Tuesday, June 15, 2010

Googland

Googland

[G] Get a crash course on AdWords reporting tools

Posted: 14 Jun 2010 05:19 PM PDT

Inside AdWords: Get a crash course on AdWords reporting tools

It's hard to fix a problem when you don't know it exists. That's why the reporting tools available in AdWords are so important. Features like segmentation, filters, and custom alerts let you move through your campaigns like a shadow in the night, spotting potential issues and taking action quickly.

We've just released Find new insights in AdWords data, an AdWords Online Classroom course that will help you make the most of AdWords reporting tools.

In a little over 20 minutes, you'll learn how to focus on the right statistics, find and take action on your key performance drivers, and monitor your campaigns regularly to ensure that no change in an important metric goes unnoticed. Before viewing the course, you'll need to complete a free registration.

So watch this short lesson and learn some advanced strategies for evaluating your account. Your campaigns will thank you!

Posted by Katrina Kurnit, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/06/get-crash-course-on-adwords-reporting.html

[G] Google Search by Voice now available in France, Italy, Germany and Spain

Posted: 14 Jun 2010 05:18 PM PDT

Official Google Research Blog: Google Search by Voice now available in France, Italy, Germany and Spain

Posted by Thad Hughes, Martin Jansche, and Pedro Moreno, Google Research

Google's speech team is composed of people from many different cultural backgrounds. Indeed, if we count the languages spoken by our teammates, the number comes to well over a dozen. Given our own backgrounds and interests, we are naturally excited to extend our software to work with many different languages and dialects. After testing the waters with English, Mandarin Chinese, and Japanese, we decided to tackle four main European languages which are often referred to as FIGS - French, Italian, German and Spanish.

Developing Voice Search systems in each of these languages presented its own challenges. French and Spanish required special work to deal with diacritic and accent marks (e.g. ç in French, ñ in Spanish). When we develop a new language we tweak our dictionaries based on user generated content. To our surprise we found that a lot of this content in French and Spanish often uses non-standard orthography. For example a French speaker might type "francoise" into a search engine and still expect it to return results for "Françoise". Likewise in Spanish a user might type "espana" and expect results for the term "España". Of course a lot of this has to do with the fact that, until recently, domain names (like www.elpais.es) did not allow diacritics, and that entering special characters is often painful but omitting diacrictics is usually not an obstacle to communication. However, non-standard spellings distort the intended pronunciations. For example, if "francoise" were a real French word, one would expect it to be pronounced "franquoise". In order to capture the intended pronunciation of the non-standard spellings, we fixed the orthography in our dictionaries for Spanish and French automatically. While this is not perfect, it deals with many of the offending cases.

Since our Voice search systems typically understand more than a million different words in each language, developing pronunciation dictionaries is one of the most critical tasks. We need the dictionary to match what the user said with the written form. Not surprisingly we found that dictionary development for some languages like Spanish and Italian to be extremely easy, as they have very regular orthographies. In fact the core of our Spanish pronunciation module consists of less than 100 lines of source code. Other languages like German and French have more complex orthographies. For example in French "au", "eaux" and "hauts" are all pronounced "o".

A notable aspect of German (especially "Internet German") is that a lot of English words are in common usage. We do our best to recognize thousands of English words, even though English contains some sounds that don't exist in German, like "th" in "the". One of the trickiest examples we came across was when one of our volunteers read "nba playoffs 2009", saying "nba playoffs" in English followed by "zwei tausend neun" in German. So go ahead and search for "Germany's Next Topmodel" or "Postbank Online", see if it works for you.

German is also notorious for having long, complex words. Our favorite examples include:

Just for fun, compare how long it takes you to say these to Voice Search vs. typing them.

Even though a vocabulary size of one million words sounds like a large number, each of these languages has even more words, so we need a procedure to select which ones to model. We obviously do not do this manually and instead use statistical procedures to identify the list of words we will allow. We do this by looking at many sources of data and looking at the frequency of words. It is therefore surprising to find sometimes really weird terms selected by our algorithms. For example in Spanish we found these unusual words:

So, in the unlikely event that you ever try a Spanish voice search query like this "imágenes del músculo supercalifragilisticoespialidoso chiripitiflautico esternocleidomastoideo" you may be surprised to see that it works.

