Wednesday, September 1, 2010

Googland

Googland

[G] Get design tips to boost the impact of your display ad

Posted: 01 Sep 2010 03:56 AM PDT

Inside AdWords: Get design tips to boost the impact of your display ad


While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?

On Thursday, September 2nd, we'll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.

The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

Sign up here to attend.

Posted by Miles Johnson, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/08/get-design-tips-to-boost-impact-of-your.html

[G] Community Celebration in Peru

Posted: 01 Sep 2010 02:25 AM PDT

Google LatLong: Community Celebration in Peru

[Cross-posted from the SketchUp blog]

Recently, a team of Googlers traveled to Peru and celebrated the winner (and community) of the Google International Model Your Town Competition. Jorge De Albertis of Lima won through a process where people all over the world voted for one of five finalists. His ability to win so many votes was a testament to the power of a community coming together to support Jorge's efforts. His contribution creating 3D models of many of the historical buildings in the Barranco District of Lima has garnered a lot of attention in his country, and worldwide.

There were four majors parts to the celebration:

1. As part of the winning prize, Google gave a donation to a public school of Jorge's choice. Jorge talked to the students and staff at a ceremony in the school's courtyard, and we presented a large check to IE 7053 Reino De Espana Public School. Googlers helped students with a hands-on paper 3D modeling project, where they constructed models of the buildings Jorge submitted for the competition. The school graciously hosted a celebration for Jorge and Google, which included a welcome by student marching bands, traditional Peruvian dances, ballerinas, theater acts, singing, and a poetry jam.


Click here to see more photos from the events.

2. Jorge and Google hosted a series of tech talks to over 80 design and architecture students and faculty at the University of Lima, explaining how others can get involved with modeling their communities. Demos were presented on Jorge's project, SketchUp, Map Maker, and Building Maker. Watch a video of an interview of Jorge at the University of Lima.


3. The Latin America International Film Festival had a looping video of Jorge's work running throughout the week.

4. Google held a celebration in Jorge's honor at Picas, which was attended by designers, architects, educators, tourism officials, and the general Lima community. The fun-filled event had demo stations where people could learn more about Google Earth, Map Maker, Building Maker, and Google SketchUp. The band, Colectivo Circo played to a packed house. Jorge received a plaque and spoke to the community about his efforts. We are thrilled to have visited Jorge and to have met many people in the Lima community. Congratulations, Jorge!


Posted by Allyson McDuffie, SketchUp for Education Program Manager

URL: http://google-latlong.blogspot.com/2010/08/community-celebration-in-peru.html

[G] Online publishers: growing the display advertising pie

Posted: 31 Aug 2010 04:44 PM PDT

Official Google Blog: Online publishers: growing the display advertising pie

This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue - Ed.

For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can maximize their returns, everyone benefits from more vibrant online content and websites. But the pace of change in the industry can be intimidating—how can a publisher keep up with what's new, let alone grow their business?

We believe that the new technology we're developing to make display advertising work better will help to grow the display advertising pie for all publishers, by orders of magnitude. We shouldn't be asking how publishers can eke another 5 or 10 percent out of display advertising in the next few years. We should be looking at how the industry can double or triple in size.

We've previously described our three core display ad products for publishers:
  • AdSense, which places the most valuable, relevant ads on our partners' websites, without the publishers having to sell the ad space themselves;
  • DoubleClick for Publishers, our ad serving platform, which maximizes the value of ad space that publishers have directly sold themselves;
  • DoubleClick Ad Exchange, a real-time auction marketplace, which maximizes large publishers' overall returns, by "dynamically allocating" the highest value ad, whether directly sold, or indirectly sold through an ad network.
I wanted to highlight the key principles guiding our future product innovations in this area, as we work to help all publishers maximize their online ad revenues.

1. Making life more efficient
For most large publishers, directly sold ads (ads sold by their own sales force) comprise the vast majority of their ad revenues. But today, selling and managing these ads is frustrating, expensive and often involves tedious manual processes.

