Googland |
- [G] Keep thinking Auto
- [G] “Mobile”-ize your business with Google Sites
- [G] Animal Planet leverages rich media and video advertising across platforms to engage viewers for River Monsters premiere
- [G] +1 around the world
- [G] Learn about the latest in Video Ads on Ad Innovations
- [G] Getting Started with Automated Rules
- [G] Reach your audience with interest categories
- [G] Learn more about AdWords with our new YouTube channel
- [G] Think with Google: "Word of Mouth" study shows Google directly informs 146 million brand conversations a day
- [G] Google’s Think Auto Event - Live Stream - June 21st
- [G] Preview the new look of Google Apps
- [G] 500 reasons to consider Google Apps
- [G] Google Earth API and StrataLogica: Changing Education
- [G] A preview of Gmail’s new look
- [G] GoogleServe 2011: Giving back around the world
- [G] A special invitation from The Wiggles
| Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: Keep thinking AutoLast week we brought together top marketing executives, industry visionaries, and agency leaders to discuss vehicle shoppers' recent return to the auto marketplace at Google's Think Auto 2011: Green Light, Go! event.Speaking to a room full of excited marketers, Guy Kawasaki, author of Enchantment; John Ross, CEO of Shopper Sciences; and Google's Lorraine Twohill, VP of Global Marketing, gave their thoughts on how to reach the "constantly connected" auto consumer and how this affords greater opportunities to deliver relevant and engaging brand experiences. In order to share these innovative perspectives with as many people as possible, the event was live streamed on YouTube. If you missed the live stream, you can watch the recorded session on the Google Business channel here. Additionally, be sure to visit our Think Auto site, where you can view presentations and videos from the event. Posted by the Google Auto Team  URL: http://adwords.blogspot.com/2011/06/keep-thinking-auto.html       |
| [G] “Mobile”-ize your business with Google Sites Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: "Mobile"-ize your business with Google SitesA poor mobile web experience can negatively shape a consumer's opinion of your brand or your company altogether. In a recent study, we found that 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone, and 40% go to a competitor's. By the end of this year, more than half of all Americans will own a smartphone. Your customers are mobile—are you?Today, we're excited to announce a brand new tool to help your business get "mobile"-ized: Google Sites mobile landing pages. With Google Sites mobile landing pages, you can build yourself a professional mobile landing page in minutes for free—and without any coding experience. Why use Google Sites mobile landing pages?
Watch the video below to see how "small" businessman, Bob, transformed his business using Google Sites: Visit sites.google.com/mobilize to get started today! Posted by Dan Friedman, Inside AdWords crew  URL: http://adwords.blogspot.com/2011/06/mobile-ize-your-business-with-google.html   |
| Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: Animal Planet leverages rich media and video advertising across platforms to engage viewers for River Monsters premiereMobile, video and rich media advertising are changing the way that businesses capture user attention by bringing together the power of sight, sound, and motion to engage audiences like never before. For example, to build awareness for the new season of their popular River Monsters series, Animal Planet, the "Surprisingly Human" TV network, launched an integrated media campaign across platforms to bring the show to life with the broadest audience possible - driving more than 900k YouTube video views in the weeks leading up to the premiere. The River Monsters campaign ran across both the YouTube and AdMob networks, delivering users a sneak peak of the upcoming season whether they were on their desktop computers or their mobile phones. Rich media display ads on YouTube enabled the star of the show to pop out of the YouTube Channel to introduce new creatures to potential viewers, while video advertising offered a glimpse at upcoming episodes of the new season. On the YouTube desktop website, users were able to interact with the River Monsters whether they were searching for their favorite video, watching partner content, or browsing the homepage. Ads led visitors to a custom mimicry gadget on the Animal Planet Brand Channel, where the host of the show jumped out of the ad to highlight the most exciting portions of the featured video.  In-Stream Ads on YouTube are also available in the YouTube Android app, enabling Animal Planet to extend this engagement opportunity to mobile users. Including Interactive Video Ads on the AdMob network further expanded the mobile campaign, giving users the opportunity to watch a preview of the River Monsters show, share the video through social media, learn more on the show's mobile website, and watch additional videos - all from within the mobile ad.  To stir up even more excitement on the day of the premiere, a Rich Media Masthead on the YouTube homepage revealed clips from the upcoming episode and reminded users to tune in.  The River Monsters campaign was hugely successful:
The combination of compelling rich media and video advertising on both desktop and mobile created an engaging experience that increased social buzz around the show and led to a premiere that exceeded expectations.  URL: http://adwords.blogspot.com/2011/06/animal-planet-leverages-rich-media-and.html   |
| Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: +1 around the worldA few months ago we released the +1 button on English search ads and organic search results on google.com. More recently, we've made the +1 button available to sites across the web, making it easier for people who love your site to help their friends and other users find your content in Google search.Today, +1s will start appearing on ads and organic search results for Google pages globally. We'll be starting with sites like google.co.uk, google.de, google.co.jp and google.fr, and then expanding quickly to most other Google search sites soon after. We've also partnered with a few more sites in Europe, Japan, India, Australia and New Zealand where you'll start seeing +1 buttons in the coming days. You can also add the +1 button to your international websites by going to the +1 button tool on Google Webmaster Central where it's already available in 44 languages. We expect that personal annotations will help users know when your ads and organic search results are relevant to them, increasing the chances that they'll end up on your site. Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better, now, at a global level. Posted by Dan Friedman, Inside AdWords crew  URL: http://adwords.blogspot.com/2011/06/1-around-world.html   |
| [G] Learn about the latest in Video Ads on Ad Innovations Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: Learn about the latest in Video Ads on Ad InnovationsGoogle offers the world's largest online video audience, based on users of Google.com search, our partnerships with top video publishers across the Google Display Network, and the reach of YouTube, the world's largest video property. On YouTube alone, users generate 3 billion video views daily and upload 48 new hours of video per minute. The online video market is huge for users, and we believe this means it also holds a lot of potential for online advertisers.
Promote your business
If you're new to video advertising, start with the basics. We have online resources available where you can learn about all our video advertising solutions including YouTube advertising. Posted by Lauren Barbato, Inside AdWords crew  URL: http://adwords.blogspot.com/2011/06/learn-about-latest-in-video-ads-on-ad.html   |
| [G] Getting Started with Automated Rules Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: Getting Started with Automated RulesEarlier this year, we launched Automated Rules, a feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Since then, tens of thousands of advertisers have created rules to manage their accounts more effectively and even deploy more advanced strategies.Whether you're new to Automated Rules or already an expert, we wanted to share with you some of the most popular examples of rules that AdWords users have created. We hope that these examples can help you take better advantage of the feature. Click here for details on how to set up these types of rules. You'll need to adjust them to meet your business needs and goals. Let us know what you think of these examples, and send us your favorite rules. Scheduling ads
Posted by Dan Friedman, Inside AdWords crew  URL: http://adwords.blogspot.com/2011/06/getting-started-with-automated-rules.html   |
| [G] Reach your audience with interest categories Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: Reach your audience with interest categoriesWhether the goal is to generate awareness or drive sales, marketers share a common objective: reach people likely to be interested in their product or service. With contextual targeting on the Google Display Network, you can find people the very moment they express interest by browsing relevant content. But what happens if someone who has been browsing for cameras then goes on to read a separate news site or favorite blog? A marketer for a camera company would like to show that interested user an ad, but they can't use contextual targeting to reach them, since the site is unrelated. Over a year ago, we announced a beta of interest categories on the Google Display Network. We've been slowly expanding the availability of this feature, and as of today, interest categories are now available to all AdWords advertisers. It works like this: our system looks at the types of pages a user visits, taking into account how recently and frequently those pages have been visited, and then associates their browser with relevant interest categories. Using these categories, you can show ads to the people most likely to purchase your products or services, and you can reach them across all types of sites in the Google Display Network in addition to contextually relevant sites. With over 1,000 interest categories from ecotourism to mobile phones, we're confident you'll find a category that fits your business. And with over 500 million users interested in these categories who visit the Display Network every day, you'll be able to reach a huge number of potential customers. You pay only for clicks or impressions at auction prices, as always. Our beta advertisers have used