Wednesday, November 18, 2009

Googland

Googland

[G] An Integration With Feedburner

Posted: 17 Nov 2009 11:58 PM PST

Google Analytics Blog: An Integration With Feedburner

The FeedBurner team has just announced an integration with Google Analytics. We know what many of you are saying. "About time!" We'll take it.

If you are using both Google Analytics and FeedBurner, you will automatically see campaign attribution for item clicks tracked by your AdSense For Feeds or your Google FeedBurner account. To read more and get details, please see the blog post here and take a look at the below image:

It works in the same way as URL tagging. You can see how many people click through to your site from the content sent by you in your feeds. FeedBurner is now automatically inserting Google Analytics tracking codes into the URLs of your items, or content. For instance, if you publish a blog and a subscriber reads it and then clicks through to your site, you will see that the source of that visit is Feedburner. And as you can see, it gives even more granular information, such as the type of feed reading software or email.

Taking a step back. What is a feed? From the help article, feeds "are a way for websites large and small to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates, delivered automatically via a web portal, news reader, or in some cases good old email. Feeds also make it possible for site content to be packaged into "widgets," "gadgets," mobile devices, and other bite-sized technologies that make it possible to display blogs, podcasts, and major news/sports/weather/whatever headlines just about anywhere." The most popular types of feed formats are RSS and Atom feeds.

If you're publishing content like this blog, then feeds are probably half the story. Feed subscribers are a very important audience to be aware of. If people are really interested in what you have to say, they'll subscribe to your feed or RSS so they can be automatically updated every time you publish new content. They don't want to miss it, and don't want to have to keep visiting your page to check if you've published new content. FeedBurner is the way you can measure how many people are using your feed and who they are. It's could be called Google Analytics for feeds :-) Or Google Analytics could be called web...analytics...burner?

Anyway, FeedBurner shows you not only how many subscribers your feed has, but also metrics like geography and reach, with a breakdown by each piece of content (or "item") you publish. It also tells whether they clicked on a link in that content or went to the actual piece of content on your site. You can also see where the subscriber is reading your feed; whether in email or some kind of feed reader, such as Google Reader.

Another thing to be aware of is AdSense For Feeds, which allows you to monetize your feeds by placing AdSense ads in them.

This integration is the first step towards using these two very similar tools together. You still need to log in to FeedBurner to actually see how many subscribers you have and the rich detail around your feed usage FeedBurner provides.

Posted by Jeff Gillis, Google Analytics Team
URL: http://analytics.blogspot.com/2009/11/integration-with-feedburner.html

[G] Think2010: Recap of the Four Winning Moves webinar

Posted: 17 Nov 2009 05:09 PM PST

Inside AdWords: Think2010: Recap of the Four Winning Moves webinar

Last week, Google's US Managing Director Bonita Stewart hosted the 2nd webinar in the Think2010 series, entitled "Think2010: Four Winning Moves for 2010." She discussed tools and strategies that you can use to differentiate your offerings, increase competitive advantage, and ultimately seize opportunities as the economy recovers. Below are the four key takeaways from the webinar:

1) Use precision - Flexibility yields stealing share: Utilizing precision through search can serve as the world's largest focus group and allow you to understand how consumers want to engage with brands. Tools like Google Analytics and Insights for Search can help you increase this precision.

2) Develop deeper connections - Consumers want to connect: Understand your audience and how they are communicating, then develop marketing campaigns to target your ideal consumers. Utilizing new communication technologies within ad creatives can make your advertising more interactive. Advertising on community centric mediums like YouTube can help to increase brand engagement and ultimately help you develop deeper connections with consumers.

3) Innovate - Marry the art and the science: News and optimism about the economic recovery have increased over the past few months. Business leaders across the globe are thinking forward and seizing the opportunity to throw out old marketing rules and embrace innovation as they gear up for 2010. Large brands like GM and JetBlue, for example, are coming up with new digital strategies to act nimbly and ensure they're prepared for the opportunities the recovery will offer.