Imagine a TV network that receives TV commercials in 100 different formats, languages, lengths and video dimensions, and then has to manually convert, translate and edit them all, then manually count the number of TV sets on which the ad appeared before sending a bill. Sounds crazy, right? Well, that scenario is far less challenging than what most large online publishers face today with display advertising. Today, across the industry, for every dollar spent on display advertising, 28 cents is eaten up in administrative costs. If we can reduce that proportion, it would mean a lot more money going to publishers.

Things like new standards for video ad serving and systems that connect buyers and sellers are helping publishers support the most engaging and creative ads across their sites. But there are quantum leaps to come in this area, for small and large publishers. Think of a political candidate who is seeking donations on his or her website—the candidate can receive money in seconds. Imagine if publishers—even the smallest website—had tools that enabled advertisers to click a button on their site to upload an ad, let them pay for it with a credit card, and then deliver this ad—through the publisher's ad server—within minutes. This sort of "immediate ad" will become possible as ad serving technology continues to simplify the process of buying and selling ad space.

2. Total revenue management
AdSense selects the most valuable ad for publishers from a large number of ad networks, to maximize ad revenues every time a page loads.

New ad serving and "dynamic allocation" technology, like the DoubleClick Ad Exchange, is emerging that enables ad revenues to be maximized across both directly and indirectly sold ad space, ad impression by ad impression, using real-time prices. Second by second, across millions of ad impressions, this can meaningfully boost major publishers' revenues. Using this technology, the average price that a publisher receives for ad space sold through the Ad Exchange is more than 130 percent higher than the average price of ad space sold directly to ad networks. In fact, without this type of dynamic allocation across sales channels, a publisher's revenues can never truly be maximized.

In years to come, this true revenue maximization can get even smarter. There's no question that delivering the right ad to the right user at the right time delivers better results. We have years of experience in doing this with search and text ads; we're now bringing that experience to the world of display. This means investing in a smarter ad server that can automatically learn where and when a given ad will get the best response, as well as manage delivery to deliver those improved results for publishers. This new ad server can even anticipate a publisher's future events and adjust delivery accordingly—for example, if traffic drops off every weekend, the ad server can automatically speed up during the week to keep everything moving smoothly.

3. More insight and control
Our vision is to provide all publishers the smartest possible advertising system that can give them knowledge and control of everything going on with their ad business. The vision is already becoming a reality: the upgraded DoubleClick for Publishers platform offers publishers 4,000 times more data than its predecessor. And in recent years, we've been constantly adding new reporting options for our AdSense partners.

By putting publishers in firm control and empowering them with more data, reports and controls (for example, over what advertisers and ad networks they allow), they'll be able to make fully informed decisions about ad space forecasting, segmentation, targeting, allocation and pricing. This helps them to extract the maximum value from their sites and uncover new advertising opportunities—the gold that's buried under their own sites.

4. Betting on openness
An open ecosystem drives meaningful results for publishers. When a wide range of buyers can bid for a publisher's ad space, through an advertising exchange or network, this creates more competition for that ad space, while giving publishers choice over whose ads they want to appear. On the DoubleClick Ad Exchange, an enormous number of advertisers, belonging to over 50 ad networks, compete for publishers' ad space. Of course, at the same time, we're also providing publishers robust technologies and controls that can block any unwanted ads or networks.

Similarly, we believe that one of the best ways to encourage innovation is to open code to the web developer community. Look at the incredible mashups that have been created through the Google Maps API, or the range of mobile devices that have been created from our open source Android code.

This same approach can generate significant advantages for publishers. When we rolled out the upgraded DoubleClick for Publishers, we launched a new public API. This gives publishers and developers the tools to drive innovation and deliver value-adding "advertising apps" for publishers—like inventory analysis, sales workflow tools and more—without having to build an ad server from scratch. This will help drive the next generation of better, more valuable ad innovations.

5. Everything is going to be "display"
Display advertising is about much more than ads in web browsers. People are watching video, reading newspapers, magazines, books and listening to digital music at an ever-increasing rate. They're turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles. We've designed our platform, and are continuing to invest in it, to give publishers a single base that can deliver ads into this expanding world—including streaming video, mobile ad delivery and more.