French, Italian, German, and Spanish are spoken in many parts of the world. In this first release of Google Search by Voice in these languages, we initially only support the varieties spoken in France, Italy, Germany, and Spain, respectively. The reason is that almost all aspects of a Voice Search system are affected by regional variation: French speakers from different regions have slightly different accents, use a number of different words, and will want to search for different things. Eventually, we plan to support other regions as well, and we will work hard to make sure our systems work well for all of you.

So, we hope you find these new voice search system useful and fun to use. We definitely had a "supercalifragilisticoespialidoso chiripitiflautico" time developing them.
URL: http://googleresearch.blogspot.com/2010/06/google-search-by-voice-now-available-in.html

[G] The new Google Docs graduates

Posted: 14 Jun 2010 04:25 PM PDT

Official Google Docs Blog: The new Google Docs graduates

June is the month of graduations and new beginnings for millions of students around the world. The Google Docs team is also continually learning and we're happy to announce that the new documents and spreadsheets editors have both graduated.

Documents
Beginning today and rolling out over the next couple of weeks, all new documents will be created using the new documents editor. Docs already created using the older editor will remain there. We will be sharing more information on how to move those documents to the new version soon.

The new editor was built for faster real-time collaboration, better imports, and more control over your document's layout. Since the preview, we've added lots of features including a table of contents, a special characters dialog, a dictionary, search as-you-type, and re-sizable images. You can learn more about the new document editor here.

Spreadsheets
The new version of spreadsheets is available as the default to everyone starting today. Since the launch of the new spreadsheets, we've added a lot of new features, including formula highlighting, sheet dragging, sheet menu, faster scrolling, an editable formula bar, and autocomplete in cells, copy sheet from one spreadsheet to another and range sorting.

GoogleLookup and spreadsheet gadgets, which will be added to the new editor shortly, can still be used in the old version which can be accessed by clicking on the "Old version" link in the top right of any spreadsheet. The old version will be available for a few more weeks..

Thanks to everyone who has tried out the new editors over the last couple of months. Your feedback has been very valuable as we prepared to make it available to everyone. The new editors also let us develop new features more quickly, so let us know what you think on the forums.

Finally, there's also good news for Google Apps customers: these new editors will become their default soon as well. We'll begin activating the new editor for documents on June 21 and for spreadsheets on June 30. Watch the Google Enterprise Blog for more information.

Posted by: Jeff Harris, Product Manager
URL: http://googledocs.blogspot.com/2010/06/new-google-docs-graduates.html

[G] New WebM Product Rollouts

Posted: 14 Jun 2010 02:51 PM PDT

The WebM Open Media Project Blog: New WebM Product Rollouts

We are excited to see more WebM-enabled products launching every day.

Mozilla has now officially enabled WebM playback in the nightly dev builds of Firefox. Read all about it on their blog.

We also want to welcome several new supporters to the WebM project, including Oracle/Sun, Videantis, Flumotion, VMIX and others. See the most recent list on our supporters page.
URL: http://webmproject.blogspot.com/2010/06/new-webm-product-rollouts.html

[G] Konica Minolta has Gone Google

Posted: 14 Jun 2010 02:12 PM PDT

Official Google Enterprise Blog: Konica Minolta has Gone Google

Editor's note: Today's guest blogger is Cathy Lilli, Director of Infrastructure Services for Konica Minolta Business Solutions U.S.A. (Konica Minolta). Konica Minolta Business Solutions is a leader in advanced imaging and networking technologies for the desktop to the print shop. Cathy's team recently spearheaded the company's switch to Google Apps. Today, the team reports that Google Apps not only provides email, but also integrates collaboration, security, and spam blocking – all while freeing the entire IT department to spend more time on forward-looking enterprise initiatives.

Cathleen Lilli serves as Director of Enterprise Infrastructure Services where she leads the corporate teams responsible for Data Center Operations, Network Services (Data and Voice), Client Services (Help Desk and Desktop Support), and Messaging & Security. Christopher Henry serves as Manager, Messaging and IT Security, where he is responsible for the management of the corporate messaging group as well as the Coordination of all IT security activities.

Cathy will be joined by Chris Henry, Manager of Messaging and IT Security on a live webcast this Thursday, June 17, 2010 2:00 p.m. EDT / 11:00 a.m. PDT / 6:00 p.m. GMT. Register today.

