Friday, October 22, 2010

Googland

Googland

[G] Google at Gartner in Orlando and Tokyo

Posted: 22 Oct 2010 04:25 AM PDT

Official Google Enterprise Blog: Google at Gartner in Orlando and Tokyo

This week the Google Enterprise team is excited to be participating in the Gartner Symposium ITxpo in Orlando, Florida. Thousands of IT leaders and CIOs from around the world have gathered to hear about the latest trends and innovations in IT, discuss issues facing their teams, and learn how to deliver more business value to their organizations.

On Monday, Michael Lock, VP of Enterprise Sales, spoke to a standing-room-only crowd about the history of enterprise technologies and Google's vision for the cloud. Michael discussed how the growing popularity of tablet devices enables an entirely new class of applications and new ways of doing business. 100% web technologies bring faster innovation and higher productivity by ensuring that everyone is always on "version now" of both their applications and their data. Michael also highlighted Google's commitment to enterprise technologies and our increasing investment here.


Today is the last day of the symposium in Orlando. Thanks to everyone who stopped by the booth to learn more about our enterprise products, our vision for the cloud, or just to meet the team.

Orlando isn't the last Gartner conference of the year though. In fact, next week we'll also be at the Gartner Symposium ITxpo in Tokyo, Japan, where Dave Girouard, President of Google Enterprise, will keynote a session on critical trends in technology and Google's innovative approach to enterprise on October 27th. Japan's Google Enterprise team will be at the booth throughout the entire event, so come say hello.

Posted by Ashley Chandler, Google Apps team
URL: http://googleenterprise.blogspot.com/2010/10/google-at-gartner-in-orlando-and-tokyo.html

[G] Melrose Resources goes Google for reliability and uptime

Posted: 22 Oct 2010 04:25 AM PDT

Official Google Enterprise Blog: Melrose Resources goes Google for reliability and uptime

Editor's note: As part of our Going Google Everywhere series, today's guest blogger is Tom Ray, IT Manager of Melrose Resources plc. Learn more about other organizations that have gone Google on our community map.

Melrose Resources plc is an oil and gas exploration, development and production company headquartered in Edinburgh, U.K with over 400 employees globally. In 2009 they decided to switch to Google Apps with the support of Cloudreach, a UK based Google Apps reseller and a cloud solutions system integrator with deep skills in migration to, building of and management of cloud platforms.

We were motivated to move to the cloud by our need for business continuity in the event of disaster -- our goal being a four hour maximum recovery time for email. After consultation from Cloudreach, we felt that Google Apps would provide exactly what we needed in terms of handling the different geographies we operate in and uptime we required. We also considered replicating our Microsoft Exchange Server with a hosting provider but we soon realised that hosting Exchange would have been expensive, both in service fees and in management time, so there was a major financial advantage in choosing Google Apps instead.

Cloudreach was an obvious fit to manage our transition given their expertise in cloud solutions -- both implementing Google Apps and also integrating it with Active Directory without creating any disruption for users. In addition Cloudreach was critical to integrating Google Apps with Amazon Web Services at the company's Edinburgh head office without any impact on email services.

Recovery time has been reduced to almost zero -- well below the four hour limit we'd set -- so the recovery headache has been totally taken away. We're saving a significant amount of money now, but I estimate savings will continue to increase in the future since we'll no longer have to carry out upgrades to server-based applications, or spend management time on it. To accomplish what we achieved with traditional hosted solutions would be almost impossible -- and certainly cost-prohibitive. We've also made ourselves less dependent on office infrastructure. Everything now runs smoothly with no intervention from us.

