Sunday, October 23, 2011

Googland

Googland

[G] What’s new in DoubleClick for Publishers

Posted: 23 Oct 2011 04:05 AM PDT

DoubleClick Publisher Blog: What's new in DoubleClick for Publishers

We're always adding new features to DoubleClick for Publishers (DFP). We'll be periodically posting lists of the highlights to this blog to help you stay up-to-date with all of the latest DFP developments.The list below contains some highlights. For a more complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:
  • Targeting presets: If you frequently traffic your campaigns using the same set of targeting criteria, entering the same targeting criteria across multiple campaigns can become a repetitive process. To help make this process quicker and more efficient for publishers, we've introduced the ability to save a set of targeting criteria to reuse across your other campaigns and availability forecasts. Learn more. 
  • Sequential creative rotation: Sometimes advertisers want to display a set of creatives to the user in sequence in the same ad unit. This is called storyboarding and it allows the advertiser to control a user's experience of an ad campaign across multiple views. Now you can "storyboard" a series of creatives by serving them sequentially to a user as they click through your site. Learn more.
  • Mobile Reporting Filters: To help make it easier to identify ad impressions delivered to your mobile web content or applications, you can now easily filter your reports to see only "web" or "mobile" line items.
Available in DFP:
  • Line item grace periods: Imagine you're working with one of your most valued advertisers and you want to ensure their campaign delivers in full, even if this means extending the campaign beyond its original flight date. You can now indicate a line item grace period in order to allow critical line items to deliver after they've passed their end date in order to meet their goals. Learn more.
Posted by Beah Burger, DFP Product Specialist
URL: http://doubleclickpublishers.blogspot.com/2011/10/whats-new-in-doubleclick-for-publishers.html

[G] Google Apps highlights – 10/22/2011

Posted: 22 Oct 2011 07:22 PM PDT

Official Google Blog: Google Apps highlights – 10/22/2011

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label "Google Apps highlights" and subscribe to the series. - Ed.

In the spirit of helping people work better together, over the last few weeks we made big improvements to Google presentations, introduced a version of Google Docs optimized for Android tablets, and enabled more dynamic content in Google Sites. We also celebrated the fact that Silicon Valley has gone Google!

Google presentations reloaded
On Tuesday we launched a completely rebuilt version of our web-based presentations application, so you can build more beautiful presentations together with colleagues and classmates. Google presentations now lets you make great-looking slides with animated builds, advanced slide transitions and better support for drawings, tables and themes. Plus, we made it easier to create presentations with others, without the hassles of attachments. Your whole team can work together in the same version of a presentation at the same time, and you can see who's doing what, chat with others, and see a full revision history at any moment in time.


Google Docs on Android tablets
We've made it faster and easier to work with Google Docs on Android tablets with a new version of the Android application that takes full advantage of larger screen real estate. The three-panel view lets you browse filters and collections, see your document list and view file thumbnails and details simultaneously. You can get the Google Docs Android app for free from the Android Market.


Charts in Google Sites
Charts are often created in spreadsheets, but sometimes you want charts to appear in other places, like your team or project sites. In Google Sites, now you can select "Chart" from the "Insert" menu, and navigate to the Google Spreadsheet where your chart or data is located. You can also choose to have your site's chart update in real-time when someone updates the underlying spreadsheet.



New look for Google Docs and Sites
We started rolling out a new look in Google Docs a couple months ago, and now this new design is available throughout all our collaboration tools. In addition to a cleaner, simpler design, we've made it more clear when your files are being auto-saved and added new icons to help you see at-a-glance who your docs are shared with. You can also customize the overall "density" of screen information, a great feature if you want to fit more onto a smaller display.



Who's gone Google?
Successful small businesses tend to stay laser-focused on improving their core businesses, without getting distracted by peripheral activities that don't make them more competitive. For example, most small businesses don't want to spend time or money developing in-house expertise to run email and other IT systems. Case in point: 97 percent of Business Insider's "Silicon Valley Startups to Watch" use Google Apps.

More than 5,000 businesses and thousands of other organizations start using Google Apps every single day, and more of our customers have shared their stories recently so you can hear why. A warm welcome goes out to Philz Coffee, Mid-Atlantic Door Group, Bradford & Barthel, LLP and the City of Mesquite, Nevada.

I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.