4) Be relevant - Consumers don't stop searching: It's important for you to stay engaged and in touch with consumer demands. Keeping a pulse on search trends is a live, real-time way for you to stay up to date on consumer interest and sentiment.

If you missed this webinar and would like to learn more, please visit the Google Business Channel on YouTube to see the recorded version. Also, be sure to stay engaged with the Think2010 series at www.google.com/think2010 where you can view videos, blog posts and future webinars.

Posted by Katrina Kurnit, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/11/think2010-recap-of-four-winning-moves.html

[G] Group for Earth Observations Portal enables you to see forests and the trees

Posted: 17 Nov 2009 04:21 PM PST

Google LatLong: Group for Earth Observations Portal enables you to see forests and the trees


Did you know that deforestation and forest degradation account for almost 20% of global warming emissions? That is more than all of the emissions from global transportation combined! Yet, it has historically been difficult to integrate avoided deforestation and degradation into climate policy plans. Why? In part, because it requires a great deal of collaboration and technical expertise to make sure that the right data are collected and made accessible and that the right techniques are available to analyze and verify the data.

Scientists, NGOs and politicians have been working on this problem for a while, but only recently has a truly comprehensive international approach been attempted. The Intergovernmental Group on Earth Observations (GEO), mobilizing national institutions, inter-governmental organizations, space agencies and the research community, has worked to facilitate access to satellite, airborne, and in situ data, and create a framework to establish technical standards for a global network of national forest carbon tracking systems. GEO, with the help of the Google Earth Outreach team, has worked to develop a forest carbon tracking portal which will become a central point for online collaboration and data collection.

Today, the first version of the portal was launched at a GEO plenary. The portal itself runs on Google Apps. I worked with GEO to create a web page that uses the Google Earth browser plugin and Appengine. The page shows satellite data provided by several space agencies, as well as the first maps that can be used to detect deforestation. It is structured to also show other types of data and maps as soon they become available. Here's the map of Mexico forest types within the portal interface. You can zoom in to see individual polygons and click on them to see the corresponding forest type.


You can read a more complete description of GEO FCT (Forest Carbon Task) here.

I'd like to thank numerous GEO FCT participants for their feedback, as well as other Googlers who've provided technical help. In particular, kudos to Roman Nurik for his original KML layer example, as well as to Matt Hancher and Rupert Breheny.

Posted by Simon Ilyushchenko, Site Reliability Engineer
URL: http://google-latlong.blogspot.com/2009/11/group-for-earth-observations-portal.html

[G] New cities, features added to Building Maker

Posted: 17 Nov 2009 03:31 PM PST

Google LatLong: New cities, features added to Building Maker


A few weeks ago, we launched Building Maker, a new way to model buildings in 3D for Google Earth. Since then, we've been excited by the community's enthusiastic response and today, we're announcing that eight new cities can now be modeled with Building Maker: Brussels, Rotterdam, Cologne, Dortmund, Boston, Los Angeles, Las Vegas, and San Jose.

We've also made some useful improvements to the product, including: the option of a Google Earth-view when you're choosing a location to model, the ability to save models as drafts before submitting them for review, and a new tool for tracing buildings.

For more information about this announcement, have a look at our post on the Google SketchUp blog.

Posted by Spudde Childs, Software Engineer
URL: http://google-latlong.blogspot.com/2009/11/new-cities-features-added-to-building.html

[G] From Microsoft Exchange 2007 to Google Apps: the Delta Hotels and Resorts story

Posted: 17 Nov 2009 02:33 PM PST

Official Google Enterprise Blog: From Microsoft Exchange 2007 to Google Apps: the Delta Hotels and Resorts story

Editor's note: Please welcome today's guest blogger, Michael Rodger, Director of Digital Innovation for Delta Hotels and Resorts. Mike oversees technology strategy, development and operations and is based in Toronto, Canada.



