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- [G] Join Morgan Freeman to Bring Human Rights Work to Light
- [G] We’re Going (RED) for World AIDS Day
- [G] Spaghetti Western Viewing Party Tonight
- [G] Better-for-You CPG Products Spawn Growth in Recessionary Times
- [G] The AdWords New Ad Formats Initiative
- [G] Three reasons to consider Google Apps
| [G] Join Morgan Freeman to Bring Human Rights Work to Light Posted: 01 Dec 2009 01:14 AM PST YouTube Blog: Join Morgan Freeman to Bring Human Rights Work to LightYouTube can be a powerful tool championing the rights of individuals and promoting free expression. This month, during International Human Rights Day, we're partnering with Morgan Freeman and Amnesty International to encourage you to become advocates for equality and justice, through Video Volunteers.Here's how you can help. Create a video about the nonprofit of your choice working on a human rights issue that you care about -- it could be genocide, human trafficking, refugee protection, gender equality or something else -- and submit it to the Video Volunteers channel by December 21. Amnesty International and Freeman, who plays legendary crusader Nelson Mandela in the upcoming movie Invictus, will select three videos to appear on the YouTube homepage at the end of the month. Hear more from Morgan about the importance of taking up this cause: This is your chance to help citizens around the world who often can't help themselves and to bring the vital work of human rights organizations to light. Join Morgan Freeman to protect the rights of these individuals at www.youtube.com/videovolunteers. Ramya Raghavan, Nonprofits & Activism Manager, recently favorited "To Protect & Serve: Police Brutality in India."    URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/E7olghSe64I/join-morgan-freeman-to-bring-human.html      |
| [G] We’re Going (RED) for World AIDS Day Posted: 30 Nov 2009 10:18 PM PST Official Google Blog: We're Going (RED) for World AIDS DayHIV/AIDS has cut a swath of destruction across the globe—infecting more than 60 million people, leaving 14 million orphans in sub-Saharan Africa alone. But a global movement to stop the spread of HIV/AIDS, along with scientific breakthroughs in treatment, have reversed the momentum in recent years. For those living with HIV in Africa, just two pills at 40 cents a day can bring a recovery so miraculous it's known as the Lazarus Effect. Watch the transformation of lives in this video:Thanks to the efforts of The Global Fund and other organizations around the globe, the number of people in low and middle-income countries receiving these medicines has increased ten-fold over 5 years. But fewer than half of those in need of treatment have access. And the number of new HIV infections continues to outstrip the numbers on treatment: for every two people starting treatment, five become infected with the virus. Taking action has never been easier. Our World AIDS Day page offers plenty of options:
Posted by Jacquelline Fuller, Advocacy Director, Google.org  URL: http://googleblog.blogspot.com/2009/11/were-going-red-for-world-aids-day.html     |
| [G] Spaghetti Western Viewing Party Tonight Posted: 30 Nov 2009 02:31 PM PST YouTube Blog: Spaghetti Western Viewing Party TonightThere are two kinds of people in the world: those who watch Spaghetti Westerns by themselves and those who watch them with their YouTube buddies.If the latter sounds like fun, join us for a live viewing party of "The Good, the Bad and the Ugly" at 6pm PT in the Screening Room. To the right of the player, you'll see a Twitter feed collecting real-time tweets from other fans watching the film. If you want to contribute to the conversation, just log in to your Twitter account through the gadget and send your tweets, being sure to use the default hashtag, #screeningroom. We'll be right there with you, sharing our own thoughts on one of the best westerns of all time. See you there! Nate Weinstein, YouTube Entertainment, recently watched "Lego Matrix Trinity Help."   URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/H5fdsHJtM6k/spaghetti-western-viewing-party-tonight.html     |
| [G] Better-for-You CPG Products Spawn Growth in Recessionary Times Posted: 30 Nov 2009 02:31 PM PST Official Google CPG Blog: Better-for-You CPG Products Spawn Growth in Recessionary TimesPosted by Guest Blogger Susan Viamari, Editor of Times and Trends, Information Resources, Inc.Due to first tenuous, then recessionary, economic conditions, consumers have been forced to evolve. For packaged goods marketers, perhaps the most salient changes observed are derived from consumers' seemingly ubiquitous decision to save money through increased self-reliance. Home-based beauty rituals, such as facials and hair coloring, have increased, and salon visits have declined. Consumers are making a concerted effort to save on healthcare expenditures by treating simple ailments at home. Nutrition has become a cornerstone of consumers' wellness strategies. In fact, new research from Information Resources Inc. reveals that 83% of consumers are eating for nutrition, and two-thirds are eating to manage special conditions, such as high cholesterol, osteoporosis and obesity. This is a time of great opportunity for CPG marketers, and the industry is rising to the occasion. Unilever is just one example of a major packaged