interest categories to successfully meet all kinds of goals, from an advertiser increasing brand lift by 40% to a shoe retailer driving 400% more conversions at a lower advertising cost per sale. As we've made interest categories available to more advertisers, we've remained committed to providing users with the highest level of control and transparency. Users may, at any time, view and edit interest categories or permanently opt out of receiving interest-based ads entirely with the Ads Preferences Manager. Also, we label our ads with the AdChoices logo to give users notice and choice about the ads they see. We hope you'll use these interest categories to enhance your advertiser campaigns. We think you'll find them an effective way to reach more interested users, increase awareness of your products and services, and ultimately drive more sales. You can visit our Help Center to learn more. -Jon Krafcik, Product Manager, Google Display Network  URL: http://adwords.blogspot.com/2011/06/reach-your-audience-with-interest.html   |
| [G] Learn more about AdWords with our new YouTube channel Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: Learn more about AdWords with our new YouTube channelRecently we made all the AdWords Online Classroom videos available on YouTube. Now you can easily watch videos on new and simple ways to improve your ads.For example, boost your performance by including a strong and compelling call-to-action in your ads like "Buy Online Now." Here's one of our favorite videos for improving your AdWords results: Here are a few other videos you can watch to learn more about AdWords: Happy learning from the AdWords Online Classroom team. Posted by Dan Friedman, Inside AdWords crew  URL: http://adwords.blogspot.com/2011/06/learn-more-about-adwords-with-our-new.html   |
| Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: Think with Google: "Word of Mouth" study shows Google directly informs 146 million brand conversations a dayThere are more than 2.4 billion conversations about brands every day, according to our latest "Word of Mouth" study with Keller Fay. More than half of consumers involved in these conversations say they're likely to make a purchase based on what they talk about. We wanted to know more about how media and the Internet play into all this conversation, so we took a look at what effect the Internet and search have on word of mouth. The study shows how media and marketing channels provided content before, during, and after consumer conversations by surveying 3,000 adults across 12 categories. It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source. And when they're online, users go to search sites more than any other. This is even more true after conversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity, including social media. Editor's note (Wednesday, June 22, 2011, 2:45 pm): The post originally said that there are 2.4 million brand conversations happening every day. The correct number is in fact 2.4 billion, so the post has been updated to reflect this.  URL: http://adwords.blogspot.com/2011/06/think-with-google-word-of-mouth-study.html   |
| [G] Google’s Think Auto Event - Live Stream - June 21st Posted: 01 Jul 2011 03:12 AM PDT Inside AdWords: Google's Think Auto Event - Live Stream - June 21stAs vehicle shoppers make a resounding return to the auto market, Think Auto will arm advertisers with new ideas and tools to help capture these shoppers. The "constantly connected" lifestyle of today's consumer affords greater opportunity to deliver relevant and engaging brand experiences. How do these new consumer behaviors apply to brand marketers' strategies today and in the future?Tune in and find out as Google's Lorraine Twohill, VP of Global Marketing, introduces five concrete principles to drive both positive brand image and product usage.
Guy Kawasaki, the final keynote speaker and author of Enchantment, will surely excite the audience as he explores new thinking on influencing and igniting action, both through individual interactions and marketing at scale. Hope to see you there. Posted by Dan Friedman, Inside AdWords crew  URL: http://adwords.blogspot.com/2011/06/googles-think-auto-event-live-stream.html   |
| [G] Preview the new look of Google Apps Posted: 01 Jul 2011 01:15 AM PDT Official Google Enterprise Blog: Preview the new look of Google AppsPosted by Simon Smith, Google Apps User Experience leadGoogle Apps, along with all of Google, will get a new look over the course of the summer to make the user interface more focused, elastic and effortless to use. We continuously improve and seamlessly update our products (there were over 125 new features added to Google Apps last year) and hope that these user interface updates will make features easier to find when you need them and hide them when you don't. Our goal is to give you the best possible experience across all of our apps on all of your devices. Just like you, we rely on Google Apps every day and we know that change can take a little while to get used to. So we want to give you a heads-up before the new look becomes the default, and we'd like you to share your feedback along the way. These visual improvements will follow our standard Google Apps release process, with organizations on the Rapid Release track gaining access to the updates first, followed later by organizations on the Scheduled Release track. The first visual updates will be in Gmail and Calendar, and to start they will be available on an opt-in/opt-out basis, so you can continue to use the old interface and preview the changes before they become the default later this year. When you do give it a try, we hope you enjoy a cleaner, more modern look. On the whatsnew.googleapps.com site, you'll find instructions on how to access the latest designs for Gmail and Calendar. We'll keep this site up-to-date with the latest information about the new look as well as a feedback form and other resources for Google Apps administrators and users.  URL: http://googleenterprise.blogspot.com/2011/06/preview-new-look-of-google-apps.html   |