Posted by Tom Ray, Melrose Resources plc
URL: http://googleenterprise.blogspot.com/2010/10/melrose-resources-goes-google-for.html

[G] Voice Search in Russian, Polish, Czech and Turkish

Posted: 21 Oct 2010 11:28 PM PDT

Official Google Mobile Blog: Voice Search in Russian, Polish, Czech and Turkish

Over the past few weeks we have launched Voice Search in four new languages: Russian, Polish, Czech and Turkish. Try speaking queries like "концерты Юлии Савичевой" (tour dates for Yulia Svicheva), "przepis na pierogi" (recipes for pierogi), "obrázky Hradčan" (pictures of the Prague castle), or "istanbul hava durumu" (weather in Istanbul). Note that you can only speak one language into the app at any time and that you'll need to change your language setting first.




Voice Search is often preloaded on new Android devices. In that case, all you have to do is press and hold the search button and then speak your query. If you have an Android (2.0 or higher) phone but don't have Voice Search installed, download the "Voice Search" app from Android Market. If you own an iPhone or other smartphone, you can download Google Mobile App with Voice Search from m.google.com

Posted by Amir Mané, Product Manager of Google Speech Technologies
URL: http://googlemobile.blogspot.com/2010/10/voice-search-in-russian-polish-czech.html

[G] YouTube highlights – 10/21/2010

Posted: 21 Oct 2010 10:47 PM PDT

Official Google Blog: YouTube highlights – 10/21/2010

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular product features, interesting programs to watch and tips anyone can use to grow your audience on YouTube. Just look for the label "YouTube Highlights" and subscribe to the series. – Ed.

From a video biennial in New York to classical music in Sydney to 24 hours of live-streaming comedy courtesy of Conan O'Brien, we've got a lot to cover! Below is our update from the past two weeks.

YouTube Play: live from the Guggenheim
Later today (Thursday), the YouTube Play jury will announce the top 25 creative videos selected from the 23,000 submissions received for the Biennial of Creative Video. In celebration, YouTube and the Guggenheim have partnered to host a one-of-a-kind art exhibition and event featuring music, collaborations, eye-popping projections and, of course, some really fantastic videos. If you're in New York, you can catch some of the projections on the façade of the Guggenheim tonight and tomorrow (sneak peek below). Or head to youtube.com/play to catch the event live, starting at 8 p.m. ET.

Video submissions from YouTube Play projected on the Guggenheim in New York City

YouTube users discuss ideas to help fix the global economy
YouTube users often have a lot of useful, imaginative and altruistic ideas—including thoughts on how to fix the global economy. For example, take The Young Turks and How the World Works, a.k.a. Cenk Uyger and Lee Doran, who've brought their political commentary beyond YouTube to a special forum on Reuters.com focused on fixing the economic slowdown for good.

Dancing tacos? 80's aerobics? Intern Twister?
What could these things possibly have in common? A 24-hour webcast by Conan O'Brien (of course)! You can now watch Conan and Team Coco prepare for their upcoming show on TBS with "behind-the-scenes" footage filmed from a webcam strategically situated on their office's second floor stairwell. What could possibly go wrong?

Audition for the YouTube Symphony Orchestra's 2011 performance
Two years ago, the YouTube Symphony Orchestra, the world's first online collaborative orchestra, debuted at Carnegie Hall. It's back, and this time a new round of performers will be playing their part onstage at the iconic Sydney Opera House in March 2011. Find out how you can audition for the YouTube Symphony Orchestra 2011 presented by Hyundai.



Leanback premieres on Google TV
We recently announced YouTube Leanback in beta, and now it's on Google TV. When you view YouTube in Leanback on Google TV (or online), you'll see videos begin to play immediately based on your subscriptions and viewing history. You can watch popular and interesting videos in genres like Comedy, Entertainment, News, Science & Technology and How To & Style, or rent full-length movies and TV shows from the youtube.com/store.

Calling musicians worldwide
For singers, songwriters or bands looking to promote their music, we've extended our Musicians Wanted program to Argentina, Australia, Canada, the Czech Republic, France, Ireland, the Netherlands, New Zealand, Spain, Sweden and the U.K. This program lets musicians make money from their videos. Find out where to sign up here.

