Saturday, July 31, 2010

Googland

Googland


[G] Google North American Faculty Summit - Day 1

Posted: 30 Jul 2010 09:07 AM PDT

Official Google Research Blog: Google North American Faculty Summit - Day 1

Posted by Úlfar Erlingsson, Manager, Security Research

Thursday, July 29 was the first day of the Google North American Faculty Summit, our sixth annual event bringing together Google engineers and subject matter experts with leading computer science faculty, mostly from North America but some from as far away as Japan and China. This year's summit is focused on three topics: cloud computing, security and privacy, and social networking. It was these first two areas that we discussed yesterday, in a series of talks by Googlers, informal meetings and small round-table discussions.

After an introduction from Alfred Spector, Google's VP of Research and Special Initiatives, we dove right into the technical talks, covering the "arms race" of malware detection, privacy and public policy, passwords and authentication, and operations and infrastructure security at large scale. I gave a talk on the changes that cloud computing brings to security, both challenges such as privacy and authentication, as well as opportunities for security improvements, which I wanted to summarize briefly below.

Cloud services have defined a new model for end-user cloud applications that are accessed via single-user devices or browsers. Unlike software on personal computers, or on time-shared servers, cloud applications execute logically on stateless clients accessing a substrate of redundant back-end servers. While a single client may execute multiple applications, those applications are typically isolated and communicate only via the cloud, thus eliminating local dependencies and simplifying device management. As well as being isolated and stateless, clients are also provisioned with software upon use, which makes any client pretty much the same as any other and facilitates transparent access from different locations and devices.

There are many clear security benefits that accrue from this cloud application software model. To start with, it eliminates much of the complex, error-prone management traditionally required for each client. Also, because clients and servers are replicated or stateless, security policies can be enforced using simple, conservative fail-stop mechanisms. Cloud applications are also highly dynamic, with new software versions easily deployed through client restart or rolling server upgrades. Not only does this greatly simplify deploying fixes to software vulnerabilities, it also allows for the possibility of deploying specialized software versions, with custom security aspects, to different clients and servers. Such software instrumentation could be used for many diverse security purposes, especially when combined with randomization: these include artificially-induced heterogeneity as well as the large-scale construction and enforcement of models for appropriate software behavior. In short, cloud applications help with basic, but hard-to-answer security questions such as: Am I running the right software? Or, is it known to be bad? Is it behaving maliciously, and can I recover if it is?

Following my talk, faculty attendees had a variety of insightful questions—as they did for all the presenters today. Roy Campbell, from University of Illinois at Urbana-Champaign, raised the issue of zero-day attacks, and how they might be handled and prevented. My response was that while it might be impossible to eliminate all security bugs, it is possible to get strong guarantees and higher assurance about fundamental software aspects. As an example, I mentioned the Native Client open source Google project that establishes strong, verifiable guarantees about the safety of low-level software. Another question raised was whether Multics-like protection rings were relevant to today's cloud computing applications. Although the mechanisms may not be the same as in Multics, my reply was that layered security and defense in depth are more important than ever, since cloud computing by necessity makes use of deep software stacks that extend from the client through multiple, nested back-end services.

On Friday's agenda: the technical possibilities of the social web. We'll be back with more highlights from the summit soon—stay tuned.
URL: http://googleresearch.blogspot.com/2010/07/google-north-american-faculty-summit.html

[G] Google Display Network series: Your toolbox for creative display ads

Posted: 30 Jul 2010 12:30 AM PDT

Inside AdWords: Google Display Network series: Your toolbox for creative display ads

In last week's installment of our Google Display Network series, we showed how DoubleClick Ad Planner can help you effectively plan your display ad campaigns and reach the right audience. Today we'll talk about creating compelling display ads and the options available on the Google Display Network (GDN). Let's look at each category of options you have today:

Great impact through Rich Media and Video. Rich media and video formats engage users at a whole new level, drawing them in and encouraging interactivity in a way not possible with other ad formats.