At Konica Minolta, we had an aging Lotus Notes®/Domino® messaging environment along with other messaging platforms in the mix supporting 6,000-plus users across all of our U.S. locations, and it was time to make a change. Our users were dabbling in Microsoft SharePoint®, and they were adopting their own instant messaging tools. We wanted to make collaboration tools available to everyone by default. And we wanted an easy way to keep the business moving forward with future innovations.

On the IT front, we no longer wanted to spend a significant amount of time on constant tactical chores like server updates, storage management and patching. The on-premise environment was too cumbersome to maintain and was pulling away our focus from strategic initiatives that would provide more business value. We also had to find an easier way to integrate multiple corporate acquisitions (we had just acquired Danka and had to merge 2,000 users on multiple messaging platforms into our infrastructure).

We already had positive experiences with cloud-based solutions such as Postini for anti-virus/anti-spam protection, ADP for payroll, and a CRM. Our main goals from the outset were to:
  • Better meet our user requirements, especially regarding ease of use and collaboration
  • Simplify IT management
  • More easily integrate acquisitions

With Google Apps, we saw that we could get a powerful, low maintenance- and complexity-free email solution plus innovative collaboration tools that would have cost extra in Microsoft® Exchange or Lotus Notes®/Domino®. But, we had to convince our parent company that Google Apps was the right choice since they were on a Microsoft® Exchange environment. We had many discussions and we did a lot of due diligence, particularly around Google's security expertise and policies.

We created a requirements document, and we talked to several large enterprise customers of Google Apps. At the time, we were completing the Danka merger and it involved shutting down a data center, so things in IT were pretty hectic. Despite these complicating factors, the switch to Google Apps went smoothly and with almost no complications. Today, Konica Minolta Business Solutions U.S.A. Inc. has benefited significantly. We can:
  • Provide not just email, but also collaboration, security, and spam-blocking all in one solution
  • Deliver genuine, bottom-line value to the business, driven by continuous innovations from Google
  • More easily integrate new acquisitions like Danka
  • Align our activities to help drive Konica Minolta's business forward
We did not make this decision lightly and the IT team had many internal discussions about our role going forward in a cloud environment. Staff questioned, if we're not responsible for the servers on a maintenance basis – what will happen to our jobs?. But I can tell you, on top of owning messaging, we still have other apps to manage and run the data center - in other words, we have plenty to keep us busy. From our point of view, we couldn't be happier that we made the decision to migrate to Google Apps.

It has been so rewarding to move from an internal infrastructure for messaging that was cumbersome and challenging to support – one that was not getting us anywhere in terms of having a forward-looking impact on the business – to one that allows us to start delving into strategic initiatives.

Whether you need to integrate acquisitions or deliver more value from enterprise IT, we have a lot of perspective and lessons learned that we'd be pleased to share with you. Join us for this live webcast:

http://webcasts.techrepublic.com.com/abstract.aspx?docid=1825337
Thursday, June 17, 2010
2:00 p.m. EDT / 11:00 a.m. PDT / 6:00 p.m. GMT


Posted by Serena Satyasai, the Google Apps team

Find customer stories and research product information on our resource sites for current users of Microsoft® Exchange and Lotus Notes®/Domino®.





URL: http://googleenterprise.blogspot.com/2010/06/konica-minolta-has-gone-google.html

[G] Relive your hiking, biking, and other trips in Google Earth

Posted: 14 Jun 2010 02:09 PM PDT

Google LatLong: Relive your hiking, biking, and other trips in Google Earth

I'm a big fan of traveling and being outdoors. As a software engineer on Google Earth, I rarely go outside without bringing a GPS so that I can plot my adventures in Google Earth. That's why I'm excited to tell you about the new features in Google Earth 5.2 that make it easier than ever to relive your journey.

In earlier versions of Google Earth you could see your GPS tracks as lines or points on the map. That has worked pretty well, but I've always had a nagging feeling that we could do much better, creating animations that show exactly how you move around the world.

With Google Earth 5.2, you can now import existing GPS data as a new kind of "track." With a track, you can move the time-slider to animate time and retrace your journey. Google Earth will draw an icon so that it is properly positioned for the given time that you are viewing. As you move through time, the icon will animate along your path. You can also select a window of time which will highlight the corresponding section of your trip.