Posted by Jeremy Milo, Google Apps Marketing Manager
URL: http://googleblog.blogspot.com/2011/10/google-apps-highlights-10222011.html

[G] Keep me posted about new books with Google Alerts

Posted: 22 Oct 2011 10:01 AM PDT

Inside Google Books: Keep me posted about new books with Google Alerts

Posted by Xinxing Gu, Google Books Associate Product Manager

If you're an avid reader like me, you probably are always eagerly awaiting the next book by your favorite author, or new books on the topic you're interested in. However, you might not always find out about those new books when they come out. Starting this week, you can set up a Google Alert for books and receive email notices when new books that match your interests become available.

To create an alert for books, go to Google Alerts, type in the keywords you are interested in about a book, (whether it's title, author name, or topic) and choose "Books" from the Type drop-down button, and create. You can also preview the email you'll be sent on the right side panel. Once you create the alert, you will automatically begin receiving notification emails about new, recently published books in Google Books.

Some of my personal favorite alerts for books are:
Try setting up alerts for your own favorite books now!
URL: http://booksearch.blogspot.com/2011/10/keep-me-posted-about-new-books-with.html

[G] YouTube Creator Playbook: Build a consistent audience with frequent new videos

Posted: 22 Oct 2011 10:01 AM PDT

YouTube Blog: YouTube Creator Playbook: Build a consistent audience with frequent new videos

This is part of an ongoing series sharing tips from the YouTube Creator Playbook, a resource of best practices and tips you can start using on your channel and videos right away.



There is no substitute for great content, and when you make great videos, your audience will want more. This post will teach you about frequency of new content on your channel and how you communicate when it will be coming out, to help build a loyal and consistent audience on YouTube.



Upload Frequency

Uploading frequently will help YouTube surface your videos to more potential viewers, and hopefully lead to more viewership. For subscribers, having something new for them every week will get them coming back to your channel more and more, and new viewers are more likely to become part of your recurring audience if they see that your channel is actively creating great videos.



A typical frequency we've seen among successful YouTubers is a video a week. But making a great video takes time, so it's important to find ways to get more videos from the same amount of production efforts. For example, many successful YouTube channels create behind-the-scenes videos, comment response videos interact with fans, or other formats like these.







Schedule

Releasing videos on a recurring schedule helps build a structure to your show that an audience can rely on. Based on your audience and your content, decide what the right release schedule is for your channel: What's your 'prime-time' of the week?



Then, make it clear to the audience when and how often episodes are released. This way your fans will know when to expect your content, and can look forward to your next piece of creative genius. Ways you can do this include saying your programming schedule in your videos, in the episode description in text and branding on your channel. Here's a video example, and check out this banner screenshot of HISHEdotcom's channel.







FreddieW put it best when he wrote that "A consistent audience requires consistent content." If you want your audience to come back week after week, you'll need to do your part and make sure they have new great videos to watch when they do.



Try out the suggestions above and maximize the potential of your content with the right upload and release schedule strategy! To learn more on this and many other tips, check out the YouTube Creator Playbook.



Bengu Atamer, Audience Development Manager, recently watched "Physics Nobel Prize 2011 - Sixty Symbols."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/KFaMMna_5nA/youtube-creator-playbook-build.html

[G] New 45° imagery available for 16 cities

Posted: 22 Oct 2011 06:12 AM PDT

Google LatLong: New 45° imagery available for 16 cities

This month's update to 45° imagery in Google Maps includes U.S. and international imagery.

Let's just begin with Graz. It's the second largest city of Austria (behind Vienna), located in Steiermark. It is a typical Austrian town with a vivid university life, a charming historic center mostly of the Gothic period and is significantly influenced by mediterranean climate which manifests being among the sunniest places in Austria due to its location at the southeastern rim of the Alps. Arnold Schwarzenegger - bodybuilding world champion, movie star and former governor of California - was born and raised nearby.


View Larger Map
During September we have launched imagery for some of the major towns in the Midwest of the U.S. like Canton OH, Grand Rapids MI, Kansas City KS/MO, Springfield MO.

Kansas City was founded in 1830 and named after the Native American tribe of the "Kansa" and since then evolved to the largest city in Missouri and the third largest city in Kansas. During the Civil War the city experienced several violent events. In the 1930s, Kansas City was the center of a creative jazz scene and today the American Jazz Museum can be found there. The Irish-American community that numbers around 250,000 includes a large number of bands.


Canton OH is home of the Pro Football Hall of Fame which opened in 1963 and where the busts of America's greatest professional football players are enshrined.