Get your viewers' undivided attention
If you're an advertiser, you might be interested to know that according to Nielsen, the average American watches five hours of TV per day. Five. Hours. But a new study conducted by Frank N. Magid Associates, YouTube and Next New Networks found that viewers are 2.5 times more likely to pay full attention to video content created specifically for the web than to TV. This finding suggests that advertisers can take advantage of opportunities to reach viewers online—where they are most fully engaged.

Country duo Sugarland live from New York City
Finally, if you missed the live-streamed Sugarland concert on YouTube, you can still catch the third installment of our "Unstaged" series with Vevo and American Express. Directed by Kenny Ortega of High School Musical and Dirty Dancing fame, highlights from the show included songs from the band's new album, The Incredible Machine, a special guest appearance by Ronnie Dunn and behind-the-scenes footage with band members who answered questions tweeted by fans.



Don't forget to check out our continuing series of tips on how to thrive at YouTube and for more information on what we're up to, head on over to our YouTube Blog.

Posted by Serena Satyasai, Marketing Manager, YouTube Team
URL: http://googleblog.blogspot.com/2010/10/youtube-highlights-10202010.html

[G] Bringing ultra high-speed broadband to Stanford homes

Posted: 21 Oct 2010 10:47 PM PDT

Official Google Blog: Bringing ultra high-speed broadband to Stanford homes

Earlier this year we announced our plans to build and test ultra-high speed broadband networks in a small number of American communities. Since then, a team of Google engineers has been hard at work experimenting with new fiber optic technologies. And following a series of tests we've run on Google's campus, we're excited to announce the next step in our project.

We've reached an agreement with Stanford University to build an ultra-high speed broadband network to the university's Residential Subdivision, a group of approximately 850 faculty- and staff-owned homes on campus. Through this trial, we plan to offer Internet speeds up to 1 gigabit per second—more than 100 times faster than what most people have access to today. We plan to start breaking ground in early 2011.

To be clear, this trial is completely separate from our community selection process for Google Fiber, which is still ongoing. As we've said, our ultimate goal is to build to at least 50,000 and potentially up to 500,000 people, and we still plan to announce our selected community or communities by the end of the year.

Stanford's Residential Subdivision—our first "beta" deployment to real customers—will be a key step towards that goal. We'll be able to take what we learn from this small deployment to help scale our project more effectively and efficiently to much larger communities.

Why did we decide to build here? Most important was Stanford's openness to us experimenting with new fiber technologies on its streets. The layout of the residential neighborhoods and small number of homes make it a good fit for a beta deployment. And its location—just a few miles up the road from Google—will make it easier for our engineers to monitor progress.

We're excited about this beta, and we look forward to announcing our selected community or communities for Google Fiber in the coming months.

Posted by James Kelly, Product Manager
URL: http://googleblog.blogspot.com/2010/10/bringing-ultra-high-speed-broadband-to.html

[G] See potential placements for Google Display Network campaigns

Posted: 21 Oct 2010 07:24 PM PDT

Inside AdWords: See potential placements for Google Display Network campaigns

Since the inception of the Google Display Network, contextual targeting has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display Network.

Today, we're announcing an AdWords feature that provides you with example sites in the Display Network where your ads may appear when using contextual targeting. The example sites are based on the keyword list you provide when creating your campaign, and are available for campaigns that are solely running on the Display Network. Starting this week, the feature will be available to a limited set of advertisers, and will become more broadly available in the coming weeks.

Since contextual targeting happens in real-time across millions of sites in the Google Display Network, with this feature, you get insight into the types of sites where your ads can appear. Seeing example sites before your campaign runs can help you to refine your keyword lists to ensure optimal targeting. Along with example sites where your ads can appear, you can also see a suggested bid for your ad group. The example placements we provide are meant as a guide to help you get a sense of where your ads can appear. They're not an accurate representation of actual placements, which can vary with the dynamics of the ad auction once your ads are showing.

While this feature provides a deeper level of transparency before your ads run, as always, once your campaigns begins to run, you can access site- and URL-level reporting that shows the specific places in the GDN where your ads actually appeared.