| [G] 500 reasons to consider Google Apps Posted: 01 Jul 2011 01:15 AM PDT Official Google Enterprise Blog: 500 reasons to consider Google AppsPosted by Shan Sinha, Google Apps Product ManagerMonday we shared some thoughts on why you might consider going Google. Since some of you asked for more, we invited our customers and partners to help us. After all, who knows the reasons better than they do? We were humbled by the speed and thoughtfulness with which hundreds of people responded. Within 24 hours, we received more than 500 reasons to consider Google Apps. Thank you! Just for fun, we put all the answers into a word cloud to offer a glimpse at what's most important to our customers. We were pleased to see alignment with the four categories we shared Monday: pure and proven cloud, designed for teams, productive anywhere, and simple and affordable. If you're interested, you can see the full list of responses here.  Word cloud based on over 500 reasons provided by our customers and partners. Over the course of the coming weeks we hope to share as many of these reasons as possible in a more digestible way. Feel free to share additional thoughts by completing this form. Thanks again for all the kind words!  URL: http://googleenterprise.blogspot.com/2011/06/500-reasons-to-consider-google-apps.html   |
| [G] Google Earth API and StrataLogica: Changing Education Posted: 01 Jul 2011 01:15 AM PDT Official Google Enterprise Blog: Google Earth API and StrataLogica: Changing Education(Cross-posted on the Google Lat Long Blog)Editors note: The Google team encounters fun and new ways of using the Google Earth and Maps API. Here's an example of how a century old educational map and globe publishing company realized more students wanted to learn online and transformed their teaching methods to include a program built on the Google Earth API. Don Rescigno, from Herff Jones | Nystrom, explains how students and teachers benefit from technology in the classroom with StrataLogica. With today's technology enabling information to travel at a much more rapid rate than in the past, students feel more advanced than what many of us can remember from our own days in school. Elementary school students use a school computer, manage multiple usernames and passwords, work with spreadsheets, develop their own blogs and websites, and more. They're tech savvy and they're connected. The challenge for educators is to use tools and resources that take advantage of students' advanced technological skills. Combining educational content with technology like the Google Earth API gave us the opportunity to foster a new and immersive experience that changes the way students see our world. StrataLogica—combined with the Google Earth API —provides students with powerful tools to visualize and comprehend the ways in which geography has impacted events, politics and populations throughout human history. Students have the ability to see current events, taking place around the world, from their classroom. Using a computer or interactive whiteboard, students uncover layers of educational content and can then drill down to Google Earth's satellite imagery, see what's actually there, and even use historical imagery to compare then and now. Recently, I had to play the role of a teacher when one of my children overheard a CNN report on Japan and asked, "Dad, what made the earthquake and tsunami?" The ability to access and interact with so many resources—aerial imagery of the earthquake, videos, and photos posted by Japanese citizens, local news stories—allowed me to teach him about the Earth's processes and their impact. It helped to create a better understanding beyond the news story. It fostered critical thinking and a global perspective. Like so many with children, I want to see students learning in a new way that inspires them. It's important for our future generation to understand how we are all connected — to think globally and comprehend world impact. We want them to truly become global citizens. StrataLogica and the Google Earth API are helping change the way students see the world; they can "fly" to any location in a matter of seconds, zoom in to imagery and see street views of historical sites that they may never have an opportunity to visit, embed videos and photos, and experience their own virtual field trips. If you're an educator interested in teaching geography, history, earth science and more, visit stratalogica.com to learn more. Posted by Natasha Wyatt, Google Earth and Maps Enterprise Team  URL: http://googleenterprise.blogspot.com/2011/06/google-earth-api-and-stratalogica.html   |