In Google Earth 5.0, we introduced Tours: cinematic, narrated flights around Google Earth. With one click you can make a tour based on your track, which will fly you along your journey from a bird's-eye view. You can play back the tour like a video and share it with friends.

The best way to explain the power of the new track feature is just to show you some examples. I've always had a passion for flight, and earlier this year I decided to take flying lessons. I took a GPS along with me, and imported my tracks into Google Earth. Next, I found a model of a Cessna from the Google 3D Warehouse. Finally, I created tours of those tracks to move the camera along the path of my flights. Voilà!

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In addition, a powerful aspect of the new track feature is the ability to show multiple tracks at the same time. If you load multiple tracks into Google Earth that take place in the same period of time, then you can use the timeslider to animate all the tracks simultaneously. For example, if you have GPS tracks for several people in a race, you can use Google Earth to reply the event.

Importing your own tracks

Importing GPS tracks is simple in Google Earth. Just connect your GPS device to your computer and choose "GPS" from the "tools" menu. Alternately, you can download your GPS data from your handheld unit onto your computer as a .gpx, .nmea or .log file and then drag it into Google Earth or open it from the file menu. The GPS data will convert into a KML track and display in the 3D view. If you move the time-slider, you should see your icon move through time.



Making a tour of your track

It's easy to create a tour of your track. Simply highlight your track in the left-panel, and click on the "Create Tour" button which looks like this:Google Earth will fly you along your track, and move the time-slider to animate your object.

Elevation profiles

While I was obsessed with animation, another engineer on the team, John Rohlf, was interested in visualizing the elevation gains of his hikes and ski trips. He wrote the elevation profile feature, which will graph the elevation of any line or track in Google Earth. For tracks, you can also use the elevation profile to graph speed or any other data that your GPS device records, such as heart rate, cadence, temperature, etc. To see the elevation profile of any line or track, right-click on it in the left-hand panel and select "View Elevation Profile."



The profile-view will pop up in the bottom of the window. If you move your mouse around the graph, a big red arrow in the 3D view will show you the corresponding point in 3D. You can also view other graphs by clicking on the names of the other data types. If you select just a portion of the elevation profile, you can get statistics for just that section, such as the average grade of a climb. Try it out! You can see how high you hiked, or how fast you drove... just be careful. We won't pay your speeding tickets.



Example tracks
Here are some examples to get you started:
Biking on Twin Peaks in San Francisco
Peter's bike to work ride
Dan's flight

For more information
For more advanced track usage, including instructions on how to incorporate 3D models into your KML, see the KML reference guide.

Download Google Earth 5.2 today at http://earth.google.com.

Posted by Dan Barcay, Software Engineer, Google Earth
URL: http://google-latlong.blogspot.com/2010/06/relive-your-hiking-biking-and-other.html

[G] Announcing Google Earth 5.2

Posted: 14 Jun 2010 01:07 PM PDT

Google LatLong: Announcing Google Earth 5.2

Today we are proud to announce the latest version of the Google Earth desktop application, Google Earth 5.2. With this release, we are bringing exciting new features to both the free version, Google Earth, as well as our paid professional version, Google Earth Pro.

Over the next couple of days we'll be diving into these features in more detail, but I wanted to give you an overview of what Google Earth 5.2 brings.

Visualize your hiking, biking, and running tracks

Google Earth has always been a great tool for viewing your outdoor activities, whether it be hiking, running, biking, skiing, sailing, or just about any other way you choose to explore the world. With the release of Google Earth 5.0, we added the ability to connect your GPS device directly to Google Earth and import your track. Now, with Google Earth 5.2, we've added the ability to view elevation, speed, and other data as a graph directly in Google Earth. Just connect your GPS device to upload your track, and select "View Elevation Profile" from the menu. This will bring up elevation and speed graphs. If your GPS device records additional information such as heart rate or cadence, these will also be available to view in the graph. You can also see statistics such as total elevation, maximum slope, and average speed. You can select a portion of your ride and get statistics for just that section.



We've also improved the way you can play back your trip. Just click on the time animation button, and relive all those twists and turns in your journey. You can even quickly and easily generate a tour of your trip. This video shows a tour that I generated from my bike ride into work.