To see potential placements when creating your campaign, your can click the "See potential placements" button when selecting keywords for display-only ad groups in the new ad group creation interface. Please visit our Help Center to learn more.

Posted by Gordon Zhu, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/10/see-potential-placements-for-google.html

[G] Jury selection for YouTube Play revealed at last

Posted: 21 Oct 2010 04:16 PM PDT

YouTube Blog: Jury selection for YouTube Play revealed at last

Today we announce the jury selection for YouTube Play. A Biennial of Creative Video with the Guggenheim.

It was our goal to reach the widest possible audience, inviting individuals from around the world to submit a video for consideration. While our original goal had been to select 20, the jury was so moved by the quality of work submitted that we decided to honor a final list of 25. We believe the end result is 25 of the most unique and innovative video work to be created and distributed online during the past two years.

Tonight we will be celebrating this announcement with a live streamed event: YouTube Play. Live from the Guggenheim. Head to youtube.com/play for the live stream and for highlights after the event.

1. Auspice
Bryce Kretschmann, b. 1974 in California, USA, lives in Newark, NJ, USA.




2. Bear untitled - D.O. Edit
Christen Bach, b. 1978 in Kolding, Denmark, lives in Berlin, Germany.





3. Bathtub IV
Keith Loutit, b. 1973 in Melbourne, Australia, lives in Coogee, Australia.





4. Birds on the Wires
Jarbas Agnelli, b. 1963 in Sao Paulo, Brazil, where he still lives.





5. Birdy Nam Nam 'The Parachute Ending'
Steve Scott (Director), b. 1970 in Plymouth, UK, lives in London, UK. Will Sweeney (Art Director and Illustration) b.1973 in London, UK, where he still lives.




6. deuce
Monica Cook, b. 1974 in Dalton, Georgia, USA, lives in Brooklyn, NY, USA.






7. Die Antwoord – Zef Side
Sean Metelerkamp, b. 1984 in Knysna, South Africa, lives in Cape Town, South Africa.





8. Gardyn
Pogo (Nick Bertke), b. 1988 in Capetown, South Africa, lives in Perth, Australia.



9. I Met the Walrus
Josh Raskin (Director and Animator), b. 1980 in Toronto, Canada, where he still lives. James Braithwaite (Drawings), b. 1978 in Edmonton, Canada, lives in Montreal, Canada. Alex Kurina (Computer illustration), b. 1981 in Calgary, Alberta, Canada, lives in Toronto, Canada. Jerry Levitan (story and voice), b. 1954 in Toronto, Canada, where he still lives.





10. Ladybirds' Requiem (digest version)
Akino Kondoh, b. 1980 in Chiba Prefecture, Japan, lives in New York, USA.



11. Le Syndrome du Timide
Pierre-Axel Vuillaume-Prézeau, b. 1986 in Nalliers (Vendée), France, lives in Paris, France.





12. Luis
Joaquín Cociña, b. 1980 in Concepción, Chile, lives in Amsterdam, Netherlands. Cristóbal León, b. 1980 in Santiago, Chile, lives in Amsterdam, Netherlands. Niles Atallah, b. 1978 in Sacramento, California, USA, lives in Santiago, Chile.



13. Man with a Movie Camera: The Global Remake
Perry Bard, b. 1944 in Quebec City, Canada, lives in New York, USA.







14. Moonwalk
Martin Kohout, b. 1984 in Prague, Czech Republic, lives in Berlin, Germany.



15. Noteboek
Evelien Lohbeck, b. 1983 in Rotterdam, The Netherlands, lives in Tilburg, The Netherlands.



16. Post Newtonianism (War Footage/Call of Duty 4 Modern Warfare Footage)
Josh Bricker, b. 1980 in Torrance, CA, USA, lives in New York, USA.



17. Scenic Jogging
Jillian Mayer, b. 1984 in Florida, USA, where she still lives.



18. Seaweed 

Remi Weekes and Luke White, both b. 1987 in London, UK, where they still live.



