Wednesday, October 12, 2011

Googland

Googland

[G] Google App Engine, Cloud Storage and Prediction API are open for business

Posted: 11 Oct 2011 10:55 PM PDT

Official Google Enterprise Blog: Google App Engine, Cloud Storage and Prediction API are open for business

Posted by Jessie Jiang, Group Product Manager

Google's cloud services allow you to host your applications in the cloud and leverage the same infrastructure that power Google's own applications.There are more than 200,000 developers who have created apps on Google's cloud services. Today, we are announcing several enhancements to our services targeted at businesses looking to build applications in the cloud.

New enterprise level service and support option for Google App Engine

When choosing a platform for your most critical business applications or standardizing on one across your organization, we recognize that uptime guarantees, easy management and support are just as important as product features. So today, we are launching Google App Engine Premier Accounts. For $500 per month, you'll receive premier support, a 99.95% uptime service level agreement and the ability to create unlimited number of apps on your premier account domain.

To sign up for a premier account, email our sales team at appengine_premier_requests@google.com.

Google Cloud SQL - Your database in the cloud

Last week, we announced the limited preview of Google Cloud SQL. It powers your App Engine applications with a familiar relational database in a fully managed cloud environment. This allows you to focus on developing your applications and services, free from the chores of managing, maintaining and administering relational databases.

Cloud SQL is available free of charge for now. It will continue to evolve as we work out the kinks during the preview. Let us know if you'd like to take it for a spin.

Google Cloud Storage is out of Code Labs, with new features and lower price

Last year, we introduced Google Storage for developers, a service that lets you store data on Google's infrastructure with very high reliability, availability and performance. You can use it for your online archives, storing and serving static content (e.g. images and video), sharing data with your customers and partners, as well for use with other Google services like App Engine, Prediction API and Big Query.

Today, Google Storage for Developers is out of Labs, and has a new name - Google Cloud Storage. In addition to leaving Labs, we are announcing several new features. You can now read and write files to Google Cloud Storage via the App Engine Files API. We are also making detailed usage information, including access analytics and storage use data, available to all our customers.

Finally, we are lowering the prices for storage and bandwidth across the board. We are not charging for ingress and introducing volume discounts for our larger users. Depending on your usage patterns, you could save over 40% of your monthly bill. Please see our updated pricing here.

Google Prediction API graduates from labs, adds new features

Since the general availability launch of the Prediction API earlier this year, we have been very excited about giving you access to machine learning in the cloud to build smarter apps. Today, we are announcing the latest release of Prediction API - v1.4. With the release of this version, Prediction API is graduating from Google Code Labs. The new release will also includes two of your most requested features: PMML v4.01 support and data anomaly detection.

Prediction API has a variety of use cases from helping increase fuel economy to creating movie recommendation services. It is one of the services which provides a clean and simple API to  machine learning that anybody can understand. At the same time, it is hosted in the cloud and ideally situated for integration with your web application.

We are enabling our enterprise customers to build business solutions that take advantage of the computing power and scalability of Google's cloud services without all the hassles of deployment of applications. We have been making great progress on Google App Engine, Cloud Storage, and Prediction API. There is more to come, stay tuned.

Let us know if you are interested to talk to a Google representative to get more details. We are always happy to hear from you, so feel free to leave your comments below.
URL: http://googleenterprise.blogspot.com/2011/10/google-app-engine-cloud-storage-and.html

[G] Music Tuesday: National Coming Out Day, Merle Haggard and more

Posted: 11 Oct 2011 06:25 PM PDT

YouTube Blog: Music Tuesday: National Coming Out Day, Merle Haggard and more

Wondering what we've got cooking this week on youtube.com/music? Now's your chance to find out -- and be sure to check the music page later this week to get a taste of October's most significant new releases.



Out, Proud and...Loud!

In honor of National Coming Out Day, we assembled a playlist of artists and bands who make great music...and who also happen to have members who are openly gay, lesbian, bisexual or transgender. We profile a huge range of musicians, including the wonderfully outrageous Big Freedia of New Orleans' bounce scene. (She joins a long list of gender-bending New Orleans performers who've found acceptance there that they might not have found anywhere else.) Rapper Shunda K of the underground duo Yo! Majesty recently embarked on a solo career -- we feature her second video off the new album today, which includes a cameo from electropop provocateur Peaches. We've also got videos from Antony and the Johnsons, Sigur Ros, Girl In A Coma, Xiu Xiu and many more.







Merle Haggard Recommends

Country much? The man who invented (with a little help) what became known as "the Bakersfield sound" and went on to become a leading light of the outlaw country movement takes to YouTube today, offering up some of his favorite videos. Haggard is a living legend, and we're incredibly proud to share this window into his musical world.







Ryan Adams "Lucky Now"

Speaking of country music, Ryan Adams was a vaunted darling of the alt-country scene for many years...then he disappeared from the radar. The singer-songwriter is back -- and in fine form -- this week with a new album and a new video.







Sarah Bardeen, Music Community Manager, recently watched "El Freaky presenta: Raka Rich & Geko Jones in Bogota."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/CvD8aKrtwD8/music-tuesday-national-coming-out-day.html

[G] Two days in D.C. for the winners of the Google Science Fair

Posted: 11 Oct 2011 06:25 PM PDT

Official Google Blog: Two days in D.C. for the winners of the Google Science Fair

(Cross-posted on the Google Student blog and the Google Science Fair blog)

Last week, 17-year-old Shree Bose from Fort Worth, Texas, the grand prize winner of the Google Science Fair, visited Washington, D.C. at the invitation of the White House. We invited Shree to write about her experience in the capitol. - Ed.