Integrated web browser

Google Earth is a "geo-browser" - a great tool for exploring places, businesses, and photos around the globe. However, sometimes when you want more information, you may want to click through to a link to see the full Google Places page for a business, or learn more about a photographer whose photo you really enjoy. In the past, this has required opening a link in an external browser to see the full page. For Google Earth 5.2, we've added an embedded browser that lets you browse the full web. Click on a link, and the browser pane slides across the screen. When you want to return to the Earth view, just click the "Back" button and you're back exploring the world!



New improvements to Google Earth Pro

While Google Earth has been downloaded by over 700 million people all around the world, not everyone is aware that we also have a professional version, Google Earth Pro, which gives the powerful tools needed by engineers, real-estate professionals, governments, and others to process and visualize large geographic data sets. Google Earth Pro 5.2 brings new features to our professional users, including:
  • Parcel, demographic, and traffic data layers for the US
  • Improved GIS importing
  • Automatic generation of super-overlays for very large image files
  • Automatic regioning of large point and vector data sets
  • Support for MGRS grid system



We'll be following up shortly with more details on these great new features in Google Earth 5.2. However, if you to get started right now, go to http://earth.google.com to download it. Happy trails!



Posted by Peter Birch, Product Manager
URL: http://google-latlong.blogspot.com/2010/06/announcing-google-earth-52.html

[G] The YouTube News Feed: What’s happening now?

Posted: 14 Jun 2010 11:19 AM PDT

YouTube Blog: The YouTube News Feed: What's happening now?

Whether it's an altercation between a Congressman and a student in Washington, D.C., violent attacks against ethnic minorities in Kyrgyzstan, or oil washing up on a beach in the Gulf Coast, videos uploaded to YouTube by both amateur reporters and professional journalists move through the media ecosystem with a sophistication and speed greater than ever before. But with 24 hours of video uploaded to YouTube every minute, how can people more easily find the latest breaking news videos on our site? And how can media organizations better leverage this content to expand the scope of their reporting and keep us all better informed?

To develop answers to these questions, we're testing something new this summer: the YouTube News Feed. We'll be working with the University of California at Berkeley's Graduate School of Journalism to track news as it breaks on YouTube. The news feed will provide a stream of breaking news videos on YouTube, with a focus on strong visuals, non-traditional sources and the very latest uploads: videos like this natural gas well explosion in North Texas, this citizen's election fraud investigation in New Jersey, this activist's painful run-in with the sharp end of a fisherman's hook in the Mediterranean sea, or even this run-away elephant in Zurich, Switzerland.

You'll find the feed on CitizenTube, our news and politics blog at citizentube.com; you can also follow it via our twitter account, @citizentube. While we've occasionally tracked news videos on CitizenTube in the past (around the Iran election protests or the Los Angeles wildfires, for example), this summer you'll see us increasing our focus significantly. Click here to see more:



You can help: if you've uploaded breaking news videos, please tweet them to us (@citizentube), and include as much context as you're able to give. And we'd love to hear your feedback about this project in the comments sections of CitizenTube. Our goal with this news feed is to learn more about the news ecosystem on YouTube -- and who better to teach us than people like you.

Steve Grove, Head of News & Politics, recently watched "Abuse charges at running of the bulls"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/sCFoZGQRaLM/youtube-news-feed-whats-happening-now.html

[G] An update on encrypted web search in schools

Posted: 14 Jun 2010 10:30 AM PDT

Official Google Enterprise Blog: An update on encrypted web search in schools

We recently launched a beta version of encrypted (SSL) search at https://www.google.com to prevent people from intercepting our users' search terms and results. However, because encrypted search creates an obscured channel between a user's computer and Google, users who go to https://www.google.com can bypass some schools' content filters. This can make it hard for schools to stop students from accessing adult content.

One option is for schools to use our SafeSearch lock feature, which is designed to help keep adult content out of our search results. But given how many computers some institutions have this is proving impractical in many cases. So to prevent students from bypassing their filters, some schools are blocking encrypted search. However, a side effect of this action is that it also blocks other services hosted at Google's secure URL, including Google Apps for Education, and many of our other services which require authentication to keep information safe.

We're working hard to address this issue as quickly as possible and in a few weeks we will move encrypted search to a new hostname – so schools can limit access to SSL search without disrupting other Google services, like Google Apps for Education. Longer term, we are exploring other options like moving authentication to its own hostname so that we can return encrypted search to https://www.google.com.