Here is a list of updated cities:

Europe:
Caceres, Spain; Graz, Austria; Montreux, Switzerland; Zurich, Switzerland;

US:
Bakersfield, CA; Boise, ID; Canton, OH; Centennial, CO; Columbia, SC; Davenport, IA; Des Moines, IA; Enumclaw, WA; Grand Rapids, MI; Kansas City, KS/MO; Lawrence, KS; Los Angeles, CA; Merced, CA; New Orleans, LA; Omaha, NE; Payson, UT; Portland, OR; Springfield, MO; St. Louis, MO; The Woodlands, TX;

Posted by Bernd Steinert, Geo Data Specialist
URL: http://google-latlong.blogspot.com/2011/10/new-45-imagery-available-for-16-cities.html

[G] Explore the history of Mexico with Google Earth

Posted: 22 Oct 2011 06:12 AM PDT

Google LatLong: Explore the history of Mexico with Google Earth

Nothing compares to the sensation of visiting a place where history was made. Exploring castles, pyramids and other historical landmarks in a country provokes a deeper understanding and respect for unique cultures and creates a sense of belonging. Today, technology enables us to expand our horizons in a matter of clicks, bringing foreign cultures and history to us from around the world.

Mexico is a country full of natural beauty and cultural heritage. It's archaeological sites attract hundreds of thousands of tourists each year. Today, we are making these historical landmarks more accessible than ever by bringing an interactive atlas from the National Institute of Anthropology to Google Earth.

Download the new KML file of this historical archive to view geo-referenced scale models (many in 3D) of monuments, archaeological sites, museums and other buildings that make up the cultural heritage of Mexico.

View the historic and cultural sites that make up Mexico's history from anywhere in the world.

Through Google Earth, you can virtually visit 416 locations across Mexico, including 182 archaeological sites, 116 museums, 31 world heritage sites, 83 3D models and 4 schools. Many of the models presented in this interactive guide were created through the 'Put Mexico on the map' competition recently hosted by Google and the National Institute of Anthropology.

Learn more about this effort that helps bring Mexico's history to life by visiting www.OneWorldManyStories.com. We hope this new resource makes it fun to both learn about Mexico's rich cultural heritage and plan your next Mexican vacation.

Posted by Miguel Angel Alva, Marketing Director of Google Mexico
URL: http://google-latlong.blogspot.com/2011/10/explore-history-of-mexico-with-google.html

[G] Street View hits the stunning Swiss Alps railways

Posted: 22 Oct 2011 06:12 AM PDT

Google LatLong: Street View hits the stunning Swiss Alps railways

(Cross-posted on the Official Google Blog)

From the Amazon to the ancient ruins of Pompeii, Street View technology has put imagery of some of the world's most interesting and significant sites online for everyone to enjoy. Now, for the first time in Google Maps, we're hitting the train tracks to capture the majesty of the famous railway lines of the Swiss Alps and the surrounding scenery.


In cooperation with Rhaetian Railway, our Street View team has collected images from one of the world's most scenic railway routes—the Albula-Bernina line in Switzerland—that will soon be live on Google Maps. The picturesque route through the Swiss Alps is one of most famous in the world, winding its way through wild mountain scenery from Thusis, Switzerland; past the resort town of St. Moritz; to its final stop just over the border in Tirano, Italy.

View Albula-Bernina Line in a larger map

A complex system of tunnels, viaducts and galleries allow the railway line to pass through the narrow valleys and climb almost 2,000 meters in altitude. It's unique to see technology and architecture like this in a natural landscape, and the route is a popular tourist destination offering amazing photography opportunities.

To capture the stunning scenery for Street View, we mounted our trike—a three-wheel pedicab with a camera system on top—to a flatbed at the front of a train. As the train travelled along the line, cameras facing nine different directions captured still photos of the surrounding areas that we're now stitching together into 360-degree panoramic views. Soon, we'll publish the imagery on Google Maps for people around the globe to enjoy and experience themselves. The imagery will provide admirers of this route with completely new perspectives, and also help document and preserve this UNESCO World Heritage site.

In the meantime, enjoy these photos from imagery collection day:


To get the latest on Street View go to maps.google.com/streetview.

Posted by Ulf Spitzer, Street View Program Manager, Europe
URL: http://google-latlong.blogspot.com/2011/10/street-view-hits-stunning-swiss-alps.html

[G] Follow Your World, now in 43 more languages

Posted: 22 Oct 2011 06:12 AM PDT

Google LatLong: Follow Your World, now in 43 more languages

Ever since we launched the English version of Follow Your World earlier this year, users around the globe have been able to receive email notifications whenever imagery of locations they care about are updated in Google Maps and Google Earth.