Delta boasts a diversified portfolio of 44 city center, airport and resort properties, and employs more than 7,000 people. The company is at the forefront of cloud computing, not only for email and collaboration, but also for building social networks that encourage employee collaboration.

Mike will be telling more about Delta's transition at a live webcast this Thursday, November 19, 2009, 2:00 p.m. EST / 11:00 a.m. PST / 7:00 p.m. GMT.

At Delta Hotels and Resorts, we continually look for ways to enhance the relationships we have built with our guests, colleagues, and owners. As a people-centric organization, we have a vibrant colleague community which is empowered to deliver honest and genuine service on a daily basis. One of our technology goals is to provide innovative ways in which our employees can strengthen the Delta community.

Our talented and hard-working colleagues are, undoubtedly, the difference-maker for our brand. Collectively, the spirit, creativity and passion for service that personify our staff enables Delta Hotels and Resorts to rank as one of Canada's top employers and maintain one of the lowest employee turnover rates in the hotel industry. Within our culture, we affectionately comment that our colleagues have "Delta in their DNA."

To support our colleagues and optimize the way in which they work, our IT department develops ideas that improve collaboration and push the boundaries of technology. One recent implementation involved the wholesale replacement of a static and outdated Intranet platform with an engaging employee social networking site. The general idea was that our colleagues would embrace a user-generated content platform that truly permits information sharing across the hotel and the entire company. The results have been staggeringly successful! So much so that our IT team is now developing enhancements which are intended to take the platform to even greater heights.

Delta Hotels and Resorts decision to embrace Google Apps is another example of our commitment to improving collaboration and breaking down conventional technology bottlenecks. The pain points of conventional, on-premise solutions include desktop software licensing, private wide area networks, and never-ending storage requirements.

Conventional solutions are simply too expensive and too rigid to support progressive organizations such as Delta. From a cost perspective alone, the move to Google has cost us 75% less than a comparable on-premise messaging and calendaring solution.

While the switch to Google has created new opportunities for colleagues, it has also enabled IT to remove bottlenecks on technology processes and resources. Extensible storage, message archiving and built-in disaster recovery are three basic examples of situations where Delta Hotels and Resorts has saved significant sums of money by choosing a cloud-based solution to replace an on-site headache.

You can see more in our video, here:



To date, Delta Hotels and Resorts has provided Google Apps accounts to more than 4,000 colleagues across 44 hotels. One out of two staff has a Google Apps account and we're striving to improve that ratio. In order to reach staff who may not otherwise touch a computer on a day-to-day basis (e.g. doormen, housekeepers, banquet servers and others), we've deployed Apple iMacs across all employee cafeterias. In addition, we've developed programs which encourage our staff to connect from home computers, smartphones or any browser with an Internet connection.

We are proud of our decision to embrace the cloud and implement Google Apps. I am delighted to share some of the insights we've gained from our move and supporting a multilingual workforce, during a live webcast, "From Microsoft Exchange 2007 to Google Apps: The Delta Hotels and Resorts Story."

Join us for this LIVE Event on:

Thursday, November 19, 2009
2:00 p.m. EST / 11:00 a.m. PST / 7:00 p.m. GMT
(please note that you will be registering on the webinar host's site)

Posted by Serena Satyasai, the Google Apps team



Find customer stories and research product information on our resource sites for current users of Microsoft Exchange and Lotus Notes/Domino.
URL: http://googleenterprise.blogspot.com/2009/11/from-microsoft-exchange-2007-to-google.html

[G] Google Ad Planner Publisher Center: Take advantage of new ways to reach advertisers

Posted: 17 Nov 2009 12:53 PM PST

Inside AdSense: Google Ad Planner Publisher Center: Take advantage of new ways to reach advertisers 

Earlier this year, we introduced the Google Ad Planner Publisher Center to help you showcase your site to advertisers. Now we've enhanced the Publisher Center to give you even more ways to promote and manage your Ad Planner site profile. As a reminder, any publisher can use the Publisher Center, but the user interface is currently only available in English.

