Tuesday, May 17, 2011

Googland

Googland

[G] Learn about media planning in a live course in the AdWords Online Classroom (UK)

Posted: 17 May 2011 01:37 AM PDT

Inside AdWords: Learn about media planning in a live course in the AdWords Online Classroom (UK)

This Wednesday, May 18th, we'll be hosting a live, online course on media planning in our AdWords Online Classroom (UK). The course will highlight the best practices of media planning and focus on how to create and execute a successful media plan. Topics covered will include how to determine your marketing strategy, how to set your advertising and campaign goals, and how to target your audience. We'll show two examples of different marketing strategies and campaign set ups, including new customer acquisition and building a loyalty loop with existing customers.

The course will be delivered by an Online Media Specialist and will last for approximately one hour, including time for Q&A. It will take place on Wednesday, Mayhttp://www.blogger.com/img/blank.gif 18th, 2011, from 3 pm to 4 pm BST.

If you're interested, make sure to sign up now!

And make sure to visit our AdWords Online Classroom for additional live and on-demand courses.


Posted by Nathania Lozada, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/05/learn-about-media-planning-in-live.html

[G] Tell us about your experience with our customized suggestions

Posted: 16 May 2011 09:04 PM PDT

Inside AdSense: Tell us about your experience with our customized suggestions

Many of you have opted in to receive our customized suggestions about your AdSense implementation. When publishers opt in to this communication, we regularly send them best practice tips that are relevant to their specific site, to help them optimize and earn more with Google AdSense.

Take a look at how publisher Johnny Hayes now earns 51% more with AdSense on his site, funcheapsf.com, as a result of implementing one of the tips we sent him. You can also learn how publisher Eric Bort's AdSense revenue increased by more than 200% on his site surgerysquad.com by making a change we recommended via email.

How do you sign up to receive personalized performance suggestions?
Step 1. Go to your account settings, and in the Personal settings section, click "edit"
Step 2. Check the box next to "Customized help and Suggestions"
Step 3. Click "Save"

For the publishers who've already opted in:
We'd love to hear your story as well. Tell us about your experiences with the tips we've sent you and the increase in AdSense revenue you've seen. Also, let us know any feedback you might have regarding our customized suggestions, so we can keep improving how we provide you with tips and advice.

If you haven't yet opted in, don't miss out on additional earnings - opt in today! Make sure to check that the contact information in your account is up-to-date, so we'll be sure to reach you.

Posted by Nathaniel Kolenberg - Inside AdSense Team
URL: http://adsense.blogspot.com/2011/05/tell-us-about-your-experience-with-our.html

[G] An Obsession with Advertising, Accountability, and Awesomeness

Posted: 16 May 2011 10:31 AM PDT

Inside AdWords: An Obsession with Advertising, Accountability, and Awesomeness

A guest post by Avinash Kaushik

I'm so incredibly impressed with the rapid evolution there's been in the advertising and marketing possibilities available to us. Offline, online, social—there are so many things to do and so little time (and budget!).

One of the absolute delights of online marketing (regardless of type) is the amount of accountability you can bring to your marketing budgets. For example, think about how challenging it is to know how many people looked at your ad in a magazine and took action. In contrast, think about how easy it is to measure the same thing for your digital display ads. How many potential customers were actively looking for cars, saw your ad on TV, and then went to your destination? You can measure this for your search ads. How often do prospects listen to your radio ads completely and then engage with you? You can measure this for your YouTube ads.

I could keep going. It's so exciting what we can measure, regardless of the online channels we use or the measurement tools to which we have access.

And yet, it's heartbreaking how little we bring all this awesomeness to bear upon our digital efforts. So much of our marketing is simply replicating our offline advertising online. And what's particularly heartbreaking to me, the author of two books on web analytics, is how we bring our low expectations of offline measurement to our online efforts.

So let's change this. Together.

On May 19th, I'll be conducting a webinar during which I'll share my point of view on three stages of digital marketing and measurement. (Sign up for the webinar here. Seats are limited!)


Here are the three phases of accountability and awesomeness:

The toddler phase: In this phase, most of our measurement is based on simple response-based metrics. This alone makes online marketing far more accountable than other channels, but there's so much more we can do. We'll cover conversion tracking (simply tag one page and you get so much!) and how, with just a few clicks, you get the joy of call tracking data for your mobile search advertising campaigns.

The rebellious youth phase: CTR? Sure. CPC? No problem. CPA? Done! (If you don't know what these terms mean, we'll cover them too!) But how about a holistic understanding of the impact your online marketing has on your business? No, not just the one big conversion, but all the micro-conversions? You'll learn to measure the complete impact of your acquisition efforts, which can help you better balance your marketing portfolio and spend.

The digital ninja phase: Got a handle on the micro- and macro-conversions? Understand the total revenue coming from your marketing efforts? How about the total economic value? Being a digital ninja goes beyond tracking activities like clicks and conversions and means actually measuring the value created for your business, including revenue. These are the things VPs and CMOs want to know, and we'll cover approaches you can use to get there!