Looking forward, what we call "display" today will just be "advertising"—a single platform that can coordinate an advertiser's campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and HD video ads on set-top boxes. Imagine if that single platform could optimize the campaign, automatically delivering the best-performing ads, best returns and best mix, across all those platforms. That's the future we envisage.

An exciting time ahead
We're unapologetically optimistic about the future of display advertising for online publishers. There's great innovation taking place in this area that will make the current landscape look primitive within a few years. We'll keep working hard to help all publishers take advantage of these opportunities.

Posted by Jonathan Bellack, Director of Product Management
URL: http://googleblog.blogspot.com/2010/08/online-publishers-growing-display.html

[G] Collaborative highlighting in documents

Posted: 31 Aug 2010 04:39 PM PDT

Official Google Docs Blog: Collaborative highlighting in documents

Wayne Gretzky famously said that "A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be."

Writing a document collaboratively in Google Docs is like playing a team sport. It's one thing to see your co-editors' cursors and know where they are. But to really work well together, it helps to know what they're about to do. Today we've made it much easier to anticipate the changes other editors are about to make.

You can now see the text that other editors are highlighting as they select it. So if someone is about to delete something on your screen or drag text somewhere else, you'll see them highlight that text before anything changes.


Image caption: In this document, Thomas is selecting the words "When in the course of human events".


So stay ahead of the puck and let us know what you think in the comments.

Posted by: Peter Solderitsch, Software Engineer
URL: http://googledocs.blogspot.com/2010/08/collaborative-highlighting-in-documents.html

[G] Upcoming Free Webinar: Increase ROI with Enhanced CPC

Posted: 31 Aug 2010 02:55 PM PDT

Inside AdWords: Upcoming Free Webinar: Increase ROI with Enhanced CPC

A couple weeks ago, we announced the launch of Enhanced CPC, a new automatic bidding feature designed to increase your conversions and return on investment in your Max CPC campaigns.

We'd like to invite you to a free webinar hosted by members of the product development team to learn more about Enhanced CPC. Specifically, we'll discuss:
  • How Enhanced CPC works and benefits your campaign performance
  • How Enhanced CPC complements your current bidding strategy, including 3rd party bid management solutions
  • Key differences between Enhanced CPC and Conversion Optimizer and how to select the best bidding option for your campaign
Register here for the webinar to be held on September 8 at 9:30am PST / 11:30am CST / 12:30pm EST.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/08/upcoming-free-webinar-increase-roi-with.html

[G] Live on YouTube tonight: President Obama’s Oval Office address on Iraq

Posted: 31 Aug 2010 10:46 AM PDT

YouTube Blog: Live on YouTube tonight: President Obama's Oval Office address on Iraq

President Obama set a deadline of August 31, 2010 for ending the combat operation in Iraq and shrinking the U.S. footprint there to no more than 50,000 troops. Tonight, at 8 P.M. ET, the President will address the country from the Oval Office about the status of this effort. You can tune into a live-stream of the speech on YouTube at www.youtube.com/whitehouse -- where you'll also be able to ask the White House follow-up questions on the future of American involvement in Iraq in a special Moderator series. Click here to submit your question now.



If you miss the live address and the Q & A, tune in to Citizentube afterwards where we'll feature the President's remarks, the Q & A, and the Republican response to the Administration's plan in Iraq.

Steve Grove, Head of News and Politics, recently watched Obama to Mark Iraq Handoff in Primetime Speech


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/-zMdv07txMw/live-on-youtube-tonight-president.html

[G] Online publishers: growing the display advertising pie

Posted: 31 Aug 2010 10:12 AM PDT

DoubleClick Publisher Blog: Online publishers: growing the display advertising pie

This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue - Ed.

For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can maximize their returns, everyone benefits from more vibrant online content and websites. But the pace of change in the industry can be intimidating—how can a publisher keep up with what's new, let alone grow their business?

We believe that the new technology we're developing to make display advertising work better will help to grow the display advertising pie for all publishers, by orders of magnitude. We shouldn't be asking how publishers can eke another 5 or 10 percent out of display advertising in the next few years. We should be looking at how the industry can double or triple in size.