Claim your subdomains
You can now claim subdomains, such as myblog.blogspot.com, in Google Ad Planner. Your site's subdomains can also appear in Google Ad Planner to give advertisers a more detailed view of your site for their media planning. Learn how to claim your sites in Google Ad Planner.

Share more Google Analytics metrics
We've expanded the type of Google Analytics data you can share with Google Ad Planner. You can opt-in your page views, unique visitors (cookies), total visits, average visits per visitor, and average time on site, which ensures potential advertisers see the most accurate information for your site. Learn how to share your Google Analytics data.

Delegate site ownership
Managing your website profile in Ad Planner has just gotten easier. You can now invite additional users to edit and maintain your Google Ad Planner site profile.

Display an Ad Planner badge
Highlight your Google Ad Planner profile by displaying our new badge on your site. Advertisers who click your badge will be brought directly to your Google Ad Planner site profile, where they'll find your traffic, demographics, and advertising information.

Choose from four Ad Planner badges:



Tell us what you think
We invite you to sign in to Google Ad Planner now to try these new features, then send us your feedback and ideas so we can continue improving Google Ad Planner for you.

Posted by Wayne Lin - Product Manger, Google Ad Planner
URL: http://adsense.blogspot.com/2009/11/google-ad-planner-publisher-center-take.html

[G] Explore images with Google Image Swirl, now in Labs

Posted: 17 Nov 2009 11:57 AM PST

Official Google Blog: Explore images with Google Image Swirl, now in Labs

Back in 2001, to give people a new, quicker way to find images, we launched Image Search. When you do a search for [eiffel tower] you'll find an array of images of the tower in the daytime, in black and white, at sunset and more. With Similar Images, which recently graduated from Google Labs, you can click "Find similar images" to narrow your search to, say, pictures of the Eiffel Tower lit up at night. Today, we've launched an experimental feature in Labs called Google Image Swirl, which builds on new computer vision research to cluster similar images into representative groups in a fun, exploratory interface.

For example, if you search on Image Swirl for [washington], you'll see 12 image thumbnails including President Washington, the Washington Monument, a map of Washington D.C. and the Capitol Building:


Once you find the group of images you're interested in, you can click on the thumbnail and a cluster of images will "swirl" into view. For example, here's what you'll see if you click the image of the Washington Monument:


You can then further explore additional sub-groups within any cluster. The interface may look familiar to those of you who have tried Google's Wonder Wheel available in the Search Options panel, which enables you to explore related search queries.

Image Swirl expands on technologies developed for Similar Images and Picasa Face Recognition to discern how images should be grouped together and build hierarchies out of these groups. Each thumbnail on the initial results page represents an algorithmically-determined representative group of images with similar appearance and meaning. These aren't just the most relevant images — they are the most relevant groups of images.

Image Swirl currently works for more than 200,000 queries and we plan to include more queries in the future. Available queries will auto-complete as you start to type in the search box, similar to Google Suggest.

You can try out Google Image Swirl in Google Labs today. The feature is experimental and the underlying technology is a work in progress, so please share your feedback and let us know how we can make it more useful.

Posted by Aparna Chennapragada, Product Manager, and Yushi Jing, Google Research
URL: http://googleblog.blogspot.com/2009/11/explore-images-with-google-image-swirl.html

[G] Online and offline globetrotting come together with voyage around the world

Posted: 17 Nov 2009 11:05 AM PST

Google LatLong: Online and offline globetrotting come together with voyage around the world


For the last three years I've been friends with the author of the Google Earth Blog, Frank Taylor. Besides being a Google Earth enthusiast, Frank is also quite the thrill-seeker; he didn't hesitate to let me fly his plane while he shot photos of the 2006 X-Prize Cup. However, Frank is about to embark upon a mission requiring even more bravery.

