Saturday, July 24, 2010

Googland

Googland

[G] Tracking clicks from mobile devices

Posted: 24 Jul 2010 03:49 AM PDT

Inside AdWords: Tracking clicks from mobile devices

The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately. We know that many of you would like to be able to see the clicks you get from mobile ads separately as well. That's why we're pleased to introduce Mobile ValueTrack, a new way for you to do just that.

Mobile ValueTrack works the same way it does for search and content: by automatically adding a tag to your website URL. To use this feature, you just need to add the Mobile ValueTrack parameter: {ifmobile:NewTagName} to the "Destination URL" field when you create a text ad.

There are two ways to take advantage of this feature:

Automatic re-directs to mobile optimized sites
By adding the MobileTrack parameter to your landing page URL, you can automatically redirect people using mobile devices to a mobile-optimized version of your site. In the example below, you can create a mobile site at www.travelingdog.net/mobile and ensure that mobile clicks get re-directed to this site by adding the Mobile ValueTrack parameter, {ifmobile:mobile}. Note that non-Google-ads traffic to your site won't have the ValueTrack parameter, so it's still a good idea to send all users to your mobile-optimized site.

click to view full size

Third party tracking tags
Additionally, If you use third party tracking to identify how many of your visitors clicked through to your site from your AdWords ads, you can use Mobile ValueTrack to track clicks coming from mobile devices. Just insert a tag into your destination URL. Let's say that you're Travel Dog Company and want to distinguish clicks coming from mobile devices. By adding the Mobile ValueTrack parameter to your landing page URL, www.travelingdog.net?type={ifmobile:hello}, the tag "hello" will be inserted into the destination URL allowing you to see which clicks are coming from mobile devices.

Mobile ValueTrack works for both WAP mobile ads and regular text and image ads on iPhones and other mobile devices with full Internet browsers. Keep in mind that any change that you make to your URLs will need to be reviewed and approved before they go live.  You can also get more stats for mobile devices with full browsers by selecting "Segment By: Device" within Campaign Management.

We hope that this feature will allow you to better track your mobile performance and ensure that users get the best experience on mobile.

Posted by Miles Johnson, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/07/tracking-clicks-from-mobile-devices.html

[G] Life in a Day: Cameras, set, action...today!

Posted: 24 Jul 2010 03:19 AM PDT

Official Google Blog: Life in a Day: Cameras, set, action...today!

(Cross-posted from the YouTube Blog)

What are you doing today? Something routine like cooking breakfast or taking the dog for a walk? Or is it something extraordinary like your child's first soccer game or your wedding day?

Whatever it is, big or small, we hope you'll capture it on video and take part in "Life in a Day", a user-generated documentary that will tell the story of a single day on Earth, as seen through your eyes. You have until 11:59 p.m. local time to film something, so get going. For more information, visit the Life in a Day channel.

Get out those cameras and let's make film history.

Posted by Nate Weinstein, Entertainment Marketing Associate
URL: http://googleblog.blogspot.com/2010/07/life-in-day-cameras-set-actiontoday.html

[G] Lock and Load: It's Life in a Day

Posted: 23 Jul 2010 09:02 PM PDT

YouTube Blog: Lock and Load: It's Life in a Day

What are you doing today? Something routine like cooking breakfast or taking the dog for a walk? Or is it something extraordinary like your child's first soccer game or your wedding day?

Whatever it is, big or small, we hope you'll capture it on video and take part in "Life in a Day", a user-generated documentary that will tell the story of a single day on Earth, as seen through your eyes. You have until 11:59 p.m. local time to film something, so get going. For more information, visit the Life in a Day channel.

Get out those cameras and let's make film history.

Nate Weinstein, Entertainment Marketing, just watched The Film Editor's How-To Guide for Life in a Day


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/amAocWKKpzg/lock-and-load-its-life-in-day.html

[G] Summer Excuses?

Posted: 23 Jul 2010 06:48 PM PDT

Google Analytics Blog: Summer Excuses?

Google Analytics workshops and seminars are happening everywhere this summer! If you've had excuses in the past, there's now no excuse not to take a day of training to become an expert and get a leg up. Chances are there's one happening near you when you're available -- just take a look at the Google Analytics seminars offered on the Seminars For Success portal. These are one day seminars, either beginner or advanced, where you'll ramp up into a high proficiency or fine tune your knowledge with fantastic instructors. Over the next 3 months, they are happening in:
  • Berkeley, CA
  • Austin, TX
  • Washington, DC
  • Los Angeles, CA
  • San Diego, CA
  • Boston, MA
  • Dallas, TX
And internationally, you can attend seminars in Glasgow, Manchester, London, Melbourne or Sydney. They're inexpensive, and you'll get a lot of bang for your buck, including hands on instruction, an AdWords credit, educational materials and some more good stuff. Take a look and register!

