Thursday, January 7, 2010

Googland

Googland

[G] New ways to optimize Content Network campaigns

Posted: 06 Jan 2010 05:43 PM PST

Inside AdWords: New ways to optimize Content Network campaigns

We're often asked, "How can I maximize the ROI from Content Network campaigns?"

As part of our new Optimization University initiative, we've developed a Getting Started Guide and a series of 6 videos to help answer this question for you. The guide and videos provide a conceptual walk-through and demo of the major steps involved in executing a Content Network campaign. These include:
Along with simple tips and tricks to improve ROI, we also go over several tools, such as the Wonder Wheel, the Keyword Tool and Conversion Tracking, that can help you be more efficient. These recommendations are based on our analysis of thousands of campaigns to understand what works and what doesn't. We hope you can start applying them to your campaigns today.

If you're starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable.


You can also always bookmark the playlist or find all the latest videos on our YouTube channel.

[Note: this post is reprinted from the Google Agency Ad Solutions Blog.]

Posted by Miles Johnson, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/01/new-ways-to-optimize-content-network.html

[G] CPG on FAST. FORWARD.

Posted: 06 Jan 2010 05:23 PM PST

Official Google CPG Blog: CPG on FAST. FORWARD.

Posted by Jenny Liu, Industry Marketing Manager for CPG

In Oct 2009, Google and the Wharton School partnered up to create Fast.Forward., a YouTube brand channel that provides quick perspectives on managing change, while exploring what will define success through the continual evolution of marketing.

Through short videos, ranging in length from 30 seconds to 3 minutes, industry and academic thought leaders share their thoughts/views/insights on the marketing landscape and how it has changed, ways they feel marketers can leverage new and recent findings, best practices to make more progressive/informed marketing & advertising decisions, and other pertinent questions on the minds of marketers today.

Google CPG is excited to share the launch of CPG specific content on the channel! To find this carousel, visit http://www.youtube.com/fastforward, scroll to CPG in the center carousel and hit play.

Today, we bring to life some thought starters about targeting Moms:

View Lisa Mann, VP of Consumer Experiences from Kraft give advice on how to reach mom marketers:




Watch Patrick Kraus, Director of Pampers for N.A. from P&G, comment around how the recession has impacted moms.



You can also listen to Tina Sharkey, chairman and global president of BabyCenter, share the future "8th" face of Moms




This year, we will be building up CPG thought leadership content on this channel. Contact us if you are interested in contributing!

URL: http://google-cpg.blogspot.com/2010/01/cpg-on-fast-forward.html

[G] Google Map Maker Ambassadors -- party on!

Posted: 06 Jan 2010 04:40 PM PST

Google LatLong: Google Map Maker Ambassadors -- party on!


All around the world, our Google Map Maker users have been in high-gear over the past six weeks, becoming Map Maker Ambassadors by organizing local events to spread the word about how people can map the places they know and love. Supported by Google, these dedicated mappers have secured event locations at local universities, translated presentations and brochures, publicized the events and coordinated with the local mapping community.

Power-mapper Mihai organized a Map Maker event in Bucharest, Romania in mid November:
Serbia mapper Jovica organized a Map Maker event at Novi Sad University in early December:

Ulziisaikhan & Tsengel organized several "Map Maker Fairs" in Ulaanbaatar, Mongolia in December:


Tilek Mamutov, a Dublin-based Googler and a top Map Maker user in Kyrgyzstan organized two Map Maker events in Bishkek, Kyrgyzstan and Almaty, Kazakhstan in late December:

And to ring in the new year for mappers in Pakistan, super mappers Faraz and Jabran, with help from fellow mappers Omer and Khurram organized a mapping party in Lahore on January 2nd:

Here's a big shout-out and thank you to our Google Map Maker Ambassadors, and we're looking forward to similar events being organized in Kerala, India (February 5th) and elsewhere. In the meantime, check out the Google Map Maker Global Mapping Competition benefiting UNICEF that runs through January 31st.

Posted by Jennifer Mazzon, Maps Community Organizer
URL: http://google-latlong.blogspot.com/2010/01/google-map-maker-ambassadors-party-on.html

[G] Introducing the Breaking Borders Awards

Posted: 06 Jan 2010 12:22 PM PST

Official Google Blog: Introducing the Breaking Borders Awards

(Cross-posted from the Public Policy Blog)

Last year we celebrated the 20th anniversary of the fall of the Berlin Wall. When I visited Berlin last November to participate in a conference entitled Breaking Borders, politicians, policy makers, netizens and journalists all agreed on the importance of freedom of expression for a functioning democracy. The web is providing once unimaginable possibilities for political participation, free exchange of information and democratic movements around the world.