goods manufacturer to qualify for the Smart Choices Program designation. This program, started by a coalition of dietary experts, provides quick and easy front-of-package nutrition guidance across 19 categories, including beverages, cereals, meats, dairy and snacks. To promote its program participation, Unilever has launched "Become Label Conscious," a new healthy-eating initiative, across traditional and online media and supported by an educational component created in collaboration with WebMD. Safeway is an example of retailer efforts to bolster America's healthy living aspirations. The retailer boasts two private label brands, O Organics and Eating Right, which jointly offer more than 500 better-for-you product options across CPG departments. Similarly, Kroger's Fred Meyer stores have established the Natural Choices department, which typically includes a full array of dry shelving, refrigerated and frozen cases, and HBC offerings. Despite recessionary economic conditions, programs such as these are making healthy eating easy, accessible and affordable. As innovation around wellness-related attributes continues and consumers' quest for healthier food option grows, these products will to capture increased share of wallet. Reported in IRI's latest issue of Times & Trends, "Health & Wellness: Redefining Healthy Living," key wellness attributes are gaining traction. For example, products with "all natural" claims now account for 12% of edibles spending across grocery, drug, mass merchandise and convenience channels. And, while total CPG unit sales growth has been in negative territory over the past year, foods touting all natural claims have climbed one percentage point. Already, better-for-you food and beverages are fairly well-entrenched across consumer segments. Nonetheless, significant upward potential remains. To maximize this potential, CPG marketers must proceed cautiously, yet aggressively, and understand that shopping strategies have changed. Consumers are approaching shopping in a very deliberate manner and are carefully planning what they buy, where they buy, and when they buy. An astounding 83% of consumers are making their CPG purchase decisions in the home. Though recent signs indicate that the recession is easing, consumers are not yet ready to loosen their financial belts. High levels of at-home decision making will persist in the coming year. Marketing and merchandising strategies must be rewired to begin to impact the shopper in the home. Certainly, effective strategies will span a number of existing and evolving marketing tools. The Internet will be an important quiver in CPG marketers' ever-changing arsenal. The Internet already plays an important and increasing role self-care health care. Today, about one-quarter of consumers leverage the Internet for basic health care information, including diagnosis and treatment options. And, 12% of consumers leverage information from Web sites and e-mails to make CPG health care brand decisions. Heavy spenders on CPG health care are nearly 20% more likely to reference Web sites and emails in making their brand decisions. To resonate clearly, it is critical that message be spot on. Certainly, the recession has impacted different regions of the country in different ways. Financial stressors, and reaction to those stressors, vary across consumer segments, too. To ensure relevance among health-conscious yet financially weary shoppers, marketing and merchandising strategies must reflect genuine understanding of consumers' needs, wants and concerns. The world of CPG marketing is changing quickly. As the economy continues to evolve, so too will CPG-related attitudes and behaviors. Today's value and health-oriented environment provides opportunity for marketers to really connect with shoppers. Those forging solid relationships today will reap rewards long after the recession ends. For more on current and emerging marketing strategies being employed by an industry seeking to accelerate consumer migration toward healthier living, and benefit from increased brand, category and store sales along the way, read IRI's November 2009 issue of Times & Trends, Health & Wellness: Redefining Healthy Living. For more great insights into critical trends impacting the CPG industry, be sure to check out IRI's CPG Blog.  URL: http://google-cpg.blogspot.com/2009/11/better-for-you-cpg-products-spawn.html     |
| [G] The AdWords New Ad Formats Initiative Posted: 30 Nov 2009 09:40 AM PST Inside AdWords: The AdWords New Ad Formats InitiativeBlack Friday may be behind us, but Cyber Monday, one of the busiest days of the year for online retailers, has just begun. And just as users' searches for Cyber Monday deals and information have increased over time, so have their expectations about the types of information they want from the ads.Last week, the Official Google Blog provided an overview of some of the new search ad formats we've introduced over the last few months. These new formats are part of our AdWords New Ad Formats Initiative and showcase the ways we've worked to include richer types of information in our ads. This initiative is Google's next chapter in search advertising and over the next year it'll be a major focus for AdWords, so we'd like to give you an idea of what to expect. The AdWords New Ad Formats Initiative has two themes: ad extensions and new ad models.