19. Strindberg and Helium at the Beach
Eun-Ha Paek (Director, Animator and Artist), b. 1974 in Seoul, South Korea, lives in New York, USA. Erin Perkins (Writer and Voice of Helium), b. 1977 in Duluth, MN, USA, lives in Oakland, CA, USA. James Bewley (Voice of Strindberg), b. 1975 in West Chester, PA, USA, lives in New York, USA.



20. Synesthesia
Terri Timely (Corey Creasey and Ian Kibbey). Corey Creasey: b. 1979 in Long Beach, CA, USA, lives in Oakland, USA. Ian Kibbey: b. 1980 in Berkeley CA, USA, lives in Oakland, USA.



21. Taxi III Stand Up and Cry Like a Man
Lisa Byrne, b. 1973 in Town – Newry, Northern Ireland, lives in London, England.



22. The Huber Experiments

Erik Huber, b. 1984 in Atlanta, USA, where he still lives. Matthew Huber, b. 1973 in Atlanta, USA, lives in New York, USA.



23. This Aborted Earth: The Quest Begins
Michael Banowetz, b. 1955 in Wichita, KS, USA, lives in Denver, CO, USA. Noah Sodano, b. 1981 in Denver, CO, USA, lives in Denver, CO, USA.










24. Wonderland Mafia
Lindsay Scoggins, b. 1985 in Gainesville Florida, USA, lives in Tampa, USA.





25. WORDS
Everynone (Will Hoffman, Daniel Mercadante, and Julius Metoyer III) Will Hoffman: b. 1985 on Staten Island, New York, USA, lives in New York, USA. Daniel Mercadante: b. 1984 in Farmington, Connecticut, USA, lives in New York, USA. Julius Metoyer III: b. 1985 in Los Angeles, USA, where he still lives.





The YouTube Play Team


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/ldMYcqu_r9Y/jury-selection-for-youtube-play.html

[G] This Internet is Your Internet: Digital Citizenship from California to Washtenaw County

Posted: 21 Oct 2010 02:14 PM PDT

Google Online Security Blog: This Internet is Your Internet: Digital Citizenship from California to Washtenaw County

Posted by Adrienne St. Aubin, Public Policy Analyst

In the physical world, basic safety measures are second-nature to almost everyone (look both ways, stop drop and roll!). In the digital world, however, many of us expect security to be handled on our behalf by experts, or come in a single-box solution. Together, we must reset those expectations.

The Internet is the biggest neighborhood in the world. Security-related initiatives in the technology sector and government play an important role in making the Internet safer, but efforts from Silicon Valley and Washington, D.C. alone are not enough. Much of the important work that needs to be done must happen closer to home—wherever that may be.

As part of National Cyber Security Awareness Month I recently traveled from California to Washtenaw County, MI to speak to group of local community leaders, educators, business owners, law enforcement officials and residents who recently formed the Washtenaw Cyber Citizenship Coalition. They are working to create a digitally aware, knowledgeable and more secure community by providing residents with the tools and resources to be good digital citizens. No one in the room self-identified as a "cyber security expert," but the information sharing that's happening in Washtenaw County is the kind of holistic effort that can enable everyone to use the Internet more safely and benefit from the great opportunities that it provides.

The Washtenaw Cyber Citizenship Coalition is channeling the community's efforts through volunteer workgroups in areas such as public/private partnerships, awareness, education and law enforcement. Their strategy is to "share the wheel" whenever possible, instead of recreating it. They've collected tips and resources for kids, parents, businesses, educators and crime victims so that citizens can find and access these materials with ease.