| [G] A preview of Gmail’s new look Posted: 30 Jun 2011 05:22 PM PDT Official Gmail Blog: A preview of Gmail's new lookPosted by Jason Cornwell, User Experience DesignerWe get a lot of great feedback about how Gmail helps you be more efficient, keep in touch with family and friends, and get work done. We've saved you from forgetting attachments and made sure that you got the right Bob. Over the years, adding countless features to Gmail has made it an increasingly powerful communication hub, but along the way the interface has also become more cluttered and complex. That's one of the reasons we're embarking on a series of interface updates to help strip out unnecessary clutter and make Gmail as beautiful as it is powerful. This is part of a Google-wide effort to bring you an experience that's more focused, elastic, and effortless across all of our products. The changes are not going to happen all at once. We know that you love and care about Gmail as much as we do, and we'll be working on these upgrades gradually over the next few months to allow plenty of time to understand and incorporate your feedback into the evolving design. We're kicking things off with two new themes for you to try out as a sort of sneak peek at what we're up to. Starting today, you'll see the "Preview" and "Preview (Dense)" themes in the Themes tab in Gmail Settings. Why two themes? Our new interface will eventually expand dynamically to accommodate different screen sizes and user preferences, but until then you can pick the information density that you prefer. Here's what one of the new themes currently looks like:  And in conversation view:  Click the images above to see larger versions. If you poke around you'll hopefully find a lot to like and a much cleaner, modern look but also few rough edges. In particular, some Labs features may look a little strange in the new themes. We plan to fix these issues as we roll out changes in the coming months. You can also expect some updated themes that embody the same design principles but are better suited to working in a dark environment, use a different color palette, or include the illustrations that we know many of you love to see around your inbox. Look out for these and other new features over the next few months. In the meantime, try out the new themes as a preview of the future of Gmail and let us know what you think. P.S. Like Gmail, Google Calendar is also getting a new look. You'll see it automatically within the next few days so there's no need to turn it on, and we'll also continue to make improvements there in the coming months. Details about the current changes to Calendar can be found in the Calendar help center.  URL: http://gmailblog.blogspot.com/2011/06/preview-of-gmails-new-look.html   |
| [G] GoogleServe 2011: Giving back around the world Posted: 30 Jun 2011 12:53 PM PDT Official Google Blog: GoogleServe 2011: Giving back around the worldOver the last month, more than 7,700 Googlers helped serve their communities across 400 different projects as part of GoogleServe, an employee-driven initiative organized almost entirely by volunteers. Through partnerships with nonprofits, schools and local governments, Googlers from 119 cities in 36 countries helped communities in need with projects ranging from educating youth about online bullying to cleaning up local rivers and parks.GoogleServe began in 2008 and has become an annual company tradition. Giving back to our communities not only revitalizes and strengthens our connections with the cities and towns in which we live and work, it also brings us closer together as a global team. Each year the event has grown in size and scope and this year's GoogleServe was our largest yet. Here's a sampling of some of the projects we participated in this time around:
Here are some photos of our team in action: Posted by Seth Marbin, GoogleServe Global Director  URL: http://googleblog.blogspot.com/2011/06/googleserve-2011-giving-back-around.html   |
| [G] A special invitation from The Wiggles Posted: 30 Jun 2011 12:30 PM PDT YouTube Blog: A special invitation from The WigglesThe Wiggles are one of Australia's most beloved entertainment acts, having rewritten the book on children's entertainment with their unique song and dance routines. And now Sam (Yellow), Murray (Red), Jeff (Purple) and Anthony (Blue) are hitting the road in their big red car to find a fifth Wiggle for a special series of North American shows.Are you a Mum or a Dad with a mean boogie and a penchant for wearing bright pink? Or an Aunt or Uncle with a quirky twist and an orange turtleneck that has been in the back of the closet for way too long? Then record your own version of iconic Wiggles song "Fruit Salad" for a chance to perform live on stage with The Wiggles in their upcoming North American Tour. The Fine Print The competition is open to people over 18; winning entrants will be selected in each city to receive a family pass to attend the concert, and perform live on stage! Feel like some fruit salad today? Go ahead, show us what you've got. Ernesto Soriano, YouTube Australia, recently watched "Let's make Australia a reading nation."     URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/lAwwFaELe1c/special-invitation-from-wiggles.html   |
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