Adrenaline. I turned around as the brilliantly polished door behind me opened, and suddenly I was face to face with a man I'd seen so many times on television. The President of the United States calmly extended his hand to shake mine and those of Naomi and Lauren, the other two winners of Google's first-ever Science Fair. He knew about our projects and was genuinely excited to talk with us.

The Oval Office is more than just a room. It has a palpable aura of grandeur, with the presidential seal in the center of the deep blue carpet and a portrait of George Washington hanging on the wall. The desk, where presidents of the past have contemplated some of the most important decisions in the world's history, was polished to a gleam. President Obama leaned against it as he talked to us.

He asked us how we became interested in science, what our plans were for the future and which colleges we were interested in. Smiling, he told us to stick with science. We left the Oval Office feeling like our individual futures were important to the nation's future; like we could change the world.

Our trip to Washington, D.C., also included visits to the National Institute of Health, the Environmental Protection Agency and the U.S. Department of Agriculture. Over our two days, we were given the opportunity to sit down and talk with many of our country's leaders who have not only been extraordinarily successful in the fields we wish to go into in the future, but who also encouraged us to follow our own dreams. It was more than just meetings; it was inspiration.

Naomi Shah, Shree Bose and Lauren Hodge meet President Obama in the Oval Office
Official White House Photo by Pete Souza

Posted by Shree Bose, Google Science Fair winner
URL: http://googleblog.blogspot.com/2011/10/two-days-in-dc-for-winners-of-google.html

[G] South African nonprofit benefits from Google Docs and Sites

Posted: 11 Oct 2011 12:44 PM PDT

Docs Blog: South African nonprofit benefits from Google Docs and Sites

We recently met with two nonprofits to learn more about how they use Google Docs and Sites to better manage and share files across their organizations. Today, we're sharing the story of Children Radio's Foundation (CRF), a nonprofit organization based in South Africa. Tom Henry, a CRF volunteer, sits down with the Google for Nonprofits team and tells us why collections and sharing are two of his favorite features in Google Docs. Learn more on Google's Nonprofit Blog.

Posted by: Carolyn Wendell, Consumer Experience Spealist
URL: http://googledocs.blogspot.com/2011/10/south-african-nonprofit-benefits-from.html

[G] +1 button to start appearing on display ads today

Posted: 11 Oct 2011 12:44 PM PDT

Inside AdWords: +1 button to start appearing on display ads today

Starting today, if you're running display ads through the Google Display Network, you may begin seeing the +1 button and annotations with your ads. Now, with a single click, people can recommend your ads' landing pages to their friends and contacts.

As we explained in our initial announcement several weeks ago, we believe that incorporating personal recommendations into display ads has the potential to change the way people view advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to endorse it.

We're working to add the +1 button and annotations to all eligible inventory over the next couple weeks. So while you might not see them immediately, we're working hard to roll them out to all advertisers as quickly as possible.

To learn more, you can read our initial announcement or visit the AdWords Help Center.

Posted by Dan Friedman, Inside AdWords Team
URL: http://adwords.blogspot.com/2011/10/1-button-to-start-appearing-on-display.html

[G] Better together: new insights on display ad effectiveness across screens & multi-screen case study

Posted: 11 Oct 2011 05:40 AM PDT

Official Google CPG Blog: Better together: new insights on display ad effectiveness across screens & multi-screen case study

Rich Media Display Ads Across Screens = Better Together
We partnered with Nielsen to measure the incremental impact of multi-screen advertising. In a study conducted at CBS's Television City media lab run by Nielsen, study participants were asked to view related content across TV, PCs, smartphones and tablets. A 15-second video ad promoting Volvo's S60 sedan was shown to different groups of participants, with some people seeing no ads, and others seeing the ad on a different combinations of screens controlling for frequency.

The results clearly demonstrated the impact that multi-screen advertising has on branding. In the group that was exposed to TV ads alone, 50% of people correctly attributed the ad to Volvo. For groups that saw the ad across all screens -- TV, PC, smartphone and tablet -- the brand recall jumps dramatically to 74%.



Similarly, only 22% of the group that was exposed to just the TV ad correctly recalled that the ad was for a 4-door sedan versus 39% of the group that saw the ad across all screens.

We share this ad effectiveness research on the heels of our recently released internal data on multi-screen usage patterns revealing how users select the type of screen they are interacting with at different points in their day (New! Search data reveal that when the sun goes down, the tablets come out). The multi-screen opportunity is looming for advertisers so we wanted to share these new insights and showcase examples of successful integrated digital display campaigns.

Smart advertisers are already running integrated digital campaigns.
We've worked with hundreds of advertisers who have translated their desktop search and display goals to mobile and now to tablets. One example we've shared previously is the Animal Planet case study, and today we want to share a new example: adidas. adidas, in partnership with Carat, worked with Google to extend their video brand message to digital. With Google's unique cross-channel capabilities, adidas was able to extend its video creative across all digital platforms, adapting them for engagement across PCs, smartphones and tablets.



Guest post by: Johanna Werther & Ben Chung, Google Mobile Ads Marketing
URL: http://google-cpg.blogspot.com/2011/10/better-together-new-insights-on-display.html
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