So come join us on May 19th for an incredible hour and half when we'll talk digital marketing, measurement, and strategies to kick things up a notch. And yes, bring awesomeness to everything we do.

See you there.
-Avinash

Posted by Lisa Shieh, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/05/obsession-with-advertising.html

[G] Simplified account creation with new My Client Center feature

Posted: 16 May 2011 10:31 AM PDT

Inside AdWords: Simplified account creation with new My Client Center feature

As part of our continued effort to improve the account management tools for agencies and large advertisers, we've rolled out optional-login accounts, a new feature that simplifies the account creation process through My Client Center (MCC) by enabling a new AdWords account to be created within the MCC without a login or password.

The benefit of optional-login accounts is that it allows agencies and clients to create new AdWords accounts within the MCC without the need to create email addresses and passwords exclusively for the new account.

Here are some FAQs to help you take advantage of this feature:
  1. How do I create an optional-login account in AdWords?
    Click on the "Create Account" button within your MCC, then complete the three required fields: account name, time zone and currency. You'll also see a collapsible link to "Invite another user (optional)," which provides the option to invite a user to the account. Even if you opt not to, once you click "Save", you'll have a new, live account.
  2. What if I want an account to have a login?
    You can either "Invite another user (optional)" during the account creation process or follow the normal process for inviting a user to an AdWords account: go to the "My Account" tab, click on "Account Access" and choose the link "Invite other users".
  3. Where do notifications go for optional-login accounts?
    Red Alert Account Notifications (such as billing notifications or policy violations emails) will be sent to the email address associated with the MCC. For non-red alerts, make sure you've opted into notifications on the "My Client Settings" page at the MCC level. You also may opt into performance suggestions and newsletters specifically for the optional-login account. Such notifications will be sent to the email address associated with the MCC.
Additional FAQs for optional-login account creation are in the MCC section of the AdWords Help Center.

For more resources on My Client Center and other tools to effectively manage large accounts at scale, visit the AdWords Help Center.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/05/simplified-account-creation-with-new-my.html

[G] Because Data Beats Opinion: Introducing Think Insights with Google

Posted: 16 May 2011 10:31 AM PDT

Inside AdWords: Because Data Beats Opinion: Introducing Think Insights with Google

It's one of our company's guiding principles that data beats opinion. And as such, we've put a lot of effort into asking some interesting questions—How do new mothers use the Internet? When do people really start their holiday shopping? What trends typify today's Hispanic web user?—and answering them with concrete information.


We're now pleased to share this knowledge at Think Insights with Google, the website where we'll be publishing our learnings and insights about digital marketing trends. From papers to case studies to videos, Think Insights' content represents the ongoing work we're doing to better understand how web users are embracing new media platforms and how marketers are adapting to this changing terrain. We'll be updating this site frequently, so if you'd like to keep up with our latest news, sign up here for your monthly Think Insights fix.

Posted by Lisa Shieh, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/05/because-data-beats-opinion-introducing.html

[G] New case study: How Enhanced CPC drives success with third-party bidding tools

Posted: 16 May 2011 10:31 AM PDT

Inside AdWords: New case study: How Enhanced CPC drives success with third-party bidding tools

Since we launched Enhanced CPC last year, many of you have used it to increase your conversions and ROI. In fact, approximately $3 billion in annual spend is now being managed through Enhanced CPC and Conversion Optimizer.

With Enhanced CPC, you can get more conversions at or below your current CPA by simply checking a box on your Settings tab. The feature uses your Conversion Tracking data to determine the likelihood that a user will convert and dynamically raises or lowers your bid for each auction based on this information. Since Enhanced CPC is designed to work with max CPC bids, you can continue to manage your bids as you always have—even if you use a third-party bidding tool.

W3i, a company that distributes and monetizes desktop and mobile apps, found success in using Enhanced CPC to complement their third-party bid optimization tool. Enhanced CPC incorporated Google's unique knowledge of the user and auction to automatically adjust bids that were set by the third-party tool, thereby "enhancing" its performance.

By using Enhanced CPC with their third-party bid optimization tool, W3i increased their conversions by 19.7% and decreased their CPA by 9.7%. It also reduced the amount of time that they had been spending on manually adjusting bids based on factors such as time of day and allowed them to focus on their business. You can download the full case study here.

To learn more about how Enhanced CPC works with third-party bidding tools, visit our Help Center. There, you'll also find instructions for enabling the feature in your account. Maybe the next Enhanced CPC success story will be yours!

Posted by Lisa Shieh, Inside AdWords crew
URL: http://adwords.blogspot.com/2011/05/new-case-study-how-enhanced-cpc-drives.html

[G] Expanding Google News for more variety and multimedia

Posted: 16 May 2011 10:05 AM PDT

Official Google Blog: Expanding Google News for more variety and multimedia

Everyday, Google News crawls through thousands of news articles to present you with the most relevant and recent stories. For a long time, we've realized that bringing relevant news to the surface is only part of the puzzle—it should also be easy to scan for stories of interest and dig deeper when you find them.