We hope you have a successful Cyber Monday and look forward to working with you to make AdWords even better in the new year. Posted by Dan Friedman, Inside AdWords crew  URL: http://adwords.blogspot.com/2009/11/black-friday-may-be-behind-us-but-cyber.html     |
| [G] Three reasons to consider Google Apps Posted: 30 Nov 2009 08:57 AM PST Official Google Enterprise Blog: Three reasons to consider Google AppsEditor's note: Today's guest blogger is John Buckholz, VP of Information Technology for LCC International, Inc., a global wireless engineering company with 1,200 employees in North America, Europe and the Middle East. Following eight years as a management consultant with Accenture, John has since led the IT groups at three global companies. John has managed Lotus cc:Mail, IBM Notes/Domino, and Microsoft Exchange systems during his career, but his most recent choice for messaging and collaboration is Google Apps.John will be speaking on a live webcast this Thursday at 2:00 p.m. EST / 11:00 a.m. PST / 7:00 p.m. GMT. LCC International designs, builds, operates, and maintains wireless networks throughout the world. We have a diverse user base, including field technicians who collect statistics on cell phone signals, radio frequency engineers who use applications specific to our industry, and administrative staff who support the business operations. We operate in more than 20 countries throughout North America, Europe, the Middle East, and North Africa. With standard workweeks varying by country, along with the various time zones across the globe, our workforce operates around the clock, 365 days a year – which means a lot of coordination to keep everyone in sync. For email, we had most recently been using Microsoft Exchange. Prior to that, we had IBM Notes/Domino and before that, Lotus cc:Mail. The company intranet was based on Microsoft SharePoint. These on-premise solutions required a fair amount of ongoing support and maintenance. We had a total of 10 IT people supporting all of our systems, and we frequently found ourselves addressing issues on weekends, especially early on Saturday mornings as our colleagues in some countries were starting their workweek. We were stretched too thin with covering all of these products around the clock. It felt like firefighting a lot of the time. We wanted a solution that would lower our overall costs and free up IT time. At the same time, we knew that we couldn't afford to have downtime. We initially wondered if Google Apps was enterprise-ready. Then we attended a webcast featuring Genentech, and we thought to ourselves, "If Google Apps are good enough for Genentech, it's good enough for us." We conducted a pilot, and, to our surprise, everything was silent. We thought no one was using the Apps. But it turns out that people were doing fine and accessing Google's training materials on their own when they had questions. That's when we decided to move into the cloud in earnest. We've been on Google Apps for one year now, after what I would say was a fairly easy transition with a little help from SADA Systems, a Google Apps partner. We now have good email service, including reliable access for mobile users. We collaborate on documents using Google Docs. And we converted the company intranet from SharePoint to Google Sites. We took the least experienced person on our IT staff and asked him to try converting the intranet to Google Sites. He really amazed us. With no formal training, he just built the whole thing. It's a testament to how easy Google Apps is to learn and use. With Google Apps, we are now saving 60% over other alternatives, and my team no longer spends their weekends monitoring system uptime and addressing email issues. Most importantly, IT has been able to shift resources to more mission-critical initiatives. We now have a smaller IT team and a much less complex environment. A few short years ago, we were slaying dragons day and night. Now, we can all get down to supporting the business in more strategic ways. I'd be delighted to share my insights and top three reasons to consider making a move to Google Apps. Please join us for "LCC International on three reasons to consider Google Apps." Join us for this LIVE Event on: Thursday, December 3, 2009 2:00 p.m. EST / 11:00 a.m. PST / 7:00 p.m. GMT Posted by Serena Satyasai, the Google Apps team Find customer stories and research product information on our resource sites for current users of Microsoft Exchange and Lotus Notes/Domino.  URL: http://googleenterprise.blogspot.com/2009/11/three-reasons-to-consider-google-apps.html     |
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