We've previously described our three core display ad products for publishers:
  • AdSense, which places the most valuable, relevant ads on our partners' websites, without the publishers having to sell the ad space themselves;
  • DoubleClick for Publishers, our ad serving platform, which maximizes the value of ad space that publishers have directly sold themselves;
  • DoubleClick Ad Exchange, a real-time auction marketplace, which maximizes large publishers' overall returns, by "dynamically allocating" the highest value ad, whether directly sold, or indirectly sold through an ad network.
I wanted to highlight the key principles guiding our future product innovations in this area, as we work to help all publishers maximize their online ad revenues.

1. Making life more efficient
For most large publishers, directly sold ads (ads sold by their own sales force) comprise the vast majority of their ad revenues. But today, selling and managing these ads is frustrating, expensive and often involves tedious manual processes.

Imagine a TV network that receives TV commercials in 100 different formats, languages, lengths and video dimensions, and then has to manually convert, translate and edit them all, then manually count the number of TV sets on which the ad appeared before sending a bill. Sounds crazy, right? Well, that scenario is far less challenging than what most large online publishers face today with display advertising. Today, across the industry, for every dollar spent on display advertising, 28 cents is eaten up in administrative costs. If we can reduce that proportion, it would mean a lot more money going to publishers.

Things like new standards for video ad serving and systems that connect buyers and sellersare helping publishers support the most engaging and creative ads across their sites. But there are quantum leaps to come in this area, for small and large publishers. Think of a political candidate who is seeking donations on his or her website—the candidate can receive money in seconds. Imagine if publishers—even the smallest website—had tools that enabled advertisers to click a button on their site to upload an ad, let them pay for it with a credit card, and then deliver this ad—through the publisher's ad server—within minutes. This sort of "immediate ad" will become possible as ad serving technology continues to simplify the process of buying and selling ad space.

2. Total revenue management
AdSense selects the most valuable ad for publishers from a large number of ad networks, to maximize ad revenues every time a page loads.

New ad serving and "dynamic allocation" technology, like the DoubleClick Ad Exchange, is emerging that enables ad revenues to be maximized across both directly and indirectly sold ad space, ad impression by ad impression, using real-time prices. Second by second, across millions of ad impressions, this can meaningfully boost major publishers' revenues. Using this technology, the average price that a publisher receives for ad space sold through the Ad Exchange is more than 130 percent higher than the average price of ad space sold directly to ad networks. In fact, without this type of dynamic allocation across sales channels, a publisher's revenues can never truly be maximized.

In years to come, this true revenue maximization can get even smarter. There's no question that delivering the right ad to the right user at the right time delivers better results. We have years of experience in doing this with search and text ads; we're now bringing that experience to the world of display. This means investing in a smarter ad server that can automatically learn where and when a given ad will get the best response, as well as manage delivery to deliver those improved results for publishers. This new ad server can even anticipate a publisher's future events and adjust delivery accordingly—for example, if traffic drops off every weekend, the ad server can automatically speed up during the week to keep everything moving smoothly.

3. More insight and control
Our vision is to provide all publishers the smartest possible advertising system that can give them knowledge and control of everything going on with their ad business. The vision is already becoming a reality: the upgraded DoubleClick for Publishers platform offers publishers 4,000 times more data than its predecessor. And in recent years, we've been constantly adding new reporting options for our AdSense partners.

By putting publishers in firm control and empowering them with more data, reports and controls (for example, over what advertisers and ad networks they allow), they'll be able to make fully informed decisions about ad space forecasting, segmentation, targeting, allocation and pricing. This helps them to extract the maximum value from their sites and uncover new advertising opportunities—the gold that's buried under their own sites.

4. Betting on openness
An open ecosystem drives meaningful results for publishers. When a wide range of buyers can bid for a publisher's ad space, through an advertising exchange or network, this creates more competition for that ad space, while giving publishers choice over whose ads they want to appear. On the DoubleClick Ad Exchange, an enormous number of advertisers, belonging to over 50 ad networks, compete for publishers' ad space. Of course, at the same time, we're also providing publishers robust technologies and controls that can block any unwanted ads or networks.

