is based on simply response based metrics. This is far more accountable than other channels, but there is so much more we can do and with such little actual effort. We'll cover conversion tracking (simple one page tagged and you get so much!) and how a couple clicks get you the joy of call tracking data for your mobile search advertising campaigns.

The rebellious youth phase: CTR? Sure. CPC? No problem. CPA? Done! (If you don't know what these are we'll cover them, too!) But how about a holistic understanding of the impact on your business of all your online marketing? No, not just the one big conversion, but all the micro-conversions? This is such a delight. You develop the complete impact of your acquisition strategy and are better able to balance your marketing portfolio. Trust me, you want to do this. Every day.

The digital ninja phase: Macro and micro conversions? Check. Revenue? Yep. Economic value? When you hear OMG, know that it was created for this concept. The most glorious thing any Marketer can do, and the CMO and VP get, is a robust understanding of not just the activity (clicks, conversions et. al.), but also the value created for the business (including revenue). This is how the good get to the great (and we'll cover the approaches you can use to get there!)

So come join us on May 19th for an incredible hour and half where we'll talk digital marketing, measurement, and strategies to kick things up a notch. And yes, bring awesomeness to everything we do.

See you there.
-Avinash

URL: http://google-cpg.blogspot.com/2011/05/webinar-three-stages-of-digital.html

[G] Because Data Beats Opinion: Introducing Think Insights with Google

Posted: 14 May 2011 12:24 PM PDT

Official Google CPG Blog: Because Data Beats Opinion: Introducing Think Insights with Google

It's one of our company's guiding principles that data beats opinion. And as such, we've put a lot of effort into asking some interesting questions -- How do new mothers use the Internet? When do people really start their holiday shopping? What trends typify today's Hispanic web user? -- and answering them with concrete information.

We're now pleased to share this knowledge at Think Insights with Google, the website where we'll be publishing our learnings and insights about digital marketing trends. From papers to case studies to videos, Think Insights' content represents the on-going work we're doing to better understand how web users are embracing new media platforms, and how marketers are adapting to this changing terrain. We'll be updating this site frequently, so if you'd like to keep up with our latest news, sign up here for your monthly Think Insights fix.

Enjoy and happy data-diving,

The Think Insights Team
www.google.com/think/insights
URL: http://google-cpg.blogspot.com/2011/05/because-data-beats-opinion-introducing.html

[G] New ways to discover great apps on Android Market

Posted: 14 May 2011 07:18 AM PDT

Official Google Mobile Blog: New ways to discover great apps on Android Market

We've seen tremendous growth in Android Market lately. With over 200,000 apps supporting over 300 Android devices, we've had 4.5 billion applications installed to date. But with so many apps available, how do you find the ones you really want? Whether you're looking for the most popular apps, hot new apps, or just the very best apps available, we want to help make sure that you find what you're looking for.

Today, we're excited to announce 5 new features for Android Market focused on helping you find apps you'll love.


  • New top app charts - We've revamped our top app charts to be fresher and country-specific, so you get the most current, relevant results. We've also added top new free, top new paid, and top grossing lists, all right on the Android Market home page.   
  • Editors' Choice - These are some of the very best apps available for Android, as chosen by the Android Market staff. They span everything from games to productivity and beyond.   
  • Top Developers - We're also recognizing those developers creating the highest quality, most popular, and most notable apps available on Android Market. They'll get a special icon on our Android Market website, appearing wherever the developer name is shown, starting today for an initial set of over 150 developers.
  • Better related apps - On the left side of an app page, you'll now see two groups of related apps: apps frequently browsed by people who viewed this app, and apps that people tend to install alongside this app. For example, people who view ScoreMobile, my favorite sports score app, often also view other sports score apps, while those who install ScoreMobile tend to also install apps for specific sports leagues or teams. We'll also show you related apps once you decide to install an app.
  • Trending apps - Finally, we've added a new section to the Android Market homepage showing trending apps – those apps that are quickly growing in daily installs. Look here to stay ahead of the curve and find new apps as they get hot.
We hope you find these features helpful as you explore the many greats apps available on Android Market. These new features are available now on http://market.android.com, and will be coming soon to Android Market on phones and tablets.


Posted by Fernando Delgado, Product Manager, Android Market
URL: http://googlemobile.blogspot.com/2011/05/new-ways-to-discover-great-apps-on.html

[G] Introducing “News near you” on Google News for mobile

Posted: 14 May 2011 07:16 AM PDT

Google News Blog: Introducing "News near you" on Google News for mobile

Posted by Navneet Singh, Product Manager - Google News

Google News for mobile lets you keep up with the latest news, wherever you are. Today we're excited to announce a new feature in the U.S. English edition called "News near you" that surfaces news relevant to the city you're in and surrounding areas.

Location-based news first became available in Google News in 2008, and today there's a local section for just about any city, state or country in the world with coverage from thousands of sources. We do local news a bit differently, analyzing every word in every story to understand what location the news is about and where the source is located.

Now you can find local news on your smartphone. Here's an example of a "News near you" mobile section automatically created for someone in Topeka, Kansas:


To use this feature, visit Google News from the browser of your Android smartphone or iPhone. If this is the first time you are visiting Google News on your phone since this feature became available, a pop-up will ask you if you want to share your location. If you say yes, news relevant to your location will appear in a new section called "News near you" which will be added at the bottom of the homepage. You can reorganize the sections later via the personalization page.


You can turn off the feature at any time either by hiding the section in your personalization settings or by adjusting your mobile browser settings. Please visit the Help Center for further details.

So, go to news.google.com from your smartphone and get the latest news from wherever you are.
URL: http://googlenewsblog.blogspot.com/2011/05/introducing-news-near-you-on-google.html

[G] What can 48 minds create in 48 hours?

Posted: 14 May 2011 07:00 AM PDT

YouTube Blog: What can 48 minds create in 48 hours?

A new big idea in online entertainment.

Watch the first installment of IdeaJam, a new web series produced by Katalyst and Intel, where Ashton Kutcher brings together 48 filmmakers, content creators, and social media experts and challenges them to break the traditional bounds of storytelling.

Using technology, digital video, and social media, these creative minds are engaging with the online community during the development of 6 new entertainment concepts, deepening the connections between video and viewer.



Results are as varied as they are entertaining:
  • Watch Crash@MyPad as "Mr. Social" attempts to survive in LA for 24 hours on nothing but social media and the kindness of strangers.
  • Ever wonder what would happen if Facebook and Match.com had a baby? Check out MatchMyFriend, a dating service based on friend recommendations, which actually allows you to watch the live streams of your friends' first dates.
  • Or perhaps you've had a recent unpleasant Facebook experience and need to confront a friend about his unflattering post on your wall? Look no further than Flame Court, the online court for online disputes.
In the next IdeaJam, Katalyst and Intel partner with renowned educator Alan November to explore ways that technology and creativity can be used to create an ideal classroom, so subscribe to the channel to see what's to come.

Emily Wright, Display Project Manager, recently watched "Opening Ceremony Blog - Spike Jonze Presents: Lil Buck and Yo-Yo Ma."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/P-19Ghoa08U/what-can-48-minds-create-in-48-hours.html
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