Frank is moving from virtual, to actual globetrotting - he and his wife are embarking on a five-year trip around the world in their sailboat, Tahina. But, Frank isn't leaving his passion for Google Earth on dry land. For the next five years, Frank will share maps of his GPS tracks, videos, 360-degree panoramic photos, aerial photography captured from a kite (see an example here), and more, with regular updates to Google Earth. You'll also be able to follow Frank's progress on his website, www.TahinaExpedition.com and, thanks to his partnership with National Geographic, on their site as well.

Frank has told us that one of the goals of his trip is to raise awareness about issues like climate change, pollution, coral reef disease, and the need to create more marine protection areas. We're excited to help him share his amazing trip with the world.

Frank, we wish you bon voyage and bonne chance, especially battling the sea, weather, boredom, pirates, and those sea monsters depicted on old maps.

Posted by Robin Ziegler, Community Development, Google Earth
URL: http://google-latlong.blogspot.com/2009/11/online-and-offline-globetrotting-come.html

[G] A status check on the Internet Governance Forum

Posted: 17 Nov 2009 10:12 AM PST

Google Public Policy Blog: A status check on the Internet Governance Forum

Posted by Vint Cerf, Chief Internet Evangelist

Delegates from around the world are in Sharm El-Sheikh, Egypt, this week for the annual Internet Governance Forum. This is the fourth year of the IGF, meetings started by the United Nations, the mandate of which is to encourage discussion about cross-cutting international Internet policies. The big question is whether this forum ought to carry on beyond its five-year trial run, which ends next year. We think it should.

Some say that because IGF talks are non-binding, they're ineffective. We think the opposite is true. The unfettered nature of the IGF, while sometimes chaotic, gives it real power. It encourages active participation and free and open discussion. It's this openness and robustness that makes the IGF valuable.

Not that it's always easy, of course. Anyone can attend, anyone can speak, a government official has the same access to the microphone as a civil society representative, a small business as a diplomat. Multiple panel sessions run simultaneously, with delegates choosing the issues that deserve their attention, attendance and time. In fact very much like the internet with no central control but an open platform with choice of direction in the hands of the user and participant.

The IGF thus fosters a textured debate that can serve as an early warning system, alerting stakeholders to important emerging issues. At Google we've used these exchanges to influence our thinking and improve our services. But we've also seen debate influence specialized institutions like ICANN.

We find the healthy debate at the IGF invaluable. We hope it will continue to be a critical forum for important Internet policy issues like open access, Internet abuse, free expression and privacy.
URL: http://googlepublicpolicy.blogspot.com/2009/11/status-check-on-internet-governance.html

[G] Finding the laws that govern us

Posted: 17 Nov 2009 10:12 AM PST

Official Google Blog: Finding the laws that govern us

As many of us recall from our civics lessons in school, the United States is a common law country. That means when judges issue opinions in legal cases, they often establish precedents that will guide the rulings of other judges in similar cases and jurisdictions. Over time, these legal opinions build, refine and clarify the laws that govern our land. For average citizens, however, it can be difficult to find or even read these landmark opinions. We think that's a problem: Laws that you don't know about, you can't follow — or make effective arguments to change.

Starting today, we're enabling people everywhere to find and read full text legal opinions from U.S. federal and state district, appellate and supreme courts using Google Scholar. You can find these opinions by searching for cases (like Planned Parenthood v. Casey), or by topics (like desegregation) or other queries that you are interested in. For example, go to Google Scholar, click on the "Legal opinions and journals" radio button, and try the query separate but equal. Your search results will include links to cases familiar to many of us in the U.S. such as Plessy v. Ferguson and Brown v. Board of Education, which explore the acceptablity of "separate but equal" facilities for citizens at two different points in the history of the U.S. But your results will also include opinions from cases that you might be less familiar with, but which have played an important role.