If you are interested in raising awareness in your own community, staysafeonline.org, stopthinkconnect.org and onguardonline.gov are examples of sites that offer such materials for public use.
URL: http://googleonlinesecurity.blogspot.com/2010/10/this-internet-is-your-internet-digital.html

[G] History in the Unmaking

Posted: 21 Oct 2010 02:03 PM PDT

Google LatLong: History in the Unmaking


Few events in human history have the scale of World War II. It's spatial breadth and temporal extent make it difficult to comprehend by those of us too young to have lived it. There are history books, movies, and photographs, but they portray isolated places and events more than the connected whole. So we've addressed this by launching historical imagery in Google Earth in a number of new areas, including London in 1945, in coordination with archivists in these countries.

This newly published data shows clearly the reality of everyday life back then — bombed buildings, deprivations, militarization, and the normal appearance of what where then secret facilities. Here, for example, are the "Then" and "Now" views above and around the Map Room — a favorite of the Google Geo team — from which Winston Churchill and his wartime Cabinet led a great nation to victory through perseverance, and of course, maps:


And here are "Before" and "After" images of Heathrow Airport:


Nearly all of 1945 London awaits your exploration. Enjoying it is easy. Just start Google Earth (install it here if you're not one of the 700 million who already have) and type London as your destination in the upper left. Then, click on the clock icon to enable historic imagery. Scroll back to 1945, and feast your eyes on imagery like the intersection of The Cut and Short Streets near Waterloo station showing the bombed/cleared area that is now the Young Vic theatre:




Turning back 66 years of visual history is also possible in war-time Paris, France. Here, you can see monuments to Napoleonic-era victories during war-time occupation, and study scenes of everyday life in those historic times:

the Seine River


the Eiffel Tower

Both of these countries emerged from these tragedies with renewed vigor and optimism, and also, with openness and respect for mapping. You can see both countries today, not only via aerial viewpoints but also in Street View images in Google Earth and Google Maps. For Earth, just click to enable the Street View layer (one of many) in the lower left; and in Maps, drag the Pegman onto your viewport when you're looking at most anywhere in France or the United Kingdom.

Historical imagery is also already available for several other cities in Europe. Last year we published photos such as the ones below depicting both pre- and post-war Warsaw. In 1935 we see a vibrant city full of people, but in 1945 we are witness to the destruction of 85% of the buildings, along with palaces and bridges:


Thanks to archivists around the world, photos of past times and places are making their way to Google Earth through the historical imagery feature. Once enabled, you can scroll back and forth through time to make and unmake history with your fingertips. In fact, these images might provide you with the view you've needed to share your memories of former places and times with others.

Posted by Michael T. Jones, Chief Technology Advocate
URL: http://google-latlong.blogspot.com/2010/10/history-in-unmaking.html

[G] Tips for partners: LockerGnome reveals how he built his brand and audience

Posted: 21 Oct 2010 12:58 PM PDT

YouTube Blog: Tips for partners: LockerGnome reveals how he built his brand and audience

In our Tips for Partners series over the last month, we have certainly covered a lot! Beyond our suggestions, our partners have given their own tips on these topics as well. Specifically,

Hold on to your seats. For our last post in this series about engaging with your audience, we're bringing you (drum roll please...) LockerGnome (a.k.a Chris Pirillo) who's well versed in how to make a hit channel, get more subscribers, and interact with his audience through social media.



Chris publishes a personal blog and lifecast and joined the partner program in 2007. Technology enthusiast and self proclaimed geek extraordinaire, you can't help but be impressed when Chris gives tips on how to make a good PowerPoint or discusses USB Hub problems. Also, in case you are in need of some pet costume ideas for Halloween, Chris can help you out.







You can also check this video out on his Watch Page. Let us know in the comments section of Chris' video if you have great tips to share on how to build your brand and audience or if you have feedback for Chris. We'd also love to hear how your videos have been impacted once you have used some of these tips to better engage with your audience.



This post concludes our Tips for Partners series. We have covered many important topics to help you leverage and build your own hit channel and encourage you to utilize all of YouTube's tools and features to build the best channel possible.



We enjoyed hearing from our partners to find out their optimization tips, so we will be moving this initiative to the Partner Communications Hub and posting a Partner Education Spotlight on a regular basis. If you have a great optimization tip you want to share, let us know and we would love to spotlight your video as well as your channel!