Safety and security matter to Google, and we are committed to working with our partners in education so that we help keep students safe and secure on the Internet.

Posted by Dave Girouard, President, Google Enterprise
URL: http://googleenterprise.blogspot.com/2010/06/update-on-encrypted-web-search-in.html

[G] The Power of Multiple Custom Variables, part 2

Posted: 14 Jun 2010 09:56 AM PDT

Google Analytics Blog: The Power of Multiple Custom Variables, part 2

This is the second part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor, a Google Analytics Certified Partner in Northern California.

2. Creating Custom Advanced Segmentation

Enough coding!! Now is the time to create some custom segments for some deep analysis.

In this section, we will set up a simple custom segment for all visitors who used the Spanish version of the site, visited the men's department, bought an item during their visit, looked at suits and visited the wedding registry section.
  1. Sign in to your Google Analytics account
  2. Advanced Segments > Create a new advanced segment
  3. Add the following dimensions:

3. Viewing Reports

If you're still with us to this point, you are now ready to conduct analysis based on customized segments. Let's apply the advanced segment we just created and compare it with another advanced segment:

Segment 1: visitors who used the Spanish version of the site, visited the men's department, bought an item during their visit, looked at suits and visited the wedding registry section.
Segment 2: visitors who used the English version of the site, visited the men's department, bought an item during their visit, looked at suits and visited the wedding registry section.


At first glimpse, the dashboard numbers confirm that the Spanish-speaking customers who visited the wedding registry and looked at suits is more likely to buy than the English-speaking customers who visited the same store sections! This is invaluable feedback to report back to your marketing team.

Concluding Remarks

We can easily create additional segments/reports (or use Secondary Dimensions & Pivoting, or extract the data via the GA API) and have a much deeper understanding of user behavior on the site, and act on these findings.

What if you don't have an ecommerce site? No worries, the same concepts explained in the the above example are totally applicable to other types of sites. Lead generation sites, content sites and other types can definitely benefit from this powerful MCV feature. Just think of visitor segments & user actions that are important to you and then apply a similar implementation approach.

Now go out, segment, analyze and truly understand your users!

Related Posts


Posted by Jeff Gillis, Google Analytics Team
URL: http://analytics.blogspot.com/2010/06/power-of-multiple-custom-variables-part.html

[G] A Major Step Toward Reducing Discrepancies

Posted: 14 Jun 2010 09:31 AM PDT

DoubleClick Publisher Blog: A Major Step Toward Reducing Discrepancies

It is often noted by industry observers that transaction costs for directly sold display advertising remain unnecessarily high. Discrepancies are a big part of the problem. Every month publishers and advertisers must share ad serving reports and go through an arduous reconciliation process, often revealing campaign errors that could have been fixed earlier and kept advertiser budgets and publisher revenues on track.

In response, the IAB introduced the Impression Exchange standard last year. The Impression Exchange facilitates the exchange of ad serving data between publishers and third-party ad servers, providing publishers with daily updates on discrepancies to help flag potential issues. The use of the Impression Exchange is also central to the IAB and 4A's new standard terms and conditions released earlier this year.

DoubleClick is proud to announce that we are the first advertising technology provider to achieve end to end compliance with the Impression Exchange. Additionally, we are working with our colleagues throughout the industry to ensure interoperability as they also adopt this new standard.

Publishers benefit from the Impression Exchange in a number of ways. First, this exchange of data reduces the need for publishers to log into multiple third party ad serving systems to manually retrieve campaign reporting, saving valuable time and effort. If discrepancies do arise, the Impression Exchange provides an early warning system that allows the problem to be resolved quickly. Lastly, adoption of this new standard should allow publishers to spend more time addressing the strategic needs of advertisers and less time resolving discrepancies.

Impression Exchange reporting is available today in DART for Publishers, and integration with our full suite of DoubleClick publisher products is planned for the future. To get started with the Impression Exchange your advertiser must also choose to have it enabled. Currently, only DART for Advertisers has adopted this standard, but we're ready to work with other third-party ad servers. Please encourage your agencies to request this feature to help fight discrepancies and make display buying more efficient for everyone.

Posted by Stephen Dove, Product Manager
URL: http://doubleclickpublishers.blogspot.com/2010/06/major-step-toward-reducing.html
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