We think this addition to Google Scholar will empower the average citizen by helping everyone learn more about the laws that govern us all. To understand how an opinion has influenced other decisions, you can explore citing and related cases using the Cited by and Related articles links on search result pages. As you read an opinion, you can follow citations to the opinions to which it refers. You can also see how individual cases have been quoted or discussed in other opinions and in articles from law journals. Browse these by clicking on the "How Cited" link next to the case title. See, for example, the frequent citations for Roe v. Wade, for Miranda v. Arizona (the source of the famous Miranda warning) or for Terry v. Ohio (a case which helped to establish acceptable grounds for an investigative stop by a police officer).

As we worked to build this feature, we were struck by how readable and accessible these opinions are. Court opinions don't just describe a decision but also present the reasons that support the decision. In doing so, they explain the intricacies of law in the context of real-life situations. And they often do it in language that is surprisingly straightforward, even for those of us outside the legal profession. In many cases, judges have gone quite a bit out of their way to make complex legal issues easy to follow. For example, in Korematsu v. United States, the Supreme Court justices present a fascinating and easy-to-follow debate on the legality of internment of natural born citizens based on their ancestry. And in United States v. Ramirez-Lopez, Justice Kozinski, in his dissent, illustrates the key issue of the case using an imagined good-news/bad-news dialogue between the defendant and his attorney.

We would like to take this opportunity to acknowledge the work of several pioneers, who have worked on making it possible for an average citizen to educate herself about the laws of the land: Tom Bruce (Cornell LII), Jerry Dupont (LLMC), Graham Greenleaf and Andrew Mowbray (AustLII), Carl Malamud (Public.Resource.Org), Daniel Poulin (LexUM), Tim Stanley (Justia), Joe Ury (BAILII), Tim Wu (AltLaw) and many others. It is an honor to follow in their footsteps. We would also like to acknowledge the judges who have built this cathedral of justice brick by brick and have tried to make it accessible to the rest of us. We hope Google Scholar will help all of us stand on the shoulders of these giants.

Posted by Anurag Acharya, Distinguished Engineer
URL: http://googleblog.blogspot.com/2009/11/finding-laws-that-govern-us.html

[G] New site hierarchies display in search results

Posted: 17 Nov 2009 08:27 AM PST

Official Google Blog: New site hierarchies display in search results

Google usually shows a green web address, or URL, at the bottom of each search result to let you know where you're headed. Today we're rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display provides valuable context and new navigation options. The changes are rolling out now and should be available globally in the next few days.

Some web addresses help you understand the structure of the site and how the specific page fits into the site hierarchy. For example, consider a search for the biography of Vint Cerf (Google's Internet Evangelist). The URL for one result, "www.google.com/corporate/execs.html," shows that the page is located in a page about "execs," under "corporate," which is on the "google.com" site. This can provide valuable context when deciding whether to click on the result.

Often, however, URLs are too long, too short, or too obscure to add useful information. For example, consider this result from ProductWiki for the query [spidersapien reviews]:


The URL of this result is "www.productwiki.com/spidersapien," which doesn't provide much additional information about the site or this result. Now take a look at the result with the new site hierarchy display:


The new text provides useful information about the page. You can tell that the ProductWiki site has information about many different products, organized in different categories, and you can even tell that Spidersapien is a robot toy. In addition, each phrase in the green line is actually a link. For example, clicking on "Toys & Games" takes you to ProductWiki's listing page for all toys, and clicking on "Robots" takes you to a list of their robot toys. This way if you realize that you're interested in a more general category than this specific product (there are a lot of cool robot toys out there) you can easily access information on broader topics.

The host and domain for the site (in this case www.productwiki.com) will always be shown, so you always know what website you're going to before you click. There's not always enough room to show the complete hierarchy, so sometimes we use ellipses to replace some of the intermediate levels, like in this result for [how to make granola]:


The information in these new hierarchies come from analyzing destination web pages. For example, if you visit the ProductWiki Spidersapien page, you'll see a series of similar links at the top, "Home> Toys & Games> Robots." These are standard navigational tools used throughout the web called "breadcrumbs," which webmasters frequently show on their sites to help users navigate. By analyzing site breadcrumbs, we've been able to improve the search snippet for a small percentage of search results, and we hope to expand in the future.