Thanks for tuning in and providing great feedback. Here on the YouTube Partnerships team, our goal is to support and educate our partners on how to use various tools to better create and share content. That, in turn, gives you the power to do what you do best: creating videos that represent the Zeitgeist of our world. So if that means funny cat videos or how to make your house more energy efficient, go forth and prosper!





Julie Kikla and Mahin Ibrahim, Account Managers, YouTube Partnerships recently watched "Wedding Thriller".


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/qPTqshEKxw4/tips-for-partners-lockergnome-reveals.html

[G] Give the Customer What They Want: Coupons! 10/21/2010 11:06:00

Posted: 21 Oct 2010 12:13 PM PDT

Google Affiliate Network: Give the Customer What They Want: Coupons!
10/21/2010 11:06:00

Give the Customer What They Want: Coupons!

10/21/2010 11:06:00 AM - repost from the Google Retail Blog
Labels: , 
It probably does not come as a surprise that sales are the most effective driver of holiday purchases. Savvy consumers have become accustomed to hunting for coupons before making purchases online and extras such as free shipping are the new basics.


Source: Google/OTX State of Shopping, May 2010

Google saw search volume related to coupons increase by 30% during the 2009 holiday shopping season, as consumers became even more active in searching for deals than during the rest of the year.


Source: Google Internal. Average monthly search volume on top 100 coupon-related terms on Google for February through September 2009 compared against the average monthly for October through January.

So give customers what they want -- provide value by offering coupons and free shipping. Some retailers like Best Buy, Victoria's Secret, Kay Jewelers, and Burlington Coat Factory have begun offering layaway. If your brand cannot provide coupons, think about offering value to customers in other ways. . . be creative!

Posted by Heidi Spector, Google Retail Team
Reposted from the Google Retail Blog
URL: http://googleaffiliatenetwork-blog.blogspot.com/2010/10/give-customer-what-they-want-coupons.html

[G] This Internet is Your Internet: Digital Citizenship from California to Washtenaw County

Posted: 21 Oct 2010 12:07 PM PDT

Google Public Policy Blog: This Internet is Your Internet: Digital Citizenship from California to Washtenaw County

Posted by Adrienne St. Aubin, Public Policy Analyst
(Cross-posted on the Google Online Security Blog)

In the physical world, basic safety measures are second-nature to almost everyone (look both ways, stop drop and roll!). In the digital world, however, many of us expect security to be handled on our behalf by experts, or come in a single-box solution. Together, we must reset those expectations.

The Internet is the biggest neighborhood in the world. Security-related initiatives in the technology sector and government play an important role in making the Internet safer, but efforts from Silicon Valley and Washington, D.C. alone are not enough. Much of the important work that needs to be done must happen closer to home—wherever that may be.

As part of National Cyber Security Awareness Month I recently traveled from California to Washtenaw County, MI to speak to group of local community leaders, educators, business owners, law enforcement officials and residents who recently formed the Washtenaw Cyber Citizenship Coalition. They are working to create a digitally aware, knowledgeable and more secure community by providing residents with the tools and resources to be good digital citizens. No one in the room self-identified as a "cyber security expert," but the information sharing that's happening in Washtenaw County is the kind of holistic effort that can enable everyone to use the Internet more safely and benefit from the great opportunities that it provides.

The Washtenaw Cyber Citizenship Coalition is channeling the community's efforts through volunteer workgroups in areas such as public/private partnerships, awareness, education and law enforcement. Their strategy is to "share the wheel" whenever possible, instead of recreating it. They've collected tips and resources for kids, parents, businesses, educators and crime victims so that citizens can find and access these materials with ease.

If you are interested in raising awareness in your own community, staysafeonline.org, stopthinkconnect.org and onguardonline.gov are examples of sites that offer such materials for public use.
URL: http://googlepublicpolicy.blogspot.com/2010/10/this-internet-is-your-internet-digital.html
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