Wednesday, February 17, 2010

Googland

Googland

[G] Update on the webinar schedule

Posted: 16 Feb 2010 03:54 PM PST

Inside AdSense: Update on the webinar schedule

We experienced some sound issues when we launched our AdSense Optimization Basics webinar on February 10th. We'd like to apologize to those of you that attended for the inconvenience caused, and let you know that we've rescheduled the event to the same time tomorrow. You can continue to post your questions here and we'll answer as many as possible during the live event.

We hope to see you there.

Posted by Siobhán McCormack - AdSense Optimisation Team
URL: http://adsense.blogspot.com/2010/02/update-on-webinar-schedule.html

[G] test

Posted: 16 Feb 2010 02:18 PM PST

[G] 2,996 Entries for First Product Ideas Survey

Posted: 16 Feb 2010 02:17 PM PST

YouTube Blog: 2,996 Entries for First Product Ideas Survey

We recently wrapped up our first Product Ideas series, where you let us know which features you wish we'd launch, what we could improve, maybe even what the site would be better without. Over a period of four weeks, 26,563 people offered 2,996 ideas, and those ideas received 321,541 votes. We responded to many of the most popular ideas and launched a few features that directly addressed some of your requests -- namely, an HTML5 Beta (there were many HTML5 advocates who participated) and a sneak peek of our new cleaner video page (some desired a "less cluttered" YouTube). In fact, it was great to see the feedback from people as interested in the idea of de-cluttering the site as we are. This is a 2010 theme for us, and recent changes to the home- and video page, as well as our renewed effort to streamline comments, reflect this.

We will launch another Product Ideas series later this year; until then, feel free to comment below if you've got requests or feedback, and stay tuned to this blog for product announcements.

Mia Quagliarello, Community Manager, recently watched "Ann Cooper: Reinventing the school lunch."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/DEgNWda941g/2996-entries-for-first-product-ideas.html

[G] 4 Things You Didn’t Know About Mom

Posted: 16 Feb 2010 11:17 AM PST

Official Google CPG Blog: 4 Things You Didn't Know About Mom

Posted by guest blogger: Jeff Sauer, Director of Interactive Marketing and Partner at Three Deep Marketing

Three Deep Marketing is a Twin Cities/Minnesota based marketing technology agency which has worked with many well-known CPG brands that target moms. Today, one of their leaders provides perspective on some important mom marketing implications from the Google and BabyCenter Moms research.

1. Moms use the Internet

You already knew this. But did you know that after becoming a mom, the Internet is the only form of entertainment/communication that moms actually use MORE than they did before motherhood?

When you dig deeper into Moms activities online, it becomes quite obvious as to why Internet usage goes up while other categories go down significantly; the Internet is fast, easy and has become a ubiquitous in many of our lives. BabyCenter's research indicates that marketers lose 3 media hours a day with new moms, with new moms consuming only 6 hours of TV, print and the Internet per day vs. 9 hours before becoming a mom. These lost hours are made up in the fastest, easiest and most readily available resource at their disposal; the Internet.

2. Coupons Create Loyalty

Coupons, coupons, coupons – as marketers, we love to hate coupons. Do we need them? Are we subsidizing purchases? Are we modifying buyer behavior? Are we creating more loyalty? Less loyalty? Marketers spend hours debating these questions and often the outcome of these discussions represents the biases of those arguing.

MomDotCom research provides some clear indication that using coupons for acquisition of new customers is a tactic that should be used by CPG marketers. Research states that 7 out of 10 moms will buy a brand twice after trying it just once with an online coupon. With numbers like these, it's easy to establish ROI for coupon based campaigns.

3. Search Loves TV

One of the biggest traps that marketers can fall into is an "either this or that" mentality. If your brand is running TV campaigns, it may be concluded that it is not necessary to run a simultaneous search campaign to pull visitors into your website. This thinking is wrong. Nearly every search campaign that I have ever launched has benefitted tremendously from television support to the tune of doubling the response of a similar keyword list without TV support. MomDotCom proves this true by confirming that 83% of Moms search for a product after being exposed to a TV ad. If you are paying money to run a TV campaign, make sure to spend a little extra on driving consumers to a landing page that provides continuity in supporting the message of your television spot.

4. Search Evolves with Mom

If Mom didn't start off as a master in search, it doesn't take long for her to become a master of Google. 3 of 4 Moms feel like they have gotten better at searching since becoming a Mom. Many of the general search queries that are highly competitive and expensive are being searched for by those who are probably very high up on the purchase funnel. As Mom gets closer to making a purchase decision, she is also becoming better at search. During this time she will eschew general search queries and begin to focus on what is most important to making her decision. The brands that provide her with a relevant and timely experience during her decision making process could gain her loyalty for years.

Utilizing these 4 tips will help take your Mom-centric marketing programs to the next level. Whether you are engaging in offline programs such as television, radio and print or online programs like search and social, the MomDotCom research provides a great basis for the execution and continued success of your marketing programs.

For more great insights and statistics, be sure to view the What Every Mom Marketer Should Know research.

URL: http://google-cpg.blogspot.com/2010/02/4-things-you-didnt-know-about-mom.html

[G] Gift Sales Just Got Easier: Advanced Buyer Messaging Feature out of Beta

Posted: 16 Feb 2010 10:42 AM PST

Official Google Checkout Blog: Gift Sales Just Got Easier: Advanced Buyer Messaging Feature out of Beta

We're happy to share that the Advanced Buyer Messaging (or gift messaging) feature is now out of beta.

The feature, released in beta in January 2009, provides the functionality for your customers to add gift messages, add additional instructions, or request gift receipts. Over the last year, we've seen a number of Checkout sellers who have used this feature to improve the buying experience of their users.

For example, Always Brilliant and Serenata Flowers have both implemented Advanced Buyer Messaging to allow their buyers to specify gift messages and request a gift receipt. Espresso Royale lets buyers specify any special instructions they may have regarding the order along with a gift message.

We're making a few changes to the feature as we take it out of beta. Based on user feedback, we have streamlined the number of tags making the feature more straightforward to use. We will support only the gift-message, include-gift-receipt and special-instructions tags going forward. If you are currently using any of the old tags, you can continue to do so, but we encourage you to make the switch to one of the supported tags which will give you the same functionality.

If you haven't used the Advanced Buyer Functionality yet, we encourage you to explore how these features may be able to improve your customer experience. Take a moment to learn more about how to allow you buyers to specify special instructions related to delivery or treatment of goods, specify a gift message or ask you to include a gift receipt.

Posted by Boris Mizhen, Software Engineer and Satyajeet Salgar, Product Manager
URL: http://googlecheckout.blogspot.com/2010/02/gift-sales-just-got-easier-advanced.html
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