Similarly, we believe that one of the best ways to encourage innovation is to open code to the web developer community. Look at the incredible mashups that have been created through the Google Maps API, or the range of mobile devices that have been created from our open source Android code.

This same approach can generate significant advantages for publishers. When we rolled out the upgraded DoubleClick for Publishers, we launched a new public API. This gives publishers and developers the tools to drive innovation and deliver value-adding "advertising apps" for publishers—like inventory analysis, sales workflow tools and more—without having to build an ad server from scratch. This will help drive the next generation of better, more valuable ad innovations.

5. Everything is going to be "display"
Display advertising is about much more than ads in web browsers. People are watching video, reading newspapers, magazines, books and listening to digital music at an ever-increasing rate. They're turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles. We've designed our platform, and are continuing to invest in it, to give publishers a single base that can deliver ads into this expanding world—including streaming video, mobile ad delivery and more.

Looking forward, what we call "display" today will just be "advertising"—a single platform that can coordinate an advertiser's campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and HD video ads on set-top boxes. Imagine if that single platform could optimize the campaign, automatically delivering the best-performing ads, best returns and best mix, across all those platforms. That's the future we envisage.

An exciting time ahead
We're unapologetically optimistic about the future of display advertising for online publishers. There's great innovation taking place in this area that will make the current landscape look primitive within a few years. We'll keep working hard to help all publishers take advantage of these opportunities.

Posted by Jonathan Bellack, Director of Product Management
URL: http://doubleclickpublishers.blogspot.com/2010/08/online-publishers-growing-display.html

[G] Email overload? Try Priority Inbox

Posted: 31 Aug 2010 08:22 AM PDT

Official Google Enterprise Blog: Email overload? Try Priority Inbox

Information overload is a reality of the modern workplace. The average corporate worker sends and receives more than 150 messages per day1, an email deluge of varying importance: key project updates from colleagues, requests from higher-ups, appointment reminders, and automated mail that's often much less important. With so much information to process, simply figuring out what needs to be be read and what needs a reply takes up a lot of time. Today, we're excited to introduce Priority Inbox Beta in Gmail, an experimental new way of reducing information overload.

Priority Inbox is a new view of your inbox that automatically helps you focus on your most important messages. Gmail has always kept spam messages out of your inbox, and now we've improved Gmail's filter to help you see the emails that matter faster without requiring you to set up complex rules.



Here's how it works: Priority Inbox splits your inbox into three sections: "Important and unread," "Starred," and "Everything else":



Messages are automatically categorized as they arrive in your inbox. Gmail uses a variety of signals to predict which messages are important, including the people you email most and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better. You can improve the ranking in Priority Inbox by clicking the buttons at the top of the inbox to mark conversations as important or not important.

As a result, your inbox is better organized, and you can spend your time addressing your most important emails right away. When we tested Priority Inbox at Google, we found that people spent 6% less time on email after enabling this feature. This translates to a week's worth of time saved each year for information workers who typically spend 13 hours per week on email today!2

Luke Leonhard, Web Services Manager for Brady Corporation, says "Like many of our users, I get over a hundred messages each day. Priority Inbox saves me time by displaying emails in order of importance, letting me process them more efficiently than before. The time I save can then be spent on new projects that add value to Brady rather than managing my inbox."

Over the next week, we'll be rolling out Priority Inbox settings to users in organizations with the "Enable pre-release features" option selected in the Google Apps control panel.

Helping users manage lots of information has always been a core goal of Gmail, and we're excited to see how Priority Inbox helps users in organizations mitigate information overload and get to important messages faster.

Posted by Doug Aberdeen, Software Engineer

1. "Email Statistics Report, 2009-2013", The Radicati Group, Inc, 2009

2. "Hidden Costs of Information Work in the Enterprise Exposed in New IDC Progress Report", IDC, 2009
URL: http://googleenterprise.blogspot.com/2010/08/email-overload-try-priority-inbox.html
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