Today we're happy to announce the expansion of this tool. We've localized the software into 43 additional languages so that the application can easily be accessed by millions more people around the world.

Simply use the app to indicate areas around the world that interest you - be they your current neighborhood, college town, or dream vacation spot - and receive an email update whenever new satellite or aerial imagery for those places are added to Maps and Earth.

Follow Your World: now in Chinese and 43 other languages

Follow Your World is now available for users of the following languages:

Arabic, Basque, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, English (UK), Estonian, Farsi, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Spain), Spanish (Latin America), Swedish, Thai, Turkish, Ukrainian and Vietnamese

We hope this handy feature helps you stay connected with your favorite locations around the world!

Posted by Jeral Poskey, Google Earth Consumer Operations
URL: http://google-latlong.blogspot.com/2011/10/follow-your-world-now-in-43-more.html

[G] Google Geo Teachers Institutes bring innovative educators together

Posted: 22 Oct 2011 06:12 AM PDT

Google LatLong: Google Geo Teachers Institutes bring innovative educators together

Educators have created many exciting lessons with Google's tools. These tools help students learn about the world in fun ways. Recently they had the opportunity to share this work with peers from all over the US at two Google Geo Teachers Institute events, first in Washington DC at National Geographic Headquarters and then at the University of Southern Maine Lewiston-Auburn College in Lewiston, Maine.

The Institute was an intensive, two-day event where participants got hands-on experience using Google Earth, Google Maps, and Google SketchUp. Participants also learned about Google Fusion Tables and Chromebooks, and heard from a variety of guest educators. Juan Jose Valdez, head geographer at National Geographic Society, and Angus King, former governor of Maine, gave keynote addresses on the importance of geographic literacy and the state of technology in education today.

Educators had the opportunity to see and hear how Google's tools can be integrated easily into all subjects to create a more meaningful learning experience for their students. For example, Jerome Burg of Google Lit Trips demonstrated how Google Earth can be used to teach all levels of literature. Mike Hathorn of Hartford High School and Beryl Reid of Billerica School District discussed how students are using SketchUp for historical architecture projects. Margaret Chernosky of Bangor High School showed attendees how she helps students visualize geographic data into Google Earth. Jim Sill of El Diamante High School shared his Google Maps educational tips and tricks as well.

Google Earth and SketchUp bring the world's geographic information to teachers and students in a new and unique way. Google Earth's satellite imagery and Google SketchUp models create a 3D experience of the entire planet, giving students an opportunity to explore in ways never before possible. The many layers provided in Google Earth include a plethora of information and resources for both teachers and students. From literature to science and from math to history, Google Earth, Maps, and SketchUp provide a compelling and fresh way to teach, learn, and explore.

Visit the Google for Educators website for more ideas on how to bring geographic technology into the classroom.

Posted by Allyson McDuffie, Geo Education Team
URL: http://google-latlong.blogspot.com/2011/10/google-geo-teachers-institutes-bring.html

[G] More choices for purchasing Chromebooks

Posted: 22 Oct 2011 06:12 AM PDT

Official Google Enterprise Blog: More choices for purchasing Chromebooks

Posted by Glenn Wilson, product manager, Chrome for Business & Education

Four months ago we launched Chromebooks for businesses and schools, and we've been inspired by our customers embracing this new way of computing. Over that time we've learned a lot about what they need to make this device a great fit in their organizations. One piece of feedback we've heard from some customers is that they work with yearly budget cycles. To meet these customers' needs, in addition to our 3-year subscription model, today we are introducing an alternative payment option. This new option gives schools and businesses a choice to pay upfront for Chromebooks with one year of access to the web-based admin management console, phone support, and hardware warranty coverage. After the first year, customers can choose to pay a monthly fee for years two and three for management console access and support.

Education: 
  • 1-Year Upfront: $449 (Wi-Fi), $519 (3G)
  • Years 2-3: $5/month per Chromebook for management & support

    • Business:
  • 1-Year Upfront: $559 (Wi-Fi), $639 (3G)
  • Years 2-3: $13/month per Chromebook for management & support

    • We have also added a few new features to the web-based management panel to help customers better deploy, monitor and customize their Chromebooks, including group policy management, shipment tracking and asset management.

    We'd like to thank all of our early customers for their enthusiasm and for helping us make Chromebooks great for businesses and schools. If you have any questions, feedback, or are interested in purchasing Chromebooks, please contact us.
    URL: http://googleenterprise.blogspot.com/2011/10/more-choices-for-purchasing-chromebooks.html
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