Example of a great rich media ad run by Volvo and the agencies Euro RSCG New York and Media Contacts:

If you use rich media and video formats to engage your customers, here's what we offer through our DoubleClick Rich Media and Video solutions:
  • Choice of a variety of rich Media formats, based on your campaign objective.
  • Access to DoubleClick Studio, a free rich media production and workflow tool.
  • Analyze data on more than 100 unique interactions in every creative unit with Audience Interaction Metrics.
  • Integration with DoubleClick for Advertisers, a robust ad management, serving, and reporting solution that simplifies trafficking, reporting and billing of your Rich Media campaigns.
  • If you're already working with another rich media vendor, we have many approved vendors we work with.
Build display ads in minutes. Creating display ads can be resource-intensive, and for many marketers, it may not be in the budget. So we introduced Display Ad Builder in 2008, a free tool for creating professional-looking display ads in minutes. Here's what you can do with Display Ad Builder:
  • Create image, video (InVideo, Click-To-Play), Flash and rich media (including expandable) ads using hundreds of fully customizable templates or templates tailored for specific industries.
  • Stay true to your brand with your own images, text, videos and logos.
  • Automatically convert the ads you design into most standard IAB ad sizes.

Display Ad Builder is also great for testing different messages and creative elements, or to get insights for more complex display campaigns managed by your in-house team or agency.

Stand out by blending in. Text ads are a versatile ad format that are easy to create and edit. They're especially effective as an extension of your existing search campaigns. Simply opt your search campaign into the GDN and your ads will show to users as they surf relevant web pages via our contextual targeting technology. Text ads also complement display campaigns by engaging users who ignore display ads (i.e. banner blindness). Further, they give your campaign wider reach since not every publisher may accept display ads, or may only accept a limited number of display ad formats and sizes on their site.


Whether your goal is to drive awareness or generate immediate sales, the robust creative toolbox available on the Google Display Network can help. We'll see you next week when we talk about how you can reach your audience with the targeting technologies available on the GDN.

Posted by Emel Mutlu, Marketing Manager, Google Display Network
URL: http://adwords.blogspot.com/2010/07/google-display-network-series-your.html

[G] Happy Birthday, Emily Brontë!

Posted: 30 Jul 2010 12:23 AM PDT

Inside Google Books: Happy Birthday, Emily Brontë!

Posted by Archi Sarkar, Google Books Team

Portrait of Emily Jane Brontë (Source: LIFE Magazine)

No coward soul is mine,
No trembler in the world's storm-troubled sphere:
I see Heaven's glories shine,
And faith shines equal, arming me from fear.
-- Emily Brontë

The indomitable spirit that defined the Yorkshire poet and novelist Emily Brontë also formed the very essence of the classic Wuthering Heights -- her only novel.

In an age when contemporary English society refused to take women's contributions to literature seriously, Emily and her sisters, Charlotte and Anne, adopted ambiguous pen names to have their works published and accepted. In 1846, the Brontë sisters collaboratively published Poems by Currer, Ellis, and Acton Bell.

The Brontë sisters--Anne, Emily and Charlotte--painted by their brother Bramwell (Source: LIFE Magazine)

While Charlotte Brontë assumed the pseudonym Currer Bell and went on to write Jane Eyre, Anne Brontë settled for Acton Bell and produced Agnes Grey. Emily preferred to be called Ellis Bell in the first edition of Wuthering Heights, which was published in 1847.

And ever since, her creations of Heathcliff and Catherine have captivated audiences worldwide, making Emily Brontë not just a household name, but also a stalwart of romantic fiction. In combination, the courage and passion of her characters, the unusually innovative Gothic structure of her novel and the brilliance of her prose, enabled her to create one of the finest Romantic works.

Actors Merle Oberon and Laurence Olivier during filming of Wuthering Heights in 1939 (Source: LIFE Magazine)

Although Emily unfortunately succumbed to tuberculous at the young age of 30, her spirit continues to live on through her works -- a tribute to her genius.

Here's remembering you, Emily Brontë! Happy Birthday!