As part of the Berlin conference, we announced a plan to work with an NGO called Global Voices and with Thomson Reuters to establish the Breaking Borders Awards.

The awards will honor outstanding web projects by individuals or groups who have shown courage, energy and resourcefulness in using the Internet to promote freedom of expression, making us aware of diverse political viewpoints and standing up to those who censor information. The winners will be those who are making a real difference. We are delighted to share further details about the awards and invite nominations.

Closing date for submissions is February 15. Details on how to apply and the opportunities to join the award committee can be found on the website.

Posted by Rachel Whetstone, Vice President Global Communications and Public Affairs
URL: http://googleblog.blogspot.com/2010/01/introducing-breaking-borders-awards.html

[G] "Check out" Google Commerce Search at NRF's BIG Show

Posted: 06 Jan 2010 12:21 PM PST

Official Google Enterprise Blog: "Check out" Google Commerce Search at NRF's BIG Show

The holidays may still be wrapping up, but retailers around the globe are already thinking about the coming year. While final numbers for the 2009 holiday season are being tallied, early estimates suggest growth in e-commerce sales, which grew 15.5% over the 2008 holiday season – quite a contrast compared to 3.6% growth for the overall retail industry (see MasterCard Advisors Spending Pulse, reported in Wall Street Journal, December 28, 2009).

Here at Google, we're looking closely at how Google Commerce Search, our recently-launched retail-specific website search service, can help online retailers use search to improve the online shopping experience.

Next week, visit Google Enterprise at the National Retail Federation's BIG Show, held in New York, New York from January 10 – 13. If your organization plans to attend the show, be sure to visit Google in Booth #365, and in the adjacent Cyber Lounge, to learn how tools such as Google Commerce Search, the Local Business Center, and the Google Maps API can help you build a strong 2010.

Posted by Anna Bishop, Google Enterprise Search team

URL: http://googleenterprise.blogspot.com/2010/01/check-out-google-commerce-search-at.html

[G] Introducing the Breaking Borders Awards

Posted: 06 Jan 2010 11:23 AM PST

Google Public Policy Blog: Introducing the Breaking Borders Awards

Posted by Rachel Whetstone, Vice President Global Communications and Public Affairs

(Cross-posted from the European Public Policy Blog)

Last year we celebrated the 20th anniversary of the fall of the Berlin Wall.  When I visited Berlin last November to participate in a conference entitled Breaking Borders, politicians, policy makers, netizens and journalists all agreed on the importance of freedom of expression for a functioning democracy.  The web is providing once unimaginable possibilities for political participation, free exchange of information and democratic movements around the world.

As part of the Berlin conference, we announced a plan to work with an NGO called Global Voices and with Thomson Reuters to establish the Breaking Borders Awards.

The awards will honor outstanding web projects by individuals or groups who have shown courage, energy and resourcefulness in using the Internet to promote freedom of expression, making us aware of diverse political viewpoints and standing up to those who censor information. The winners will be those who are making a real difference. We are delighted to share further details about the awards and invite nominations.

Closing date for submissions is February 15. Details on how to apply and the opportunities to join the award committee can be found on the website.
URL: http://googlepublicpolicy.blogspot.com/2010/01/introducing-breaking-borders-awards.html

[G] Countdown to Super Bowl XLIV

Posted: 06 Jan 2010 11:13 AM PST

YouTube Blog: Countdown to Super Bowl XLIV

One of our most popular advertiser-supported programs is AdBlitz, which asks you to vote on the year's best Super Bowl commercial. For 2010, we've beefed up the channel with extensive NFL playoff coverage, travel videos for those going to Miami for the big game, Super Bowl party planning tips and recipes, and more. The AdBlitz Pre-Game channel, brought to you by Kia Motors, features videos from a diverse array of partners, including Fox Sports, Yardbarker, JR Sport Brief, Fitzy, The Dallas Cowboy Show, CowboyTD, The Travel Channel, Foodwishes and The Food Network.



Here are just a few examples of what you'll find:















Check back regularly for updated coverage and prediction videos. Once the Super Bowl begins on February 7, return to view and vote on all the ads, which are always a main topic of conversation in the days following the event.



Andrew Bangs, Sports Manager, recently watched "Griner Dunks Twice."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/v45vltObW5U/countdown-to-super-bowl-xliv.html
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