And then, after the Summer ends, there will be more opportunities to learn about Google Analytics, and here's one we want to highlight. The SMX East conference is a fantastic place to bone up on the latest in the world of SEM, SEO, social media marketing, analytics and more. In partnership with SMX East, Feras Alhlou, Principal Marketing Consultant @ E-Nor (a Google Analytics Certified Partner) will be conducting a full day workshop on Google Analytics at the conference. When registering at this page, you'll see a workshops option, including Google Analytics - that's the one you want.

Whether you are a marketer or a webmaster, this workshop will help you help give you more clarity and help you take the right action. I've attended Feras' workshops before, and they're insightful, practical, inspiring and helpful.

Here's the workshop agenda:

Morning Session – Marketer/Business Focus – Strategy & Planning
  • Web Analytics Strategy – approach, opportunities and limitations
  • How It Works – overview, accuracy and privacy implications, integrating with other data
  • Practical – understanding the user interface
  • Advanced Features Overview – clever stuff you can do with Google Analytics
Afternoon Session – Webmaster/Technical Focus – Implementation
  • Accounts & Profiles, Filters & Goals – structure your data properly
  • External Campaign Tracking – measure performance of search, email & banner campaigns
  • Reporting – dashboards & insights
  • Advanced Segmentation & Custom Reports – powerful ways to find insights
Need more incentive? Register before July 30 and save money on the Super Early Bird Special. That's not enough? Here is a discount code for $100 discount: smx100gaw (case sensitive) or simply you can use this URL: https://www.eiseverywhere.com/east10?discountcode=smx100gaw

Get your analytics expertise in shape and you'll be ahead of the curve in no time, building practical skills in a tool near and dear to our hearts.


Posted by Jeff Gillis, Google Analytics Team
URL: http://analytics.blogspot.com/2010/07/summer-excuses.html

[G] Announcing the winners of the Google Online Marketing Challenge 2010

Posted: 23 Jul 2010 06:10 PM PDT

Official Google Blog: Announcing the winners of the Google Online Marketing Challenge 2010

This year we held the third edition of the Google Online Marketing Challenge — a global university competition that gives students hands-on exposure to online marketing. Each team receives the equivalent of $200 to work with a local company and create an online marketing campaign. Teams have three weeks to mastermind a strategy before submitting a campaign report to an international judging panel of professors.

We're delighted that 3,034 teams from 60 countries participated in the 2010 Challenge, representing an increase of 39 percent from last year and making the Challenge one of the world's largest university competitions.

The global winners of the Challenge are Lauren Williams, Ganesh Chaudhari, Jeeana Atmarow, Allison Miller, Mohammed Assiri and Hui Min Chua from the University of Western Australia, who promoted the kids' novel The Adventures of Charlie & Moon. Over the three week campaign, the novel's website saw a huge jump in visits—nearly 800 percent. The team will visit the Googleplex in Mountain View, California and each of the members will receive a laptop for their great performance in the Challenge.

We also had three regional winners: for the Americas, the winning team comes from Carnegie Mellon University in the U.S. and a team from the Warsaw School of Economics in Poland won in EMEA (Europe, Middle East and Africa). In the Asia Pacific region, the winners come from the Edith Cowan University in Perth, Australia. Find more details about our winners here.

Since we first held it in 2008, the Google Online Marketing Challenge has grown each year, allowing thousands of students globally to learn about online advertising and help small businesses to improve their online presence. The education they've already received becomes real in the Challenge: real money, real campaigns, real businesses and real results. And the hands-on experience with online marketing gives them real skills they can use in their careers.

If you're interested in competing in the 2011 Challenge, register now. We'll open the sign-up period in the fall.

Posted by Alex Gibelalde, Product Marketing Manager
URL: http://googleblog.blogspot.com/2010/07/announcing-winners-of-google-online.html

[G] Google Display Network series: Effectively planning your online display campaigns

Posted: 23 Jul 2010 03:52 PM PDT

Inside AdWords: Google Display Network series: Effectively planning your online display campaigns


Cross posted from the Google Agency Ad Solutions Blog

We recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN), to make our advertising solutions clear. You also heard from us about the investments we're making in display advertising and the promise it holds to drive great marketing results. In this series of posts, we'll cover what you can do today on the GDN.