URL: http://booksearch.blogspot.com/2010/07/happy-birthday-emily-bronte.html

[G] Take the high road or the low road with Earth view in Google Maps

Posted: 29 Jul 2010 08:35 PM PDT

Google LatLong: Take the high road or the low road with Earth view in Google Maps


Draggable driving directions is one of our most popular features in Google Maps. By simply clicking on a route and dragging it, you can choose an alternate - perhaps more scenic or more familiar - route to your destination. This feature wasn't available when Earth view launched in Google Maps earlier this year, but we're happy to announce that draggable driving directions are now in Earth view as well. After getting directions, just grab the blue route line with your mouse and drag it onto alternate highways or streets. The route will update automatically, redrawing your path in 3D as you move your mouse.

As an example, one of my favorite trips to make is to Yosemite Valley from my home in San Francisco. For those of you familiar with this route, there's a steep shortcut called Old Priest Grade that saves time but can be challenging for larger vehicles. Here is the recommended route taking the grade:


By grabbing the blue line with your mouse cursor and dragging it within the map, you can quickly and easily pick a different route. In this case, I prefer to go around Old Priest Grade and take the gentler Highway 120.


The next time you plan to drive, whether it's a short day trip to park you've never visited or a weekend road trip with your buddies, make sure to check the route and switch it up if you'd like. You can change these same directions to Yosemite, or click-and-drag any driving route you create!

Posted by Peter Birch, Product Manager
URL: http://google-latlong.blogspot.com/2010/07/take-high-road-or-low-road-with-earth.html

[G] Security First: Google at the International Conference on Cyber Security

Posted: 29 Jul 2010 05:44 PM PDT

Official Google Enterprise Blog: Security First: Google at the International Conference on Cyber Security

The Google Enterprise team is excited to be participating in the International Conference on Cyber Security (ICCS), on August 2nd-5th, at Fordham University in New York City. ICCS brings together global leaders in emerging cyber threat analysis, operations and enforcement. More than 700 IT, business and law enforcement professionals from over 50 countries will gather to discuss the most significant emerging cyber threats and how the security and law enforcement communities are responding to them.

Eric Davis, Policy Manger and Director of Anti-Malvertising at Google will be giving a talk entitled: "Welcome to Malvertising" on Thursday, August 5th at 1:30 PM. "Malvertising" is the intersection of malware and advertising, where ads install malware or redirect users to sites that install malware. Eric will discuss how malvertising occurs over ad networks. He will discuss incident response, as well as available systems, tools and best practices for preventing malware in ads.

If you'll be at the conference, please join us for our talk and stop by our booth to learn more about Google's cyber security efforts as well as to learn more about how Google secures the data stored in our data centers. If you're not going to be at the conference, you can find lots of information about cyber security in our Online Security Blog and information about the security of our data centers here.

Posted by Adam Swidler, Sr. Manager – Google Enterprise
URL: http://googleenterprise.blogspot.com/2010/07/security-first-google-at-international.html

[G] Notes from useR! 2010

Posted: 29 Jul 2010 02:53 PM PDT

Google Open Source Blog: Notes from useR! 2010

R is a free software environment for statistical computing and graphics, used by a growing number of economists, engineers, and data analysts every day at Google. We've even published our R Style Guide on Google Code. The R community has done a lot of great work with Google APIs, such as integrating the R programming language with Google Earth, Protocol Buffers, and Google Docs.

I've just returned from the annual useR! conference for the open source R programming language. This year the conference attracted nearly 500 individuals to the NIST campus outside Washington D.C.

The conference provided a great opportunity to meet with some of the package authors that are working on third-party extensions, including Romain Francois and Dirk Eddelbuettel who jointly gave a pair of well-attended talks on their RProtoBuf and Rcpp packages.

In addition to the 3 days of tutorials, panels, and presentations, Google sponsored a dinner for conference attendees at the National Zoo in Washington D.C. to facilitate the "hallway track" of informal discussions outside of the official conference program.

Thanks to all those presenters, sponsors, and organizers involved in putting together a successful conference. For those who weren't able to attend, the abstracts and slides from the 168 presentations and a more limited number of videos are available from the technical sessions. Hope to see you next year...