The newly expandable stories on Google News in the U.S., released today, give you greater story diversity with less clutter.

Now you can easily see more content, see less of what you don't use and have a more streamlined experience:
  • Click-to-expand: Each story cluster is collapsed down to one headline with the exception of the top story. When something grabs you, click nearby anywhere but the title to expand the story box.
  • Labeled diversity: For stories you've expanded, you'll see genre labels for some of the additional articles that explain why they were chosen and how they add value. For example, you might see something labeled as an "Opinion" piece or an indication that an article is "In Depth."
  • Multimedia and more: Within each expanded story box, you'll find a sliding bar of videos and photos, links to related sections and easier-to-use sharing options, so you can quickly digest the sights and sounds of a news story, dig into different types of publications and share what you find interesting with one click.
  • Personalized top stories: The Top Stories section is expanded to six or more stories from three to give you more topic diversity. The first three stories remain unpersonalized and the same as before. The rest may be personalized based on your interests. To personalize your Google News experience you can click on "Edit" under "News for you." You can choose the "Standard Edition" if you don't want personalization.
  • Less is more: The default view is now the popular "One Column" (formerly "Section") view. We merged List View into Top Stories, as described above. You can still switch to "Two Column" view, which resembles classic Google News.



We hope you like these changes—please share your feedback and visit our Help Center to learn more.

Posted by Chase Hensel, Associate Product Manager, Google News
URL: http://googleblog.blogspot.com/2011/05/expanding-google-news-for-more-variety.html

[G] Remembering fallen journalists on video

Posted: 16 May 2011 10:05 AM PDT

Official Google Blog: Remembering fallen journalists on video

We live in a world that feels smaller every day. As we become accustomed to nearly ubiquitous coverage of the news and events unfolding around the world, it's easy to forget the price that is sometimes paid to obtain quality, accurate reporting on important stories—particularly in areas of conflict or in cases of government repression of the media. With this in mind, today, the Newseum in Washington, D.C., Google and YouTube are together launching the Journalists Memorial channel on YouTube to remember the journalists who have died in the last year while reporting news around the world.

Their stories are incredible: heading into a street battle with no weapon other than your camera; talking about politics over the radio, only to be beaten to death with iron bars by a group of thugs on the way to work. The risks and sacrifices that many have made in order to provide us with accurate information is remarkable. On the Journalists Memorial channel you can watch a collection of videos representing these journalists' lives and their work.



This channel will become a digital version of the Newseum's Journalists Memorial, which is re-dedicated annually to honor journalists worldwide who have died during the preceding year. This year, 77 names are being added to the list of the more than 2,000 journalists who have been recognized for their sacrifices since 1837. At today's rededication ceremony, Krishna Bharat, the founder and head of Google News, will be delivering the keynote address, which the Newseum will post to the new YouTube channel later today.

In tribute to those who are being honored at today's ceremony, we would like your help finding videos that profile or represent the work of all journalists who have risked or lost their lives doing the important work they do. We invite you to go to the Journalists Memorial channel and submit videos you think deserve recognition to the Moderator platform on the channel. The Newseum will be featuring additional submissions there.

Posted by Steve Grove, YouTube News and Politics
URL: http://googleblog.blogspot.com/2011/05/remembering-fallen-journalists-on-video.html

[G] Remembering fallen journalists on video

Posted: 16 May 2011 05:21 AM PDT

YouTube Blog: Remembering fallen journalists on video

We live in a world that feels smaller every day. As we become accustomed to nearly ubiquitous coverage of the news and events unfolding around the world, it's easy to forget the price that is sometimes paid to obtain quality, accurate reporting on important stories—particularly in areas of conflict or in cases of government repression of the media. With this in mind, today, the Newseum in Washington, D.C., Google and YouTube are together launching the Journalists Memorial channel on YouTube to remember the journalists who have died in the last year while reporting news around the world.

Their stories are incredible: heading into a street battle with no weapon other than your camera; talking about politics over the radio, only to be beaten to death with iron bars by a group of thugs on the way to work. The risks and sacrifices that many have made in order to provide us with accurate information is remarkable. On the Journalists Memorial channel you can watch a collection of videos representing these journalists' lives and their work.



This channel will become a digital version of the Newseum's Journalists Memorial, which is re-dedicated annually to honor journalists worldwide who have died during the preceding year. This year, 77 names are being added to the list of the more than 2,000 journalists who have been recognized for their sacrifices since 1837. At today's rededication ceremony, Krishna Bharat, the founder and head of Google News, will be delivering the keynote address, which the Newseum will post to the new YouTube channel later today.

In tribute to those who are being honored at today's ceremony, we would like your help finding videos that profile or represent the work of all journalists who have risked or lost their lives doing the important work they do. We invite you to go to the Journalists Memorial channel and submit videos you think deserve recognition to the Moderator platform on the channel. The Newseum will be featuring additional submissions there.

Steve Grove, Head of YouTube News and Politics, recently watched "Reuters: 21 Journalists Slaughtered in Philippines Massacre."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/hNlZZwimaLo/remembering-fallen-journalists-on-video.html
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