We've been busy working to improve every step of your display campaigns: from media planning and developing creative to choosing targeting, measuring results and improving your campaign. Each week over the next month, we'll talk about the solutions available to you in each area, starting with campaign planning.

With millions of sites on the web, how do you find the exact people who'll respond to your message? We introduced DoubleClick Ad Planner to help. It's a free research and media planning tool to help identify web sites most likely to attract your audience. The insights provided by Ad Planner continue to get deeper and more robust. Let's take a look:

Research sites by those you know your audience visits, or by defining your audience based on what you know about them. This can include geography, demographics, interests, sites they visit or keywords they search. Recently, we released more features to help you research more effectively:
  • Pre-defined audiences: select from commonly used audiences like Baby Boomers to save time or if you don't know how to define your audience.
  • Ad Planner 1000: quickly reference and target the web's largest sites.
  • Subdomain and ad placementdata: do more granular media planning.
  • Lists: create lists of your favorite sites and placements for future use.
Manage your site results by applying a variety of site ranking methods:
  • See sites that are most likely to attract your target audience, as well as larger, mass-media sites to ensure campaign scale. Or, see a balance between the two.
  • Filter to see just sites in the Google Display Network, or all sites that accept advertising.
  • Apply other filters to see sites accepting certain ad formats, sites in specific categories like Video Games or sites with a particular domain suffix like .edu.
View robust site details. For each site, you can see detailed information and audience visitation patterns. The Site Overview shows general site information like a site thumbnail, description and site categories. Traffic Statistics and Demographics show unique visitor metrics and demographic information. Online Activity shows what other sites your audience visits or keywords they search. Finally, Ad Specifications show placement type, impressions/day and accepted ad formats and sizes. Most recently, we introduced audience interest information, showing the aggregate interests of a site's visitors. It complements the demographic data available in Ad Planner, providing a deeper view into a site's audience.

Build, analyze and export your media plan. After researching, you can select sites and add them to your media plan. As you do, you'll see unique users, reach, and page view statistics. You can then analyze your media plan by reviewing its aggregate demographic statistics. When you're ready, you can export sites directly into your AdWords account or into CSV format to import into MediaVisor.

Beyond robust features like these, Ad Planner provides true scale for your campaigns. With it, you can go beyond the most common sites, tapping into millions of others in over 40 countries and 20 languages. Web site owners can also claim, manage and share their data on Ad Planner, providing another level of up-to-date and accurate information for your media planning.

You can stay on top of new enhancements in our Ad Planner release notes. Stay tuned for our next post about developing effective ads and the solutions available on the Google Display Network.

Posted by Emel Mutlu, Marketing Manager, Google Display Network
URL: http://adwords.blogspot.com/2010/07/google-display-network-series.html

[G] YouTube Play jury selected and ready to view your work

Posted: 23 Jul 2010 06:15 AM PDT

Official Google Blog: YouTube Play jury selected and ready to view your work

(Cross-posted from the YouTube Blog)

For artists, YouTube is a 21st century canvas. Since the YouTube Play project was announced last month, more than 6,000 videos ranging in genres, topics and budget have been submitted from 69 countries, and the YouTube Play channel has received over 2 million views.

Today, we're unveiling the jury for YouTube Play, which includes some of the world's leading artists, from international film festival winners and renowned photographers to performance and video artists on the cutting edge of art.

YouTube Play jurors include musician and performance artist Laurie Anderson; musical group Animal Collective; visual artists Douglas Gordon, Ryan McGinley, Marilyn Minter and Takashi Murakami; artists and filmmakers Shirin Neshat, Apichatpong Weerasethakul and Darren Aronofsky; and graphic designer Stefan Sagmeister, with Guggenheim Chief Curator and Deputy Director Nancy Spector serving as jury chairperson.

Over the course of the next few months, these jurors will watch countless hours of videos submitted by the international YouTube community and select the most creative and inspiring work to showcase at the Guggenheim museums in October.

Already, this campaign has drawn some remarkable talent, and we're looking forward to seeing more of your submissions in our quest to find the most creative video art in the world and showcase it alongside van Gogh and Picasso. The deadline for getting your videos in is July 31. For more information about the jurors and to learn more about how to participate, check out youtube.com/play.

Posted by Ed Sanders, Senior Marketing Manager
URL: http://googleblog.blogspot.com/2010/07/youtube-play-jury-selected-and-ready-to.html
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