By Murray Stokely, Software Engineering Team
URL: http://google-opensource.blogspot.com/2010/07/notes-from-user-2010.html

[G] Rain or Snow, Now You Can See Weather in Google Earth

Posted: 29 Jul 2010 12:13 PM PDT

Google LatLong: Rain or Snow, Now You Can See Weather in Google Earth


It's the middle of summer, but for those of us who long for the return of cold winter weather and warm cups of cocoa, throw on your favorite poncho and check out the weather in Google Earth 5.2. The latest version projects images of rain and snow over the areas with those weather patterns as it's actually happening! First enable the clouds layer, then zoom in to a particular location where it might be raining or snowing. I'm willing to bet London is a likely spot, even these days, or the Lone Star state (pictured below) which is in the midst of tropical storm season. Currently, our precipitation data cover some areas in North America and Europe; you can see if it's available in certain places by enabling the radar layer.


This is a fun and useful tool for anyone planning to travel or who wants to check a specific area where a friend of relative might be visiting or living. For example, in preparation for my recent trip to the American southwest, I decided to check on the status of Hurricane Alex a few days in advance:


Via Google Earth, I could see that the hurricane was entering Mexico and Texas. Zooming close to ground, I saw that the Texas coastline was getting a bit of rain:


Luckily, I missed the hurricane by a couple of days!

You, too, can make like a meteorologist and track wet weather patterns ranging from light drizzle and snow to hurricanes and blizzards in Google Earth. Feel free to give it a try!

Posted by Quarup Barreirinhas, Software Engineer
URL: http://google-latlong.blogspot.com/2010/07/rain-or-snow-now-you-can-see-weather-in.html

[G] Upload limit increases to 15 minutes for all users

Posted: 29 Jul 2010 09:21 AM PDT

YouTube Blog: Upload limit increases to 15 minutes for all users

We want YouTube to be the best place to upload video. Without question, the number one requested feature by our creators is to upload videos longer than 10 minutes. We've heard you, and today we're pleased to announce that we've increased the upload limit to 15 minutes.



We encourage you to take full advantage of this new time limit by making a video of your "15 minutes of fame." Imagine that this video is all the world will ever know about you: what would you want to communicate? What will be the enduring stamp you've left on us all? Tag your video with "yt15minutes," upload it by Wednesday, August 4, and we'll select a handful of people to truly gain their 15 minutes of fame by featuring them on the YouTube homepage in a future spotlight.



In the meantime, you may wonder "why now?" -- the upload limit for non-partners has been 10 minutes for years. Well, we've spent significant resources on creating and improving our state-of-the-art Content ID system and many other powerful tools for copyright owners. Now, all of the major U.S. movie studios, music labels and over 1,000 other global partners use Content ID to manage their content on YouTube. Because of the success of these ongoing technological efforts, we are able to increase the upload limit today. We will continue our strong commitment to provide advanced technology and tools to protect the rights of small and large copyright owners worldwide. We'll also do everything we can to release incremental improvements like this one that benefit our video creators.



One final note: if you're uploading a video that was previously rejected for being too long, you'll have to go into "My Videos" and delete it before attempting to upload it again. Thanks and happy uploading!



Joshua Siegel, Product Manager, Upload and Video Management, recently watched "Gulf - Jack Conte VideoSong."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/jsO0qWJpwQo/upload-limit-increases-to-15-minutes.html

[G] Congratulations to Flumotion, who will be streaming the GUADEC

Posted: 29 Jul 2010 07:47 AM PDT

The WebM Open Media Project Blog: Congratulations to Flumotion, who will be streaming the GUADEC

Congratulations to Flumotion, who will be streaming the GUADEC developer conference live using the WebM video format. This is the first event to be streamed worldwide using WebM. Check it out at http://www.flumotion.com/webm.
URL: http://webmproject.blogspot.com/2010/07/congratulations-to-flumotion-who-will.html

No comments:

Post a Comment