When we design the way results appear on google.com, our goal is to get you to the information you're looking for as quickly as possible. Sometimes that means improving how we represent websites, and other times that means giving you new ways to explore content. We're always happy when we can introduce a feature, like site hierarchies, that does both!

Posted by Harvey Jones and Daniel Rocha, Software Engineers, Result UI Team
URL: http://googleblog.blogspot.com/2009/11/new-site-hierarchies-display-in-search.html

[G] Connecting citizens and journalists with YouTube Direct

Posted: 17 Nov 2009 08:27 AM PST

Google News Blog: Connecting citizens and journalists with YouTube Direct

Posted by Steve Grove, YouTube News and Politics
[cross-posted from the Official Google Blog]

Every day, people with video cameras are changing the ways we get our news. We see it during elections. We see it during earthquakes, fires and other natural disasters. We see it on our freeways, in our schools and in our public spaces. Almost any event that takes place today has a chance of being captured on camera. As YouTube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site so they broadcast this footage and bring it to a larger audience.

That's why we created YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from our APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.



Though we built YouTube Direct to help news organizations expand their coverage and connect directly with their audiences, the application is designed to meet any organization's goal of leveraging video content submitted by the community. Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call-out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials. The opportunities to use the tool are as broad as the media spectrum itself.

Already, we've seen ABC News, the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston using YouTube Direct. We look forward to seeing many more organizations to do the same.

To get started, visit youtube.com/direct.
URL: http://googlenewsblog.blogspot.com/2009/11/connecting-citizens-and-journalists.html

[G] Connecting citizens and journalists with YouTube Direct

Posted: 17 Nov 2009 06:43 AM PST

Official Google Blog: Connecting citizens and journalists with YouTube Direct

(Cross-posted from the YouTube Blog)

Every day, people with video cameras are changing the ways we get our news. We see it during elections. We see it during earthquakes, fires and other natural disasters. We see it on our freeways, in our schools and in our public spaces. Almost any event that takes place today has a chance of being captured on camera. As YouTube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site so they broadcast this footage and bring it to a larger audience.

That's why we created YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from our APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.




Though we built YouTube Direct to help news organizations expand their coverage and connect directly with their audiences, the application is designed to meet any organization's goal of leveraging video content submitted by the community. Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials. The opportunities to use the tool are as broad as the media spectrum itself.

Already, we've seen ABC News, the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post and WHDH-TV/WLVI-TV in Boston using YouTube Direct. We look forward to seeing many more organizations to do the same.

To get started, visit youtube.com/direct.

Posted by Steve Grove, YouTube News and Politics
URL: http://googleblog.blogspot.com/2009/11/connecting-citizens-and-journalists.html

[G] Connecting citizens and journalists with YouTube Direct

Posted: 17 Nov 2009 05:52 AM PST

YouTube Blog: Connecting citizens and journalists with YouTube Direct

Every day, people with video cameras are changing the ways we get our news. We see it during elections. We see it during earthquakes, fires and other natural disasters. We see it on our freeways, in our schools and in our public spaces. Almost any event that takes place today has a chance of being captured on camera. As YouTube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site so they broadcast this footage and bring it to a larger audience.

That's why we created YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from our APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.


Though we built YouTube Direct to help news organizations expand their coverage and connect directly with their audiences, the application is designed to meet any organization's goal of leveraging video content submitted by the community. Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call-out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials. The opportunities to use the tool are as broad as the media spectrum itself.

Already, we've seen the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston using YouTube Direct. We look forward to seeing many more organizations to do the same.

To get started, visit youtube.com/direct.

Steve Grove, YouTube News and Politics, recently watched "The WonderScope Challenge"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/SZUXLRD3z0I/connecting-citizens-and-journalists.html
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)